Edinburghtour.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
61% 
Page quality
75% 
Page structure
49% 
Link structure
50% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
207.90 kB
Words
639
Media files
30
Number of links
108 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Edinburgh Bus Tours – official hop on-hop off guided tours | Discover Scotland's Capital Edinburgh on your next trip with our five star, open-top bus tours around the city and key attractions.
The page title should be shorter than 580 pixels. It is 1683 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://edinburghtour.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsmax-image-preview:large
generatorSite Kit by Google 1.157.0
msapplication-TileImagehttps://edinburghtour.com/wp-content/uploads/2023/12/cropped-Favicon_EBT-270x270.png
langen-us
og:imagehttps://edinburghtour.com/wp-content/uploads/2025/01/City-Break-Destination.jpg
charsetUTF-8

Automatically check edinburghtour.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 6 text duplicates on this page:
  • Duplicate: Choose Your Ticket This product has multiple variants. The options may...
This page contains 639 words. That's ok.
31.6% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: best for
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Edinburgh Bus Tours - official hop on-hop off guided tours
data:[...] Base64CitySightseeing Tour Bus
data:[...] Base64Edinburgh Tour Bus
data:[...] Base64Majestic Tour Bus
data:[...] Base64Loch Ness Tour
data:[...] Base64Royal Edinburgh Ticket
data:[...] Base64Multi-Tour Ticket
data:[...] Base64Individual Tour Tickets
data:[...] Base64Airlink 100
data:[...] Base64Group Bookings
...alEdinburghTicket_homepage-landscape.pngUpgrade to the Royal Edinburgh Ticket. Your guaranteed entry to 3 major tourist attractions & 48 hours on all tours. Attractions include Edinburgh Castle, The Royal Yacht Britannia and the Palace of Holyroodhouse. Edinburgh Castle and The Royal Yacht Britannia are open 7 days a week. The Palace of Holyroodhouse is closed every Tuesday and Wednesday between October and June.
data:[...] Base64Upgrade to the Royal Edinburgh Ticket. Your guaranteed entry to 3 major tourist attractions & 48 hours on all tours. Attractions include Edinburgh Castle, The Royal Yacht Britannia and the Palace of Holyroodhouse. Edinburgh Castle and The Royal Yacht Britannia are open 7 days a week. The Palace of Holyroodhouse is closed every Tuesday and Wednesday between October and June.
data:[...] Base64Special Offer, online only. Save 20% on our multi-tour tickets, pre-purchase automatically applied at checkout. The Grand 24 ticket offers 24 hours of unlimited travel on all 3 city tours. Adult ticket price reduced from £25 to £20. The Grand 48 ticket offers 48 hours unlimited travel on all 3 city tours. Adult ticket price reduced from £29 to £23.20. Book Now to Save.
data:[...] Base64Special Offer, online only. Save 20% on our multi-tour tickets, pre-purchase automatically applied at checkout. The Grand 24 ticket offers 24 hours of unlimited travel on all 3 city tours. Adult ticket price reduced from £25 to £20. The Grand 48 ticket offers 48 hours unlimited travel on all 3 city tours. Adult ticket price reduced from £29 to £23.20. Book Now to Save.
data:[...] Base64CitySightseeing Edinburgh, named Best Tour Operator Worldwide by CitySightseeing Worldwide. Multi-language commentary with provided headphones includes English, French, Spanish, German, Portuguese, Italian, Japanese, Russian and Chinese. Also included is Terry Deary's Horrible Histories commentary - suitable for kids of all ages! See attractions such as Edinburgh Castle, the Historic Grassmarket and Dynamic Earth.
data:[...] Base64The Edinburgh Tour. Dedicated live guide with English commentary. See attractions such as Edinburgh's Georgian New Town, The Old Town & Royal Mile and The Georgian House.
data:[...] Base64The Regal Tour. Multi-language commentary with provided headphones includes English, French, Spanish, German, Portuguese, Italian, Japanese, Russian and Chinese. See attractions such as The Royal Yacht Britannia, The Royal Botanic Garden Edinburgh and Palace of Holyroodhouse.
data:[...] Base64Loch Ness and The Highland Experience Tour, by Lothian Motorcoaches. Live guided day tour of the Scottish Highlands. See Glencoe, Loch Ness and Pitlochry. Every Tuesday and Saturday from 5 April 2025 until 28 October 2025.
data:[...] Base64Loch Ness and The Highland Experience Tour, by Lothian Motorcoaches. Live guided day tour of the Scottish Highlands. See Glencoe, Loch Ness and Pitlochry. Every Tuesday and Saturday from 5 April 2025 until 28 October 2025.
data:[...] Base64Airlink Service 100. 24/7 Express Service between Edinburgh City Centre and Edinburgh Airport. 30-minute journey.
data:[...] Base64Airlink Service 100. 24/7 Express Service between Edinburgh City Centre and Edinburgh Airport. 30-minute journey.
data:[...] Base64Map of Edinburgh City Centre highlighting Waterloo Place Departure Point, Waterloo Place Tour Hub, Waverley Bridge Airlink Departure Point, Waverley Train Station, Waverley Travel Hub, St Andrews Square Stop and Cruiselink X99 Departure Point on George Street.
data:[...] Base64Map of Edinburgh City Centre highlighting Waterloo Place Departure Point, Waterloo Place Tour Hub, Waverley Bridge Airlink Departure Point, Waverley Train Station, Waverley Travel Hub, St Andrews Square Stop and Cruiselink X99 Departure Point on George Street.
data:[...] Base64Review of Edinburgh Bus Tours: A lovely experience with an enthusiastic, engaging and happy tour guide. I would recommend anyone that wants to see the city, but still have the freedom to hop on and off at attractions of your choosing, to get the green bus. If John happens to be on shift, you are in for a treat! Very knowledgeable guy who had us laughing as we were learning about the beautiful city. In truth, the bus tour was the highlight of our weekend, made better by the live tour guide. Reviewed February 2025 on Tripadvisor. Review of Edinburgh Bus Tours: A great thing to do to start a stay in Edinburgh! It gives you lots of inspiration to plan your stay. The Edinburgh Tour has live commentary and we had John as a guide who was amazing, a really knowledgeable and friendly chap. Reviewed February 2025 on Tripadvisor. Review of Edinburgh Bus Tours: Great bus tours, would recommend! The Edinburgh Tour with Scott and Dave was especially good, particularly the commentary! Took our dog with us - he got a biscuit and plenty of head scratches, so he was very happy. Reviewed March 2025 on Tripadvisor.
data:[...] Base64Review of Edinburgh Bus Tours: Great bus tours, would recommend! The Edinburgh Tour with Scott and Dave was especially good, particularly the commentary! Took our dog with us - he got a biscuit and plenty of head scratches, so he was very happy. Reviewed March 2025 on Tripadvisor.
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
EDINBURGH BUS TOURS
Too many H1 headings
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 EDINBURGH BUS TOURS
H1 Our Customers Love Edinburgh Bus Tours
H2 YOUR ESSENTIAL TICKET TO THE CITY
H4 Need help?
H4 Useful Links
H4 About us
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://edinburghtour.com/IMG-ALT Edinburgh Bus Tours - official hop on-hop off guided tours
/citysightseeing-edinburgh-tour/CitySightseeing Tour
/citysightseeing-edinburgh-tourIMG-ALT CitySightseeing Tour Bus
/citysightseeing-edinburgh-tourFind out more
/edinburgh-tour/Edinburgh Tour
/edinburgh-tourIMG-ALT Edinburgh Tour Bus
/edinburgh-tourText duplicate Find out more
/regal-tour/Regal Tour
/regal-tourIMG-ALT Majestic Tour Bus
/regal-tourText duplicate Find out more
/loch-ness-tour/Loch Ness Tour
/loch-ness-tourText duplicate IMG-ALT Loch Ness Tour
/loch-ness-tourText duplicate Find out more
/compare-tours/Compare Our Tours
/compare-toursCompare tours
/royal-edinburgh-ticketRoyal Edinburgh Ticket
/royal-edinburgh-ticketText duplicate IMG-ALT Royal Edinburgh Ticket
/royal-edinburgh-ticketText duplicate Find out more
/tour-tickets/Multi-tour tickets
/tour-tickets/IMG-ALT Multi-Tour Ticket
/tour-tickets/Text duplicate Find out more
/tour-tickets/Individual tour tickets
/tour-tickets/IMG-ALT Individual Tour Tickets
/tour-tickets/Text duplicate Find out more
/airlink/Airlink 100
https://edinburghtour.com/airlinkText duplicate IMG-ALT Airlink 100
https://edinburghtour.com/airlinkText duplicate Find out more
https://edinburghtour.com/groups/Group Bookings
https://edinburghtour.com/groupsText duplicate IMG-ALT Group Bookings
https://edinburghtour.com/groupsText duplicate Group Bookings
/notices/Notices
/attractions/Attractions
/discounts/Discounts With Your Ticket
https://edinburghtour.com/blog/Blog
/ebt-app/Edinburgh Bus Tours App
/kids-go-free/Kids Go Free
/itinerariesItineraries
/wp-content/uploads/2025/04/25...Brochure
/questions/Frequently Asked Questions
/contact/Contact
/tourhub/TourHub
/accessibility/Accessibility
/about-us/About us
https://lothianbuses.co.uk/car...External Careers
/influencer-programme/Influencer Programme
https://edinburghtour.com/shopBuy Now
https://edinburghtour.com/basket/0 - £0.00
A-TITLE View your shopping basket
https://edinburghtour.com/shop/Buy Now »
/notices/Click to read the latest service alerts affecting our tours.
/royal-edinburgh-ticket/IMG-ALT Upgrade to the Royal Edinburgh Ticket. Your guaranteed entry to 3 major tourist attractions & 48 hours on all tours. Attractions include Edinburgh Castle, Th...
/royal-edinburgh-ticket/Text duplicate IMG-ALT Upgrade to the Royal Edinburgh Ticket. Your guaranteed entry to 3 major tourist attractions & 48 hours on all tours. Attractions include Edinburgh Castle, Th...
/royal-edinburgh-ticket/About The Royal Edinburgh Ticket
/product/royal-edinburgh-ticket/Nofollow Choose Your Ticket
/tour-tickets/Anchor IMG-ALT Special Offer, online only. Save 20% on our multi-tour tickets, pre-purchase automatically applied at checkout. The Grand 24 ticket offers 24 hours of unlimi...
/tour-tickets/Anchor Text duplicate IMG-ALT Special Offer, online only. Save 20% on our multi-tour tickets, pre-purchase automatically applied at checkout. The Grand 24 ticket offers 24 hours of unlimi...
/citysightseeing-edinburgh-tour/IMG-ALT CitySightseeing Edinburgh, named Best Tour Operator Worldwide by CitySightseeing Worldwide. Multi-language commentary with provided headphones includes Engli...
/product/citysightseeing-edinb...Nofollow Text duplicate Choose Your Ticket
/citysightseeing-edinburgh-tour/About CitySightseeing Edinburgh
/edinburgh-tour/IMG-ALT The Edinburgh Tour. Dedicated live guide with English commentary. See attractions such as Edinburgh's Georgian New Town, The Old Town & Royal Mile and The Ge...
/product/edinburgh-tour/Nofollow Text duplicate Choose Your Ticket
/edinburgh-tour/About The Edinburgh Tour
/regal-tour/IMG-ALT The Regal Tour. Multi-language commentary with provided headphones includes English, French, Spanish, German, Portuguese, Italian, Japanese, Russian and Chin...
/product/regal-tour/Nofollow Text duplicate Choose Your Ticket
/regal-tour/About The Regal Tour
/wp-content/uploads/2025/04/25...New window Download Our Edinburgh Bus Tours Summer 2025 Brochure
/loch-ness-tour/IMG-ALT Loch Ness and The Highland Experience Tour, by Lothian Motorcoaches. Live guided day tour of the Scottish Highlands. See Glencoe, Loch Ness and Pitlochry. Ev...
/product/loch-ness-and-the-hig...Nofollow Text duplicate Choose Your Ticket
/loch-ness-tour/About The Loch Ness Tour
/airlink/IMG-ALT Airlink Service 100. 24/7 Express Service between Edinburgh City Centre and Edinburgh Airport. 30-minute journey.
/airlink/Text duplicate IMG-ALT Airlink Service 100. 24/7 Express Service between Edinburgh City Centre and Edinburgh Airport. 30-minute journey.
/product/airlink-100/Nofollow Text duplicate Choose Your Ticket
/airlink/About Airlink Service 100
/wp-content/uploads/2025/04/25...New window IMG-ALT Map of Edinburgh City Centre highlighting Waterloo Place Departure Point, Waterloo Place Tour Hub, Waverley Bridge Airlink Departure Point, Waverley Train St...
/wp-content/uploads/2025/04/25...New window Text duplicate IMG-ALT Map of Edinburgh City Centre highlighting Waterloo Place Departure Point, Waterloo Place Tour Hub, Waverley Bridge Airlink Departure Point, Waverley Train St...
https://what3words.com/loving....New window External View Edinburgh Bus Tours Departure Point on What3Words
/cdn-cgi/l/email-protection[email protected]
/citysightseeing-edinburgh-tour/Text duplicate CitySightseeing Tour
/edinburgh-tour/Text duplicate Edinburgh Tour
/regal-tour/Text duplicate Regal Tour
/royal-edinburgh-ticketText duplicate Royal Edinburgh Ticket
/attractions/Text duplicate Attractions
/ebt-app/Text duplicate Edinburgh Bus Tours App
/about-us/Text duplicate About us
https://edinburghtour.com/blog/Text duplicate Blog
/accessibility/Text duplicate Accessibility
/contact/Text duplicate Contact
/privacy-and-cookie-policy/Privacy and cookie policy
/terms-and-conditions/Terms and conditions
https://www.lothianbuses.com/f...External Subdomain Freedom of information
https://lothianbuses.co.uk/car...External Text duplicate Careers
/website-accessibility-statement/Website Accessibility Statement
https://www.facebook.com/edinb...External Subdomain No Text
https://twitter.com/edinburghtourExternal No Text
https://www.instagram.com/edin...External Subdomain No Text
https://www.tiktok.com/@edinbu...External Subdomain No Text
/citysightseeing-edinburgh-tour/Text duplicate CitySightseeing Tour
/edinburgh-tour/Text duplicate Edinburgh Tour
/regal-tour/Text duplicate Regal Tour
/royal-edinburgh-ticketText duplicate Royal Edinburgh Ticket
/attractions/Text duplicate Attractions
/ebt-app/Text duplicate Edinburgh Bus Tours App
/about-us/Text duplicate About us
https://edinburghtour.com/blog/Text duplicate Blog
/checkout/CHECKOUT
/product/airlink-100/Text duplicate IMG-ALT Airlink 100
/product/airlink-100/Text duplicate Airlink 100
/product/airlink-100/New window No Text
/product/royal-edinburgh-ticket/Text duplicate IMG-ALT Royal Edinburgh Ticket
/product/royal-edinburgh-ticket/Text duplicate Royal Edinburgh Ticket
/product/royal-edinburgh-ticket/New window No Text
/product/grand-48-ticket/IMG-ALT The Grand 48 ticket
/product/grand-48-ticket/Text duplicate The Grand 48 ticket
/product/grand-48-ticket/New window No Text
/product/grand-24-ticket/IMG-ALT The Grand 24 ticket
/product/grand-24-ticket/Text duplicate The Grand 24 ticket
/product/grand-24-ticket/New window No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://edinburghtour.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (208 kB).

HTTP Response Header

NameValue
dateThu, 31 Jul 2025 03:01:32 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
expiresThu, 19 Nov 1981 08:52:00 GMT
link<https://edinburghtour.com/wp-json/>; rel="https://api.w.org/"
pragmano-cache
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 17
x-cache-groupnormal
content-security-policyframe-ancestors 'self'
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=63072000; includeSubDomains; preload
x-content-type-optionsnosniff
cf-cache-statusDYNAMIC
servercloudflare
cf-ray9679da0e1cfa9e69-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 191 referring domains.
This page has 775 backlinks.
This page has backlinks from 157 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /cgi-bin/
Disallow: /wp-content/plugins/
Disallow: /wp-content/cache/
Disallow: /wp-content/themes/
Disallow: /category/*/*
Disallow: /trackback/
Disallow: /comments/
Disallow: /tags/
Disallow: /author/

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Edinburgh86%Check
Edinburgh Tour83%Check
Tour81%Check
Edinburgh Bus77%Check
Edinburgh Bus Tours73%Check
Bus68%Check
Bus Tours68%Check
Tours66%Check
Edinburgh Ticket66%Check
Royal Edinburgh64%Check
Show more keywords and terms

Automatically check edinburghtour.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions