Bartshealth.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
75% 
Page structure
43% 
Link structure
82% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.51 s
File size
56.90 kB
Words
681
Media files
19
Number of links
110 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Barts Health NHS Trust
The length of the page title is perfect. (282 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Find out how we're providing safe and compassionate care in east London and beyond.
The length of the meta description is perfect. (535 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bartshealth.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack-translucent
authorRachel Brooks
descriptionFind out how we're providing safe and compassionate care in east London and beyond.
generatorVerseOne CMS v5
page_ID408
facebook-domain-verification8wqfh42wuviz03dh5bya80z3lwwmy8
langen
twitter:descriptionFind out how we're providing safe and compassionate care in east London and beyond.
twitter:titleHome-Barts Health NHS Trust
twitter:cardsummary_large_image
twitter:sitewww.bartshealth.nhs.uk
twitter:creator@NHSBartsHealth
twitter:imagehttp://www.bartshealth.nhs.uk/base-install/images/main-logo/company-logo.png
og:imagehttps://www.bartshealth.nhs.uk/base-install/images/main-logo/og-logo.png
og:titleHome
og:descriptionFind out how we're providing safe and compassionate care in east London and beyond.
og:urlhttps://www.bartshealth.nhs.uk/
og:site_nameBarts Health NHS Trust
og:typewebsite
og:localeen_gb
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 30.5 words is high.
This page contains 681 words. That's ok.
29.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 26 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 86 characters this one is longer than 70 characters:
"if you do not choose to accept cookies, some parts of this site may not work properly."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nstall/images/main-logo/company-logo.pngOrganisation's logo
...ia/images/versions/img94joktmu759703.jpgWelcome to Barts Health
...ia/images/versions/img94joktmu760416.pngimage-A&E.png
...ia/images/versions/img94joktmu760417.pngimage-Appointments.png
...ia/images/versions/img94joktmu760421.pngimage-Our Services.png
...ia/images/versions/img94joktmu760419.pngimage-Contact.png
...ia/images/versions/img94joktmu760420.pngimage-Health.png
...ia/images/versions/img94joktmu760418.pngimage-Consultant.png
...ia/images/versions/img94joktmu759702.svgimage-St Bartholomews WHITE.svg
...ia/images/versions/img94joktmu759699.svgimage-The Royal London WHITE.svg
...ia/images/versions/img94joktmu759701.svgimage-Mile End WHITE.svg
...ia/images/versions/img94joktmu759700.svgimage-Whipps Cross WHITE.svg
...ia/images/versions/img94joktmu759698.svgimage-Newham WHITE.svg
...ia/images/versions/img94joktmu763246.pngDebashish Das and Christopher Primus, both cardiologists at St Bartholomew's, credit - Charlie Bibby and FT
...ia/images/versions/img94joktmu760388.pngPatient has a cholesterol test taking in a Poplar pharmacy
...ia/images/versions/img94joktmu763223.pngimage-AHP_Digital_Story_Banner.png
...a/images/versions/img94joktmu761609.jpegHaemophilia team
...ia/images/versions/img94joktmu763177.pngimage-Royal London cropped.png
...ia/images/versions/img94joktmu763170.jpgSadain and Hasnain

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Search the Barts Health NHS Trust website
H2 Welcome to Barts Health
H2 How can we help you?
H2 Discover our hospitals
H2 Popular pages
H2 Important links
H2 Site Information
H3 Latest news
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/sitemapSite map
/searchAdvanced options
https://www.linkedin.com/compa...External Subdomain linkedin
https://www.youtube.com/channe...External Subdomain youtube
https://x.com/NHSBartsHealthExternal x
https://www.facebook.com/Barts...External Subdomain facebook
https://www.instagram.com/nhsb...External Subdomain instagram
/get-involvedGet involved
https://www.bartscharity.org.uk/External Subdomain Barts Charity
/heroesBarts Health Heroes
/takepartResearch at Barts Health
https://bartslifesciences.org/External Barts Life Sciences
https://acha.qmul.ac.uk/External Subdomain Academic Centre for Healthy Ageing
/volunteersVolunteer with us
/thank-you-barts-healthShare a thank you message
/join-yesYouth Empowerment Squad
/patients-and-visitorsPatients and visitors
/our-servicesA-Z of services
/cancer-servicesBarts Cancer Centre
/emergencyAccident & emergency
/maternityMaternity
/barts-heart-centreBarts Heart Centre
/dental-hospitalDental Hospital
/ybhYoung Barts Health
/appointmentsAppointments
/managing-your-appointmentManaging your appointment
/palsAdvice and support
/accessibility-needsAccessibility
/marthasrule-call-for-concernCall for Concern, also known as Martha's Rule
/chaplaincyChaplaincy
/transportHelp with travel
/complaintsMake a complaint
/visitingVisiting a patient
/your-careYour care
/health-recordsHealth records
https://bartshealthprivatecare...External Private patients
/overseas-patientsOverseas patients
/newsOur news
/news-from-newhamNews from Newham
/news-from-st-bartholomewsNews from St Bartholomew's
/news-from-wxhNews from Whipps Cross
/news-from-rlhNews from The Royal London
/press-officePress office
/fast-factsFast facts
/joinusWork with us
/a-e#Shapeyourstory in A&E
/beginning-your-careerBeginning your career
/career-developmentCareer development
/jobsCurrent vacancies
/shape-your-story-rlhmehShape your story at The Royal London and Mile End hospitals
/shapeyourstory-sbhShape your story at St Bartholomew's Hospital
/shapeyourstory-nuhShape your story at Newham Hospital
/shapeyourstory-wxShape your story at Whipps Cross Hospital
/staff-benefitsStaff benefits
/contact-usContact us
/newhamNewham Hospital
/whipps-crossWhipps Cross Hospital
/mile-endMile End Hospital
/the-royal-londonThe Royal London Hospital
/st-bartholomewsSt Bartholomew's Hospital
/about-usAbout us
/delivering-our-visionDelivering our vision
/freedom-of-informationFreedom of Information
http://www.jrmo.org.uk/External Subdomain Joint Research Management Office
/our-background-and-historyOur background and history
/key-documentsKey documents
/find-a-consultantFind a consultant
/valuesOur values
/our-boardOur board
/non-executive-directorsNon-executive directors
/executive-directorsExecutive directors
/board-meetingsBoard meetings and papers
/sustainabilitySustainability
/webelongWeBelong
/emergencyText duplicate Accident & emergency
IMG-ALT image-A&E.png
/appointmentsText duplicate Appointments
IMG-ALT image-Appointments.png
/our-servicesText duplicate A-Z of services
IMG-ALT image-Our Services.png
/contact-usText duplicate Contact us
IMG-ALT image-Contact.png
/health-recordsText duplicate Health records
IMG-ALT image-Health.png
/find-a-consultantText duplicate Find a consultant
IMG-ALT image-Consultant.png
/st-bartholomewsText duplicate St Bartholomew's Hospital
IMG-ALT image-St Bartholomews WHITE.svg
/the-royal-londonText duplicate The Royal London Hospital
IMG-ALT image-The Royal London WHITE.svg
/mile-endText duplicate Mile End Hospital
IMG-ALT image-Mile End WHITE.svg
/whipps-crossText duplicate Whipps Cross Hospital
IMG-ALT image-Whipps Cross WHITE.svg
/newhamText duplicate Newham Hospital
IMG-ALT image-Newham WHITE.svg
/news/heart-failure-patients-r...IMG-ALT Debashish Das and Christopher Primus, both cardiologists at St Bartholomew's, credit - Charlie Bibby and FT
/news/heart-failure-patients-r...Heart failure patients receive faster treatment at home
/news/heart-failure-patients-r...Read Heart failure patien …
/news/rapid-fingerprick-choles...IMG-ALT Patient has a cholesterol test taking in a Poplar pharmacy
/news/rapid-fingerprick-choles...Rapid finger-prick cholesterol test pilot is expanded
/news/rapid-fingerprick-choles...Read Rapid finger-prick c …
/news/building-a-career-in-res...IMG-ALT image-AHP_Digital_Story_Banner.png
/news/building-a-career-in-res...Building a career in research as an allied health professional
/news/building-a-career-in-res...Read Building a career in …
/news/first-patient-worldwide-...IMG-ALT Haemophilia team
/news/first-patient-worldwide-...First patient worldwide recruited to next stage of trial for bleeding disorder
/news/first-patient-worldwide-...Read First patient worldw …
/news/transforming-care-throug...IMG-ALT image-Royal London cropped.png
/news/transforming-care-throug...Transforming care through play: Alison’s story
/news/transforming-care-throug...Read Transforming care th …
/news/brothers-build-careers-s...IMG-ALT Sadain and Hasnain
/news/brothers-build-careers-s...Brothers build careers side by side at Newham Hospital
/news/brothers-build-careers-s...Read Brothers build caree …
/newsSee more posts
https://www.bartshealth.nhs.uk/Anchor Back to top of page
/sitemapText duplicate Site map
/find-a-consultantText duplicate Find a consultant
https://www.bartscharity.org.uk/External Subdomain Text duplicate Barts Charity
/heroesText duplicate Barts Health Heroes
/volunteersText duplicate Volunteer with us
/joinusText duplicate Work with us
/palsText duplicate Advice and support
/health-recordsText duplicate Health records
/delivering-our-visionText duplicate Delivering our vision
/our-boardText duplicate Our board
/press-officeText duplicate Press office
/referralsReferrals
/takepartinourresearchTake part in research
/sitemapSitemap
/privacyPrivacy
/accessibility-needsText duplicate Accessibility
https://www.verseone.com/External Subdomain VerseOne Group Ltd

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bartshealth.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.51 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 26 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
dateFri, 16 Oct 2026 10:12:45 GMT
content-typetext/html;charset=UTF-8
content-length12613
connectionkeep-alive
access-control-allow-originhttps://www.bartshealth.nhs.uk
access-control-allow-credentialstrue
access-control-allow-methodsGET, POST, PUT, OPTIONS
access-control-allow-headersx-requested-with, x-xsrfp
access-control-max-age15
allowGET, POST, PUT, OPTIONS
permissions-policycamera=(),microphone=(),geolocation=(self),payment=(),usb=()
referrer-policystrict-origin-when-cross-origin
x-permitted-cross-domain-policiesnone
x-cacheMISS
set-cookie69 Characters
varyAccept-Encoding
content-encodinggzip
x-responderGS1
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubDomains; preload
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 383 referring domains.
This page has 2,119 backlinks.
This page has backlinks from 321 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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crawl-delay: 10
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Disallow: /custom-*s/
Disallow: /fas*.cfm
Disallow: /fo*.cfm
Disallow: /*?*headerID=*
Disallow: /*?*headerId=*
Disallow: /media/*
Disallow: /*?*
Disallow: *?*
Disallow: /*/day-*/month-*/year-*
Disallow: /*/month-*/year-*
Disallow: /day-*
Disallow: /month-*
Disallow: /year-*
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Disallow: /download/doc
Disallow: /download.cfm
# Block trendkite-akashic-crawler
User-agent: trendkite-akashic-crawler
Disallow: /
# Allow Twitterbot to access media
User-agent: Twitterbot
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Disallow: /custom-*s/
Disallow: /fas*.cfm
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Disallow: /download/doc
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Disallow: /find-a-consultant/*
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# Block trendkite-akashic-crawler
User-agent: trendkite-akashic-crawler
Disallow: /

Similar sites

Search preview

www.bartshealth.nhs.uk
Home - Barts Health NHS Trust
Find out how we're providing safe and compassionate care in east London and beyond.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Barts70%Check
Health70%Check
Barts Health70%Check
Barts Health NHS69%Check
Barts Health NHS Trust65%Check
NHS63%Check
Health News55%Check
Trust50%Check
St Bartholomew49%Check
London48%Check
Show more keywords and terms

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