Everytownresearch.org - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
79% 
Page structure
72% 
Link structure
86% 
Server
82% 
External factors
100% 
SEO Score
Response time
0.60 s
File size
176.40 kB
Words
818
Media files
23
Number of links
50 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Everytown Research & Policy
The length of the page title is perfect. (333 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Everytown Research & Policy conducts independent research, supports evidence-based policies, and communicates this knowledge to the public.
The length of the meta description is perfect. (896 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://everytownresearch.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large, index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
descriptionEverytown Research & Policy conducts independent research, supports evidence-based policies, and communicates this knowledge to the public.
msapplication-TileColor#ffffff
msapplication-confighttps://everytownresearch.org/wp-content/themes/everytownresearch/static/img/favicon/browserconfig.xml
theme-color#ffffff
article:modified_time2025-06-30T14:09:43+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome
og:descriptionEverytown Research & Policy conducts independent research, supports evidence-based policies, and communicates this knowledge to the public.
og:urlhttps://everytownresearch.org
og:site_nameEverytown Research & Policy
og:imagehttps://everytownresearch.org/wp-content/uploads/sites/4/2020/07/et-research-default-share.png
og:image:width1170
og:image:height600
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: ©2025 Everytown for Gun Safety Support Fund. EVERYTOWN, the EVERYTOWN ...
This page contains 818 words. That's ok.
30.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.35 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...arch/static/img/everytown-logo-white.svgEverytown for Gun Safety
...wnresearch/static/img/everytown-logo.svgEverytown for Gun Safety
...wnresearch/static/img/everytown-logo.svgEverytown for Gun Safety
...wnresearch/static/img/everytown-logo.svgEverytown for Gun Safety
...aw-Ranking-WEB-011425A_Homepage-hero.png2025 Gun Law Rankings
...arch/static/img/everytown-logo-white.svgEverytown for Gun Safety

Page structure

H1 heading
(Critically important)
Everytown Research & Policy conducts independent, methodologically rigorous research, supports evidence-based policies, and communicates this knowledge to the public.
The H1 heading is too long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Everytown Research & Policy conducts independent, methodologically rigorous research, supports evidence-based policies, and communicates this knowledge to the public.
H2 Featured Research See All
H2 2025 Gun Law Rankings
H2 Our groundbreaking original research seeks to understand the causes of gun violence in order to develop evidence-based solutions to America's gun violence crisis.
H2 Gun Violence in America
H2 Mass Shootings in the United States
H2 EveryStat
H2 Search
H2 Filters
H2 Results
H2 Join Us.
H3 Ten Years of Preventable Tragedies: Findings from the #NotAnAccident Index of Unintentional Shootings by Children
H3 Those Who Serve: Addressing Firearm Suicide Among Military Veterans
H3 Extreme Risk Laws Save Lives
H3 Gun Suicide
H3 School Safety
H3 Armed Extremism
H4 You are leaving
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 25 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://everytownresearch.org/Anchor Skip to content
https://everytownsupportfund.org/External IMG-ALT Everytown for Gun Safety
https://everytownresearch.org/Home
/research/See the Research
/labs/Labs
https://everytownsupportfund.o...External Join Us
/labs/everyshot/Use EveryShot
https://momsdemandaction.org/External Moms Demand Action
http://studentsdemandaction.org/External Students Demand Action
https://everytownsupportfund.o...External Survivor Network
https://www.everytown.org/External Subdomain The Fight Everytown
https://everytownresearch.org/The Facts Research & Policy
https://everytownsupportfund.org/External The Initiatives Support Fund
https://everytownlaw.org/External The Courtroom Everytown Law
https://mayors.everytown.org/External Subdomain The Coalition Mayors
https://store.everytown.org/External Subdomain The Store Store
/searchSearch
https://mailchi.mp/7893ca59197...External Subscribe to Our Newsletter
https://secure.actblue.com/don...External Subdomain Donate
https://everytownsupportfund.org/External Text duplicate IMG-ALT Everytown for Gun Safety
https://everytownresearch.org/Everytown Research & Policy
/research/Text duplicate See the Research
/solution/background-checks/Background Checks
/issue/gun-violence-by-police/Gun Violence by Police
/issue/gun-suicide/Gun Suicide
/solution/responsible-gun-stor...Secure Gun Storage
/research/All Research
/labs/Text duplicate Labs
https://everytownsupportfund.o...External Join
https://everytownsupportfund.org/External Text duplicate IMG-ALT Everytown for Gun Safety
https://everytownresearch.org/Text duplicate Everytown Research & Policy
/research/Text duplicate See the Research
/solution/background-checks/Text duplicate Background Checks
/issue/gun-violence-by-police/Text duplicate Gun Violence by Police
/issue/gun-suicide/Text duplicate Gun Suicide
/solution/responsible-gun-stor...Text duplicate Secure Gun Storage
/research/Text duplicate All Research
/labs/Text duplicate Labs
https://everytownsupportfund.o...External Text duplicate Join
/research/research
/research/Text duplicate See the Research
/researchSee All
/rankings/See the Rankings
/rankings/IMG-ALT 2025 Gun Law Rankings
/report/notanaccident/Ten Years of Preventable Tragedies: Findings from the #NotAnAccident Index of Unintentional Shootings by Children Unintentional shootings by children are a p...
/report/those-who-serve/Those Who Serve: Addressing Firearm Suicide Among Military Veterans Veteran suicide is a devastating and worsening crisis, and addressing the unique role gun...
/report/extreme-risk-laws-save...Extreme Risk Laws Save Lives Extreme Risk laws, or “red flag” laws, empower family or police to intervene and temporarily prevent someone in crisis from acce...
IMG-ALT A person stands in the dark looking out a window
/two-decades-of-suicide-preven...Two Decades of Suicide Prevention Laws: Lessons from National Leaders in Gun Safety Policy
/report/gun-suicide-city-gun-v...Gun Suicide in Cities: The Lesser-Known Side of City Gun Violence
IMG-ALT Visual of a bridge juxtaposed over a map with dots on it
/report/the-rise-of-firearm-su...The Rise of Firearm Suicide Among Young Americans
/report/school-gun-violence-pr...NEA School Gun Violence Prevention and Response Guide
IMG-ALT A black-and-white image of a school bus is in the foreground, with a father and daughter getting out of a car and walking into the school pictured in the bot...
/report/how-can-we-prevent-gun...How Can We Prevent Gun Violence in American Schools?
/report/the-impact-of-active-s...The Impact of Active Shooter Drills in Schools
/gun-violence-is-down-in-our-c...Gun Violence Is Down in Our Cities. Why Not Also in Our Schools?
/report/armed-extremism-buffal...Armed Extremism in Buffalo: Online Gun Communities Provide a Path of Radicalization and Training to a Racist Shooter
IMG-ALT Collage of images of the Tops Friendly Market in Buffalo, NY and images from online communities and videos
/report/more-than-brawlers-the...More Than Brawlers: The Proud Boys and Armed Extremism
IMG-ALT Pro-Trump protesters, including Proud Boys like Joe Biggs (in gray plaid, center) gather in front of the U.S. Capitol Building on January 6, 2021 in Washingt...
/report/armed-extremism-us-cap...The Role of Guns & Armed Extremism in the Attack on the U.S. Capitol
IMG-ALT Protesters seen all over Capitol building where pro-Trump supporters riot and breached the Capitol in Washington, DC on January 6, 2021. Rioters broke window...
/report/extreme-right/Armed and Dangerous: How the Gun Lobby Enshrines Guns as Tools of the Extreme Right
/report/gun-violence-in-america/Learn more
/mass-shootings-in-america/Text duplicate Learn more
https://maps.everytownresearch...External Subdomain Text duplicate Learn more
/report/gun-violence-in-america/Multiple Cause of Death
https://everystat.org/External nonfatal firearm injury data
https://www.surveyusa.com/clie...New window External Subdomain Market Research Study #26602
/contact-us/Contact Us
/frequently-asked-questions/Frequently Asked Questions
https://everytownsupportfund.o...External Statement on Diversity, Equity, and Inclusion (DEI) and Anti-Racism
https://everytownsupportfund.o...External Privacy Policy
https://everytownsupportfund.o...External Anchor Your Ad Choices
https://everytown.tfaforms.net...External Subdomain Your Privacy Choices
https://everytownsupportfund.o...External Terms of Use
/rankings/Everytown Gun Law Rankings
/category/safety-in-numbers/Safety in Numbers Blog Series
/report/gun-violence-in-america/Gun Violence in America
https://everytownsupportfund.o...External Text duplicate Join Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://everytownresearch.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (176 kB).

HTTP Response Header

NameValue
dateThu, 31 Jul 2025 04:18:34 GMT
content-typetext/html; charset=UTF-8
content-encodingbr
varyAccept-Encoding
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 2
x-cache-groupnormal
cf-cache-statusDYNAMIC
strict-transport-securitymax-age=31536000; includeSubDomains
servercloudflare
cf-ray967a4ae0cb402de7-CDG
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 502 referring domains.
This page has 1,240 backlinks.
This page has backlinks from 323 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Crawl-delay: 10

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Search preview

everytownresearch.org
Home | Everytown Research & Policy
Everytown Research & Policy conducts independent research, supports evidence-based policies, and communicates this knowledge to the public.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Research91%Check
Everytown Research91%Check
Everytown89%Check
Everytown Research Policy86%Check
Research Policy83%Check
Everytown Research Policy conducts80%Check
Independent Research78%Check
Policy73%Check
Research Policy conducts independent73%Check
Everytown Gun69%Check
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