Base.ai - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
56% 
Page structure
52% 
Link structure
40% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
95.20 kB
Words
602
Media files
25
Number of links
60 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Base - Customer Marketing Platform for the ROI Obsessed
The length of the page title is perfect. (526 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Track customer lifecycles across all touch points. Prove ROI by making customers shine.
The length of the meta description is perfect. (546 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.base.ai/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionTrack customer lifecycles across all touch points. Prove ROI by making customers shine.
viewportwidth=device-width, initial-scale=1
generatorHubSpot
langen
twitter:descriptionTrack customer lifecycles across all touch points. Prove ROI by making customers shine.
twitter:titleBase - Customer Marketing Platform for the ROI Obsessed
twitter:cardsummary
og:descriptionTrack customer lifecycles across all touch points. Prove ROI by making customers shine.
og:titleBase - Customer Marketing Platform for the ROI Obsessed
og:urlhttps://www.base.ai
content-languageen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
This page contains 602 words. That's ok.
28.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Redesign Customer Engagement & Experience to Boost Upsells Boost Upsells Scale Advocacy Increase Retention Streamline References Grow Referrals
Too many H1 headings
The H1 heading is too long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Redesign Customer Engagement & Experience to Boost Upsells Boost Upsells Scale Advocacy Increase Retention Streamline References Grow Referrals
H1 The Base Differentiator
H1 Here’s how Base can help your team
H1 Create your single source of truth
H2 With Base, you can turn customer insights into interactions and interactions into revenue.
H2 Start with what you want
H2 Consolidate ALL customer engagement data
H2 Prove ROI while making your customers shine
H2 AI that scales operations so you can focus on your customers.
H2 We built our platform with disaster recovery and business continuity in mind.
H2 See Base in action.
H3 All-in-one platform for customer-led growth
H3 Your customer data is gold. Utilizing it is golden.
H3 Results oriented.
H3 Grow your throughput & outcomes with AI
H3 Secure and reliable
H3 CMOs & Marketing Leaders
H3 Customer Marketing Managers
H3 Customer Advocacy Managers
H3 Customer Reference Managers
H3 Product Marketing Managers
H3 Empty heading
H4 With more than 300 connectors and integrations, we make it easy to connect and sync data between Base and other platforms such as CS, Snowflake, BI, events, social networks, and more.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.base.ai/?hsLang=enIMG-ALT Baselogo_
/platform/overviewSubdomain Platform
/platform/overviewSubdomain Overview
/platform/control-centerSubdomain Control Center
/platform/team-dashboardsSubdomain Team Dashboard
/platform/the-cma-programsSubdomain CMA Programs
/platform/integrationsSubdomain Integrations
/platform/security-and-privacySubdomain Security & Privacy
/platform/baseaiSubdomain Learn More
/solutions/streamline-referenc...Subdomain Streamline Customer Reference Management
/solutions/drive-advocacy-and-...Subdomain Drive Advocacy
/solutions/referralsSubdomain Automate Your Referral Program
/solutions/merge-community-and...Subdomain Merge Community and Advocacy
/solutions/optimize-upsell-and...Subdomain Optimize Upsell, Cross-sell & Expansion
/solutions/generate-stream-of-...Subdomain Generate a Stream of Reviews
/solutions/harness-the-power-o...Subdomain Harness the Power of VoC
/base-customersSubdomain Customers
https://www.base.ai/fan-baseSubdomain FanBase
https://obsession.base.ai/obse...External Subdomain Obsession 2025
https://www.base.ai/blogSubdomain Blog
/events-webinarsSubdomain Events & Webinars
/obsession-2024-recapSubdomain Obsession 2024 Recap
/top-100-cma-25Subdomain TOP100 CMA 2025
/base-vs-influitive-all-in-one...Subdomain Base vs. Influitive
https://www.base.ai/aboutSubdomain About
https://www.base.ai/careersSubdomain Careers
https://www.base.ai/contact-usSubdomain Contact Us
https://www.base.ai/newsroomSubdomain News
https://go.base.ai/login/compa...New window External Subdomain Login
https://cta-redirect.hubspot.c...External Subdomain IMG-ALT Book a Demo
/book-a-demo-0?hsLang=enSubdomain No Text
/book-a-demo-0?hsLang=enSubdomain Book a demo
/platform/baseai?hsLang=enSubdomain Learn more
/platform/security-and-privacy...Subdomain Text duplicate Learn more
/solutions/optimize-upsell-and...Subdomain Text duplicate Learn More
/platform/overview?hsLang=enSubdomain Text duplicate Learn More
/solutions/drive-advocacy-and-...Subdomain Text duplicate Learn More
/solutions/streamline-referenc...Subdomain Text duplicate Learn More
/solutions/harness-the-power-o...Subdomain Text duplicate Learn More
/platform/integrations?hsLang=enSubdomain LEARN ABOUT INTEGRATIONS
/platform/overviewSubdomain Text duplicate Overview
/platform/control-centerSubdomain Text duplicate Control Center
/platform/team-dashboardsSubdomain Teams Dashboard
/platform/the-cma-programsSubdomain Text duplicate CMA Programs
/platform/security-and-privacySubdomain Security and Privacy
/platform/integrationsSubdomain Text duplicate Integrations
/solutions/streamline-referenc...Subdomain Customer Reference Management
/solutions/drive-advocacy-and-...Subdomain Drive Advocacy & Reviews
/solutions/merge-community-and...Subdomain Merge Community & Advocacy
/solutions/optimize-upsell-and...Subdomain Activate a Customer Community
/solutions/generate-stream-of-...Subdomain Optimize Upsell & Cross-sell
/solutions/harness-the-power-o...Subdomain Deliver Customer & Product Feedback
https://www.base.ai/blogSubdomain Base Blog
https://4182770.fs1.hubspotuse...External Subdomain TOP100 CMA
https://clgcampus.base.ai/?_gl...External Subdomain CLG Campus
/a-guide-to-customer-marketing...Subdomain A Guide to Customer Marketing
https://www.base.ai/aboutSubdomain Text duplicate About
https://www.base.ai/careersSubdomain Text duplicate Careers
https://www.base.ai/legalSubdomain Legal
https://www.base.ai/contact-usSubdomain Text duplicate Contact Us
https://www.instagram.com/life...New window External Subdomain No Text
https://twitter.com/base_CLGNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.base.ai/?hsLang=enNo Text
/privacy-policy-shortSubdomain Privacy Policy
/terms-conditionsSubdomain Terms & Conditions
/platform/security-and-privacySubdomain Text duplicate Security & Privacy
https://www.base.ai/cookie-policySubdomain Cookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.base.ai/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (95 kB).

HTTP Response Header

NameValue
dateThu, 19 Jun 2025 05:46:21 GMT
content-typetext/html; charset=UTF-8
cache-controls-maxage=36000, max-age=5
last-modifiedTue, 17 Jun 2025 16:36:50 GMT
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strict-transport-securitymax-age=31536000
content-security-policyupgrade-insecure-requests
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referrer-policyno-referrer-when-downgrade
x-hs-cache-configBrowserCache-5s-EdgeCache-180s
x-hs-cache-controls-maxage=36000, max-age=0
x-hs-cf-cache-statusHIT
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x-hs-prerenderedTue, 17 Jun 2025 16:36:50 GMT
set-cookie277 Characters
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 32 referring domains.
This page has 821 backlinks.
This page has backlinks from 31 different ip addresses.

Robots.txt

User-agent: *
Disallow: /sample-*
Disallow: /blog/sample-*
Disallow: /_hcms/preview/
Disallow: /hs/manage-preferences/
Disallow: /hs/preferences-center/
Disallow: /*?*hs_preview=*
Disallow: /*?*hsCacheBuster=*

Search preview

www.base.ai
Base - Customer Marketing Platform for the ROI Obsessed
Track customer lifecycles across all touch points. Prove ROI by making customers shine.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
customer72%Check
Base72%Check
Customer Marketing62%Check
Customer Engagement62%Check
Customer Reference62%Check
ROI61%Check
Customer Marketing Platform60%Check
Platform58%Check
Customer Experience58%Check
customer data58%Check

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