Bestfriends.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
71% 
Page structure
77% 
Link structure
45% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.34 s
File size
77.70 kB
Words
1227
Media files
43
Number of links
105 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Promoting Animal Welfare & Pet Adoption | Best Friends Animal Society
The page title should be shorter than 580 pixels. It is 638 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
With Best Friends, you're working to save the lives of cats and dogs all across America, giving pets second chances and happy homes.
The length of the meta description is perfect. (829 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://bestfriends.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWith Best Friends, you're working to save the lives of cats and dogs all across America, giving pets second chances and happy homes.
msapplication-TileColor#da532c
theme-color#ffffff
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:site@bestfriends
twitter:titleHomepage
twitter:descriptionWith Best Friends, you're working to save the lives of cats and dogs all across America, giving pets second chances and happy homes.
twitter:imagehttps://bestfriends.org/sites/default/files/2021-10/Generic_01%5B1%5D.jpg
og:site_nameBest Friends Animal Society
og:urlhttps://bestfriends.org/homepage
og:titleHomepage
og:descriptionWith Best Friends, you're working to save the lives of cats and dogs all across America, giving pets second chances and happy homes.
og:imagehttps://bestfriends.org/sites/default/files/2021-10/Generic_01%5B1%5D.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1227 words. That's ok.
35.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.96 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...4A7895_home.jpg?h=56188f9a&itok=nx_jRYHySmall white dog in arms of volunteer
...4/4c758a_03.png?h=2fff7e1f&itok=8e8flzemBlue background with overlapping circles
...2024-04/Tucker_Dickens.png?itok=_vzOLnHfBrown dog and gray cat
...1867_hearts.jpg?h=69b587f6&itok=WG53QAzSTwo husky puppies playing below graphic hearts
...-01/MilkyWaySylvia0109.jpg?itok=-QgWlY76Vanessa Porter with Handsome the dog
...lt/files/media-icon/snowflake_blue_0.svgblue snowflake icon
...tes/default/files/media-icon/fire[1].svgorange house with fire icon
...fault/files/media-icon/earthquake[1].svggreen earthquake house icon
...files/media-icon/Dog Cat Yarn Ball_0.svgDog and cat icon with ball of yarn
...c/image/JuliePetsSunny.jpg?itok=rPBOqUCIJulie Castle and Sunny German Shepherd
...676sak_0[1].jpg?h=3c779cc0&itok=HbaJAL-QPerson holding a tiny kitten close to them
...aniSnow9053.jpg?h=3249773d&itok=afO1vO7NTwo horses beside a bucket outside in a snow-covered Angel Canyon
...t/files/media-icon/Cat Dog Snowflake.svgline art of a dog and cat playing with a snowflake ball
...nket6378MW_.jpg?h=f728280d&itok=eNOCXVkyMai Tai the dog under a blanket with his mouth open smiling with his tongue out
...sMax7074MW_.jpg?h=35988c54&itok=RLfitJ3cVesuvius and Max the cats
...sMacetongue.jpg?h=d25c0734&itok=_LDLj9m6Mace the dog lying on the floor with his tongue out
...doption Day.jpg?h=b467a927&itok=LSaOTEXGEugene the dog smiling in front of a Christmas tree
...ssie-Rowell.jpg?h=6ff4d717&itok=qZswdb2VLuz the dog wearing a bandanna and necklace below some Valentine's hearts
...optionSmile.jpg?h=9f81c59f&itok=ffYR6mTiOreo the dog smiling and sitting in a chair
...ewell_Bean2.jpg?h=fcfac701&itok=W3YTAGm5Bean the dog looking up with her mouth slightly open
...youtube.com/vi/QzYc7pIUwuc/hqdefault.jpgBest Friends Animal Society and Alex Warren are helping to Bring Love Home.
...les/media-icon/Sitting Cat Lying Dog.svgIcon of cat sitting next to dog
...es/media-icon/foster%20icon%20(1)[1].svgline drawing of house with heart
...ault/files/media-icon/memorials_2[1].pngperson and dog icon
.../mobilizing%20public%20icon%20(1)[1].svgline drawing of people with sign
...4A8887_love.jpg?h=9855f42d&itok=hX_ni5oYPerson wearing a Bring Love Home T-shirt with a kitten in their lap
...ash-boydcar.jpg?h=0e0ad1b2&itok=sR2lzUV_Happy smiling dog with head and paw sticking out the window of an orange vehicle
...t/files/media-icon/Dog Cat Present_0.svgline drawing of dog sitting and cat lying down with a wrapped present between them
...ards_050525.png?h=6ba1860a&itok=aslzQnEoAward logos
...ult/files/inline-images/Faceboo-s[1].jpgFacebook logo
...files/inline-images/instagram-s_0[1].jpgInstagram logo
...s/default/files/inline-images/tiktok.pngicon
...ault/files/inline-images/FreshStepSm.pngFresh Step Cat Litter
...Buffalo_Shield_4C_2023.png?itok=2rceqq0FBlue Buffalo logo
...ublic/image/Fetch_logo.jpg?itok=KEQw0s0SFetch logo
...-Standard-TrueBlue-RGB.png?itok=aNOIWCEiWalmart
...files/inline-images/bfas_logo_footer.pngBest Friends Animal Society - Save Them All
...ast-company-innovators.png?itok=oHiad3AgFast Company 100 Best Workplaces For Innovators 2024 logo
...ty-navigator-four-star.png?itok=5-7-K-2mCharity Navigator Four-Star Charity logo
...2023-01/top-workplaces.png?itok=L-IulrsyTop Places to Work 2022 by the Salt Lake Tribune
...ted-awards-badge-embed.png?itok=lD7olTnoGreat Nonprofits logo 2025
...any-brands-that-matter.png?itok=fFw3OwqAFast Company Brands That Matter 2022
.../2025-03/Guidestar2025.jpg?itok=PMmrLK3CPlatinum Transparency 2025 - Candid

Page structure

H1 heading
(Critically important)
We're closer than ever to no-kill
The H1 heading is perfect.
Headings
(Important)
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 We're closer than ever to no-kill
H2 Tertiary Menu
H2 Donations Menu
H2 Header Menu
H2 Spread the love with a lifesaving gift
H2 Winter weather in the forecast? Plan now for how to keep your pets safe and warm
H2 Puppy Bowl XXII pet-time report: Being the '12th man' to our animals
H2 No-kill is within reach, thanks to you
H2 Our animal sanctuary is at the heart of Best Friends
H2 Faces of No-Kill: A dog’s security blanket
H2 Adopt
H2 Volunteer
H2 Take Action
H2 Shop to save lives
H2 Your ride can save animal's lives
H2 Respect and responsibility
H2 Thank you to the brands that love our pets, too:
H2 Social Menu
H2 Sections
H2 How You Can Help
H2 Programs
H2 Mobile Apps
H2 Other Best Friends Sites
H2 About
H2 In the Spotlight
H2 Legal Menu
H3 Julie Castle's Blog
H3 Love leads the way for 2 shy cats
H3 No-kill breakthrough for Pennsylvania animal shelter
H3 Foster dog’s story has the wiggliest ending
H3 Small acts of love for the animals this Valentine's Day
H3 Big moment for big dog at Indiana animal shelter
H3 Compassion and science save pets’ lives in Illinois
H3 Let’s be friends!
H4 Best Friends Animal Society and Alex Warren are helping to Bring Love Home.
H5 Monthly giving provides the steady support the animals need.
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
There are 24 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://bestfriends.org/Anchor Skip to main content
https://bestfriends.org/A-TITLE Home
/who-we-areWho We Are
/pet-memorialsPet Memorials
https://bestfriends.org/locationsLocations
https://shop.bestfriends.org/External Subdomain Shop
https://bestfriends.org/esEn Español
https://bestfriends.org/Anchor Donate
https://bestfriends.org/Anchor Monthly
https://bestfriends.org/Anchor In Memory
https://bestfriends.org/Anchor In Honor
https://bestfriends.org/Anchor Workplace
/donate/other-ways-give/donor-...New window DAF
/saving-shelter-animalsSaving Shelter Animals
https://bestfriends.org/sanctuaryThe Sanctuary
/how-you-can-helpHow You Can Help
https://bestfriends.org/storiesStories
https://bestfriends.org/adoptAdopt
https://bestfriends.org/donateWays to Give
/saving-shelter-animalssaving shelter animals We're closer than ever to no-kill
https://bestfriends.org/Anchor none
/?form=FUNDTLYRFNQ&s_src=WDW02...Make a Lifesaving Gift
/?form=FUNDTLYRFNQ&s_src=WDW02...No Text
/pet-care-resources/keeping-do...New window Learn What to Do
/no-kill-2025SAVING PETS NEAR YOU Since 1984, we've been working to make America no-kill. A dog or cat is still killed in shelters every 90 seconds just because they don'...
/how-you-can-helpHome for all pets starts with you
https://bestfriends.org/locationsExplore our locations
https://bestfriends.org/2025-goalSee how pets in your community are doing
/stories/julie-castle-blog/pup...Read Julie's full blog post
/no-kill-2025See How Your Community Is Doing
/no-kill-2025No Text
https://bestfriends.org/sanctuaryExperience the Magic
https://bestfriends.org/sanctuaryNo Text
https://bestfriends.org/storiesYOU'RE SAVING THEM ALL Best Friends supporters like you make this work possible and are passionate about saving the lives of pets in shelters. Here are your ...
/stories/more-features/faces-n...Meet the faces of no-kill
/stories/featuresRead stories of hope and resilience
https://save.bestfriends.org/s...External Subdomain Share your story with us
/stories/videos/faces-no-kill-...Faces of No-Kill: A dog’s security blanket One dog shows how patience, trust, and a growing blanket collection can change everything. Read More
IMG-ALT Mai Tai the dog under a blanket with his mouth open smiling with his tongue out
/stories/features/love-leads-w...Image Love leads the way for 2 shy cats A big-hearted cat shares his bravery with a shy friend, one baby food jar at a tim... A love story, Sanctuary style F...
IMG-ALT Vesuvius and Max the cats
/stories/videos/no-kill-breakt...Image No-kill breakthrough for Pennsylvania animal shelter With support from Best Friends, the Animal Rescue League of Berks County boosts li... A path to sa...
IMG-ALT Mace the dog lying on the floor with his tongue out
/stories/videos/foster-dogs-st...Image Foster dog’s story has the wiggliest ending Eugene’s wide smile sealed the deal as his new family welcomed him into their hear... The smile that sealed...
IMG-ALT Eugene the dog smiling in front of a Christmas tree
/stories/features/small-acts-l...Image Small acts of love for the animals this Valentine's Day At Best Friends Animal Sanctuary, one dog shows how the smallest moments can be th... Love’s li...
IMG-ALT Luz the dog wearing a bandanna and necklace below some Valentine's hearts
/stories/features/big-moment-b...Image Big moment for big dog at Indiana animal shelter Oreo spent two years at a shelter without meeting his match. Then, an adoption eve... The connection t...
IMG-ALT Oreo the dog smiling and sitting in a chair
/stories/features/compassion-a...Image Compassion and science save pets’ lives in Illinois Tazewell County Animal Control is blazing new trails and breaking ground for pets ... What better l...
IMG-ALT Bean the dog looking up with her mouth slightly open
/how-you-can-helpHOW YOU CAN HELP We're working to save the lives of dogs and cats around the country. We can’t do it without you.
/advocacy/alerts/end-steep-pet...End steep pet fees for families in public housing
/volunteer/volunteer-from-homeVolunteer from your home
https://bestfriends.org/kittensGet started fostering kittens
/adopt-and-fosterAdopt a Pet
https://bestfriends.org/volunteerSign Up to Volunteer
https://bestfriends.org/advocacyAdvocate for Animals
https://shop.bestfriends.org/External Subdomain Shop Now
https://shop.bestfriends.org/External Subdomain No Text
/donate/other-ways-give/donate...Donate Your Vehicle
/donate/other-ways-give/donate...No Text
https://bestfriends.org/donateWAYS TO GIVE Your support goes straight to work saving lives. You provide homeless animals with help and healing.
/who-we-are/financial-informationOur most recent financial reports
/who-we-are/awardsAwards for our lifesaving work
https://bestfriends.org/donateGive the gift of kindness
https://bestfriends.org/Anchor Text duplicate none
/donate/planned-givingLearn more
/pet-memorialsCreate a memorial
/donate/other-ways-give/donor-...Text duplicate Learn more
/who-we-are/awardsSee Our Recognitions
/who-we-are/awardsNo Text
https://www.facebook.com/bestf...New window External Subdomain IMG-ALT Facebook logo
https://instagram.com/bestfrie...New window External IMG-ALT Instagram logo
https://www.tiktok.com/@bestfr...New window External Subdomain IMG-ALT icon
https://www.freshstep.com/our-...New window External Subdomain IMG-ALT Fresh Step Cat Litter
/corporate-partners/blue-buffaloNew window IMG-ALT Blue Buffalo logo
/how-you-can-help/fetch-pet-in...New window IMG-ALT Fetch logo
/how-you-can-help/walmartNew window IMG-ALT Walmart
https://facebook.com/bestfrien...External Best Friends Animal Society Facebook Page
https://instagram.com/bestfrie...External Best Friends Animal Society Instagram Page
https://www.pinterest.com/bfasExternal Subdomain Best Friends Animal Society Pinterest Page
https://www.linkedin.com/compa...External Subdomain Best Friends Animal Society LinkedIn Page
https://www.threads.com/@bestf...External Subdomain Best Friends Animal Society Threads Page
https://www.youtube.com/user/B...External Subdomain Best Friends Animal Society YouTube Channel
https://www.tiktok.com/@bestfr...External Subdomain Best Friends Animal Society TikTok Page
https://www.twitch.tv/bestfrie...External Subdomain Best Friends Animal Society Twitch Channel
https://discord.gg/bestfriends...External Best Friends Animal Society Discord
/saving-shelter-animalsText duplicate Saving Shelter Animals
https://bestfriends.org/sanctuaryText duplicate The Sanctuary
/act-animalsAct for Animals
https://bestfriends.org/storiesText duplicate Stories
https://bestfriends.org/adoptText duplicate Adopt
https://bestfriends.org/donateText duplicate Ways to Give
/who-we-areText duplicate Who We Are
/pet-care-resourcesPet Care
https://bestfriends.org/locationsText duplicate Locations
https://shop.bestfriends.org/External Subdomain Text duplicate Shop
https://bestfriends.org/esText duplicate En Español
/adopt-and-fosterText duplicate Adopt
https://bestfriends.org/donateText duplicate Donate
/adopt-pet/foster-a-petFoster
https://bestfriends.org/learnLearn with Best Friends
/pet-memorialsText duplicate Pet Memorials
https://bestfriends.org/advocacyTake Action
https://bestfriends.org/volunteerVolunteer
https://bestfriends.org/careersWork at Best Friends
https://bestfriends.org/houstonHouston
/los-angelesLos Angeles
/new-york-cityNew York City
/northwest-arkansasNorthwest Arkansas
/salt-lake-citySalt Lake City
/sanctuary/visit-sanctuary/appBest Friends Animal Sanctuary App
A-TITLE Experience the magic of the Sanctuary during your visit to Kanab, Utah or from your couch.
https://bestfriendsroadhouse.org/External Best Friends Roadhouse and Mercantile
https://shop.bestfriends.org/External Subdomain Best Friends Store
https://bestfriends.org/networkNetwork Partners
/strut-your-muttStrut Your Mutt
https://bestfriends.org/careersCareers
/who-we-are/internshipsInternships
/about/mediaFor the Media
https://bestfriends.org/faqsFAQs
/position-statementsPosition Statements
/donate/financial-informationFinancial Information
/sanctuary/explore-sanctuary/d...National Geographic’s DogTown
https://bestfriends.org/championsThe Champions.
/who-we-are/awardsrecognized for our innovative work
/stories/julie-castle-blog/bes...Image
IMG-ALT Fast Company 100 Best Workplaces For Innovators 2024 logo
https://www.charitynavigator.o...External Subdomain Text duplicate Image
IMG-ALT Charity Navigator Four-Star Charity logo
https://topworkplaces.com/comp...External Text duplicate Image
IMG-ALT Top Places to Work 2022 by the Salt Lake Tribune
https://greatnonprofits.org/or...External Text duplicate Image
IMG-ALT Great Nonprofits logo 2025
/stories/julie-castle-blog/bes...Text duplicate Image
IMG-ALT Fast Company Brands That Matter 2022
https://app.candid.org/profile...External Subdomain Text duplicate Image
IMG-ALT Platinum Transparency 2025 - Candid
/contact-usContact Us
/data-requestData Sharing Request
/who-we-are/privacy-policyPrivacy Policy
/who-we-are/terms-conditionsTerms & Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://bestfriends.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.34 seconds.
The file size of the HTML document is fine (78 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,625 referring domains.
This page has 173,316 backlinks.
This page has backlinks from 1,703 different ip addresses.

Links from Wikipedia

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# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
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Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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