Btp.police.uk - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
96% 
Page structure
70% 
Link structure
87% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.29 s
File size
170.30 kB
Words
508
Media files
9
Number of links
63 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | British Transport Police
The length of the page title is perfect. (277 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Your local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
The length of the meta description is perfect. (879 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
format-detectiontelephone=no
keywordsReport,Tell us about,Request,Apply or register,Thanks and complaints,Feedback,Contact us
msapplication-TileColor#FFFFFF
msapplication-TileImage/SysSiteAssets/media/images/brand/british-transport-police/btp-favicon-bilingual-192x192.png?w=144&h=144
google-site-verificationAzPz3kmZY88VhMsMdzCkiLOoD88Hm_0SRmt0-osQ7jU
langen-gb
twitter:cardsummary_large_image
twitter:titleHome
twitter:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
twitter:imagehttps://www.btp.police.uk/SysSiteAssets/media/images/brand/british-transport-police/open-graph/btp-open-graph.jpg?crop=(15,0,585,300)&w=600&h=300&scale=both
twitter:image:altHome
og:urlhttps://www.btp.police.uk/
og:titleHome
og:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
og:imagehttps://www.btp.police.uk/SysSiteAssets/media/images/brand/british-transport-police/open-graph/btp-open-graph.jpg?crop=(15,0,585,300)&w=600&h=300&scale=both
og:typewebsite
og:localeen_GB
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Your cookie preferences have been saved. You can update your cookie se...
This page contains 508 words. That's ok.
34.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 15.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...itish-transport-police/btp-hero-1920.jpgNo alt attribute provided
...e/btp-force-logo-bilingual-not-fixed.pngBritish Transport Police force crest
...featured-images/feature_news_550x306.jpgNews
...igns/steph5319_steve4741_640x320px-1.jpgCareers
...0/september/61016/61016-text-640x320.jpg61016 logo
...32ac2baedca/link_card_550x306px_50pc.jpgSexual Harassment
...tent/central/advice/feedback-640x394.pngFeedback
...thumbnail_linkcard_campaigns_640x320.jpgCampaigns
...an/link-card-under-25kb-new-22nd-aug.jpgPolice Race Action Plan

Page structure

H1 heading
(Critically important)
Welcome to the British Transport Police website
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to the British Transport Police website
H2 Cookies
H2 Welcome
H2 Footer navigation
H3 Latest News
H3 Careers at BTP
H3 Text us on 61016
H3 Sexual Harassment
H3 Thanks and complaints
H3 Campaigns
H3 Report a missing person
H3 Police Race Action Plan
H3 British Transport Police
H3 Information and services
H3 Partners
H3 Languages
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.google.co.uk/External Subdomain Leave this site
/link/577c7b8f31e941f0b0d05266...Cookies notice
/hyg/c/cookies/Accept cookies
/hyg/c/cookies/Reject cookies
/hyg/c/cookies/Customise cookies
/hyg/c/cookies/cookies page
/hyg/c/cookies/Text duplicate cookies page
https://www.btp.police.uk/Anchor Skip to main content
https://www.btp.police.uk/Anchor Skip to main navigation
https://www.btp.police.uk/IMG-ALT British Transport Police force crest
A-TITLE home page
https://www.btp.police.uk/cy-GB/Cymraeg
https://www.btp.police.uk/cy-GB/Text duplicate Cymraeg
/ro/report/ocr/af/how-to-repor...Crime
/ro/report/rsa/alpha-v1/v1/rap...Rape, sexual assault and other sexual offences
/advice/advice-and-information...Road traffic incident
/ro/report/asb/asb-v3/report-a...Report antisocial behaviour
/ro/report/mp/v1/report-missin...Report a missing person
/ro/report/fo/v1/fraud/Fraud
/ro/report/lp/lost-or-found-pr...Lost or found property
/ro/report/lsv/report-lost-or-...Lost or stolen vehicles
/ro/report/hate-crime/informat...Hate crime
/ro/report/See all reporting services
/tua/tell-us-about/ath/possibl...Tell us about possible terrorist activity
/tua/tell-us-about/cor/tell-us...An existing case or report
/advice/advice-and-information...Filming
/car/careers/Careers and volunteering
/ar/applyregister/ccl/af/chari...Charity collection licences
/ar/applyregister/vc/compensat...Compensation for victims of crime
/advice/advice-and-information...Attend a misconduct hearing
/rqo/request/ipl/request-intel...Intellectual property (IP) licence
/rqo/request/comp/request-comp...Compensation for something the police have done
/rqo/request/ri/request-inform...Information: about the police, about yourself or someone else
/fo/feedback/fw/feedback-about...Feedback about the website
/fo/feedback/complaints/compla...Complaints
/fo/feedback/thanks/forms/v1/t...Say thanks
/news/btp/news/Latest News The latest news from British Transport Police. News
IMG-ALT News
https://careers.btp.police.uk/External Subdomain Careers at BTP Come and join BTP for a career in policing with a difference.
IMG-ALT Careers
/police-forces/british-transpo...Text us on 61016 When and how to use our text-to-report service. Advice
IMG-ALT 61016 logo
/police-forces/british-transpo...Sexual Harassment Report anything that makes you uncomfortable. Your report could be the final piece of the puzzle. Campaigns
IMG-ALT Sexual Harassment
/fo/feedback/Thanks and complaints Your feedback helps to shape us. So whether you'd like to say thanks or make a complaint we'd like to hear from you. Online service
IMG-ALT Feedback
/police-forces/british-transpo...Campaigns Our campaigns provide advice and raise awareness of our vital role helping to get the travelling public home safe, secure and on time. Campaigns
IMG-ALT Campaigns
/ro/report/mp/v1/report-missin...Report a missing person Online service
/police-forces/british-transpo...Police Race Action Plan The Police Race Action Plan (PRAP) is the biggest coordinated effort ever across every police force in England and Wales to improve t...
IMG-ALT Police Race Action Plan
/contact/af/contact-us/Contact us
/contact/find-a-police-station/Find a police station
/police-forces/british-transpo...About us
https://careers.btp.police.uk/New window External Subdomain Careers
/lt/local-teams/Local teams
/police-forces/british-transpo...Campaigns
/news/btp/news/News
/news/btp/news/Press and media
/hyg/btp/privacy-notice/Privacy Notice
/hyg/accessibility/Accessibility
/hyg/terms-conditions/Terms and conditions
/hyg/c/cookies/Cookies
/advice/advice-and-information/Advice and information
/cp/crime-prevention/Crime prevention advice
/foi-ai/af/accessing-information/Accessing information
/police-forces/british-transpo...Stats and data
/ro/report/Report
/tua/tell-us-about/Tell us about
/ar/applyregister/Apply or register
/rqo/request/Request
/fo/feedback/Feedback
https://btpa.police.uk/New window External British Transport Police Authority
/partners/partner-services/btp...Train Operating Company reporting
https://www.askthe.police.uk/External Subdomain Ask the Police
https://www.btp.police.uk/cy-GB/Text duplicate Cymraeg
https://www.facebook.com/briti...New window External Subdomain No Text
https://twitter.com/BTPNew window External No Text
https://www.youtube.com/user/b...New window External Subdomain No Text
https://www.instagram.com/brit...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.btp.police.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.29 seconds.
The file size of the HTML document is fine (170 kB).

HTTP Response Header

NameValue
dateMon, 26 Jan 2026 06:12:18 GMT
content-typetext/html; charset=utf-8
content-encodingbr
cf-ray9c3ddb9c9d8e9253-FRA
cf-cache-statusHIT
cache-controlpublic, no-cache="Set-Cookie", max-age=900
expiresMon, 26 Jan 2026 06:22:02 GMT
last-modifiedMon, 26 Jan 2026 06:07:02 GMT
set-cookie121 Characters
strict-transport-securitymax-age=31536000; includeSubDomains; preload
vary*, Accept-Encoding
content-security-policyframe-ancestors 'none'
qrT2xF9
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-frame-optionsDENY
servercloudflare
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 318 referring domains.
This page has 1,941 backlinks.
This page has backlinks from 244 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

user-agent: *
Disallow: /mediacentre
Disallow: /?u=media
Disallow: /DownloadEvent?
Disallow: /GetPdf/?
Disallow: /ExportPdf/?
Disallow: /Complete?
Disallow: /GetPaginatedResults/?
Disallow: *.aspx$
Disallow: /500.html
Disallow: /api/*
Disallow: /aPI/*
Disallow: /aPi/*
Disallow: /apI/*
Disallow: /Api/*
Disallow: /API/*
Disallow: /APi/*
Disallow: /ApI/*
Sitemap: /sitemap.xml

Similar sites

Search preview

www.btp.police.uk
Home | British Transport Police
Your local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Police97%Check
Transport Police86%Check
British Transport Police82%Check
British74%Check
Transport74%Check
British Transport74%Check
Police Race Action Plan61%Check
Welcome59%Check
News58%Check
Lost or58%Check
Show more keywords and terms

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