Counseling.northwestern.edu - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
59% 
Page quality
65% 
Page structure
83% 
Link structure
98% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.64 s
File size
236.00 kB
Words
614
Media files
8
Number of links
46 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Online Master’s Degrees from The Family Institute | Northwestern University
The page title should be shorter than 580 pixels. It is 681 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Family Institute at Northwestern University offers two online master’s programs, the Master of Arts in Counseling and Master of Science in Marriage and Family Therapy, each dedicated to developing well-qualified, compassionate clinicians.
The meta description is too long: 1500 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://counseling.northwestern.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
google-site-verification-_IQK_JRayu3-VkMmHRU2Zbg6OJxvB6bj4G9g2Ou53A
descriptionThe Family Institute at Northwestern University offers two online master’s programs, the Master of Arts in Counseling and Master of Science in Marriage and Family Therapy, each dedicated to developing well-qualified, compassionate clinicians.
generatorWordPress 6.8.1
article:modified_time2023-06-26T14:42:56+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHomepage
og:descriptionThe Family Institute at Northwestern University offers two online master’s programs, the Master of Arts in Counseling and Master of Science in Marriage and Family Therapy, each dedicated to developing well-qualified, compassionate clinicians.
og:urlhttps://counseling.northwestern.edu/
og:site_nameNU-MAC
charsetUTF-8

Automatically check counseling.northwestern.edu including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 4 text duplicates on this page:
  • Duplicate: Complete the form to receive information about the online graduate cou...
This page contains 614 words. That's ok.
30.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 20.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 80 characters this one is longer than 70 characters:
"complete the program in as few as 18 months full time or in 36 months part time."
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...8-acf7-8f6bc4001ce3/marketing/logo-1.pngNorthwestern University The Family Institute - home
...7-8f6bc4001ce3/marketing/logo-mobile.pngNorthwestern University Online Master's in Counseling Program - home
.../83/2023/06/homepage_hero_tablet_768.jpgNo alt attribute provided
...mepage_onlineCounseling_desktop_1440.jpgNo alt attribute provided
...ge_curriculum-highlights_desktop_768.jpgNo alt attribute provided
...mepage_onlineCounseling_desktop_1440.jpgNo alt attribute provided
...83/2023/06/homepage_cta_desktop_1440.jpgNo alt attribute provided
...7-8f6bc4001ce3/marketing/logo-footer.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Online Master of Arts in Counseling Online Master of Arts in Counseling Online Master of Arts in Counseling
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Online Master of Arts in Counseling Online Master of Arts in Counseling Online Master of Arts in Counseling
H2 Request More Information
H2 Request More Information Duplicate text
H2 Program Outcomes
H2 Request More Information Duplicate text
H2 Request More Information Duplicate text
H2 Request More Information Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
/legal/privacy-policy/Privacy Policy
/legal/privacy-policy/Subdomain updated notice
/Anchor Skip to main
/IMG-ALT Northwestern University The Family Institute - home
/IMG-ALT Northwestern University Online Master's in Counseling Program - home
https://apply.counseling.north...New window External Subdomain ApplyExternal link:open_in_new
/about/Subdomain About expand_more
/about/northwestern/Subdomain About Northwestern
/about/experience/Subdomain Experience expand_more
/about/experience/student-stor...Subdomain Student Stories
/counseling/Subdomain MA in Counseling expand_more
/counseling/admissions/Subdomain Admissions expand_more
/counseling/admissions/require...Subdomain Application Requirements
/counseling/admissions/tuition...Subdomain Tuition & Financial Aid expand_more
/counseling/admissions/tuition...Subdomain How to Apply
/counseling/curriculum/Subdomain Curriculum expand_more
/counseling/curriculum/part-ti...Subdomain Standard Program
/counseling/curriculum/course-...Subdomain Course Descriptions
/counseling/curriculum/bridge-...Subdomain Bridge to Counseling Program
/counseling/curriculum/continu...Subdomain Continuing Education
/counseling/specialization/Subdomain Child and Adolescent Specialization
/counseling/clinical-training-...Subdomain Clinical Training and Placement
/counseling/immersion/Subdomain In-Person Immersion Experiences
/counseling/become-a-counselor/Subdomain Why Counseling? expand_more
/counseling/become-a-counselor...Subdomain What Is Counseling?
/counseling/become-a-counselor...Subdomain Counseling versus Psychology
/counseling/become-a-counselor...Subdomain The Differences between Clinical Mental Health Counseling and Social Work
/counseling/become-a-counselor...Subdomain Careers in Mental Health Counseling
/counseling/faq/Subdomain FAQ
/counseling/leadership-faculty/Subdomain Leadership & Faculty
/counseling/program-data/Subdomain Program Data
/blog/Subdomain Blog expand_more
/blog/five-counseling-theories...Five Counseling Theories and Approaches
/blog/inclusive-language-guide/Inclusive Language Guide
/guide-to-navigating-the-holid...Holiday Survival Guide Toolkit
/blog/building-and-maintaining...Building and Maintaining Wellness
https://apply.counseling.north...New window External Subdomain Text duplicate ApplyExternal link:open_in_new
/counseling/admissions/Subdomain Explore Counseling@Northwestern admissions and application requirements.
/about/Subdomain About
/counseling/Subdomain MA in Counseling
/blog/Subdomain Blog
/2u/Subdomain About 2U
https://apply.counseling.north...External Subdomain Apply
/legal/Subdomain Legal
/legal/terms-of-use-agreement/Subdomain Terms of Use
/legal/privacy-policy/Text duplicate Privacy Policy
/cookie-policy/Cookie Policy
/covid-19/Subdomain COVID-19 Updates
/sitemap_index.xmlSitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://counseling.northwestern.edu/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.64 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (236 kB).

HTTP Response Header

NameValue
servernginx
dateWed, 18 Jun 2025 18:56:59 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-hackerIf you're reading this, you should visit wpvip.com/careers and apply to join the fun, mention this header.
x-powered-byWordPress VIP <https://wpvip.com>
host-headera9130478a60e5f9135f765b23f26593b
x-content-security-policyContent-Security-Policy= default-src "none"; script-src "self" https://corp-mktg.s3.us-west-2.amazonaws.com https://*.optimizely.com https://optimizely.s3.amazonaws.com https://cdn-assets-prod.s3.amazonaws.com https://cdn.cookielaw.org https://maps.googleapis.com https://prospect-form-plugin.2u.com; style-src "unsafe-inline" https://whitelabel.2u.com; img-src https://app.optimizely.com https://cdn.optimizely.com https://whitelabel.2u.com; frame-src https://a1769800917.cdn.optimizely.com https://a1769800917.cdn-pci.optimizely.com; connect-src https://*.optimizely.com;
content-security-policyframe-ancestors 'none';
x-content-type-optionsnosniff
link<https://counseling.northwestern.edu/wp-json/>; rel="https://api.w.org/"
content-encodingbr
cache-controlmax-age=300, must-revalidate
accept-rangesbytes
x-cacheMISS
x-rqvie2 0 30 9980
strict-transport-securitymax-age=31536000;includeSubdomains;preload
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 142 referring domains.
This page has 248 backlinks.
This page has backlinks from 100 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://counseling.northwestern.edu/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

counseling.northwestern.edu
Online Master’s Degrees from The Family Institute | Northwestern Un...
The Family Institute at Northwestern University offers two online master’s programs, the Master of Arts in Counseling and Master of Science in Marriage and Family Therapy, each dedicated to developing well-qualified, compassionate clinicians.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Counseling80%Check
Online Master80%Check
Online78%Check
Master78%Check
Counseling Northwestern77%Check
Northwestern76%Check
Northwestern University71%Check
Counseling Program67%Check
Institute Northwestern66%Check
Arts65%Check
Show more keywords and terms

Automatically check counseling.northwestern.edu including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions