Edinburgh.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
61% 
Page structure
95% 
Link structure
92% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.47 s
File size
64.70 kB
Words
415
Media files
5
Number of links
64 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home – The City of Edinburgh Council
The length of the page title is perfect. (342 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The City of Edinburgh Council homepage
The length of the meta description is perfect. (254 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#6d3465
msapplication-config/site/images/favicons/browserconfig.xml?2.34.0
theme-color#ffffff
revisit-after2 days
robotsindex,follow
authorCity of Edinburgh Council
keywordsEmpty
descriptionThe City of Edinburgh Council homepage
google-site-verificationNqqP9OeqOPLQvc9M8ID4KiYlHGMcTnp_daEi2MTTe6I
dcterms:creatorAdmin
dcterms:rightsHolderCity of Edinburgh Councilbeta.edinburgh.gov.uk
dcterms:coverageUK
dcterms:identifierhttps://www.edinburgh.gov.uk/
dcterms:publisherCity of Edinburgh Council
dcterms:subjectEmpty
dcterms:descriptionThe City of Edinburgh Council homepage
dcterms:titleHome
dcterms:formattext/html
dcterms:languageen
dcterms:created2019-03-08
dcterms:modified2019-03-08
langen
og:titleHome
og:site_nameThe City of Edinburgh Council
og:typewebsite
og:urlhttps://www.edinburgh.gov.uk/
og:imagehttps://www.edinburgh.gov.uk/site/dist/icons/png/logo.png
og:image:altThe City of Edinburgh Council
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 415 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 26 words is high.
30.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/site/dist/images/edinburgh-logo.png?2.34.0Logo: The City of Edinburgh Council
/images/Edinburgh_Blossoms_3.jpgPink cherry blossom trees in the Meadows, Edinburgh
/images/GNT_Full_Design.jpgGeorge Street and First New Town Full Design
/images/lightningreach.pngGet help with money quick and easy
...s_and_Galleries_Edinburgh_lead_image.jpgJohn Bellany, ‘Self Portrait with a Razor Shell’, 1976. © The Estate of John Bellany. City Art Centre, Museums & Galleries Edinburgh lead image

Page structure

H1 heading
(Critically important)
The City of Edinburgh Council - Home page
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The City of Edinburgh Council - Home page
H2 Our services
H2 Empty heading
H2 Click to pay
H2 Click to report
H2 Click to request
H2 Council Tax
H2 Bins and recycling
H2 Roads, travel and parking
H2 Schools and learning
H2 Housing
H2 Council and Committees
H2 Planning and Building Standards
H2 Social care and health
H2 Business and licensing
H2 George Street and First New Town project passes crucial milestone
H2 Campaign shines a light on capital's unclaimed millions
H2 John Bellany: A Life in Self-Portraiture now as City Art Centre
H2 Featured news
H2 New affordable housing development taking shape in Edinburgh
H2 "There’s plenty of work behind the festival scenery"
H2 Ali Bowden, the first Director of Edinburgh UNESCO City of Literature, to receive the Edinburgh Award 2025
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.edinburgh.gov.uk/Nofollow Anchor Skip to content
https://www.edinburgh.gov.uk/Nofollow Anchor Skip to navigation
https://www.edinburgh.gov.uk/The City of Edinburgh Council
IMG-ALT Logo: The City of Edinburgh Council
A-TITLE The City of Edinburgh Council Home Page
/myaccountMy Account
/myaccountText duplicate My Account
https://www.edinburgh.gov.uk/Anchor Search
https://www.edinburgh.gov.uk/Anchor Menu
/archives/edinburgh-city-archi...Archives
/benefits-grantsBenefits and grants
/bins-recyclingBins and recycling
/births-marriages-deathsBirths, marriages and deaths
/businessBusiness
/cost-livingSubdomain Cost of living
/council-democracyCouncil and Committees
/council-taxCouncil Tax
/emergencies-safety-crimeEmergency, safety and crime
/events-venuesEvents and venues
https://www.edinburgh.gov.uk/sayHave your say
/housingHousing
/jobs-training-volunteeringJobs, training and volunteering
/leisure-sport-cultureLeisure, sports and culture
/librariesLibraries
/licences-permitsSubdomain Licences and permits
/moving-edinburgh-1Subdomain Moving to Edinburgh
https://www.edinburgh.gov.uk/newsNews
https://www.edinburgh.gov.uk/payPay a bill
/pests-pollution-noise-foodPests, pollution, noise and food
/planning-buildingPlanning and building
/requestRequest a service
/reportReport an issue
/roads-travel-parkingRoads, travel and parking
/schools-learningSchools and learning
/social-care-healthSocial care and health
/strategy-performance-researchStrategy, performance and research
/warm-welcoming-spacesSubdomain Warm and welcoming spaces
https://www.edinburgh.gov.uk/payClick to pay
/reportClick to report
/requestClick to request
/council-taxText duplicate Council Tax
/bins-recyclingText duplicate Bins and recycling
/roads-travel-parkingText duplicate Roads, travel and parking
/schools-learningText duplicate Schools and learning
/housingText duplicate Housing
/council-democracyText duplicate Council and Committees
/planning-buildingPlanning and Building Standards
/social-care-healthText duplicate Social care and health
/businessBusiness and licensing
/pay-report-requestAll online services
/news/article/14245/george-str...Subdomain George Street and First New Town project passes crucial milestone
/news/article/14194/campaign-s...Subdomain Campaign shines a light on capital's unclaimed millions
/news/article/14211/tickets-no...Subdomain John Bellany: A Life in Self-Portraiture now as City Art Centre
/news/article/14259/new-afford...New affordable housing development taking shape in Edinburgh
/news/article/14258/-there-s-p..."There’s plenty of work behind the festival scenery"
/news/article/14257/ali-bowden...Ali Bowden, the first Director of Edinburgh UNESCO City of Literature, to receive the Edinburgh Award 2025
https://www.edinburgh.gov.uk/newsAll News
https://www.edinburgh.gov.uk/newsText duplicate News
/contactSubdomain Contact us
/workforusSubdomain Work for us
/cookiesSubdomain Cookies
/privacySubdomain Privacy
/termsSubdomain Terms and disclaimer
/languagesSubdomain Languages
/accessibilitySubdomain Accessibility
https://www.facebook.com/edinb...New window External Subdomain Find us on Facebook
A-TITLE Find us on Facebook
https://www.youtube.com/user/E...New window External Subdomain Youtube
A-TITLE Youtube
https://twitter.com/Edinburgh_CCNew window External Follow us on Twitter
A-TITLE Follow us on Twitter
https://www.linkedin.com/compa...New window External Subdomain Linkedin
A-TITLE Linkedin
https://www.jadu.net/External Subdomain Jadu
https://www.edinburgh.gov.uk/Nofollow Anchor Back to the top
A-TITLE Back to Top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.edinburgh.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.47 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (65 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 19:16:01 GMT
content-typetext/html; charset=UTF-8
content-length11629
serverApache
cache-controlmax-age=0, must-revalidate, private
expiresThu, 24 Jul 2025 19:16:01 GMT
set-cookie104 Characters
strict-transport-securitymax-age=2592000
x-frame-optionsSAMEORIGIN
varyAccept-Encoding
content-encodinggzip
x-xss-protection1; mode=block
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 732 referring domains.
This page has 380,354 backlinks.
This page has backlinks from 529 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: AhrefsBot
Disallow: /

User-agent:*
Disallow: /images
Disallow: /javascript
Disallow: /jadu
Disallow: /blogAdmin
Disallow: /preview
Disallow: /search
Disallow: /site/scripts/google_results.php
Disallow: /site/custom_scripts/proxy.php?file=/documents/*

Similar sites

Search preview

www.edinburgh.gov.uk
Home – The City of Edinburgh Council
The City of Edinburgh Council homepage

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Edinburgh93%Check
Edinburgh Council86%Check
City81%Check
Council79%Check
Edinburgh UNESCO City72%Check
Edinburgh Award67%Check
page62%Check
UNESCO City61%Check
Council Homepage47%Check
First44%Check
Show more keywords and terms

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