Apple.com - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
76% 
Page structure
52% 
Link structure
87% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.04 s
File size
229.00 kB
Words
1869
Media files
78
Number of links
85 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
App Store - Apple
The page title is too short. (158 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
The length of the meta description is perfect. (920 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.apple.com/app-store/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
Reduce the number of Alternate Links.
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
DescriptionThe App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
globalnav-store-keySFX9YPYY9PPXCU9KH
apple-app-tokeneyJhbGciOiJFUzI1NiIsImtpZCI6IlFDMUZTVFhSNDciLCJ0eXAiOiJKV1QifQ.eyJpc3MiOiJYOEcyMEdBT1lTIiwiZXhwIjoxNzU4Njc0ODk3LCJpYXQiOjE3NTA4OTg4OTcsInJvb3RfaHR0cHNfb3JpZ2luIjpbImFwcGxlLmNvbSIsImFwcGxlLmNvbS5jbiIsImFwcGxlLWdlby5jb20iXX0._nKAc9ZzmCUDZpgraEUoJnw9cm2NDBs6VCjxFAT9RIyqLDmFqHx6Khz6dyMqvK_P7eMC9Mf46S_T4ivUeMI5_g
analytics-trackapp store - overview
analytics-s-channelapp-store
analytics-s-bucket-0applestoreww
analytics-s-bucket-1applestoreww
analytics-s-bucket-2applestoreww
position1
langen-us
twitter:site@Apple
twitter:cardsummary_large_image
og:imagehttps://www.apple.com/v/app-store/b/images/meta/og__c59t0pflacq6.png?202505081255
og:titleApp Store
og:descriptionThe App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.
og:urlhttps://www.apple.com/app-store/
og:localeen_US
og:site_nameApple
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1869 words. That's ok.
39.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.63 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 37 tags for this page.
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...icon_appstore__ev0z770zyxoy_large_2x.pngNo alt attribute provided
...overy_stories__fs202x3qvqye_large_2x.jpgNo alt attribute provided
...overy_curated__2oi3crlasz6q_large_2x.jpgNo alt attribute provided
...covery_in_app__e2uo3q050wqe_large_2x.jpgNo alt attribute provided
...w/icon_search__d0w979yulru6_large_2x.pngNo alt attribute provided
...overy_details__bguw9nfi7w9u_large_2x.jpgNo alt attribute provided
...vacy_security__c7ffaiitglg2_large_2x.jpgNo alt attribute provided
.../privacy_data__fopy0xxbbkuy_large_2x.jpgNo alt attribute provided
.../icon_privacy__hzva9ytl1sqe_large_2x.pngNo alt attribute provided
...st_guidelines__dcbhrjxc09km_large_2x.jpgNo alt attribute provided
...amily_sharing__c0yp60522tm6_large_2x.pngNo alt attribute provided
...rust_payments__exlcink996uu_large_2x.jpgNo alt attribute provided
...ences_devices__ca7eoggbh2z6_large_2x.jpgNo alt attribute provided
...es_developers__bq2xp7axc6k2_large_2x.jpgNo alt attribute provided
...oad_instantly__dyrjtbpythg2_large_2x.jpgNo alt attribute provided
...cure_purchase__b1i5fdi73uia_large_2x.pngNo alt attribute provided
...wnload_report__f2klvz2vttui_large_2x.pngNo alt attribute provided
...oad_applecare__fhyyom94poq6_large_2x.jpgNo alt attribute provided
...icon_currency__c55qostyhouq_large_2x.pngNo alt attribute provided
...icon_appstore__ev0z770zyxoy_large_2x.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
App Store
The H1 heading is too short (9 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 53 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 App Store
H2 The apps you love. From a place you can trust.
H2 Designed for discovery.
H2 Privacy and security. Built into everything we do.
H2 Dedicated to trust and safety.
H2 Hardware and software. Powering amazing experiences together by design.
H2 Download with confidence.
H2 Check out what’s happening on the App Store.
H2 News about the App Store.
H2 Apple Footer
H3 Stories and collections that inform, help, and inspire. Updated daily.
H3 Over 20K stories and counting.
H3 Curated by experts. Handpicked for you.
H3 Explore in-app events like movie premieres, gaming competitions, and livestreams.
H3 Discover amazing apps with a rich search experience.
H3 1.8M apps available worldwide.
H3 175 storefronts in over 40 languages.
H3 Over 150 expert editors worldwide.
H3 Get the details on every app.
H3 Security for every app. At every level.
H3 100% of apps are automatically screened for known malware.
H3 Over 16K apps use Apple health technologies like HealthKit, CareKit, and ResearchKit designed to protect patient privacy.
H3 You choose what data to share. And with whom.
H3 Over 215K submissions rejected last year for violating privacy guidelines.
H3 Apps can’t pull your data from other apps.
H3 Apps must adhere to our guidelines.
H3 Every week, over 500 dedicated experts around the world review over 100K apps.
H3 Over 1M submissions rejected for objectionable, harmful, unsafe, or illegal content.
H3 You should never have to worry about inappropriate content.
H3 No surprise purchases.
H3 Every day, moderators review worldwide App Store charts for quality and accuracy.
H3 In 2020, we removed over 80M user reviews that were considered spam.
H3 We have removed over 2.3M apps because they haven’t been updated or don’t work on our latest OS releases.
H3 Apps help unlock the full potential of your Apple devices.
H3 We help app developers take advantage of our latest hardware technologies.
H3 Make any app yours. Instantly.
H3 Over 900K apps have secure payment technologies like Apple Pay and StoreKit for goods and services.
H3 Purchase safely and securely.
H3 Problem with an app? Easily report it from the App Store.
H3 Need a refund? Apple Support has your back.
H3 More than 4B apps distributed each day from data centers running on 100% renewable energy.
H3 Over 195 local payment methods and 45 currencies supported.
H3 Empty heading
H3 Shop and Learn Shop and Learn
H3 Apple Wallet Apple Wallet
H3 Account Account
H3 Entertainment Entertainment
H3 Apple Store Apple Store
H3 For Business For Business
H3 For Education For Education
H3 For Healthcare For Healthcare
H3 For Government For Government
H3 Apple Values Apple Values
H3 About Apple About Apple
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.apple.com/Apple
/us/shop/goto/storeStore
https://www.apple.com/mac/Mac
https://www.apple.com/ipad/iPad
https://www.apple.com/iphone/iPhone
https://www.apple.com/watch/Watch
/apple-vision-pro/Vision
https://www.apple.com/airpods/AirPods
https://www.apple.com/tv-home/TV & Home
/entertainment/Entertainment
/us/shop/goto/buy_accessoriesAccessories
https://support.apple.com/?cid...External Subdomain Support
https://www.apple.com/us/searchNo Text
/us/shop/goto/bagNo Text
https://www.apple.com/app-store/App Store
https://www.apple.com/app-store/Anchor Local Nav Open Menu
/app-store/developing-for-the-...Developing for the App Store
https://developer.apple.com/ap...Nofollow External Subdomain Learn more about the App Store Review Guidelines
https://www.apple.com/newsroom/See all Newsroom articles
https://www.apple.com/ Apple
/us/shop/goto/storeText duplicate Store
https://www.apple.com/mac/Text duplicate Mac
https://www.apple.com/ipad/Text duplicate iPad
https://www.apple.com/iphone/Text duplicate iPhone
https://www.apple.com/watch/Text duplicate Watch
/apple-vision-pro/Text duplicate Vision
https://www.apple.com/airpods/Text duplicate AirPods
https://www.apple.com/tv-home/Text duplicate TV & Home
https://www.apple.com/airtag/AirTag
/us/shop/goto/buy_accessoriesText duplicate Accessories
/us/shop/goto/giftcardsGift Cards
https://www.apple.com/wallet/Wallet
https://www.apple.com/apple-card/Apple Card
https://www.apple.com/apple-pay/Apple Pay
https://www.apple.com/apple-cash/Apple Cash
https://account.apple.com/External Subdomain Manage Your Apple Account
/us/shop/goto/accountApple Store Account
https://www.icloud.com/External Subdomain iCloud.com
https://www.apple.com/apple-one/Apple One
/apple-tv-plus/Apple TV+
/apple-music/Apple Music
/apple-arcade/Apple Arcade
/apple-fitness-plus/Apple Fitness+
https://www.apple.com/apple-news/Apple News+
/apple-podcasts/Apple Podcasts
/apple-books/Apple Books
https://www.apple.com/app-store/Text duplicate App Store
https://www.apple.com/retail/Find a Store
/retail/geniusbar/Genius Bar
https://www.apple.com/today/Today at Apple
/today/groups/Group Reservations
https://www.apple.com/today/camp/Apple Camp
https://apps.apple.com/us/app/...External Subdomain Apple Store App
/us/shop/goto/special_dealsCertified Refurbished
/us/shop/goto/trade_inApple Trade In
/us/shop/goto/payment_planFinancing
/us/shop/goto/buy_iphone/carri...Carrier Deals at Apple
/us/shop/goto/order/listOrder Status
/us/shop/goto/helpShopping Help
https://www.apple.com/business/Apple and Business
/retail/business/Shop for Business
https://www.apple.com/education/Apple and Education
/education/k12/how-to-buy/Shop for K-12
/us/shop/goto/educationroutingShop for College
https://www.apple.com/healthcare/Apple in Healthcare
/healthcare/mac/Mac in Healthcare
/healthcare/apple-watch/Health on Apple Watch
/healthcare/health-records/Health Records on iPhone and iPad
/r/store/government/Shop for Government
/us/shop/goto/eppstore/veteran...Shop for Veterans and Military
/accessibility/Accessibility
/education-initiative/Education
/environment/Environment
https://www.apple.com/diversity/Inclusion and Diversity
https://www.apple.com/privacy/Privacy
/racial-equity-justice-initiat...Racial Equity and Justice
/supply-chain/Supply Chain Innovation
https://www.apple.com/newsroom/Newsroom
https://www.apple.com/leadership/Apple Leadership
https://www.apple.com/careers/us/Career Opportunities
https://investor.apple.com/External Subdomain Investors
https://www.apple.com/compliance/Ethics & Compliance
/apple-events/Events
https://www.apple.com/contact/Contact Apple
https://www.apple.com/retail/Find an Apple Store
https://locate.apple.com/External Subdomain other retailer
/choose-country-region/United States
A-TITLE Choose your country or region
/legal/privacy/Privacy Policy
/legal/internet-services/terms...Terms of Use
/us/shop/goto/help/sales_refundsSales and Refunds
https://www.apple.com/legal/Legal
https://www.apple.com/sitemap/Site Map

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.04 seconds.
The file size of the HTML document is fine (229 kB).

HTTP Response Header

NameValue
serverApple
content-typetext/html; charset=utf-8
set-cookie33 Characters
x-frame-optionsSAMEORIGIN
varyAccept-Encoding
content-security-policydefault-src 'self' blob: data: *.akamaized.net *.apple.com *.apple-mapkit.com *.cdn-apple.com *.organicfruitapps.com; child-src blob: mailto: embed.music.apple.com embed.podcasts.apple.com https://recyclingprogram.apple.com https://smb.apple.com https://nova.apple.com swdlp.apple.com www.apple.com www.instagram.com platform.twitter.com www.youtube-nocookie.com; img-src 'unsafe-inline' blob: data: *.apple.com *.apple-mapkit.com *.cdn-apple.com *.mzstatic.com; script-src 'unsafe-inline' 'unsafe-eval' blob: *.apple.com *.apple-mapkit.com www.instagram.com platform.twitter.com; style-src 'unsafe-inline' *.apple.com
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=31536000; includeSubdomains; preload
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-encodinggzip
cache-controlmax-age=0
expiresWed, 02 Jul 2025 03:01:22 GMT
dateWed, 02 Jul 2025 03:01:22 GMT
content-length39042
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 18,136 referring domains.
This page has 56,008,295 backlinks.
This page has backlinks from 12,349 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for https://www.apple.com/

User-agent: *
Disallow: /*shop/browse/overlay/*
Disallow: /*shop/iphone/payments/overlay/*
Disallow: /cn/*/aow/*
Disallow: /tmall*
Allow: /ac/globalnav/2.0/*/images/ac-globalnav/globalnav/search/* 	

User-agent: Baiduspider
Disallow: /*
Allow: /cn/*
Allow: /cn-edu/*
Allow: /cn-k12/*

User-agent: HaoSouSpider
Disallow: /*
Allow: /cn/*
Allow: /cn-edu/*
Allow: /cn-k12/*

User-agent: Sogou web spider
Disallow: /*
Allow: /cn/*
Allow: /cn-k12/*

User-agent: Sogou inst spider
Disallow: /*
Allow: /cn/*
Allow: /cn-k12/*

User-agent: Sogou spider2
Disallow: /*
Allow: /cn/*
Allow: /cn-k12/*

#DaumWebMasterTool:6ff40e0f09564a9d4e3bc80e7cbde7c196677a2f5f610eb9c029836774f9a8e9:D9a8IEFAzmC/NWsQ3tB0Wg==

Sitemap: https://www.apple.com/shop/sitemap.xml
Sitemap: https://www.apple.com/autopush/sitemap/sitemap-index.xml
Sitemap: https://www.apple.com/newsroom/sitemap.xml
Sitemap: https://www.apple.com/retail/sitemap/sitemap.xml
Sitemap: https://www.apple.com/today/sitemap-index.xml

Similar sites

Search preview

www.apple.com › app-store
App Store - Apple
The App Store gives people around the world a safe and trusted place to discover apps that meet our high standards for privacy, security, and content.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Store85%Check
App83%Check
App Store80%Check
Apple Store73%Check
Apple62%Check
App Developers59%Check
App product58%Check
apps56%Check
privacy56%Check
discover56%Check
Show more keywords and terms

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