Bucherer.com - SEO Checker

Overview of the SEO Check
Meta information
50% 
Page quality
67% 
Page structure
67% 
Link structure
88% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.47 s
File size
883.60 kB
Words
617
Media files
22
Number of links
47 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Discover Exquisite Luxury Watches & Fine Jewellery at Bucherer | Bucherer
The page title should be shorter than 580 pixels. It is 677 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Explore a world of timeless elegance with Bucherer. Discover our curated selection of luxury watches and fine jewellery from renowned brands. Shop exclusive designs, crafted with precision and sophistication, and enjoy exceptional service tailored to your style.
The meta description is too long: 1606 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bucherer.com/ch/en/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-ch
Server location: Canada
The following language is defined by HTML: en-ch
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
charsetutf-8
viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0
format-detectiontelephone=no
theme-color#000000
apple-mobile-web-app-titleBucherer
descriptionExplore a world of timeless elegance with Bucherer. Discover our curated selection of luxury watches and fine jewellery from renowned brands. Shop exclusive designs, crafted with precision and sophistication, and enjoy exceptional service tailored to your style.
keywordsHome
langen-ch

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 4 text duplicates on this page:
  • Duplicate 1: Celebrate the season with brilliant diamond creations and vibrant gems...
  • Duplicate 2: Authenticity, precision, beauty – guaranteed through our rigorous cert...
This page contains 617 words. That's ok.
31.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 15.41 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (883.6 kB).
A viewport "width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/img/svg/bucherer_logo.svgBucherer
...p8-Certified-weboptimized_1x1_qrtrun.jpgBucherer Certified Pre-Owned
...p8-Certified-weboptimized_1x1_qrtrun.jpgBucherer Certified Pre-Owned
...Icons of Craft Roadshow/Email header.jpgEmail header
...Longo/Zurich_portrait_Philip_Longo_2.jpgZurich_portrait_Philip_Longo_2
...er_Stretchies-Shot-06-0308_HLNRT_RGB.jpg250313_Bucherer_Stretchies-Shot-06-0308_HLNRT_RGB
...r/2024-BFJ_Atelier_interior_image-13.jpg2024-BFJ_Atelier_interior_image-13
...rk-DeBethune-aRGB-16x9-still_image_2.jpg2025-MastersAtWork-DeBethune-aRGB-16x9-still_image_2
..._Archive-Bucherer-21x6_c_crop,ar_4_3.jpg250324-Social_Media-In_The_Archive-Bucherer-21x6_c_crop,ar_4_3
...-RolexDatejust-StillLife-Group-2_4x3.jpg2025-CPO-TheEvolution-RolexDatejust-StillLife-Group-2_4x3
...App-StillLife-4x3-Collection-English.jpg2025-App-StillLife-4x3-Collection-English
...Luzern_exterior_flagship_night_2011.tiffLuzern_exterior_flagship_night_2011
...zern_exterior_flagship_day_2015_3x4.tiffLuzern_exterior_flagship_day_2015_3x4
...y/2023-Las-Vegas-TimeDome_stairs_3x4.jpg2023-Las-Vegas-TimeDome_stairs_3x4
...r/2024-BFJ_Atelier_interior_image-12.jpg2024-BFJ_Atelier_interior_image-12
...ontact-luzern-schwanenplatz_portrait.jpgrolex-contact-luzern-schwanenplatz_portrait
Video URLWidthHeight
...Motion_Master_2506_4x5.mp4?enablejsapi=1
..._9-16_EN_NoLogo_vcoonl.mp4?enablejsapi=1
...is-English-3x4-website.mp4?enablejsapi=1
...Motion_Master_2506_4x5.mp4?enablejsapi=1
..._9-16_EN_NoLogo_vcoonl.mp4?enablejsapi=1
...is-English-3x4-website.mp4?enablejsapi=1

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Elevate the Moment
H2 TUDOR & Motorsport
H2 Certified by Bucherer: A Journey of Trust
H2 Elevate the Moment Duplicate text
H2 TUDOR & Motorsport Duplicate text
H2 Certified by Bucherer: A Journey of Trust Duplicate text
H2 Our Highlights
H2 Icons of Craft
H2 Hour Favourites
H2 The history behind the Tennis Bracelet
H2 Bucherer Fine Jewellery Atelier in Lucerne
H2 Discover Masters At Work
H2 In the Archive
H2 The Evolution: Rolex Datejust
H2 Your Must-Have Watch and Jewellery App
H2 Discover the Bucherer World
H2 A Swiss Legacy since 1888
H2 Discover Bucherer’s Long-Standing History
H2 Visit Us in One of Our Stores Worldwide
H2 Discover Jewellery of Timeless Beauty
H2 SERVICE
H2 ABOUT
H2 LEGAL & PRIVACY
H2 CUSTOMER SERVICE
H3 Find a Bucherer Store near you
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.
LinkAttributesAnchor text
https://www.bucherer.com/Anchor Skip to Content
https://www.bucherer.com/IMG-ALT Bucherer
/ch/en/rolexROLEX
/ch/en/rolex-certified-pre-ownedROLEX CERTIFIED PRE-OWNED
/ch/en/locationsFind Store
/ch/en/appointment/bookingBook an Appointment
/ch/en/contactContact
/ch/en/summer-picksDiscover now
/ch/en/bucherer-world/highligh...DISCOVER MORE
/ch/en/bucherer-cpo/certificat...Learn more
/ch/en/summer-picksText duplicate Discover now
/ch/en/bucherer-world/highligh...Text duplicate DISCOVER MORE
/ch/en/bucherer-cpo/certificat...Text duplicate Learn more
/ch/en/bucherer-finejewellery/...Text duplicate Discover now
/ch/en/bucherer-world/highligh...Text duplicate Discover now
/ch/en/bucherer-world/highligh...Trivial anchor text
Read more
/ch/en/bucherer-world/highligh...Text duplicate Discover now
/ch/en/masterworks/mastersatworkText duplicate Discover now
/ch/en/bucherer-world/highligh...Text duplicate Discover now
/ch/en/bucherer-world/highligh...Read now
/ch/en/bucherer-world/experien...Text duplicate Discover now
/ch/en/bucherer-world/highlightsShow all articles
/ch/en/bucherer-worldText duplicate Learn more
/ch/en/bucherer-world/company/...Discover more
/ch/en/locationsText duplicate Discover more
/ch/en/bucherer-finejewellery/...Text duplicate Discover more
/ch/en/services/faqFAQ
/ch/en/services/paymentPayment
/ch/en/services/delivery-infor...Delivery
/ch/en/services/returnsReturns
/ch/en/services/cpo-warrantyCPO Warranty
/ch/en/bucherer-world/company/...Values
/ch/en/bucherer-worldBucherer World
/ch/en/about/pressPress
/ch/en/about/code-of-conductCode of Conduct
/ch/en/bucherer-world/company/...Careers
/ch/en/about/responsible-sourcingResponsible Sourcing
/ch/en/legal-privacy/terms-and...Terms & Conditions
/ch/en/legal-privacy/terms-of-useTerms of Use
/ch/en/legal-privacy/data-prot...Privacy Policy
/ch/en/legal-privacy/imprintImprint
/ch/en/legal-privacy/accessibi...Accessibility Statement
/ch/en/legal-privacy/cookie-gu...Cookie Guidelines
https://www.bucherer.com/Cookie Settings
/ch/en/legal-privacy/cpo-gtc-o...GTC Purchase of Pre-Owned Watches
/ch/en/contactText duplicate Contact
/ch/en/appointment/bookingAppointments
https://wa.me/41798078871New window External Whatsapp
https://www.facebook.com/buche...New window External Subdomain No Text
https://www.instagram.com/buch...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/c/Buch...New window External Subdomain No Text
https://ch.pinterest.com/buche...New window External Subdomain No Text
https://wa.me/41798078871New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bucherer.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.47 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (884 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 246 referring domains.
This page has 29,099 backlinks.
This page has backlinks from 224 different ip addresses.

Robots.txt

# All spiders are disallowed to access all static resources

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User-agent: *
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Sitemap:https://www.bucherer.com/sitemap_index.xml

Search preview

www.bucherer.com
Discover Exquisite Luxury Watches & Fine Jewellery at Bucherer ...
Explore a world of timeless elegance with Bucherer. Discover our curated selection of luxury watches and fine jewellery from renowned brands. Shop exclusive designs, crafted with precision and sophistication, and enjoy exceptional service tailored to your style.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BUCHERER80%Check
Discover Bucherer72%Check
Discover66%Check
Bucherer World66%Check
JEWELLERY65%Check
Watches Jewellery62%Check
Bucherer Store61%Check
Watches58%Check
World54%Check
Service54%Check

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Cookie Policy

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