Crownmelbourne.com.au - SEO Checker

Overview of the SEO Check
Meta information
99% 
Page quality
46% 
Page structure
79% 
Link structure
97% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.54 s
File size
393.60 kB
Words
405
Media files
14
Number of links
36 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Crown Hotels, Casinos, Restaurants & Bars - Crown Melbourne
The length of the page title is perfect. (569 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Make every visit special with Melbourne's finest accommodation, dining, casino and nightlife. Check what's on, special offers, packages and more.
The length of the meta description is perfect. (897 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.crownmelbourne.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
format-detectiontelephone=no
viewportwidth=device-width, initial-scale=1
descriptionMake every visit special with Melbourne's finest accommodation, dining, casino and nightlife. Check what's on, special offers, packages and more.
langen
og:titleCrown Hotels, Casinos, Restaurants & Bars - Crown Melbourne
og:typearticle
og:urlhttps://www.crownmelbourne.com.au
og:imagehttps://www.crownmelbourne.com.au/getsydmedia/6708cca1-01df-4a71-be7e-d593242fc14a/230921-crown-rebrand-2023-hero-images-1200x800-21.jpg?width=1200&height=800&ext=.jpg
og:descriptionMake every visit special with Melbourne's finest accommodation, dining, casino and nightlife. Check what's on, special offers, packages and more.
og:site_nameCrown Melbourne
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 405 words on this page. Good pages should have about 800 words of useful content.
29.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 76 characters this one is longer than 70 characters:
"download the crown app and fast track your crown rewards membership sign-up."
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
HERE'S WHERE THINGS GET INTERESTING
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 HERE'S WHERE THINGS GET INTERESTING
H2 Dine. Play. Stay. Repeat.
H2 Parking at Crown Melbourne
H2 Take a piece of Crown home with you
H2 STAY INTERESTED
H2 Host your next event at Crown Melbourne
H2 DISCOVER THE WORLD OF CROWN AND BE REWARDED
H2 Our commitment to awareness, assistance and support
H2 Connect with us
H5 It's Happening
H5 Plan your visit
H5 Crown Gifts
H5 Newsletter
H5 Events & Conferences
H5 Crown Rewards
H5 Crown PlaySafe
H5 Social
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 19 external links on this page.
LinkAttributesAnchor text
/plan-your-visit/parkingLearn more
/shopping/crown-giftsDiscover more
/general/newsletterRegister
/crown-rewards/join-nowSign-up
/crown-rewardsText duplicate Discover more
/crown-playsafeText duplicate Learn more
https://www.instagram.com/crow...New window External Subdomain Instagram
https://www.facebook.com/crown...New window External Subdomain Facebook
/No Text
/whats-onWhat's on
/hotelsHotels & Spa
/restaurantsRestaurants
/barsBars
/entertainmentEntertainment
/shoppingShopping
/casinoCasino
/crown-playsafeCrown PlaySafe
/events-and-conferencesEvents & Conferences
/crown-rewardsCrown Rewards
/plan-your-visitPlan your visit
/general/about-usAbout us
/general/be-cyber-awareBe Cyber Aware
/general/newsletterNewsletter
/general/policiesPolicies
/general/gas-brigadesGas brigades
/general/customer-noticesCustomer notices
/blogBlog
https://www.crownresorts.com.a...New window External Subdomain Corporate Governance
https://www.crownresorts.com.a...New window External Subdomain Media centre
https://www.crownresorts.com.a...External Subdomain Crown Resorts Foundation
/general/policies/environmenta...Environment
/corporate/supplier-expression...Supplier expression of interest
/general/policies/whistleblowe...Whistleblower Policy
https://www.crownresorts.com.a...New window External Subdomain Careers at Crown
https://www.crownresorts.com.a...New window External Subdomain Crown College
https://www.crownresorts.com.a...New window External Subdomain Employee benefits
https://www.crownresorts.com.a...New window External Subdomain Diversity & inclusion
/plan-your-visit/contact-usContact us
/general/feedbackFeedback
https://www.facebook.com/crown...External Subdomain No Text
https://twitter.com/crownresortsExternal No Text
https://www.instagram.com/crow...External Subdomain No Text
/crown-playsafeIMG-ALT Crown PlaySafe logo
https://gamblershelp.com.au/External gamblershelp.org.au
/general/policies/responsible-...IMG-ALT Responsible service of alcohol logo
/general/policies/responsible-...IMG-ALT Responsible Practices logo
/general/policies/privacy-policyPrivacy policy
/general/policies/terms-of-useTerms of use
/footer/disclaimer/whistleblow...Whistleblower & crown resorts policies
https://www.crownperth.com.au/...New window External Subdomain Crown perth
https://www.crownsydney.com.au...New window External Subdomain Crown sydney
https://www.crownresorts.com.a...New window External Subdomain Crown resorts
https://www.crownperth.com.au/...New window External Subdomain Text duplicate Crown perth
https://www.crownsydney.com.au...New window External Subdomain Text duplicate Crown sydney
https://www.crownresorts.com.a...New window External Subdomain Text duplicate Crown resorts

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.crownmelbourne.com.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.54 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (394 kB).

HTTP Response Header

NameValue
dateThu, 31 Jul 2025 08:21:43 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
access-control-allow-credentialstrue
access-control-allow-headersContent-Type, X-CSRF-Token, X-Requested-With, Accept, Accept-Version, Content-Length, Content-MD5, Date, X-Api-Version, X-File-Name, authtoken, apitoken
access-control-allow-methodsPOST,GET,PUT,PATCH,DELETE,OPTIONS
access-control-allow-originhttps://melprdsite.crownwebtest.com.au
access-control-expose-headersRequest-Context
cache-controlprivate
set-cookie143 Characters
strict-transport-securitymax-age=31536000; includeSubDomains
content-security-policy-report-onlyfont-src * data:;img-src * data:;frame-src 'self' *.sevenrooms.com *.doubleclick.net *.smartrecruiters.com *.adyen.com *.pinterest.com *.googleadservices.com *.google.com *.googletagmanager.com *.cardinalcommerce.com sevenrooms.com *.americanexpress.com *.securesuite.co.uk secure7.arcot.com *.rsa3dsauth.co.uk mycardsecure.com www.mycardsecure.com dupe.com *.opentable.com.au;script-src 'self' *.curator.io *.google-analytics.com *.googletagmanager.com *.google.com *.licdn.com *.clarity.ms *.gstatic.com *.facebook.net *.pinimg.com *.smartrecruiters.com *.hotjar.com cdn-cookieyes.com 'unsafe-eval' 'unsafe-inline' data:;script-src-elem 'self' 'unsafe-inline' *.facebook.net *.licdn.com *.google.com *.googletagmanager.com https://www.googletagmanager.com *.googleadservices.com *.google-analytics.com *.gstatic.com *.smartrecruiters.com *.curator.io *.clarity.ms *.pinimg.com *.hotjar.com cdn-cookieyes.com;style-src-elem 'self' *.honey.io *.google.com *.curator.io *.smartrecruiters.com *.facebook.net *.clarity.ms 'unsafe-inline';connect-src 'self' *.facebook.com *.google.com *.google-analytics.com *.googleapis.com melprdwebsite.azurewebsites.net crownkentico-prd-as-csearch.search.windows.net *.pinterest.com *.doubleclick.net *.curator.io *.clarity.ms *.linkedin.com *.datatoolscloud.net.au *.hotjar.io *.adyen.com *.cookieyes.com cdn-cookieyes.com ws://localhost:12387 wss://ws.hotjar.com https://www.google.com/ data:;report-uri /api/logs/csp-report;report-to csp-endpoint;
reporting-endpointscsp-endpoint="/api/logs/csp-report"
request-contextappId=cid-v1:9d8dbf0f-c847-4f15-88fa-ba0cb04d9212
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-azure-ref20250731T082141Z-15b44575f4fxmqn2hC1FRAzgcw000000035000000000cpwc
x-fd-int-roxy-purgeid83856820
x-cachePRIVATE_NOSTORE
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,630 referring domains.
This page has 42,878 backlinks.
This page has backlinks from 1,257 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.crownmelbourne.com.au
Crown Hotels, Casinos, Restaurants & Bars - Crown Melbourne
Make every visit special with Melbourne's finest accommodation, dining, casino and nightlife. Check what's on, special offers, packages and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MELBOURNE78%Check
Crown Melbourne74%Check
CROWN70%Check
Casino58%Check
Crown Hotels56%Check
Crown Rewards55%Check
Crown PlaySafe54%Check
GET52%Check
Crown Resorts51%Check
visit50%Check

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Cookie Policy

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