Cal.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
39% 
Page structure
79% 
Link structure
93% 
Server
46% 
External factors
100% 
SEO Score
Response time
2.81 s
File size
359.40 kB
Words
471
Media files
17
Number of links
61 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Landing Page - Center for Applied Linguistics
The length of the page title is perfect. (402 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Latest Videos/Webinars Upcoming Events Latest News
The length of the meta description is perfect. (338 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cal.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionLatest Videos/Webinars Upcoming Events Latest News
robotsmax-image-preview:large
generatorElementor 3.28.4; features: additional_custom_breakpoints, e_local_google_fonts; settings: css_print_method-external, google_font-enabled, font_display-auto
viewportwidth=device-width, initial-scale=1
tec-api-versionv1
tec-api-originhttps://www.cal.org
msapplication-TileImagehttps://www.cal.org/wp-content/uploads/2022/05/cropped-CAL-Color-F-2-1-270x270.png
langen-us
twitter:cardsummary
twitter:titleLanding Page - Center for Applied Linguistics
twitter:descriptionLatest Videos/Webinars Upcoming Events Latest News
twitter:imagehttps://www.cal.org/wp-content/uploads/2022/05/cropped-cal-logo-no-backgroudn-1.png
og:localeen_US
og:site_nameCenter for Applied Linguistics -
og:typewebsite
og:titleLanding Page - Center for Applied Linguistics
og:descriptionLatest Videos/Webinars Upcoming Events Latest News
og:urlhttps://www.cal.org/
og:imagehttps://www.cal.org/wp-content/uploads/2022/05/cropped-cal-logo-no-backgroudn-1.png
og:image:secure_urlhttps://www.cal.org/wp-content/uploads/2022/05/cropped-cal-logo-no-backgroudn-1.png
og:image:width739
og:image:height148
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 471 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 29.5 words is high.
20.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 68 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...5c10ind2h8o36lrkbs9im1hcvrvkyk75n9jm.pngcal-logo-no-backgroudn.pngcal-logo-no-backgroudn.png
...loads/2022/05/cal-logo-no-backgroudn.pngcal-logo-no-backgroudn.pngcal-logo-no-backgroudn.png
...024/03/BEST-Update-March-2024-scaled.jpgNo alt attribute provided
...-by-Elizabeth-Llorca-11-x-8.5-in-1-1.pngNo alt attribute provided
/wp-content/uploads/2025/02/Heading-33.pngNo alt attribute provided
...03/CALs-Statement-on-Executive-Order.pngNo alt attribute provided
...25/07/Research-to-Policy-2025-May-16.pngNo alt attribute provided
data:[...] Base64previous arrow
data:[...] Base64next arrow
data:[...] Base64previous arrow
data:[...] Base64next arrow
data:[...] Base64previous arrow
data:[...] Base64next arrow
data:[...] Base64previous arrow
data:[...] Base64next arrow
...ntent/uploads/2022/05/CAL-White-F@1x.pngNo alt attribute provided
Video URLWidthHeight
...ding-page-slider_startalk_2023-12-12.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Latest Videos/Webinars
H2 Upcoming Events
H2 Latest News
H2 CAL Newsletter Sign Up
H2 Powered by World Data Inc.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://www.cal.org/Anchor Skip to content
A-TITLE Skip to content
/news-and-events/blog/Blog
https://calstore.cal.org/New window External Subdomain CAL Store
https://solutions.cal.org/New window External Subdomain CAL Solutions
https://cal.org/donate/Donate
https://signup.e2ma.net/signup...External Subdomain Subscribe
https://www.cal.org/Subdomain IMG-ALT cal-logo-no-backgroudn.png
https://www.cal.org/who-we-are/Subdomain Who We Are
/who-we-are/mission-values/Subdomain Mission & Values
/who-we-are/board-of-trustees/Subdomain Board of Trustees
/who-we-are/staff-associates/s...Subdomain Staff & Associates
/who-we-are/our-history/Subdomain Our History
/who-we-are/our-founder/Subdomain Our Founder
/who-we-are/annual-reports/Subdomain Annual Reports
https://www.cal.org/what-we-do/Subdomain What We Do
/what-we-do/projects/Subdomain Projects
/what-we-do/research/Subdomain Research
/what-we-do/services/Subdomain Services
https://solutions.cal.org/solu...External Subdomain Online Courses
https://solutions.cal.org/External Subdomain Professional Development
/areas-of-impact/Subdomain Areas of Impact
/areas-of-impact/adult-literac...Subdomain Adult Literacy and Language Education
/areas-of-impact/dual-language...Subdomain Dual Language and Multilingual Education
/areas-of-impact/immigrants-an...Subdomain Immigrants and Newcomers
/areas-of-impact/international...Subdomain International Language Education
/areas-of-impact/prek-12-el-ed...Subdomain PreK-12 EL Education
/areas-of-impact/testing-and-a...Subdomain Testing and Assessment
/areas-of-impact/world-languages/Subdomain World Languages
/resource-center/Subdomain Resource Center
/resource-center/webinars-vide...Subdomain Webinars & Videos
/resource-center/research-to-p...Subdomain Research to Policy Webinars
/resource-center/freeresources/Subdomain Online Learning
/resource-center/databases-dir...Subdomain Databases & Directories
/resource-center/links/Subdomain Online Organizations
/resource-center/publications-...Subdomain Products & Publications
/resource-center/resource-arch...Subdomain Resource Archive
/news-and-events/Subdomain News
/news-and-events/blog/Subdomain Text duplicate Blog
/news-and-events/calendar-of-e...Subdomain Calendar
/news-and-events/in-the-news/Subdomain Text duplicate News
/news-and-events/subscribe-to-...Subdomain Text duplicate Subscribe
https://www.cal.org/Subdomain Text duplicate IMG-ALT cal-logo-no-backgroudn.png
https://www.cal.org/Anchor No Text
/who-we-are/mission-values/Subdomain Our Mission
/areas-of-impact/Subdomain Our Impact
https://solutions.cal.org/External Subdomain Our Solutions
/news/best-plus-2-0-and-best-l...Subdomain Trivial anchor text
READ MORE
/indigenous-language-reclamation/Subdomain Indigenous Language Reclamation
/educating-transnational-stude...Subdomain Educating Transnational Students: Languages and Identities across Borders
/critical-biliteracies-without...Subdomain Critical Biliteracies without Borders: Translanguaging and Culturally Sustaining Approaches
/critical-multiliteracies-beyo...Subdomain Critical Multiliteracies Beyond School Borders: Heritage Language Involvement in the Community
/breaking-down-borders-for-mul...Subdomain Breaking Down Borders for Multilingual Learners with Disabilities
/harnessing-the-power-of-multi...Subdomain Harnessing the Power of Multilingualism: Strategies for Meaningful Assessment
/event/cal-siop-tot-advanced-j...Subdomain CAL SIOP for Instructional Coaches: Advanced Institute
/event/span-eng-biliteracy-ins...Subdomain Spanish-English Biliteracy Instruction (¡en español!): Advanced
/event/cal-siop-dlp-september2...Subdomain CAL SIOP for Dual Language Programs: Developing Academic Language and Content in Two Languages
/cal_blog/podcast-for-multilin...Subdomain Podcast for Multilingual Educators Interviews CAL PK-12 Team
/news/dual-language-education-...Subdomain Dual Language Education of New Mexico (DLENM) Interviews Ester J. de Jong
/news/request-for-proposal-rfp/Subdomain Request for Proposal (RFP)
/news/help-shape-cals-future-p...Subdomain Help Shape CAL’s Future Professional Development
/news/temporary-work-opportunity/Subdomain Temporary Work Opportunity
https://app.e2ma.net/app2/audi...New window External Subdomain Text duplicate Subscribe
https://cal.org/No Text
/who-we-are/career-opportunities/Careers
https://cal.org/contact-us/Contact
/employee-resources/Employee Resources
/resource-center/permissions/Subdomain Permissions
https://cal.org/privacy-policy-2/Privacy Policy
https://www.youtube.com/c/Cent...New window External Subdomain Youtube
https://www.facebook.com/CALLi...New window External Subdomain Facebook
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://twitter.com/Cal_Lingui...New window External Twitter
https://www.instagram.com/lang...New window External Subdomain Instagram
https://wdi.net/External Powered by World Data Inc.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cal.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.81 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 54 CSS files. This may affect the page load time negatively.
This page loads 68 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (359 kB).

HTTP Response Header

NameValue
dateThu, 07 Aug 2025 18:45:05 GMT
serverApache/2.4.41 (Ubuntu)
x-ua-compatibleIE=edge
link<https://www.cal.org/wp-json/>; rel="https://api.w.org/"
x-tec-api-versionv1
x-tec-api-roothttps://www.cal.org/wp-json/tribe/events/v1/
x-tec-api-originhttps://www.cal.org
varyAccept-Encoding
content-encodinggzip
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 591 referring domains.
This page has 20,171 backlinks.
This page has backlinks from 257 different ip addresses.

Search preview

www.cal.org
Landing Page - Center for Applied Linguistics
Latest Videos/Webinars Upcoming Events Latest News

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
CAL56%Check
News54%Check
Latest54%Check
Latest News54%Check
News and Events51%Check
Webinars50%Check
Events50%Check
Videos50%Check
Upcoming50%Check
Upcoming Events50%Check

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