Creations.mattel.com - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
62% 
Page structure
62% 
Link structure
15% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.38 s
File size
333.70 kB
Words
990
Media files
43
Number of links
190 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Exclusive Limited-Edition Collectors Toys – Mattel Creations
The length of the page title is perfect. (535 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to Mattel Creations, an elevated collector platform that offers a canvas for the most innovative creators of today and tomorrow to tinker with, reimagine, and re-create some of the most iconic toys in the world.
The meta description is too long: 1333 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://creations.mattel.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0
theme-color#ffffff
descriptionWelcome to Mattel Creations, an elevated collector platform that offers a canvas for the most innovative creators of today and tomorrow to tinker with, reimagine, and re-create some of the most iconic toys in the world.
facebook-domain-verification5jsk43m6npt5mb4l5mfpplx5054sb8
google-site-verificationJPbLxQy55YQTRz7MetFf1ix4FPEhDXT3wPqEa_Ut7Vs
shopify-digital-wallet/56811323597/digital_wallets/dialog
shopify-checkout-api-tokenb09468b9cd19fe99e9d82bbdd25acf64
langen
twitter:cardsummary
twitter:titleExclusive Limited-Edition Collectors Toys
twitter:descriptionWelcome to Mattel Creations, an elevated collector platform that offers a canvas for the most innovative creators of today and tomorrow to tinker with, reimagine, and re-create some of the most iconic toys in the world.
og:typewebsite
og:titleExclusive Limited-Edition Collectors Toys
og:descriptionWelcome to Mattel Creations, an elevated collector platform that offers a canvas for the most innovative creators of today and tomorrow to tinker with, reimagine, and re-create some of the most iconic toys in the world.
og:urlhttps://creations.mattel.com/
og:site_nameMattel Creations
og:imagehttps://cdn.shopify.com/s/files/1/0568/1132/3597/files/MC_Logo_Shared-Link_1200x628_3f66aefb-8681-4b03-9df7-423bd3e64e1d.jpg?v=1632440285
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0568/1132/3597/files/MC_Logo_Shared-Link_1200x628_3f66aefb-8681-4b03-9df7-423bd3e64e1d.jpg?v=1632440285
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 7.82 words is low.
This page contains 990 words. That's ok.
21.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...s/MC_Banner_with_logo_M.jpg?v=1664924925Shipping Modal Background
...s/MC_Banner_with_logo_D.jpg?v=1664924925Shipping Modal Background
...n.shopify.com/static/images/flags/in.svgflag

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Recent Releases
H2 Fan Favorites
H2 Apparel + Accessories
H2 Explore Our Brands
H3 MATTEL'S 80TH ANNIVERSARY
H3 MATTEL'S 80TH ANNIVERSARY Duplicate text
H3 LEVEL UP YOUR FANDOM
H3 LEVEL UP YOUR FANDOM Duplicate text
H3 Mattel Creations
H3 Mattel Creations Duplicate text
H6 Empty heading
H6 Empty heading
H6 Empty heading
H6 Empty heading
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
14 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are too many external links (33) on this page.

Found links on this page

LinkAttributesAnchor text
/pages/mattel-creationsMattel Creations
/pages/about-mattel-creationsAbout Mattel Creations
/collections/mattel-creationsShop All
/pages/mattel-creations-reveal...Revealed 2025
/pages/past-projectsSubdomain Past Projects
/pages/hot-wheels-collectorsHot Wheels Collectors
/collections/hot-wheels-collec...Text duplicate Shop All
/pages/hot-wheels-elite-64-ser...Subdomain Elite 64 Premium Cars
https://community.creations.ma...External Subdomain Forum
/pages/hw-legends-tourSubdomain Hot Wheels Legends Tour
/pages/barbie-signatureBarbie Signature
/collections/barbie-signatureText duplicate Shop All
/pages/barbie-65th-anniversary...Barbie 65th Anniversary
/pages/barbie-the-movieBarbie The Movie
https://community.creations.ma...External Subdomain Text duplicate Forum
/pages/matchbox-collectorsMatchbox Collectors
/collections/matchbox-collectorsText duplicate Shop All
https://community.creations.ma...External Subdomain Text duplicate Forum
https://community.creations.ma...External Subdomain News
/pages/masters-of-the-universeMOTU Collectors
/collections/masters-of-the-un...Text duplicate Shop All
https://community.creations.ma...External Subdomain Text duplicate Forum
https://community.creations.ma...External Subdomain Text duplicate News
/pages/disney-princessDisney Princess
/pages/disneyDisney Collectors
/collections/disney-princessShop Disney Princess
/collections/disneyShop All Disney
https://community.creations.ma...External Subdomain Text duplicate Forum
/pages/monster-highMonster High Collectors
/collections/monster-highText duplicate Shop All
https://community.creations.ma...External Subdomain Text duplicate Forum
https://community.creations.ma...External Subdomain Text duplicate News
/pages/wwe-collectorsWWE Collectors
/collections/wweText duplicate Shop All
https://community.creations.ma...External Subdomain Text duplicate Forum
/pages/mattel-brick-shopMattel Brick Shop
/collections/mattel-brick-shopText duplicate Shop All
/pages/little-people-collectorLittle People Collectors
/pages/lp-drop-little-people-nflLittle People NFL
/collections/little-people-col...Text duplicate Shop All
https://community.creations.ma...External Subdomain Text duplicate Forum
/pages/uno-collectorsSubdomain UNO Collectors
/collections/uno-fandomUNO Fandom
/collections/unoText duplicate Shop All
https://community.creations.ma...External Subdomain Text duplicate Forum
/collections/fathers-day-giftsFather's Day Gifts
/collections/mattel-80th-anniv...Mattel 80th Anniversary
/collections/mattel-creations-...Subdomain Text duplicate Revealed 2025
/collections/pop-culture-colle...Pop Culture
/collections/megaMEGA
/collections/allText duplicate Shop All
/pages/launch-calendarLaunch Calendar
/collections/markdownsMARKDOWNS
/collections/fathers-day-giftsText duplicate Father's Day Gifts
/collections/mattel-80th-anniv...Text duplicate Mattel 80th Anniversary
/collections/mattel-creations-...Subdomain Text duplicate Revealed 2025
/collections/apparel-accessoriesApparel & Accessories
/collections/home-decorHome & Decor
/collections/dollsDolls
/collections/cars-vehiclesVehicles
/collections/action-figuresAction Figures
/collections/figure-setsFigure Sets
/collections/builder-construct...Building Sets
/collections/gamesGames
/collections/pop-culture-colle...Text duplicate Pop Culture
/collections/allText duplicate Shop All
/collections/markdownsText duplicate MARKDOWNS
/pages/virtualVirtual Collectibles
https://virtual.mattel.com/External Subdomain Virtual Marketplace
https://community.creations.ma...External Subdomain Text duplicate Forum
/pages/mattel-creations-member...Membership
/account/loginSign In
/pages/create-an-accountCreate an Account
/collections/allStart shopping
https://creations.mattel.com/No Text
/pages/mattel-creationsText duplicate Mattel Creations
/pages/about-mattel-creationsText duplicate About Mattel Creations
/collections/mattel-creationsText duplicate Shop All
/pages/mattel-creations-reveal...Text duplicate Revealed 2025
/pages/past-projectsSubdomain Text duplicate Past Projects
/pages/hot-wheels-collectorsText duplicate Hot Wheels Collectors
/collections/hot-wheels-collec...Text duplicate Shop All
/pages/hot-wheels-elite-64-ser...Subdomain Text duplicate Elite 64 Premium Cars
https://community.creations.ma...External Subdomain Text duplicate Forum
/pages/hw-legends-tourSubdomain Text duplicate Hot Wheels Legends Tour
/pages/barbie-signatureText duplicate Barbie Signature
/collections/barbie-signatureText duplicate Shop All
/pages/barbie-65th-anniversary...Text duplicate Barbie 65th Anniversary
/pages/barbie-the-movieText duplicate Barbie The Movie
https://community.creations.ma...External Subdomain Text duplicate Forum
/pages/matchbox-collectorsText duplicate Matchbox Collectors
/collections/matchbox-collectorsText duplicate Shop All
https://community.creations.ma...External Subdomain Text duplicate Forum
https://community.creations.ma...External Subdomain Text duplicate News
/pages/masters-of-the-universeText duplicate MOTU Collectors
/collections/masters-of-the-un...Text duplicate Shop All
https://community.creations.ma...External Subdomain Text duplicate Forum
https://community.creations.ma...External Subdomain Text duplicate News
/pages/disney-princessText duplicate Disney Princess
/pages/disneyText duplicate Disney Collectors
/collections/disney-princessText duplicate Shop Disney Princess
/collections/disneyText duplicate Shop All Disney
https://community.creations.ma...External Subdomain Text duplicate Forum
/pages/monster-highText duplicate Monster High Collectors
/collections/monster-highText duplicate Shop All
https://community.creations.ma...External Subdomain Text duplicate Forum
https://community.creations.ma...External Subdomain Text duplicate News
/pages/wwe-collectorsText duplicate WWE Collectors
/collections/wweText duplicate Shop All
https://community.creations.ma...External Subdomain Text duplicate Forum
/pages/mattel-brick-shopText duplicate Mattel Brick Shop
/collections/mattel-brick-shopText duplicate Shop All
/pages/little-people-collectorText duplicate Little People Collectors
/pages/lp-drop-little-people-nflText duplicate Little People NFL
/collections/little-people-col...Text duplicate Shop All
https://community.creations.ma...External Subdomain Text duplicate Forum
/pages/uno-collectorsSubdomain Text duplicate UNO Collectors
/collections/uno-fandomText duplicate UNO Fandom
/collections/unoText duplicate Shop All
https://community.creations.ma...External Subdomain Text duplicate Forum
/collections/fathers-day-giftsText duplicate Father's Day Gifts
/collections/mattel-80th-anniv...Text duplicate Mattel 80th Anniversary
/collections/mattel-creations-...Subdomain Text duplicate Revealed 2025
/collections/pop-culture-colle...Text duplicate Pop Culture
/collections/megaText duplicate MEGA
/collections/allText duplicate Shop All
/pages/launch-calendarText duplicate Launch Calendar
/collections/markdownsText duplicate MARKDOWNS
/collections/fathers-day-giftsText duplicate Father's Day Gifts
/collections/mattel-80th-anniv...Text duplicate Mattel 80th Anniversary
/collections/mattel-creations-...Subdomain Text duplicate Revealed 2025
/collections/apparel-accessoriesText duplicate Apparel & Accessories
/collections/home-decorText duplicate Home & Decor
/collections/dollsText duplicate Dolls
/collections/cars-vehiclesText duplicate Vehicles
/collections/action-figuresText duplicate Action Figures
/collections/figure-setsText duplicate Figure Sets
/collections/builder-construct...Text duplicate Building Sets
/collections/gamesText duplicate Games
/collections/pop-culture-colle...Text duplicate Pop Culture
/collections/allText duplicate Shop All
/collections/markdownsText duplicate MARKDOWNS
/pages/virtualText duplicate Virtual Collectibles
https://virtual.mattel.com/External Subdomain Text duplicate Virtual Marketplace
https://community.creations.ma...External Subdomain Text duplicate Forum
/pages/mattel-creations-member...Text duplicate Membership
/account/loginText duplicate Sign In
https://creations.mattel.com/cartNo Text
/collections/apparel-accessoriesText duplicate Apparel & Accessories
/collections/home-decorHome & Décor
/collections/dollsText duplicate Dolls
/collections/cars-vehiclesText duplicate Vehicles
/collections/action-figuresText duplicate Action Figures
/collections/pokemonPokémon
/collections/pop-culture-colle...Text duplicate Pop Culture
/collections/markdownsMarkdowns
/products/disneys-tangled-rapu...Buy Now
/products/disneys-tangled-rapu...Text duplicate Buy Now
/products/disneys-tangled-rapu...No Text
/products/rlc-selections-1-jcp17Pre-Order Now
/products/rlc-selections-1-jcp17Text duplicate Pre-Order Now
/products/rlc-selections-1-jcp17No Text
/collections/fathers-day-giftsShop Now
/collections/fathers-day-giftsText duplicate Shop Now
/collections/fathers-day-giftsNo Text
/collections/monster-high-prid...Text duplicate Shop Now
/collections/monster-high-prid...Text duplicate Shop Now
/collections/monster-high-prid...No Text
/products/masters-of-the-unive...Text duplicate Buy Now
/products/masters-of-the-unive...Text duplicate Buy Now
/products/masters-of-the-unive...No Text
/collections/mattel-80th-anniv...No Text
/collections/mattel-80th-anniv...Text duplicate Shop Now
/pages/mattel-creations-member...No Text
/pages/mattel-creations-member...Explore
/pages/hot-wheels-x-kenny-scha...Text duplicate Explore
/pages/hot-wheels-x-kenny-scha...Text duplicate Explore
/pages/hot-wheels-x-kenny-scha...No Text
/products/wwe-ultimate-edition...Text duplicate Explore
/products/wwe-ultimate-edition...Text duplicate Explore
/products/wwe-ultimate-edition...No Text
/collections/barbie-signatureText duplicate Explore
/collections/barbie-signatureText duplicate Explore
/collections/barbie-signatureNo Text
/products/monster-high-skullec...Text duplicate Explore
/products/monster-high-skullec...Text duplicate Explore
/products/monster-high-skullec...No Text
/products/rlc-1990-chevy-454ss...Text duplicate Explore
/products/rlc-1990-chevy-454ss...Text duplicate Explore
/products/rlc-1990-chevy-454ss...No Text
/pages/mattel-creationsText duplicate Explore
/pages/mattel-creationsText duplicate Explore
/pages/mattel-creationsNo Text
/pages/barbie-signatureText duplicate Barbie Signature
/pages/hot-wheels-collectorsText duplicate Hot Wheels Collectors
/pages/matchbox-collectorsText duplicate Matchbox Collectors
/pages/masters-of-the-universeText duplicate MOTU Collectors
/pages/monster-highText duplicate Monster High Collectors
/pages/disney-princessText duplicate Disney Princess
/pages/mega-collectorsMEGA Collectors
/pages/wwe-collectorsText duplicate WWE Collectors
/collections/monster-high-prid...Trivial anchor text
click here
https://www.glsen.org/External Subdomain URL anchor text
https://www.glsen.org/
/pages/order-statusOrder Status
/pages/customer-serviceCustomer Service
/pages/frequently-asked-questionsFAQs
/pages/virtual-collectibles-fr...Virtual Collectibles FAQs
/pages/virtual-marketplace-fre...Virtual Marketplace FAQs
/pages/shipping-rates-policyShipping Rates & Policy
/pages/return-policyReturn Policy
/pages/contact-usContact Us
/pages/hot-wheels-membership-a...Membership Agreements & FAQs
/pages/mattel-creations-member...Become a Member
https://corporate.mattel.com/m...External Subdomain Terms of Sale
https://corporate.mattel.com/p...External Subdomain Privacy Statement
https://corporate.mattel.com/c...External Subdomain Cookies & Technology
https://corporate.mattel.com/t...External Subdomain Terms & Conditions
/pages/web-accessibility-state...Accessibility Statement
/pages/about-mattel-creationsText duplicate About Mattel Creations
/pages/our-brandsOur Brands
/pages/past-projectsPast Drops Archive
https://creations.mattel.com/©2025 Mattel All Trademarks not owned by Mattel are the property of their respective owners, and are used with permission.
https://creations.mattel.com/cartView Cart & Checkout

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://creations.mattel.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (334 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 921 referring domains.
This page has 30,027 backlinks.
This page has backlinks from 734 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# we use Shopify as our ecommerce platform

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#  ┃  Checkouts are for humans.                                           ┃
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#  ┃    permitted.                                                        ┃
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creations.mattel.com
Exclusive Limited-Edition Collectors Toys – Mattel Creations
Welcome to Mattel Creations, an elevated collector platform that offers a canvas for the most innovative creators of today and tomorrow to tinker with, reimagine, and re-create some of the most iconic toys in the world.

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Creations78%Check
Mattel Creations78%Check
Mattel76%Check
Collectors Toys Mattel Creations61%Check
Toys56%Check
Mattel 80th Anniversary54%Check
Collectors Toys52%Check
Day50%Check
Limited-Edition Collectors Toys50%Check
Collectors46%Check
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