Overview of the SEO Check
Meta information
100% 
Page quality
90% 
Page structure
79% 
Link structure
93% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
23.50 kB
Words
524
Media files
12
Number of links
32 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
E (Gas and Electricity) A Which? recommended energy supplier
The length of the page title is perfect. (567 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
E Gas and Electricity are the top-scoring energy supplier overall, as rated by Which? in 2026
The length of the meta description is perfect. (568 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://e.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionE Gas and Electricity are the top-scoring energy supplier overall, as rated by Which? in 2026
viewportwidth=device-width, initial-scale=1.0
format-detectiontelephone=no
langen
og:localeen_GB
og:typearticle
og:titleE (Gas and Electricity) A Which? recommended energy supplier
og:descriptionE Gas and Electricity are the top-scoring energy supplier overall, as rated by Which? in 2026
og:site_nameE
content-typetext/html;charset=UTF-8

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Page quality

Content
(Critically important)
This page contains 524 words. That's ok.
44.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.73 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Why Choose E?
H2 Our Customers Say
H3 We're here to save you money
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.
LinkAttributesAnchor text
https://epayments.paypoint.com/External Subdomain Smart Meter Top-up
https://e.org/IMG-ALT Brand Name
https://e.org/Home
https://e.org/about-usAbout Us
https://e.org/supportSupport
/support/warm-home-discountWarm Home Discount
https://e.org/saving-energySaving Energy
https://e.org/switching-to-usSwitch To Us
/smart-meter/new-customerSmart Meter
/smart-meter/new-customerNew Customer
/smart-meter/existing-customerExisting Customer
https://e.org/helpFAQs
https://e.org/careersCareers
https://e.org/mySmartEMySmartE Mobile App
IMG-ALT MySmartE-app
https://e.org/mySmartEText duplicate MySmartE Mobile App
IMG-ALT MySmartE-app
https://epayments.paypoint.com/External Subdomain Text duplicate Smart Meter Top-up
https://e.org/switching-to-usSwitch to us
https://e.org/switching-to-usText duplicate Switch to us
https://e.org/switching-to-usText duplicate Switch to us
https://e.org/helpContact Us
https://e.org/our-fuel-mixOur Fuel Mix
https://e.org/energy-theft-risksEnergy Theft
https://e.org/terms-and-conditionTerms & Conditions
https://e.org/privacy-policyPrivacy Policy
/MySmartE_terms-and-conditionMySmartE Terms and Conditions
/MySmartE_privacy-policyMySmartE Privacy Policy
https://e.org/complaintComplaint
/Assets/Pdf/Complaint performa...New window Customer Service Statistics
/Assets/Pdf/Modern Slavery Sta...New window Modern Slavery Statement
/consolidated-segmental-statementConsolidated Segmental Statement
/MySmartE_terms-and-conditionText duplicate MySmartE Terms and Conditions
/MySmartE_privacy-policyText duplicate MySmartE Privacy Policy
https://e.org/terms-and-conditionText duplicate Terms & Conditions
https://e.org/privacy-policyText duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://e.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (24 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
serverMicrosoft-IIS/10.0
x-aspnetmvc-version5.2
x-aspnet-version4.0.30319
x-powered-byASP.NET
dateMon, 25 May 2026 14:41:45 GMT
content-length24059
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 207 referring domains.
This page has 815 backlinks.
This page has backlinks from 73 different ip addresses.

Search preview

e.org
E (Gas and Electricity) A Which? recommended energy supplier
E Gas and Electricity are the top-scoring energy supplier overall, as rated by Which? in 2026

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
gas62%Check
electricity62%Check
Energy Supplier62%Check
Energy61%Check
recommended energy supplier59%Check
as rated58%Check
top-scoring energy supplier56%Check
energy supplier overall56%Check
recommended53%Check
top-scoring51%Check

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