Buffer.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
81% 
Page structure
32% 
Link structure
30% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
380.50 kB
Words
942
Media files
24
Number of links
79 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Buffer: Social media management for everyone
The length of the page title is perfect. (419 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Use Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try our forever free plan or upgrade for more.
The length of the meta description is perfect. (975 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://buffer.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex,follow
descriptionUse Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try our forever free plan or upgrade for more.
theme-color#ffffff
apple-itunes-appapp-id=490474324, affiliate-data=ct=BufferWebSmartBanner&pt=936146
apple-mobile-web-app-capableyes
p:domain_verifye2e101dca8a3f2dbf1cad5fc55a44da1
ahrefs-site-verificationfdef7c2aefb82aa595787b116d35c8f17424e918f54912839d5581a97c069a2c
langen
twitter:cardsummary_large_image
twitter:site@buffer
twitter:creator@buffer
og:typewebsite
og:localeen_US
og:site_nameBuffer: All-you-need social media toolkit for small businesses
og:titleBuffer: Social media management for everyone
og:descriptionUse Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try our forever free plan or upgrade for more.
og:urlhttps://buffer.com/
og:imagehttps://buffer.com/static/ogImages/homepage-og.png
og:image:altBuffer: Social media management for everyone
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 942 words. That's ok.
27.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../homepage/publish-small.webp&w=2048&q=75Buffer Publish screen with a post composer, scheduling options, and multiple channels.
.../homepage/publish-large.webp&w=1920&q=75Buffer Publish screen with a post composer, scheduling options, and multiple channels.
...s/homepage/create-small.webp&w=2048&q=75Buffer Create board with columns to organize ideas and an AI Assistant to generate ideas.
...s/homepage/create-large.webp&w=1920&q=75Buffer Create board with columns to organize ideas and an AI Assistant to generate ideas.
...epage/collaborate-small.webp&w=2048&q=75Buffer Collaborate screen with team members,review comments and approvals.
...epage/collaborate-large.webp&w=1920&q=75Buffer Collaborate screen with team members,review comments and approvals.
...s/homepage/engage-small.webp&w=2048&q=75Buffer Engage screen with a lists of comments and a reply composer.
...s/homepage/engage-large.webp&w=1920&q=75Buffer Engage screen with a lists of comments and a reply composer.
.../homepage/analyze-small.webp&w=2048&q=75Buffer Analyze screen with followers, engagement rate, and best day, type, and frequency to post.
.../homepage/analyze-large.webp&w=1920&q=75Buffer Analyze screen with followers, engagement rate, and best day, type, and frequency to post.
...stimonials/rita-iglesias.webp&w=256&q=75No alt attribute provided
...monials/paul-de-la-baume.webp&w=256&q=75No alt attribute provided
...testimonials/yola-bastos.webp&w=256&q=75No alt attribute provided
...e/customer-support-team.webp&w=1920&q=75No alt attribute provided
...ee-marketing-tools-small.webp&w=640&q=75No alt attribute provided
...ee-marketing-tools-large.webp&w=828&q=75No alt attribute provided
...ial-media-glossary-small.webp&w=640&q=75No alt attribute provided
...ial-media-glossary-large.webp&w=750&q=75No alt attribute provided
...edia-marketing-101-small.webp&w=640&q=75No alt attribute provided
...edia-marketing-101-large.webp&w=828&q=75No alt attribute provided
.../best-time-to-post-small.webp&w=640&q=75No alt attribute provided
.../best-time-to-post-large.webp&w=640&q=75No alt attribute provided
...al-media-resources-small.webp&w=640&q=75No alt attribute provided
...l-media-resources-large.webp&w=1200&q=75No alt attribute provided

Page structure

H1 heading
(Critically important)
Buffer
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (6 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Buffer
H2 Your social media workspace
H2 Buffer is trusted by over 100,000 businesses and individuals
H2 Publish
H2 Create
H2 Collaborate
H2 Engage
H2 Analyze
H2 Connect your favorite accounts
H2 Whoever you are, we’ve got you covered
H2 Customer Support
H2 Resources
H2 About us
H2 Grow your social presence with confidence
H2 Buffer Duplicate text
H3 Features
H3 Features Duplicate text
H3 Features Duplicate text
H3 Features Duplicate text
H3 Features Duplicate text
H3 Free Marketing Tools
H3 Social Media Glossary
H3 Social Media Marketing 101
H3 Best Time to Post
H3 Social Media Resources
H3 Tools
H3 Features Duplicate text
H3 Resources Duplicate text
H3 Transparency
H3 Support
H3 Company
H3 Social media
H3 Policies
H4 Grow from zero to → one to → one million
H4 The Buffer creator community
H5 Rita Iglesias
H5 Paul de La Baume
H5 Lola Tatiana Veiga Bastos
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://buffer.com/Buffer
/create?cta=bufferSite-globalN...CreateBuild your own library of content ideas
/publish?cta=bufferSite-global...PublishPlan and schedule your content across social media platforms
/analyze?cta=bufferSite-global...AnalyzeMeasure performance and turn insights into growth
/engage?cta=bufferSite-globalN...EngageEasily engage with your community
/collaborate?cta=bufferSite-gl...CollaborateWork together seamlessly, from planning to publishing
/start-page?cta=bufferSite-glo...Start PageBuild a custom link-in-bio page in minutes
/bluesky?cta=bufferSite-global...Bluesky
/facebook?cta=bufferSite-globa...Facebook
/google-business-profile?cta=b...Google Business Profile
/instagram?cta=bufferSite-glob...Instagram
/linkedin?cta=bufferSite-globa...LinkedIn
/mastodon?cta=bufferSite-globa...Mastodon
/pinterest?cta=bufferSite-glob...Pinterest
/threads?cta=bufferSite-global...Threads
/tiktok?cta=bufferSite-globalN...TikTok
/x?cta=bufferSite-globalNav-ch...X (Twitter)
/youtube?cta=bufferSite-global...YouTube
https://buffer.com/resources/BlogReal-life stories and resources on growing an engaged audience
https://buffer.com/templatesTemplatesPlug-and-play content templates to jump-start your planning
https://buffer.com/free-toolsFree ToolsEasy-to-use tools to grow your presence across social media
https://buffer.com/insightsSocial Media InsightsData-driven benchmarks, trends, and tips to grow smarter on social
https://buffer.com/our-communityOur CommunityLearn, connect, and grow with creators around the world
https://support.buffer.com/External Subdomain SupportHelp articles and tutorials to get the most out of Buffer
/pricing?cta=bufferSite-global...Pricing
https://login.buffer.com/login...External Subdomain Log in
https://login.buffer.com/signu...External Subdomain Get started now
https://buffer.com/publishLearn moreabout Publish
https://buffer.com/createLearn moreabout Create
https://buffer.com/collaborateLearn moreabout Collaborate
https://buffer.com/engageLearn moreabout Engage
https://buffer.com/analyzeLearn moreabout Analyze
https://buffer.com/blueskyBuffer × BlueskyBuffer × Bluesky
https://buffer.com/facebookBuffer × FacebookBuffer × Facebook
/google-business-profileBuffer × Google Business ProfileBuffer × Google Business Profile
https://buffer.com/instagramBuffer × InstagramBuffer × Instagram
https://buffer.com/linkedinBuffer × LinkedInBuffer × LinkedIn
https://buffer.com/mastodonBuffer × MastodonBuffer × Mastodon
https://buffer.com/pinterestBuffer × PinterestBuffer × Pinterest
https://buffer.com/threadsBuffer × ThreadsBuffer × Threads
https://buffer.com/tiktokBuffer × TikTokBuffer × TikTok
https://buffer.com/xBuffer × XBuffer × X
https://buffer.com/youtubeBuffer × YouTubeBuffer × YouTube
https://support.buffer.com/External Subdomain Visit the Help Center
https://discord.gg/aQdKKr6kDYNew window External Join Discord
https://buffer.com/aboutLearn more about our global team
https://buffer.com/free-toolsFree Marketing Tools
/social-media-termsSocial Media Glossary
/social-media-marketingSocial Media Marketing 101
/resources/best-time-to-post-s...Best Time to Post
https://buffer.com/resources/Social Media Resources
https://buffer.com/openOpen dashboard
https://buffer.com/openText duplicate Open dashboard
https://login.buffer.com/signu...External Subdomain Get started for free
https://buffer.com/createCreate
https://buffer.com/publishPublish
https://buffer.com/engageEngage
https://buffer.com/analyzeAnalyze
https://buffer.com/collaborateCollaborate
https://buffer.com/ai-assistantAI Assistant
https://buffer.com/start-pageStart Page
https://buffer.com/extrasIntegrations
https://apps.apple.com/us/app/...New window External Subdomain iOS App
https://play.google.com/store/...New window External Subdomain Android App
https://buffer.com/extensionsBrowser Extension
https://buffer.com/resources/Blog
https://buffer.com/templatesTemplate Library
https://buffer.com/insightsSocial Media Insights
https://buffer.com/libraryResource Library
/social-media-termsSocial Media Terms Glossary
https://buffer.com/free-toolsText duplicate Free Marketing Tools
/ai-assistant/social-media-pos...AI Social Media Post Generator
https://buffer.com/compareCompare Buffer
https://buffer.com/our-communityOur Community
https://buffer.com/openOpen Hub
https://buffer.com/metricsTransparent Metrics
/transparent-pricingTransparent Pricing
https://buffer.com/salariesTransparent Salaries
https://suggestions.buffer.com...External Subdomain Product Roadmap
https://support.buffer.com/External Subdomain Help Center
https://status.buffer.com/External Subdomain Status
https://suggestions.buffer.com...External Subdomain Changelog
https://suggestions.buffer.com/External Subdomain Request a Feature
https://buffer.com/aboutAbout
https://buffer.com/journeyCareers
https://buffer.com/pressPress
https://buffer.com/legalLegal
https://buffer.com/sitemapSitemap
https://buffer.com/Text duplicate Buffer
https://www.instagram.com/bufferNew window External Subdomain Text duplicate Instagram
https://www.facebook.com/buffe...New window External Subdomain Text duplicate Facebook
https://bsky.app/profile/buffe...New window External Text duplicate Bluesky
https://x.com/bufferNew window External X
https://www.linkedin.com/compa...New window External Subdomain Text duplicate LinkedIn
https://www.threads.net/@bufferNew window External Subdomain Text duplicate Threads
https://buffer.com/legalPrivacy
https://buffer.com/legalTerms
https://buffer.com/legalSecurity

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://buffer.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (381 kB).

HTTP Response Header

NameValue
dateThu, 06 Nov 2025 19:46:37 GMT
content-typetext/html; charset=utf-8
content-encodingbr
x-frame-optionsSAMEORIGIN
x-dns-prefetch-controloff
strict-transport-securitymax-age=15552000
x-download-optionsnoopen
x-xss-protection1; mode=block
cache-controlpublic, max-age=14400
x-powered-byNext.js
varyAccept-Encoding
cf-cache-statusHIT
age173
expiresThu, 06 Nov 2025 23:46:37 GMT
server-timingcfCacheStatus;desc="HIT"
x-content-type-optionsnosniff
servercloudflare
cf-ray99a719172b5cd360-FRA
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 27,784 referring domains.
This page has 908,595 backlinks.
This page has backlinks from 18,097 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /add
Disallow: /ajax
Disallow: /button
Disallow: /docs-footer
Disallow: /free-trial
Disallow: /pricing-calculator

User-agent: bitlybot
Disallow: /
Sitemap: https://buffer.com/sitemap.xml 
Sitemap: https://buffer.com/resources/sitemap.xml

Similar sites

Search preview

buffer.com
Buffer: Social media management for everyone
Use Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try our forever free plan or upgrade for more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Buffer95%Check
social72%Check
media72%Check
Social Media72%Check
social media marketing64%Check
Media Marketing61%Check
Create58%Check
one58%Check
Free56%Check
Social media management56%Check
Show more keywords and terms

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