Essex.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
75% 
Page structure
68% 
Link structure
96% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
47.80 kB
Words
460
Media files
6
Number of links
27 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to Essex | Essex County Council
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.essex.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (LocalGov Drupal | https://localgovdrupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-config/themes/contrib/ecc_theme/ecc_theme_gov/../ecc_theme/assets/images/ecc-gov/favicons/browserconfig.xml
msapplication-TileColor#ffffff
theme-color#ffffff
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 460 words on this page. Good pages should have about 800 words of useful content.
31.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
..._gov/assets/images/ECC_logo_long_red.svgEssex County Council
...ng_EE River Harlow_Web.jpg?itok=60IqsRv9An aerial view of a river in Harlow. There are several barges stationary in the river. On each side of the river there are fields and trees, and footpaths which follow the river. On one side of the river there is a car park with several cars parked.
...xels-zen-chung-5529584.jpg?itok=jJMXRoR-Young girl and women outside with gardening equipment
...2025-07/ECC-Business-4.jpg?itok=7cx7Xp5ZAn aerial photograph of a series of roads with traffic on.
.../2025-07/Careers Mag 7.jpg?itok=lhcxUqYXa smiling woman surrounded by young people
...PHY_BP_SEL_-_250718-18.jpg?itok=wMMxCxbnGroup of men and women in hi-vis face camera in front of brick wall with train station terminal in background.

Page structure

H1 heading
(Critically important)
Welcome to Essex
The H1 heading contains the words Welcome to! Use important keywords instead.
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to Essex
H2 Search
H2 Cost of living support
H2 Essex stands with Ukraine
H2 Our services
H2 Your community needs you
H2 Our news
H2 Sign up to e-newsletters
H2 Footer
H2 Social Media
H3 Adult social care and health
H3 Children, young people and families
H3 Schools and learning
H3 Jobs and apprenticeships
H3 Births, ceremonies and deaths
H3 Libraries
H3 Roads, streets and transport
H3 Planning, land and recycling
H3 Business
H3 About the council
H3 Leisure, culture and local heritage
H3 Make a payment
H3 Have your say on new Essex transport strategy
H3 Read the free summer edition of the Essex Careers Magazine
H3 New Essex railway station on track to receive passengers from autumn
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.essex.gov.uk/Anchor Skip to main content
https://www.essex.gov.uk/IMG-ALT Essex County Council
/help-cost-livingHelp with the cost of living
/information-sponsors-welcomin...Homes for Ukraine
/adult-social-care-and-healthAdult social care and health
A-TITLE Adult social care and health
/children-young-people-and-fam...Children, young people and families
A-TITLE Children, young people and families
/schools-and-learningSchools and learning
A-TITLE Schools and learning
/jobs-and-apprenticeshipsJobs and apprenticeships
A-TITLE Jobs and apprenticeships
/births-ceremonies-and-deathsBirths, ceremonies and deaths
A-TITLE Births, ceremonies and deaths
https://libraries.essex.gov.uk...External Subdomain Libraries
/roads-streets-and-transportRoads, streets and transport
A-TITLE Roads, streets and transport
/planning-land-and-recyclingPlanning, land and recycling
A-TITLE Planning, land and recycling
https://www.essex.gov.uk/businessBusiness
A-TITLE Business
/about-councilAbout the council
A-TITLE About the council
/leisure-culture-and-local-her...Leisure, culture and local heritage
A-TITLE Leisure, culture and local heritage
/about-council/make-paymentMake a payment
A-TITLE Make a payment
/children-young-people-and-fam...New window Subdomain Visit our website to find out more.
/news/2025/have-your-say-new-e...Have your say on new Essex transport strategy
/news/2025/read-free-summer-ed...Read the free summer edition of the Essex Careers Magazine
/news/2025/new-essex-railway-s...New Essex railway station on track to receive passengers from autumn
https://www.essex.gov.uk/node/250Read more news
https://pages.news.essex.gov.u...External Subdomain Subscribe
/form/feedback-form?reference=...giving feedback
/contact-usContact us
https://www.essex.gov.uk/cookiesCookies
/about-essexgovuk/accessibilityAccessibility
/about-essexgovuk/privacy-and-...Privacy and data protection
/business/modern-slavery-and-h...Modern slavery and human trafficking statement
/about-essexgovuk/terms-and-co...Terms and conditions
https://www.facebook.com/essex...External Subdomain Facebook
https://twitter.com/essex_ccExternal Twitter
https://www.linkedin.com/compa...External Subdomain LinkedIn
http://www.youtube.com/user/Es...External Subdomain YouTube
https://localgovdrupal.org/External LocalGov Drupal

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.essex.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (48 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateSun, 10 Aug 2025 19:17:01 GMT
permissions-policyinterest-cohort=()
referrer-policyno-referrer
servernginx
cache-controlmax-age=1800, public
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSat, 09 Aug 2025 13:15:37 GMT
content-encodingbr
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=63072000; includeSubdomains; preload
etagW/"1754745337"
varyCookie,accept-encoding
x-cacheHit from cloudfront
via1.1 91d51257a43c2ad2065fe897b00cd1fc.cloudfront.net (CloudFront)
x-amz-cf-popCDG52-P3
alt-svch3=":443"; ma=86400
x-amz-cf-id81nulw5F9zTAaiislxtpkLWNt2KOE_EvlsAPfIYpWX3Mier2I3WWHQ==
age336
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 612 referring domains.
This page has 65,692 backlinks.
This page has backlinks from 481 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Essex79%Check
Essex County65%Check
Welcome62%Check
new Essex61%Check
Essex County Council61%Check
council52%Check
County Council50%Check
summer edition Essex Careers50%Check
edition Essex Careers Magazine50%Check
county48%Check
Show more keywords and terms

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