default.com | Website SEO Review

Response time

2.81 s

File size

197.10 kB

Words

3927

Media files

180

Number of links

120 internal / 5 external

Meta specifications 100% achieved

Title

(Critically important)

Automate Inbound — Default

The length of the page title is perfect. (261 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Automate your inbound growth with data, scheduling, and AI workflows

The length of the meta description is perfect. (433 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

No canonical link is specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The character encoding is not specified in the HTTP header.

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
description	Automate your inbound growth with data, scheduling, and AI workflows
viewport	width=device-width, initial-scale=1
lang	en
twitter:card	summary_large_image
twitter:title	Automate Inbound — Default
twitter:description	Automate your inbound growth with data, scheduling, and AI workflows
twitter:image	https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f52bca934ff3476860e5b_opengraph.png
og:title	Automate Inbound — Default
og:description	Automate your inbound growth with data, scheduling, and AI workflows
og:image	https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f52bca934ff3476860e5b_opengraph.png
og:type	website
charset	utf-8

Page quality 49% achieved

Content

(Critically important)

There are 16 text duplicates on this page:

Duplicate 1: Default makes us more efficient and saves valuable time. If a qualifie...
Duplicate 2: Default helps me do my job 10x better. I wouldn’t be able to book so m...
Duplicate 3: Moving to Default has been a game-changer for our lead routing, giving...
Duplicate 4: Default integrates across our GTM ops, so we didn’t have to choose a s...
Duplicate 5: My favorite part about Default is having everything in one place. It m...

This page contains 3927 words. That's ok.

29.1% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

81 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

The average number of words per sentence of 21.97 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 79 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

176 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

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Page structure 58% achieved

H1 heading

(Critically important)

Automate your inbound growth with data, scheduling, and AI workflows

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 40 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Automate your inbound growth with data, scheduling, and AI workflows
H2	Automate inbound with enrichment, routing, and scheduling
H2	Route leads and accounts fairly and accurately
H2	Detect and route qualified website visitors to your top reps
H2	Effortlessly maintain a clean, updated CRM
H2	B2B revenue teams use Default’s platform to grow pipeline faster
H2	How Rogo automated inbound and 2X demo volume in weeks
H2	Integrates with your entire stack
H2	What people think
H2	Challenge
H2	Solution
H2	Results
H2	Challenge Duplicate text
H2	Solution Duplicate text
H2	Conclusion
H2	Challenge Duplicate text
H2	Solution Duplicate text
H2	Results Duplicate text
H2	Challenge Duplicate text
H2	Solution Duplicate text
H2	Results Duplicate text
H2	Challenge Duplicate text
H2	Solution Duplicate text
H2	Results Duplicate text
H2	Accelerate your growth with Default.
H3	Attio
H3	Amplemarket
H3	Zapier
H3	Segment
H3	Use case #1: Automating inbound scheduling & routing
H3	Use case #2: Outbound scheduling CRM automation
H3	Use case #1: Automating inbound scheduling of high intent leads
H3	Use case #2: Routing self-serve signups to product specialists
H3	Use case #1: Automated inbound scheduling
H3	Use case #2: Event & webinar pipeline automation
H3	Use case #1: Automated inbound scheduling and qualification
H3	Use case #2: GTM tech stack consolidation
H3	Use case #1: Automate inbound scheduling
H3	Use case #2: Route product signups
H3	Use case #3: Selective CRM sync

Link structure 25% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

23 links don't have an anchor text.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 5 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.default.com/		No Text
/product/lead-routing-software		Routing Route leads, meetings, and accounts
/product/sales-scheduling-soft...		Scheduling Automate meeting scheduling
/product/sales-workflow-software		Workflows Build AI workflows across your stack
/product/marketing-crm		Marketing CRM The data model for go-to-market magic.
/product/lead-enrichment-software		Enrichment Waterfall enrichment for visitors & leads
/product/form-automation-software		Forms Capture more leads with branded forms
/workflow-templates		Workflow Templates Supercharge your go-to-market with templates
/product/integrations		Integrations Connect to your entire stack
/case-study/how-rogo-automated...		How Rogo automated inbound and 2X demo volume in weeks 2x more inbound demos booked 100% more inbound demos booked
/case-studies		See all case studies
/solutions/inbound-marketing-a...		Inbound Scheduling Automate inbound with data, routing, and scheduling
/solutions/revenue-operations-...		Account Routing Route leads and accounts fairly and accurately
/solutions/website-visitor-tra...		Website Intent Route, act on, and engage with qualified website visitors
/solutions/crm-hygiene-software		CRM Data Hygiene Effortlessly maintain a clean, updated CRM
/solutions/all		Explore All Solutions
https://www.default.com/pricing		Pricing
/post/new-in-default-dashboards		Product Updates New in Default: Modern GTM Dashboards
/post/an-unhandled-fault-has-o...		Revenue Operations Step-by-Step Fix for 'An Unhandled Fault' in Salesforce
/post/salesforce-technical-debt		Revenue Operations Salesforce Technical Debt: Definition, Causes & Fixes (2025 Guide)
https://www.default.com/resources		Explore All Blogs
/resources/reports		Reports Proprietary go-to-market research
/case-studies		Case Studies See what revenue teams say about Default
/partners/all		Partners Find an expert to help build a world-class GTM
/workflow-templates		Templates Supercharge your go-to-market with templates
https://app.default.com/login	New window External Subdomain	Login
/book-a-demo		Book a demo
https://app.default.com/login	New window External Subdomain Text duplicate	Login
/book-a-demo	Text duplicate	Book a demo
/post/introducing-default-2-0	Subdomain	Introducing Default 2.0!
https://www.g2.com/products/de...	New window External Subdomain	4.9 out of 5 - G2.com
/case-studies		See case studies
/solutions/inbound-marketing-a...		Default for inbound
/case-study/how-runway-10xed-g...		Default makes us more efficient and saves valuable time. If a qualified lead wants a demo, they can book a meeting on our website—eliminating the need for ma...
/solutions/revenue-operations-...		Default for lead routing
/case-study/how-openphone-cut-...		Read story 67% lower speed-to-lead 5x less time spent on misrouted leads 17% higher inbound conversions
/solutions/website-visitor-tra...		Default for website intent
/case-study/how-plain-automate...		One unexpected benefit of using Default was the ability to run multiple routing flows from a single email submission box. Buyers can go through two or three ...
/solutions/crm-hygiene-software		Default for CRM hygiene
/case-study/how-bland-scaled-t...		Ready story 10,000 inbound leads routed in first 6 months 10x higher inbound demo quality 22% higher inbound conversions
/case-study/how-bland-scaled-t...		10,000 inbound leads routed in first 6 months 10x higher inbound demo quality
/case-study/how-rogo-automated...		Read Story
/product/integrations		View all Integrations
/integrations/attio		No Text
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/integrations/amplemarket		No Text
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/case-studies		Explore customer stories
/case-study/how-unify-captured...		Read story Default helps me do my job 10x better. I wouldn’t be able to book so many meetings and sync everything into Salesforce without Default. $7M inboun...
/case-study/how-unify-captured...		Default helps me do my job 10x better. I wouldn’t be able to book so many meetings and sync everything into Salesforce without Default. Read story Garrett Wo...
/case-study/how-unify-captured...		How Unify captured $7M inbound pipeline with Default Garrett Wolfe Growth at Unify Read story 3 min read
/case-study/how-unify-captured...		$7M inbound pipeline generated Default helps me do my job 10x better. I wouldn’t be able to book so many meetings and sync everything into Salesforce without...
/case-study/how-unify-captured...		How Unify captured $7M inbound pipeline with Default Read story
/case-study/how-openphone-cut-...		Read story Moving to Default has been a game-changer for our lead routing, giving us full visibility into where our leads are going. 67% lower speed-to-lead ...
/case-study/how-openphone-cut-...		Moving to Default has been a game-changer for our lead routing, giving us full visibility into where our leads are going. Read story Mak Reed Senior RevOps M...
/case-study/how-openphone-cut-...		How OpenPhone cut speed-to-lead by 67% with Default Mak Reed Senior RevOps Manager at OpenPhone Read story 3 min read
/case-study/how-openphone-cut-...		67% lower speed-to-lead Moving to Default has been a game-changer for our lead routing, giving us full visibility into where our leads are going. Mak Reed Se...
/case-study/how-openphone-cut-...		How OpenPhone cut speed-to-lead by 67% with Default Read story
/case-study/how-runway-10xed-g...		Read story Default makes us more efficient and saves valuable time. If a qualified lead wants a demo, they can book a meeting on our website—eliminating the ...
/case-study/how-runway-10xed-g...		Default makes us more efficient and saves valuable time. If a qualified lead wants a demo, they can book a meeting on our website—eliminating the need for ma...
/case-study/how-runway-10xed-g...		How Runway 10x’ed GTM efficiency with Default Brandon Penn Head of Marketing at Runway Read story 3 min read
/case-study/how-runway-10xed-g...		400% increase in lead volume in the first 6 months Default makes us more efficient and saves valuable time. If a qualified lead wants a demo, they can book a...
/case-study/how-runway-10xed-g...		How Runway 10x’ed GTM efficiency with Default Read story
/case-study/how-bland-scaled-t...		Read story Default integrates across our GTM ops, so we didn’t have to choose a standalone tool and connect it to a thousand other systems. 10,000 inbound le...
/case-study/how-bland-scaled-t...		Default integrates across our GTM ops, so we didn’t have to choose a standalone tool and connect it to a thousand other systems. Read story Isaiah Granet CEO...
/case-study/how-bland-scaled-t...		How Bland scaled to 10,000 inbound leads on Default Isaiah Granet CEO at Bland AI Read story 3 min read
/case-study/how-bland-scaled-t...		10,000 inbound leads routed in first 6 months Default integrates across our GTM ops, so we didn’t have to choose a standalone tool and connect it to a thousa...
/case-study/how-bland-scaled-t...		How Bland scaled to 10,000 inbound leads on Default Read story
/case-study/how-rootly-orchest...		Read story My favorite part about Default is having everything in one place. It makes building better routing easier and is 10x more intuitive than Chili Pip...
/case-study/how-rootly-orchest...		My favorite part about Default is having everything in one place. It makes building better routing easier and is 10x more intuitive than Chili Piper. Read st...
/case-study/how-rootly-orchest...		How Rootly orchestrated Salesforce and HubSpot to 2x inbound with Default Liza Dukhova RevOps Manager at Rootly Read story 3 min read
/case-study/how-rootly-orchest...		23% higher inbound conversions My favorite part about Default is having everything in one place. It makes building better routing easier and is 10x more intu...
/case-study/how-rootly-orchest...		How Rootly orchestrated Salesforce and HubSpot to 2x inbound with Default Read story
/product/lead-routing-software		Lead Routing Software
/product/sales-scheduling-soft...		Sales Scheduling Software
/product/sales-workflow-software		Sales Workflows Software
/product/form-automation-software		Marketing Forms Software
/product/lead-enrichment-software		Waterfall Enrichment Software
/product/lead-qualification-so...		Lead Qualification Software
/product/lead-distribution-sof...		Lead Distribution Software
/solutions/inbound-marketing-a...		Inbound Marketing Software
/solutions/revenue-operations-...		Revenue Operations Software
/solutions/website-visitor-tra...		Website Visitor Identification Software
/solutions/crm-hygiene-software		CRM Data Hygiene Software
/solutions/product-led-sales-s...		Product Signup Routing Software
/case-studies		Case Studies
/resources/reports		Reports
https://www.default.com/resources		Blogs
/workflow-templates		Templates
/partners/all		Partners
/partners/apply		Become a Partner
/comparison/chilipiper		Chili Piper
/comparison/leandata		LeanData
/comparison/hubspot		HubSpot
/comparison/calendly		Calendly
/comparison/revenuehero		RevenueHero
https://www.default.com/pricing	Text duplicate	Pricing
/product/integrations		Integrations
/book-a-demo		Schedule A Demo
https://x.com/withdefault	New window External	No Text
https://www.linkedin.com/compa...	New window External Subdomain	No Text
/book-a-demo		Get Started
/privacy/privacy-policy		Privacy Policy
/privacy/terms-of-service		Terms of Service
/privacy/subprocessors		Sub-processors‍
/privacy/privacy-policy		Security

Server configuration 95% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.default.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is very slow (2.81 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (197 kB).

Page Speed

HTTP Response Header

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date	Mon, 26 May 2025 00:18:46 GMT
content-type	text/html
cf-ray	945918d20dfded25-MXP
cf-cache-status	MISS
content-encoding	gzip
last-modified	Mon, 26 May 2025 00:18:46 GMT
strict-transport-security	max-age=31536000
content-security-policy	frame-ancestors 'self'
surrogate-control	max-age=432000
surrogate-key	www.default.com 678f40d4dda051e3ab65643c pageId:678f40d4dda051e3ab656438 678f5004e27571902e3a9ea0 6791808949431f6f93856695 678f4843a77cf2c9b71f1e61 679180b82373823eb8a42ccc
x-frame-options	SAMEORIGIN
x-lambda-id	583d62e6-d924-48af-ab03-cfcc567e4cba
vary	Accept-Encoding
set-cookie	149 Characters
alt-svc	h3=":443"; ma=86400
x-cluster-name	eu-south-1-prod-hosting-red
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 253 referring domains.

This page has 920 backlinks.

This page has backlinks from 104 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: 
Sitemap: https://www.default.com/sitemap.xml

Sitemap: https://www.default.com/sitemap.xml

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Automate Inbound — Default

Automate your inbound growth with data, scheduling, and AI workflows

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
inbound	82%	Check
Automate	82%	Check
Automate inbound	82%	Check
Automate Inbound Default	78%	Check
inbound Default	77%	Check
Inbound Scheduling	76%	Check
inbound growth	74%	Check
inbound workflow	74%	Check
Default	72%	Check
Default scheduling	71%	Check
Scheduling	70%	Check
AI workflows	67%	Check
growth	66%	Check
Automating inbound scheduling	66%	Check
inbound scheduling routing	66%	Check
Automated inbound scheduling	66%	Check
automated inbound	65%	Check
inbound leads	65%	Check
inbound pipeline	65%	Check
Workflow	63%	Check
Workflows	63%	Check
data	62%	Check
Inbound Marketing	60%	Check
inbound demos	60%	Check
higher inbound	60%	Check

Show more keywords and terms

Default.com - SEO Checker

Task list of SEO Improvements 3 Tasks

Meta specifications 100% achieved

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Meta tags

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Page quality 49% achieved

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Media list

Page structure 58% achieved

(Critically important)

(Important)

Heading structure

Link structure 25% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 95% achieved

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(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

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