Business.yougov.com - SEO Checker

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Overview of the SEO Check
Meta information
59% 
Page quality
56% 
Page structure
79% 
Link structure
41% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
603.70 kB
Words
843
Media files
38
Number of links
102 internal / 39 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
YouGov: Data and market research that truly reflects reality. /Research Reality.
The page title should be shorter than 580 pixels. It is 704 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
YouGov is an international research, data and analytics group, providing highest quality brand tracking, brand health analysis, audience profiling, audience intelligence, and market research.
The meta description is too long: 1159 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
google-site-verificationkBRfPee_T9rTdsUPQlPsFpyQaAmwbrL_ez-GKK5JHjs
robotsnoarchive
descriptionYouGov is an international research, data and analytics group, providing highest quality brand tracking, brand health analysis, audience profiling, audience intelligence, and market research.
langen
twitter:cardsummary
twitter:site@YouGov
og:titleYouGov: Data and market research that truly reflects reality. /Research Reality.
og:descriptionYouGov is an international research, data and analytics group, providing highest quality brand tracking, brand health analysis, audience profiling, audience intelligence, and market research.
og:imagehttps://ygo-assets-websites-general.yougov.net/original_images/og__solutions.png
og:urlEmpty
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: At the heart of our company is a global online community, where millio...
This page contains 843 words. That's ok.
26% of the text are stop words.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.53 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (603.7 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 72 characters this one is longer than 70 characters:
"“consistently outperformed" other online competitor samples for accuracy"
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mages/svg/yg-material-logo-main-logo.svgYouGov logo
...net/original_images/Group_1000006562.pngnull
...ougov.net/original_images/Tiktok.svg.pngTikTok Logo
...gov.net/original_images/Fox-Logo-One.pngFox Sports Logo
...sign_fara_titlu__5_-removebg-preview.pngnull
...et/original_images/V-money.original.webpvirgin money
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...-Recommended-Brands-2025.max-800x600.pngcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...ink-rankings-LP-banner-v1_1.original.pngcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...t/original_images/LinkedIn_Thumbnail.jpgcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...ages/GettyImages-1406705640.original.jpgcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...mages/GettyImages-607382594.original.jpgcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
.../pexels-ivan-samkov-7213361.original.jpgcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...ages/GettyImages-2190461692.original.jpgcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...tyImages-1400127620_MNArVAU.original.jpgcard image
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...ages/GettyImages-1472254697.original.jpgcard image
...oudfront.net/original_images/YG_Logo.pngNo alt attribute provided
...t.net/original_images/Group.original.pngFacebook
...dfront.net/original_images/twitter-x.pngTwitter
...net/original_images/Group_3.original.pngLinkedIn
Video URLWidthHeight
...4s.cloudfront.net/r/13/hero_business.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Submit an inquiry
H2 Book a demo
H2 Call me
H2 Business
H2 Members
H2 Why YouGov?
H2 Read our latest thinking
H2 Know your sector
H2 ABOUT YOUGOV
H2 COMPANY
H2 GLOBAL SITES
H3 The most accurate data
H3 The most engaged members
H3 The most pioneering tech
H3 The most trusted experts
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (39) on this page.

Found links on this page

LinkAttributesAnchor text
https://business.yougov.com/No Text
/product/realtimeServiced surveys
/product/survey-directSelf-serve surveys
/product/custom-researchCustom research
/product/research-switzerlandOur Swiss solutions
/solutions/research/mixed-modeMixed-mode surveys
/product/quantilopequantilope x YouGov
/product/profiles-liteFREE Profiles Lite
/product/profilesProfiles
/product/safeBehavioral
/product/research-switzerlandText duplicate Our Swiss solutions
/product/gen-z-checkGen Z Check
/product/audience-dataAudience Data
/product/research-switzerlandText duplicate Our Swiss solutions
/product/categoryviewNEW CategoryView
/product/brandindex-liteFREE BrandIndex Lite
/product/brandindexBrandIndex
/product/custom-trackersCustom Trackers
/product/research-switzerlandText duplicate Our Swiss solutions
/product/brandindex/swiss-bran...Swiss Brand Observer
/product/why2buyWhy2Buy
/product/simit-webSimIT Web
/insights/behavior-changeBehavior Change
/insights/who-cares-who-doesWho Cares? Who Does?
/insights/brand-footprintBrand footprint
/productAll products
/sectors/agencyAgencies
/sectors/automotiveAutomotive
/sectors/charity-nonprofitCharities & non-profit
/sectors/banking-insuranceFinancial services
/sectors/fmcgFMCG
/sectors/governmentGovernment & academia
/sectors/health-pharmaHealth & pharma
/sectors/leisure-entertainmentLeisure & entertainment
/sectors/media-contentMedia & content
/sectors/retailRetail
/sectors/sportsSports
/sectors/technologyTechnology
/sectors/telcoTelco
/sectors/travel-tourismTravel & tourism
/sectors/gaming-esportsVideo gaming & esports
/sectorsAll sector data
/white-papersWhite papers and reports Latest deep-dives in your sector
/contentArticles Fresh trends & insights
/how-toHow-to resources Learnings from our experts
/case-studiesCustomer success stories Case studies
/insights/methodology-mattersMethodology matters Evidence-based best practices for survey research
/panel-data-tools/Research Reality
https://corporate.yougov.com/New window External Subdomain About us
/our-panelOur panel
https://corporate.yougov.com/e...New window External Subdomain Our approach to privacy & security
https://corporate.yougov.com/p...New window External Subdomain News and Press Releases
https://jobs.yougov.com/New window External Subdomain Careers at YouGov
/global-affiliate-partnershipsGlobal affiliate partnerships
/frequently-asked-questionsFrequently asked questions
/?marketo=contactGet in touch
/?marketo=demoSchedule a time that works for you
/?marketoId=4389Text duplicate Get in touch
https://platform.yougov.com/New window External Subdomain Sign in as a client
https://account.yougov.com/us-...New window External Subdomain Sign in as a member
/searchSearch
https://business.yougov.com/deSubdomain Deutsch
https://business.yougov.com/frSubdomain Français
https://business.yougov.com/esSubdomain Español
https://business.yougov.com/ptSubdomain Português
https://business.yougov.com/itSubdomain Italiano
https://business.yougov.com/IMG-ALT YouGov logo
/searchNo Text
/product/brandindexExplore brand tracking
/?cta=researchRun a survey
/productDiscover our solutions
/data-qualityThe most accurate data YouGov provides unparalleled levels of data accuracy. Ground your research and data in reality to make more impactful decisions and ou...
/our-panelThe most engaged members Our approach to panel is unique. Access millions of engaged, real people, representing all demographics.
/product/artificial-intelligenceThe most pioneering tech Tech & AI that augments real data, from real people, with no distortions. Interrogate reality in new ways with our powerful tools an...
/thinkingThe most trusted experts Our community of trusted experts support the full-lifecycle of reality powered research and insights.
/our-panelthe biggest, most representative and most connected proprietary panel in the market.
/content/36650-vauxhall-direct...New window Subdomain Read the case study
/content/52475-yougov-most-rec...REPORT YouGov’s Most Recommended Brands 2025
IMG-ALT card image
/content/52296-uk-soft-drink-r...RANKINGS UK soft drink brand rankings 2025
IMG-ALT card image
/content/51023-yougovs-redefin.../RESEARCH REALITY YouGov’s redefined brand focuses on /Research Reality
IMG-ALT card image
/content/52574-do-consumers-wa...New window Subdomain ARTICLE Do consumers want additive-free foods? Insights from Kraft and General Mills customers
IMG-ALT card image
/content/52501-how-londoners-f...New window Subdomain ARTICLE How Londoners’ fashion preferences stand out from—and align with—the UK
IMG-ALT card image
/content/52455-inside-the-mind...New window Subdomain ARTICLE Inside the minds of Gen Z and Millennial investors in the US
IMG-ALT card image
/content/52576-shrinkflation-c...New window Subdomain ARTICLE Shrinkflation concern rises in 2025, but fewer Britons are changing shopping habits
IMG-ALT card image
/content/52570-whos-buying-est...New window Subdomain ARTICLE Who’s buying Estée Lauder, Lancôme, and L’Oréal in 2025?
IMG-ALT card image
/content/52585-are-podcasts-go...New window Subdomain ARTICLE Are podcasts going visual?
IMG-ALT card image
/sectors/automotive/Text duplicate Automotive
/sectors/agencyText duplicate Agencies
/sectors/charity-nonprofit/Charities & Non-profit
/sectors/banking-insurance/Financial Services
/sectors/fmcg/Text duplicate FMCG
/sectors/government/Government & Academia
/sectors/health-pharma/Health & Pharma
/sectors/leisure-entertainment/Leisure & Entertainment
/sectors/media-content/Media & Content
/sectors/retail/Text duplicate Retail
https://sport.yougov.com/External Subdomain Sport
/sectors/technology/Text duplicate Technology
/sectors/telco/Text duplicate Telco
/sectors/travel-tourism/Travel
/sectors/gaming-esports/Video Gaming & Esports
https://facebook.com/YouGovUSNew window External IMG-ALT Facebook
https://twitter.com/YouGovNew window External IMG-ALT Twitter
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
https://account.yougov.com/regionNew window External Subdomain Join Panel
https://yougov.zendesk.com/hc/...New window External Subdomain Panelist support
https://corporate.yougov.com/a...New window External Subdomain About Us
/?marketo=contactContact Us
https://jobs.yougov.com/New window External Subdomain Careers
https://corporate.yougov.com/New window External Subdomain Investor relations
https://corporate.yougov.com/p...New window External Subdomain Press Office
/archiveNew window Subdomain Archive
https://au.yougov.com/New window External Subdomain Australia
https://fr.yougov.com/New window External Subdomain France
https://yougov.de/New window External Germany
https://it.yougov.com/New window External Subdomain Italy
https://sg.yougov.com/en-sg/New window External Subdomain Singapore
https://es.yougov.com/New window External Subdomain Spain
/de/unternehmen/yougov-schweizNew window Subdomain Switzerland
https://yougov.co.uk/New window External United Kingdom
https://today.yougov.com/New window External Subdomain United States
https://account.yougov.com/regionNew window External Subdomain Text duplicate Join Panel
https://yougov.zendesk.com/hc/...New window External Subdomain Text duplicate Panelist support
https://corporate.yougov.com/a...New window External Subdomain Text duplicate About Us
/?marketo=contactText duplicate Contact Us
https://jobs.yougov.com/New window External Subdomain Text duplicate Careers
https://corporate.yougov.com/New window External Subdomain Text duplicate Investor relations
https://corporate.yougov.com/p...New window External Subdomain Text duplicate Press Office
/archiveNew window Subdomain Text duplicate Archive
https://au.yougov.com/New window External Subdomain Text duplicate Australia
https://fr.yougov.com/New window External Subdomain Text duplicate France
https://yougov.de/New window External Text duplicate Germany
https://it.yougov.com/New window External Subdomain Text duplicate Italy
https://sg.yougov.com/en-sg/New window External Subdomain Text duplicate Singapore
https://es.yougov.com/New window External Subdomain Text duplicate Spain
/de/unternehmen/yougov-schweizNew window Subdomain Text duplicate Switzerland
https://yougov.co.uk/New window External Text duplicate United Kingdom
https://today.yougov.com/New window External Subdomain Text duplicate United States
/terms-and-privacyNew window Subdomain Terms, privacy & cookies
/public-data-licenseNew window Subdomain Public data license
https://corporate.yougov.com/m...New window External Subdomain Modern slavery act

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://business.yougov.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (604 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
etagW/"96e20-v2bb9Q8SX+oACUksw2Wz195DSNQ"
varyAccept-Encoding
content-encodinggzip
dateMon, 04 Aug 2025 20:45:05 GMT
x-envoy-upstream-service-time535
serveristio-envoy
set-cookie122 Characters
strict-transport-securitymax-age=31536000
x-cdnImperva
x-iinfo9-35735953-35683492 pNNy RT(1754340305270 7) q(0 0 0 0) r(6 6) U12
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 829 referring domains.
This page has 9,621 backlinks.
This page has backlinks from 588 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /preview/
Disallow: /*/preview/

Sitemap: https://business.yougov.com/sitemap.xml

Similar sites

Search preview

business.yougov.com
YouGov: Data and market research that truly reflects reality. /Rese...
YouGov is an international research, data and analytics group, providing highest quality brand tracking, brand health analysis, audience profiling, audience intelligence, and market research.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
YouGov81%Check
Data68%Check
Market62%Check
Market Research60%Check
research58%Check
Business52%Check
Research Reality52%Check
Brand48%Check
Gen48%Check
brand tracking47%Check
Show more keywords and terms

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