Cleanenergy.campaign.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
48% 
Page structure
87% 
Link structure
25% 
Server
78% 
External factors
66% 
SEO Score
Response time
0.87 s
File size
88.90 kB
Words
410
Media files
12
Number of links
41 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Clean energy - Clean Energy Homepage
There are word repetitions in the page title.
The length of the page title is perfect. (363 pixels out of 580 max pixel length)
Meta description
(Critically important)
The way we power our lives is changing. By saving energy at home, switching how we travel, or upgrading to cleaner technologies, we can all help cut bills, reduce emissions, and protect the environment.

The meta description is too long: 1262 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://cleanenergy.campaign.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
theme-color#1d70b8
facebook-domain-verification4obhemkkgonbjyxt1galyqxmc8gxnz
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe way we power our lives is changing. By saving energy at home, switching how we travel, or upgrading to cleaner technologies, we can all help cut bills, reduce emissions, and protect the environment.

msapplication-TileImagehttps://cleanenergy.campaign.gov.uk/wp-content/uploads/sites/222/2025/09/cropped-Clean-energy-square-v2-270x270.png
article:modified_time2026-01-28T12:06:44+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleClean energy - Clean Energy Homepage
og:descriptionThe way we power our lives is changing. By saving energy at home, switching how we travel, or upgrading to cleaner technologies, we can all help cut bills, reduce emissions, and protect the environment.

og:urlhttps://cleanenergy.campaign.gov.uk/
og:site_nameClean Energy Homepage
og:imagehttps://cleanenergy.campaign.gov.uk/wp-content/uploads/sites/222/2025/09/bstrap_heatpump_1.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 410 words on this page. Good pages should have about 800 words of useful content.
36.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: £100 a year
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...2/2025/09/HEADER-V2Homepage-1000x563.pngNo alt attribute provided
.../sites/222/2025/09/bstrap_heatpump_1.jpgNo alt attribute provided
.../uploads/sites/222/2025/08/bstrap_EV.jpgNo alt attribute provided
...uploads/sites/222/2025/08/bstrap_eeh.jpgNo alt attribute provided
...tes/222/2025/08/bstrap_solar-800x450.jpgNo alt attribute provided
...22/2025/08/bstrap_insulation-800x450.jpgNo alt attribute provided
...s/222/2025/08/bstrap_battery-800x450.jpgNo alt attribute provided
.../sites/222/2025/08/bstrap_ea-800x450.jpgNo alt attribute provided
...5/09/Heat-pump-style2-e1757414537456.pngNo alt attribute provided
...222/2025/09/EV-style2-e1757414512200.pngNo alt attribute provided
...m_Home_style2-e1757414489761-150x150.pngNo alt attribute provided
...s/222/2025/09/Clean-energy-square-v2.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Join the UK’s journey to cleaner, more affordable energy.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Join the UK’s journey to cleaner, more affordable energy.
H2 Explore what actions you could take
H2 Install a heat pump
H2 Get an electric vehicle
H2 Save energy in your home
H2 See the difference you can make
H2 What is the UK doing about clean energy?
H2 Sign-up to be a campaign partner with us
H2 Footer menu
H3 Install a heat pump Duplicate text
H3 Get an electric vehicle Duplicate text
H3 Save energy in your home Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
https://www.gov.uk/External Campaign
/Subdomain Clean Energy Homepage
/Subdomain Home
/about-clean-energy/?utm_campa...Subdomain About clean energy
/heat-pump/?utm_campaign=clean...Subdomain Install a heat pump
/electric-vehicle/?utm_campaig...Subdomain Get an electric vehicle
/save-energy-in-your-home/?utm...Subdomain Save energy in your home
/solar/?utm_campaign=cleanener...Subdomain Get solar panels
/insulation/?utm_campaign=clea...Subdomain Insulate your home
/battery/?utm_campaign=cleanen...Subdomain Install a battery
/take-everyday-actions/?utm_ca...Subdomain Take everyday actions
/heat-pump/Subdomain No Text
/heat-pump/?utm_campaign=clean...Subdomain Text duplicate Install a heat pump
/electric-vehicle/Subdomain No Text
/electric-vehicle/?utm_campaig...Subdomain Text duplicate Get an electric vehicle
/save-energy-in-your-home/Subdomain No Text
/save-energy-in-your-home/?utm...Subdomain Text duplicate Save energy in your home
/solar/Subdomain No Text
/solar/?utm_campaign=cleanener...Subdomain Text duplicate Get solar panels
/insulation/Subdomain No Text
/insulation/Subdomain I
/insulation/?utm_campaign=clea...Subdomain nsulate your home
/battery/Subdomain No Text
/battery/?utm_campaign=cleanen...Subdomain Text duplicate Install a battery
/take-everyday-actions/Subdomain No Text
/take-everyday-actions/?utm_ca...Subdomain Text duplicate Take everyday actions
/heat-pump/?utm_campaign=clean...Subdomain Explore benefits →
/electric-vehicle/?utm_campaig...Subdomain See how →
/save-energy-in-your-home/?utm...Subdomain View tips →
/about-clean-energy/?utm_campa...Subdomain Discover our journey to make Britain a clean energy superpower
https://forms.office.com/e/K3k...External Subdomain Sign up now
/about-clean-energy/?utm_campa...Subdomain Text duplicate About clean energy
/heat-pump/?utm_campaign=clean...Subdomain Text duplicate Install a heat pump
/electric-vehicle/?utm_campaig...Subdomain Text duplicate Get an electric vehicle
/save-energy-in-your-home/?utm...Subdomain Text duplicate Save energy in your home
/solar/?utm_campaign=cleanener...Subdomain Text duplicate Get solar panels
/insulation/?utm_campaign=clea...Subdomain Text duplicate Insulate your home
/battery/?utm_campaign=cleanen...Subdomain Text duplicate Install a battery
/take-everyday-actions/?utm_ca...Subdomain Text duplicate Take everyday actions
https://forms.office.com/e/K3k...External Subdomain Be a campaign partner
/privacy-notice/Subdomain Privacy Notice
/accessibility-statement/Subdomain Accessibility statement
/cookies/Subdomain Cookies
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://cleanenergy.campaign.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.87 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateFri, 30 Jan 2026 01:50:17 GMT
strict-transport-securitymax-age=31536000; includeSubDomains; preload
content-encodinggzip
servernginx
cache-controlpublic, must-revalidate, max-age=900, s-maxage=900
expiresFri, 30 Jan 2026 02:05:17 GMT
x-tid27147e4b83524ec2a5d9aca028063ce9
x-hid803e6d588a19
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-cacheMiss from cloudfront
via1.1 00746b020527dcdbeca0dab6f6de299a.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P1
alt-svch3=":443"; ma=86400
x-amz-cf-idzxTINvNOi-gUMMYgTnEs-RMFFNwztmv1wqxoQo8c8HUS-27QyDle8A==
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 22 referring domains.
This page only has 26 backlinks.
This page only has few backlinks from 16 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://cleanenergy.campaign.gov.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

cleanenergy.campaign.gov.uk
Clean energy - Clean Energy Homepage
The way we power our lives is changing. By saving energy at home, switching how we travel, or upgrading to cleaner technologies, we can all help cut bills, reduce emissions, and protect the environment.


Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Energy91%Check
Clean Energy90%Check
Clean Energy Homepage76%Check
saving energy70%Check
Save Energy66%Check
cleaner62%Check
cleaner technologies54%Check
Campaign52%Check
or upgrading52%Check
journey50%Check
Show more keywords and terms

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