Dsa.org - SEO Checker

Overview of the SEO Check
Meta information
89% 
Page quality
92% 
Page structure
79% 
Link structure
80% 
Server
68% 
External factors
100% 
SEO Score
Response time
0.74 s
File size
80.30 kB
Words
692
Media files
52
Number of links
89 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Direct Selling Association I Representing Direct Selling Companies
The page title should be shorter than 580 pixels. It is 595 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The Direct Selling Association is the national trade association for companies that manufacture and distribute goods and services sold directly to consumers.
The length of the meta description is perfect. (961 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.dsa.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileImage/Sitefinity/WebsiteTemplates/MatrixBase/App_Themes/MatrixBase/images/touch-icon-144.png
msapplication-TileColor#FFFFFF
application-nameDSA
msapplication-square70x70logo/Sitefinity/WebsiteTemplates/MatrixBase/App_Themes/MatrixBase/images/tile-70.png
msapplication-square150x150logo/Sitefinity/WebsiteTemplates/MatrixBase/App_Themes/MatrixBase/images/tile-150.png
msapplication-wide310x150logo/Sitefinity/WebsiteTemplates/MatrixBase/App_Themes/MatrixBase/images/tile-310x150.png
msapplication-square310x310logo/Sitefinity/WebsiteTemplates/MatrixBase/App_Themes/MatrixBase/images/tile-310.png
google-site-verificationby3WjE4-OJvaODLBpKUBt5_zko_H6k7l35_xKDy-BhY
GeneratorSitefinity 10.1.6544.0 SE
descriptionThe Direct Selling Association is the national trade association for companies that manufacture and distribute goods and services sold directly to consumers.
keywordsdirect selling, entrepreneurs, direct sales, mlm, home based business, pyramid scheme, party plan, direct sellers, independent contractor, entrepreneur, DSA, legal, direct selling association, regulatory, ethics, standards, multilevel marketing, compensation, network marketers, network marketing
content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 26.67 words is high.
This page contains 692 words. That's ok.
25.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...cd88eaff000002c0f4.png?sfvrsn=df18cea5_0TwitterTwitter
...tions/youtube-copy.png?sfvrsn=3f18cea5_0YouTubeYouTube
...cd88eaff000002c0f4.png?sfvrsn=cf18cea5_0FacebookFacebook
...cd88eaff000002c0f4.png?sfvrsn=2018cea5_0LinkedInLinkedIn
...cd88eaff000002c0f4.png?sfvrsn=1318cea5_0InstagramInstagram
...cd88eaff000002c0f4.png?sfvrsn=3118cea5_0VimeoVimeo
...ce/membership_/dsa.png?sfvrsn=b781ffa5_4Direct Selling AssociationDSA
...cd88eaff000002c0f4.jpg?sfvrsn=722fdba5_0DSJ-LogoDSJ-Logo
...cd88eaff000002c0f4.jpg?sfvrsn=e065aea5_0No alt attribute provided
...cd88eaff000002c0f4.jpg?sfvrsn=2964aea5_0No alt attribute provided
...cd88eaff000002c0f4.png?sfvrsn=27abafa5_0No alt attribute provided
...cd88eaff000002c0f4.jpg?sfvrsn=3a79aea5_0No alt attribute provided
...day-website-banner.jpg?sfvrsn=4cddd0a5_0No alt attribute provided
...cd88eaff000002c0f4.jpg?sfvrsn=741cd0a5_0No alt attribute provided
...cd88eaff000002c0f4.jpg?sfvrsn=4da9dba5_0No alt attribute provided
...cd88eaff000002c0f4.jpg?sfvrsn=1395d1a5_0No alt attribute provided
.../dsaorg_buttons-01.jpg?sfvrsn=c681c1a5_2Member ButtonMember Button
.../dsaorg_buttons-02.jpg?sfvrsn=2e81c1a5_0Supplier ButtonSupplier Button
.../dsaorg_buttons-03.jpg?sfvrsn=1681c1a5_0Salesforce ButtonSalesforce Button
...cd88eaff000002c0f4.jpg?sfvrsn=c226dea5_0webinars-viewallwebinars-viewall
...s/multibrain-white.png?sfvrsn=1a47afa5_5multibrain-white
...nston-strawn-white.png?sfvrsn=3e47afa5_6winston-strawn-white
.../kelley-drye-white.png?sfvrsn=3647afa5_5kelley-drye-white
...ors/astareal-white.png?sfvrsn=1247afa5_6astareal-white
...sors/avocado-white.png?sfvrsn=7cadafa5_4avocado-white
...onsors/balchem-white.png?sfvrsn=adafa5_5balchem-white
...ors/bydesign-white.png?sfvrsn=d647afa5_6bydesign-white
...en-consulting-white.png?sfvrsn=8adafa5_5dan-jensen-consulting-white
...ponsors/dion-white.png?sfvrsn=2247afa5_5dion-white
...sales-mobile-white.png?sfvrsn=da47afa5_5direct-sales-mobile-white
...onsors/exigo-white.png?sfvrsn=de47afa5_6exigo-white
...nsors/filuet-white.png?sfvrsn=ca47afa5_5filuet-white
...ponsors/foley-white.png?sfvrsn=e47afa5_5foley-white
...ponsors/gobi-white.png?sfvrsn=2e47afa5_7gobi-white
...nsors/gowling-white.png?sfvrsn=247afa5_5gowling-white
...een-logistics-white.png?sfvrsn=4adafa5_4green-logistics-white
...organization-white.png?sfvrsn=7e47afa5_5incheon-tourism-organization-white
...onsors/jenkon-white.png?sfvrsn=647afa5_5jenkon-white
...dmark-global-white.png?sfvrsn=1647afa5_5landmark-global-white
...s/louisville-white.png?sfvrsn=ce47afa5_5louisville-white
...sponsors/mig-white.png?sfvrsn=86aeafa5_4mig-white
...ors/mlcollins-white.png?sfvrsn=379aea5_4mlcollins-white
...entum-factor-white.png?sfvrsn=c247afa5_5momentum-factor-white
...onsors/nexio-white.png?sfvrsn=3247afa5_5nexio-white
...ors/onecource-white.png?sfvrsn=cadafa5_4onecource-white
...s/party-plan-white.png?sfvrsn=3a47afa5_5party-plan-white
...sors/prinova-white.png?sfvrsn=2647afa5_5prinova-white
...nce-managers-white.png?sfvrsn=1e47afa5_5PRO-Insurance-Managers-White
.../progressive-white.png?sfvrsn=10adafa5_4progressive-white
...sors/quarles-white.png?sfvrsn=d247afa5_5Quarles-White
...ors/thatcher-white.png?sfvrsn=e247afa5_5Thatcher-White

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Directory
H2 Join DSA
H2 Events & Meetings
H2 News
H2 About Us
H3 DSA applauds U.S. Senator John Curtis’ advocacy for the direct selling industry during Senate Commerce Committee Hearing.
H3 Direct Selling Association Welcomes New CEO
H3 Channel Leaders, Policymakers, Regulators, and Consumer Advocates Convene at DSA Legal + Regulatory Conference
H3 DSA Mission
H3 DSA Thanks These Companies for Making Our Supplier Community Strong in 2025
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 15 external links on this page.
LinkAttributesAnchor text
https://twitter.com/DSAssnNew window External IMG-ALT Twitter
https://www.youtube.com/user/d...New window External Subdomain IMG-ALT YouTube
https://www.facebook.com/DSAssnNew window External Subdomain IMG-ALT Facebook
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://www.instagram.com/dire...New window External Subdomain IMG-ALT Instagram
https://vimeo.com/user9982666/...New window External IMG-ALT Vimeo
https://medium.com/@directsell...New window External No Text
/redirects/join-dsaJoin DSA
/mxt/authService/Login
https://www.dsa.org/IMG-ALT Direct Selling Association
A-TITLE Direct Selling Association
https://www.dsa.org/aboutAbout
https://www.dsa.org/membershipMembership
/consumerprotectionConsumer Protection
/statistics-insightsStatistics & Insights
https://www.dsa.org/media-centerMedia Center
https://www.dsa.org/eventsNews & Events
https://www.dsa.org/advocacyAdvocacy
https://careercenter.dsa.org/External Subdomain Career Center
https://www.dsa.org/membershipText duplicate Membership
/membership/memberMember Companies
/membership/supplierSuppliers
/membership/participantsParticipants
/consumerprotectionText duplicate Consumer Protection
/consumerprotection/code-of-et...Code of Ethics
/consumerprotection/code-revie...Code Review Process
/consumerprotection/filing-a-c...Filing A Code Complaint
/consumerprotection/downloadablesConsumer Protection Downloadables
/consumerprotection/associatio...Association Guidelines
/consumerprotection/dssrcDSSRC
/consumerprotection/direct-sel...Direct Selling Compliance Officers Handbook
https://www.dsa.org/advocacyText duplicate Advocacy
/advocacy/policy-papersPolicy Priorities
/advocacy/direct-selling-advoc...Direct Selling Advocacy Center
/advocacy/dsa-political-programsDSA Political Programs
/advocacy/company-grassroots-a...Company Grassroots Advocacy
/advocacy/caucusDirect Selling Caucus
/advocacy/real-direct-sellersReal Direct Sellers
/advocacy/legislative-status-u...Legislative Status Updates
/advocacy/direct-sellers-in-dc...Direct Sellers in DC Podcast
/advocacy/dsa-government-affai...DSA Government Affairs and Legal: 2024 Year in Review
/statistics-insightsText duplicate Statistics & Insights
/statistics-insights/overviewResearch Overview
/statistics-insights/factsheetsIndustry Fact Sheets
/forms/store/CommercePlusFormP...Research Store
/statistics-insights/state-imp...State Impact Map
/statistics-insights/coronavir...Coronavirus Impact - QuickPulse
/statistics-insights/dsef-rese...DSEF Research and Reports
/statistics-insights/dsef-2025...DSEF 2025 Growth & Outlook Survey
https://www.dsa.org/dsa-resourcesResources
/dsa-resources/resources-for-s...Resources for Salesforce
/dsa-resources/advocacy-resourcesAdvocacy Resources
/dsa-resources/consumer-protec...Consumer Protection Downloads
/dsa-resources/industry-resear...Industry Research Downloads
/dsa-resources/dsa-social-medi...DSA Social Media Guidelines Handbook
https://www.dsa.org/media-centerText duplicate Media Center
https://www.dsa.org/eventsText duplicate News & Events
/events/featured-eventsFeatured Events
/events/upcomingCalendar
/events/webinar-eventsWebinars
/events/opportunitiesOpportunities
/events/past-annual-meetingsPast Annual Meetings
/users_only/meeting/MyMeetingF...My Meetings
https://www.dsa.org/events/newsNews
/events/awards-programAwards Program
https://www.dsa.org/aboutText duplicate About
/about/associationWho We Are
/about/direct-sellingWhat is Direct Selling?
/about/video-testimonialsVideo Testimonials
/about/dsadirectoryDirectory
https://www.dsa.org/about/faqFrequently Asked Questions
/about/direct-selling-educatio...Direct Selling Education Foundation
/about/globalpartnersGlobal Partners
/about/privacy-policyPrivacy Policy
https://careercenter.dsa.org/External Subdomain Text duplicate Career Center
/benefits/dsadirectorySearch Members, Applicants or Suppliers
/forms/MemberDirectory/viewDir...Subdomain NEW! Executive Contact directory available exclusively to our Executive Members
/redirects/join-dsaDirect Selling Company
/membership/supplier/apply-renewSupplier Company
/direct-selling-journalIMG-ALT DSJ-Logo
/direct-selling-journalSubdomain Read Now
https://us02web.zoom.us/webina...External Subdomain Register here
/events/awards-programSubdomain Learn more
/membership/supplier/apply-renewSubdomain Click Here to Renew Today
/images/default-source/default...Subdomain Download the group photo here!
/statistics-insights/factsheet...Subdomain Text duplicate Learn more
/membership/member/educational...Subdomain Access Now
https://www.pro4.us/dsaExternal Subdomain Learn How PRO Insurance Can Help Your Salesforce
/membership/memberIMG-ALT Member Button
/membership/supplierIMG-ALT Supplier Button
/dsa-resources/resources-for-s...No Text
/dsa-resources/resources-for-s...IMG-ALT Salesforce Button
https://www.1800member.com/dsaNew window External Subdomain No Text
/membership/member/educational...New window Subdomain IMG-ALT webinars-viewall
https://us02web.zoom.us/webina...External Subdomain Register Here
https://us02web.zoom.us/webina...New window External Subdomain Text duplicate Register Here
https://us02web.zoom.us/webina...New window External Subdomain Text duplicate Register Here
/events/upcomingView Full Calendar
/events/news/individual-press-...DSA applauds U.S. Senator John Curtis’ advocacy for the direct selling industry during Senate Commerce Committee Hearing.
/events/news/individual-press-...Direct Selling Association Welcomes New CEO
/events/news/individual-press-...Channel Leaders, Policymakers, Regulators, and Consumer Advocates Convene at DSA Legal + Regulatory Conference
/events/news/press-releasesText duplicate News
https://www.dsa.org/Subdomain Text duplicate Direct Selling Association
A-TITLE Direct Selling Association
https://www.dsa.org/en-espanolEn Espanol
https://www.dsa.org/Text duplicate Direct Selling Association
A-TITLE Direct Selling Association

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.dsa.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.74 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (80 kB).

HTTP Response Header

NameValue
servernginx/1.14.0 (Ubuntu)
dateSun, 29 Jun 2025 22:35:45 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache
pragmano-cache
expires-1
set-cookie74 Characters
x-aspnet-version4.0.30319
x-powered-byASP.NET
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 338 referring domains.
This page has 23,982 backlinks.
This page has backlinks from 287 different ip addresses.

Search preview

www.dsa.org
Direct Selling Association I Representing Direct Selling Companies
The Direct Selling Association is the national trade association for companies that manufacture and distribute goods and services sold directly to consumers.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Selling68%Check
Selling Association67%Check
Selling Companies66%Check
Association63%Check
Companies61%Check
or sales56%Check
DSA55%Check
Trade Association55%Check
selling industry54%Check
national trade association51%Check

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