Espo.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
83% 
Page structure
100% 
Link structure
87% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
351.10 kB
Words
507
Media files
70
Number of links
80 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
School Supplies | Public Sector Procurement Services - ESPO
The length of the page title is perfect. (558 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover ESPO, a trusted provider of school supplies and public sector procurement solutions with 40+ years of experience. Supplying over 28,000 products to 12,000+ schools, we offer expert procurement services, including 100+ free-to-access frameworks. From procurement for schools to DfE-approved solutions, we ensure compliant, value-driven purchasing with reliable delivery.
The meta description is too long: 2368 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleSchool Supplies | Public Sector Procurement Services - ESPO
descriptionDiscover ESPO, a trusted provider of school supplies and public sector procurement solutions with 40+ years of experience. Supplying over 28,000 products to 12,000+ schools, we offer expert procurement services, including 100+ free-to-access frameworks. From procurement for schools to DfE-approved solutions, we ensure compliant, value-driven purchasing with reliable delivery.
keywordsespo, eastern shires purchasing organisation, procurement, school supplies, education supplies, frameworks, procurement frameworks, espo frameworks
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
p:domain_verifyFVDDjf3TuPclBgOxWD16QPxxGlukU3f5
facebook-domain-verificationimvf6k68ofcm450sknq9cxsgrchi5v
google-site-verificationRpORYB9Oyf1IehYHbJZeeRv3jMNMcYIMfEk1MrLbuF8
msvalidate.01106AC29DF5CF8E803F632272F97E5C5C
langen
og:typewebsite
og:titleSchool Supplies | Public Sector Procurement Services - ESPO
og:urlhttps://www.espo.org/
og:image1
charsetutf-8

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Page quality

Content
(Critically important)
These Typos were found:
  • assocation => association
This page contains 507 words. That's ok.
22.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (25). We recommend using a maximum of 10 tags for this page.
Some tags are too long. With 76 characters this one is longer than 70 characters:
"leading provider of school supplies and public sector procurement frameworks"
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...est_Sellers_Sub-hero_Banner_293x241_.pngBest Sellers - ESPOBest Sellers - ESPO
...est_Sellers_Sub-hero_Banner_293x241_.pngBest Sellers - ESPOBest Sellers - ESPO
...Banners/MSF_Homepage_S-hero_296x238_.jpgMy School Fund Cashback RewardsMy School Fund Cashback Rewards
...Banners/MSF_Homepage_S-hero_296x238_.jpgMy School Fund Cashback RewardsMy School Fund Cashback Rewards
..._outlined_Wide_narrow_descriptor_-29.pngFeefo ReviewFeefo Review
..._outlined_Wide_narrow_descriptor_-29.pngFeefo ReviewFeefo Review
...024/Elements/Exercise_Books_434x366_.jpgESPO Exercise Books & PapersESPO Exercise Books & Papers
...024/Elements/Exercise_Books_434x366_.jpgESPO Exercise Books & PapersESPO Exercise Books & Papers
...66580.t4p2WEENZ3H026x6kjW7_height640.pngESPO ClearanceESPO Clearance
...580.t4p2WEENZ3H026x6kjW7_height640_1.pngESPO ClearanceESPO Clearance
...Stationery_Homepage_Subnav2_434x366_.jpgESPO Stationary & Office SuppliesESPO Stationary & Office Supplies
...ationery_Homepage_Subnav2_434x366__1.jpgESPO Stationary & Office SuppliesESPO Stationary & Office Supplies
...Art_Crafts_Homepage_Subnav2_434x366_.jpgESPO Art & CraftsESPO Art & Crafts
...Art_Crafts_Homepage_Subnav2_434x366_.jpgESPO Art & CraftsESPO Art & Crafts
...ents/Divider_Top_Price-Drop_2560x70_.pngESPO Price Drops 24-25ESPO Price Drops 24-25
...ents/Divider_Top_Price-Drop_2560x70_.pngESPO Price Drops 24-25ESPO Price Drops 24-25
...Price_Drop_Homepage_Banner_1920x120_.png30% ESPO Price Drops 24-2530% ESPO Price Drops 24-25
...Price_Drop_Homepage_Banner_1920x120_.png30% ESPO Price Drops 24-2530% ESPO Price Drops 24-25
...home/2024/Elements/Teacher2_434x550_.jpgNo alt attribute provided
...home/2024/Elements/Teacher2_434x550_.jpgNo alt attribute provided
...home/2024/Elements/Teacher1_434x550_.jpgNo alt attribute provided
...home/2024/Elements/Teacher1_434x550_.jpgNo alt attribute provided
...2024/Elements/Homepage_Stock_Banner2.jpgChoice. Value. Expertise. 98% Stock availabilityChoice. Value. Expertise. 98% Stock availability
...2024/Elements/Homepage_Stock_Banner2.jpgChoice. Value. Expertise. 98% Stock availabilityChoice. Value. Expertise. 98% Stock availability
...ements/Homepage_EXB_Selector_Banner2.pngExercise books selectorExercise books selector
...ements/Homepage_EXB_Selector_Banner2.pngExercise books selectorExercise books selector
...unds&height=300&width=240&canvas=240:300Premium Range A4+ Exercise Books (315 x 230mm) 8mm Ruled with Margin - 80 Pages
...masty/amlabel/Book_Size_Icon_-_A4__1.pngPremium Range A4+ Exercise Books (315 x 230mm) 8mm Ruled with Margin - 80 PagesPremium Range A4+ Exercise Books (315 x 230mm) 8mm Ruled with Margin - 80 Pages
...unds&height=300&width=240&canvas=240:300212857a
/media/amasty/amlabel/Best_Seller_Icon.pngBest SellerBest Seller
...amasty/amlabel/Book_Size_Icon_-_A4_2.pngPremium Range A4 Exercise Books (297 x 210mm) - 80 PagesPremium Range A4 Exercise Books (297 x 210mm) - 80 Pages
...unds&height=300&width=240&canvas=240:300187879
/media/amasty/amlabel/Best_Seller_Icon.pngBest SellerBest Seller
...amasty/amlabel/Book_Size_Icon_-_A4_2.pngManilla Classic A4 Exercise Books (297 x 210mm) - 80 PagesManilla Classic A4 Exercise Books (297 x 210mm) - 80 Pages
...unds&height=300&width=240&canvas=240:300163996
/media/amasty/amlabel/Best_Seller_Icon.pngBest SellerBest Seller
...unds&height=300&width=240&canvas=240:300236837
/media/amasty/amlabel/Best_Seller_Icon.pngBest SellerBest Seller
...amasty/amlabel/Book_Size_Icon_-_A4_2.pngSmartbuy A4 Exercise Books Matt Laminated Large (297 x 210mm) - 80 PagesSmartbuy A4 Exercise Books Matt Laminated Large (297 x 210mm) - 80 Pages
/media/amasty/amlabel/Smartbuy_Icon_1.pngSmartbuy A4 Exercise Books Matt Laminated Large (297 x 210mm) - 80 PagesSmartbuy A4 Exercise Books Matt Laminated Large (297 x 210mm) - 80 Pages
...unds&height=300&width=240&canvas=240:300213225
/media/amasty/amlabel/Best_Seller_Icon.pngBest SellerBest Seller
...masty/amlabel/Book_Size_Icon_-_A4__1.pngPremium Range A4+ Exercise Books (315 x 230mm) - 80 PagesPremium Range A4+ Exercise Books (315 x 230mm) - 80 Pages
...epage/Homepage_28000_Products_Banner.png27,000 Products at your fingertips27,000 Products at your fingertips
...epage/Homepage_28000_Products_Banner.png27,000 Products at your fingertips27,000 Products at your fingertips
...ements/Homepage_Public_Sector_Banner.png100% Public sector owned100% Public sector owned
...ements/Homepage_Public_Sector_Banner.png100% Public sector owned100% Public sector owned
...eefo_Homepage_Banner_Large_1256x997_.jpgTreefo ReviewsTreefo Reviews
...eefo_Homepage_Banner_Large_1256x997_.jpgTreefo ReviewsTreefo Reviews
...ividers/Divider_Bottom_Curve_Green20.pngNo alt attribute provided
...ividers/Divider_Bottom_Curve_Green20.pngNo alt attribute provided
...ameworks/Logos/ESPO_Procurement_Logo.pngESPO ProcurementESPO Procurement
...ameworks/Logos/ESPO_Procurement_Logo.pngESPO ProcurementESPO Procurement
...unds&height=261&width=261&canvas=261:261Personal Protective Equipment (PPE) and Clothing
...unds&height=261&width=261&canvas=261:261Library Hardware Solutions
...unds&height=261&width=261&canvas=261:261Technology Products & Associated Services 2 (TePAS 2) 
...unds&height=261&width=261&canvas=261:261Consultancy for Decarbonisation / Net Zero Strategies
...cons/Social/ESPO-Facebook-Icon-46px2.pngFacebook Icon
...cons/Social/ESPO-LinkedIn-Icon-46px2.pngLinkedIn Icon
...ons/Social/ESPO-Instagram-Icon-46px2.pngInstagram Icon
...efo.com/api/logo?merchantidentifier=espoFeefo logoSee what our customers say about us

Page structure

H1 heading
(Critically important)
Leading provider of school supplies and public sector procurement frameworks
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Leading provider of school supplies and public sector procurement frameworks
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.espo.org/ESPO Logo
A-TITLE ESPO Logo
https://www.espo.org/productsProducts
/frameworks.htmlFrameworks
/becoming-a-supplierSuppliers
https://www.espo.org/about-us/About ESPO
https://www.espo.org/promotionsPromotions
/company/profile/My account
/customer/account/logout/Log out
/registration/Register
/customer/account/login/Log In
/company/profile/Account
/company/profile/Hi,
/customer/account/logout/Log Out
/customer/account/login/refere...Sign In
https://www.espo.org/wishlistWishlist
A-TITLE Wishlist
/checkout/cart/Basket
A-TITLE Basket
/back-to-schoolA-TITLE Back-to-school supplies - ESPO
/frameworks-for-sustainabilityA-TITLE Sustainability Frameworks - ESPO
/sims-fms-quick-linkA-TITLE SIMS FMS - ESPO
/the-procurement-act-2023A-TITLE The Procurement Act 2023 - ESPO
/school-based-nurseriesA-TITLE School Based Nurseries - ESPO
/dfe-approved-espo-frameworksA-TITLE DfE Frameworks - ESPO
/stationery-office-supplies/ed...New window No Text
/espo-best-sellers.html?produc...IMG-ALT Best Sellers - ESPO
A-TITLE Best Sellers - ESPO
https://www.myschoolfund.org/New window External Subdomain IMG-ALT My School Fund Cashback Rewards
A-TITLE My School Fund Cashback Rewards
/our-cataloguesNew window 98.8% stock availability
https://www.espo.org/reviewsNew window IMG-ALT Feefo Review
A-TITLE Feefo Review
/our-cataloguesNew window 28,000 products
/exercise-books-papers.htmlIMG-ALT ESPO Exercise Books & Papers
A-TITLE ESPO Exercise Books & Papers
/clearance.htmlNew window IMG-ALT ESPO Clearance
A-TITLE ESPO Clearance
/stationery-office-supplies.htmlIMG-ALT ESPO Stationary & Office Supplies
A-TITLE ESPO Stationary & Office Supplies
/art-crafts.htmlIMG-ALT ESPO Art & Crafts
A-TITLE ESPO Art & Crafts
/24-25-price-drops.htmlIMG-ALT ESPO Price Drops 24-25
A-TITLE ESPO Price Drops 24-25
/24-25-price-drops.htmlIMG-ALT 30% ESPO Price Drops 24-25
A-TITLE 30% ESPO Price Drops 24-25
/school-suppliesNew window school supplies
https://www.espo.org/about-usIMG-ALT Choice. Value. Expertise. 98% Stock availability
A-TITLE Choice. Value. Expertise. 98% Stock availability
/exercise-book-selectorIMG-ALT Exercise books selector
A-TITLE Exercise books selector
/premium-range-a4-315-x-230mm-...IMG-ALT Premium Range A4+ Exercise Books (315 x 230mm) 8mm Ruled with Margin - 80 Pages
/premium-range-a4-315-x-230mm-...Text duplicate Premium Range A4+ Exercise Books (315 x 230mm) 8mm Ruled with Margin - 80 Pages
A-TITLE Premium Range A4+ Exercise Books (315 x 230mm) 8mm Ruled with Margin - 80 Pages
/premium-range-a4-297-x-210mm-...IMG-ALT 212857a
/premium-range-a4-297-x-210mm-...Premium Range A4 Exercise Books (297 x 210mm) - 80 Pages
A-TITLE Premium Range A4 Exercise Books (297 x 210mm) - 80 Pages
/manilla-classic-a4-297-x-210m...IMG-ALT 187879
/manilla-classic-a4-297-x-210m...Manilla Classic A4 Exercise Books (297 x 210mm) - 80 Pages
A-TITLE Manilla Classic A4 Exercise Books (297 x 210mm) - 80 Pages
/exercise-papers.htmlIMG-ALT 163996
/exercise-papers.htmlExercise Papers - Graph, Lined or Squared
A-TITLE Exercise Papers - Graph, Lined or Squared
/smartbuy-matt-laminated-large...IMG-ALT 236837
/smartbuy-matt-laminated-large...Smartbuy A4 Exercise Books Matt Laminated Large (297 x 210mm) - 80 Pages
A-TITLE Smartbuy A4 Exercise Books Matt Laminated Large (297 x 210mm) - 80 Pages
/premium-range-a4-315-x-230mm-...IMG-ALT 213225
/premium-range-a4-315-x-230mm-...Premium Range A4+ Exercise Books (315 x 230mm) - 80 Pages
A-TITLE Premium Range A4+ Exercise Books (315 x 230mm) - 80 Pages
https://www.espo.org/productsIMG-ALT 27,000 Products at your fingertips
A-TITLE 27,000 Products at your fingertips
https://www.espo.org/about-usIMG-ALT 100% Public sector owned
A-TITLE 100% Public sector owned
/blog/espo-wins-feefo-gold-tru...New window IMG-ALT Treefo Reviews
A-TITLE Treefo Reviews
/personal-protective-equipment...IMG-ALT Personal Protective Equipment (PPE) and Clothing
/personal-protective-equipment...Text duplicate Personal Protective Equipment (PPE) and Clothing
A-TITLE Personal Protective Equipment (PPE) and Clothing
/personal-protective-equipment...See framework
/library-hardware-solutions-35...IMG-ALT Library Hardware Solutions
/library-hardware-solutions-35...Text duplicate Library Hardware Solutions
A-TITLE Library Hardware Solutions
/library-hardware-solutions-35...Text duplicate See framework
/technology-products-associate...IMG-ALT Technology Products & Associated Services 2 (TePAS 2)
/technology-products-associate...Text duplicate Technology Products & Associated Services 2 (TePAS 2)
A-TITLE Technology Products & Associated Services 2 (TePAS 2)
/technology-products-associate...Text duplicate See framework
/consultancy-for-decarbonisati...IMG-ALT Consultancy for Decarbonisation / Net Zero Strategies
/consultancy-for-decarbonisati...Text duplicate Consultancy for Decarbonisation / Net Zero Strategies
A-TITLE Consultancy for Decarbonisation / Net Zero Strategies
/consultancy-for-decarbonisati...Text duplicate See framework
https://www.espo.org/partnershipsIMG-ALT BESA British Educational Suppliers Assocation Member
/blog/espo-wins-feefo-gold-tru...IMG-ALT Feefo Gold Trusted Service Award 2025
/blog/espo-wins-feefo-gold-tru...IMG-ALT Feefo Exceptional Service 2025
/blog/espo-awarded-supplier-of...IMG-ALT ERA Education Resources Awards 2025 Finalist
https://www.espo.org/partnershipsIMG-ALT Social Value Portal Partner
https://www.espo.org/registrationSign up now
A-TITLE Sign up
/customer/account/login/Log in here
https://www.espo.org/wishlist/Start yours now
A-TITLE Start yours now
/wishlist/index/share/wishlist...Share with a colleague
A-TITLE Share with a colleague
https://www.espo.org/blogBlog
A-TITLE blog
https://pepevents.paragon-cc.c...New window External Subdomain Request a catalogue
A-TITLE cataloguerequest
/frequently-asked-questionsHelp centre
A-TITLE faqs
https://www.espo.org/careersCareers
A-TITLE careers
/terms-and-conditionsTerms and conditions
A-TITLE terms
/privacy-policyPrivacy policy
A-TITLE privacy
https://www.espo.org/cookiesCookies
A-TITLE cookies
https://www.espo.org/contact-usContact us
A-TITLE contactus
https://www.facebook.com/espop...External Subdomain IMG-ALT Facebook Icon
A-TITLE Facebook - ESPO
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn Icon
A-TITLE LinkedIn - ESPO
https://www.instagram.com/espo...External Subdomain IMG-ALT Instagram Icon
A-TITLE Instagram - ESPO Education
https://www.espo.org/reviewsNew window IMG-ALT Feefo logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.espo.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.17 seconds.
The file size of the HTML document is fine (351 kB).

HTTP Response Header

NameValue
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traceresponse00-18525a99a6a63f91beca5baa840107b6-80b4456d2da069f9-01
x-xss-protection1; mode=block
expiresWed, 16 Jul 2025 07:00:21 GMT
x-debug-infoeyJyZXRyaWVzIjowfQ==
content-typetext/html; charset=UTF-8
x-frame-optionsSAMEORIGIN
pragmacache
x-platform-serveri-0a53039737490a38b
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External factors

This website has excellent links from other websites.
This page has backlinks from 114 referring domains.
This page has 1,179 backlinks.
This page has backlinks from 101 different ip addresses.

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Robots.txt

User-agent: *
Disallow: /index.php/
Disallow: /catalog/product_compare/
Disallow: /catalog/category/view/
Disallow: /catalog/product/view/
Disallow: /wishlist/
Disallow: /catalogsearch/ Disallow: /checkout/
Disallow: /onestepcheckout/
Disallow: /customer/
Disallow: /review/product/
Disallow: /sendfriend/
Disallow: /enable-cookies/
Disallow: /LICENSE.txt
Disallow: /LICENSE.html
Disallow: /skin/
Disallow: /js/
Disallow: /directory/
Disallow: /no-route
Disallow: /nvblog/blog/
# Lets consider each groups of commands separately.

## Admin Pages
Disallow: /admin/
Disallow: /cmsdesk/
Disallow: /cmssitemanager/

# Stop crawling user account and checkout pages by search engine robot:
Disallow: /checkout/
Disallow: /onestepcheckout/
Disallow: /customer/
Disallow: /customer/account/
Disallow: /customer/account/login/
Disallow: /e-procurement-options

# Blocking native catalog and search pages:
Disallow: /catalogsearch/
Disallow: /catalog/product_compare/
Disallow: /catalog/category/view/
Disallow: /catalog/product/view/

# Sometimes Webmasters block pages with filters..
Disallow: /*?dir*
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# Blocking CMS directories.
Disallow: /app/
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Disallow: /*.php$
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www.espo.org
School Supplies | Public Sector Procurement Services - ESPO
Discover ESPO, a trusted provider of school supplies and public sector procurement solutions with 40+ years of experience. Supplying over 28,000 products to 12,000+ schools, we offer expert procurement services, including 100+ free-to-access frameworks. From procurement for schools to DfE-approved solutions, we ensure compliant, value-driven purchasing with reliable delivery.

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public sector procurement84%Check
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