Derbymuseum.org - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
82% 
Page structure
79% 
Link structure
68% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.02 s
File size
36.30 kB
Words
615
Media files
20
Number of links
94 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Kentucky Derby Museum
The length of the page title is perfect. (225 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the Kentucky Derby Museum!
The length of the meta description is perfect. (260 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: Canada
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
msapplication-TileColor#fffffa
msapplication-TileImage/mstile-144x144.png
theme-color#ffffff
descriptionWelcome to the Kentucky Derby Museum!
breadcrumb-nameHome | Kentucy Derby Museum
og:imagehttp://derbymuseum.org/fb-img.jpg
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 615 words. That's ok.
26.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.26 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 79 characters this one is longer than 70 characters:
"celebrating 40 years of sharing derby stories — and we’re just getting started."
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/res/images/logos/derby-museum.svgKentucky Derby Museum
...mages/logos/derby-museum--horizontal.svgKentucky Derby Museum
...geHeader-OnlyPlaceWeDerbyEveryDay-03.svgNo alt attribute provided
...up-02-DuelTone-PinkGreen-40thOnly-83.png40th Logo
...media/10Best2024_KentuckyDerbyMus-SM.pngUSA Today 10Best Attraction for Sports Fans
...age-tiles-600x300-cultural-pass-2025.pngNo alt attribute provided
...-Tile-Go-Baby-Go-Tour-600x300-2024v1.pngNo alt attribute provided
...our-BarnandBackside-Homepage-600x300.jpgNo alt attribute provided
.../KDM-Homepage-tiles-600x300-TGR-2025.pngNo alt attribute provided
...geTile-BourbonExperiences-600x300-v2.jpgNo alt attribute provided
/res/images/logos/tripadvisor.svgNo alt attribute provided
...fe-JohnnyBourbon-Cheers150-500x500_1.jpgNo alt attribute provided
/res/uploads/media/louisvilleCVB.pngNo alt attribute provided
/res/images/socialicons/facebook.svgNo alt attribute provided
/res/images/socialicons/instagram.svgNo alt attribute provided
/res/images/socialicons/x.svgNo alt attribute provided
/res/images/socialicons/youtube.svgNo alt attribute provided
/res/images/socialicons/linkedin.svgNo alt attribute provided
/res/images/footer-logo.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Review of the Week
H2 Don't Miss Out!
H3 Cultural Pass
H3 Go Baby Go! Race Day Experience
H3 Barn and Backside Tour
H3 Now Open
H3 Bourbon Experiences at the Museum
H4 Proud Partner of
H5 Plan a Visit
H5 Rent the Museum
H5 Shop Online
H5 More
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 25 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.derbymuseum.org/IMG-ALT Kentucky Derby Museum
/plan-a-visit/general-informat...Subdomain Anchor TODAY'S HOURS 11:00 a.m. - 5:00 p.m. EST Current Time: 3:01 a.m. EST
https://www.google.com/maps/di...New window External Subdomain Directions 704 Central Ave, Louisville, KY 40208
/about.htmlAbout
/get-involved/membership-options/Membership Options
/get-involved/donate.htmlDonate
/get-involved/sponsor.htmlSponsors & Preferred Partners
/get-involved/volunteer.htmlVolunteer
/milliners.htmlFeatured Milliner Program
/Media-And-PressMedia & Press
https://www.derbymuseum.org/BlogBlog
/education/why-study-the-derby...Education Hub
/education/fieldtrips.htmlField Trips
/education/outreach-program.htmlOutreach Program
/education/virtual-classroom.htmlVirtual Outreach
/education/intern.htmlEducation Internship
/hawa.htmlSubdomain Horsing Around With Art Contest
/collections.htmlCollections
https://recruiting.paylocity.c...New window External Subdomain Job Openings
/contact.htmlGeneral Inquiries
/get-involved/donationrequest....Request a Donation
https://form.jotform.com/24025...New window External Subdomain Request KDM Brochures
/faq.htmlFAQ
/team.htmlTeam Directory
/search.htmlNo Text
/plan-a-visit/general-informat...Plan a Visit
/plan-a-visit/general-informat...General Information
/plan-a-visit/toursTickets & Tours
/ExhibitsExhibits
/plan-a-visit/suggested-itiner...Suggested Itineraries
/EventsEvents
/plan-a-visit/giftshop.htmlMuseum Store
/plan-a-visit/tours/groupsGroups of 15 or more
/education/fieldtrips.htmlField Trip Information
/plan-a-visit/directions.htmlDirections & Parking
/plan-a-visit/derby-cafe.htmlDerby Café & Bourbon Bar
/plan-a-visit/visiting-louisvi...Visiting Louisville
/bourbon.htmlBourbon Happenings
/plan-a-visit/toursSee Our Tours
/museum-rental/Rent the Museum
/museum-rental/special-events....Meetings & Special Events
/museum-rental/wedding-package...Weddings
/museum-rental/rentalamenities...Additional Services
/museum-rental/catering.htmlCatering
/museum-rental/testimonials.htmlTestimonials
/museum-rental/Rent The Museum
http://derbymuseumstore.com/New window External Shop Online
/giftguide.htmlNew window Gift Guide
https://derbymuseumstore.com/N...New window External Secretariat
https://www.derbymuseumstore.c...New window External Subdomain Apparel & Accessories
https://www.derbymuseumstore.c...New window External Subdomain Collectibles & Gifts
https://derbymuseumstore.com/N...New window External Souvenirs
https://derbymuseumstore.com/N...New window External Home Goods
https://www.derbymuseumstore.c...New window External Subdomain Clearance
/milliners.htmlNew window Featured Milliners
http://derbymuseumstore.com/New window External Visit Our Online Store
/plan-a-visit/derby-cafe.html170+ bourbons
/plan-a-visit/toursChurchill Downs® tours
/Exhibitsexhibits
/Exhibits/Detail/8/The-Greates...360° film
/culturalpass.htmlNo Text
/culturalpass.htmlLearn More
/plan-a-visit/tours/go-baby-go...No Text
/plan-a-visit/tours/go-baby-go...Purchase Tickets
/plan-a-visit/tours/barn-and-b...No Text
/plan-a-visit/tours/barn-and-b...Text duplicate Learn More
/Exhibits/Detail/8/The-Greates...No Text
/Exhibits/Detail/8/The-Greates...Text duplicate Learn More
/bourbon.htmlNo Text
/bourbon.htmlText duplicate Learn More
https://www.tripadvisor.com/At...New window External Subdomain Anchor No Text
/plan-a-visit/general-informat...Subdomain Plan Your Visit
https://www.gotolouisville.com/New window External Subdomain No Text
/newsletter.htmlSign Up for our E-Newsletter
/plan-a-visit/general-informat...Text duplicate General Information
/faq.htmlText duplicate FAQ
/plan-a-visit/accessibility.htmlAccessibility
/plan-a-visit/toursText duplicate Tickets & Tours
https://derbymuseumstore.com/New window External Text duplicate Museum Store
/ExhibitsText duplicate Exhibits
/plan-a-visit/tours/groupsText duplicate Groups of 15 or more
/education/Education
/EventsText duplicate Events
/plan-a-visit/directions.htmlText duplicate Directions & Parking
/plan-a-visit/derby-cafe.htmlDerby Café and Bourbon Bar
/plan-a-visit/visiting-louisvi...Text duplicate Visiting Louisville
/museum-rental/Host an Event
/museum-rental/special-events....Text duplicate Meetings & Special Events
/museum-rental/wedding-package...Text duplicate Weddings
/museum-rental/rentalamenities...Text duplicate Additional Services
/museum-rental/catering.htmlText duplicate Catering
/museum-rental/testimonials.htmlText duplicate Testimonials
https://www.derbymuseumstore.com/New window External Subdomain Text duplicate Shop Online
https://derbymuseumstore.com/D...New window External Text duplicate Gift Guide
https://www.derbymuseumstore.c...New window External Subdomain Text duplicate Apparel & Accessories
https://www.derbymuseumstore.c...New window External Subdomain Text duplicate Collectibles & Gifts
https://derbymuseumstore.com/N...New window External Text duplicate Home Goods
https://www.derbymuseumstore.c...New window External Subdomain Text duplicate Clearance
/about.htmlText duplicate About
/get-involved/membership-options/Membership
/get-involved/donate.htmlText duplicate Donate
/get-involved/sponsor.htmlSponsorship
/get-involved/volunteer.htmlText duplicate Volunteer
/Media-And-PressText duplicate Media & Press
https://www.derbymuseum.org/BlogText duplicate Blog
/collections.htmlText duplicate Collections
/team.htmlText duplicate Team Directory
/employment.htmlEmployment
/contact.htmlContact
/prohibited-items-policy.htmlPolicy
https://www.facebook.com/derby...New window External Subdomain No Text
https://instagram.com/derbymus...New window External No Text
http://twitter.com/derbymuseumNew window External No Text
https://www.youtube.com/user/k...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/site-info.htmlSite Info
/site-map.htmlSite Map
/search.htmlSearch
/contact.htmlContact Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.derbymuseum.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.02 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (36 kB).

HTTP Response Header

NameValue
dateSun, 29 Jun 2025 07:01:22 GMT
content-typetext/html;charset=UTF-8
servercloudflare
x-powered-byPHP/7.2.34
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
cf-cache-statusDYNAMIC
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=7mIxlvUaEJGIhJzK37P1O5o1xLfeWvkSAjWCQTxfokdaQEPm9PPnjUv0aJ2keZCj5O%2BzvIovA01UnA8DIJnpcUfgJRelX0%2BOXwTzRPgIr1uE%2Bg%3D%3D"}]}
content-encodingbr
set-cookie127 Characters
cf-ray95738d5cfd2abb68-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 740 referring domains.
This page has 1,684 backlinks.
This page has backlinks from 578 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /admin/
# Disallow: /includes/
# Disallow: /Templates/

Disallow: /dev/
Disallow: /LobbyScreens/
Disallow: /countdowns/

Disallow: *.bak

Similar sites

Search preview

www.derbymuseum.org
Kentucky Derby Museum
Welcome to the Kentucky Derby Museum!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum81%Check
Derby Museum81%Check
Derby78%Check
Kentucky Derby Museum75%Check
Kentucky Derby70%Check
museum experience65%Check
Museum Store59%Check
Experience49%Check
Day47%Check
Bourbon45%Check
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