Autotrader.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
72% 
Link structure
72% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.43 s
File size
430.90 kB
Words
828
Media files
20
Number of links
84 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Autotrader UK - New and Used Cars For Sale
The length of the page title is perfect. (408 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
AutoTrader, the official #1 site to buy and sell new and used cars. Over 400,000 cars online. Here to help you find the right one.
The length of the meta description is perfect. (779 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.autotrader.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionAutoTrader, the official #1 site to buy and sell new and used cars. Over 400,000 cars online. Here to help you find the right one.
google-site-verificationld2LevJ0oV_JZOLrz7C1I2uxvCNsM6S8LXlBIr4Hpg4
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
theme-color#ffffff
application-nameAutotrader
msapplication-TileColor#ffffff
msapplication-square70x70logohttps://m.atcdn.co.uk/static/media/logos/49772f8c-5bd8-4927-ae05-e92923bf9985-msapplication-tiny.png
msapplication-square150x150logohttps://m.atcdn.co.uk/static/media/logos/dc50824d-228d-48e6-9638-620dabe5928a-msapplication-square.png
msapplication-wide310x150logohttps://m.atcdn.co.uk/static/media/logos/e7e32ce3-a834-46c2-9316-eec24551ea7f-msapplication-wide.png
msapplication-square310x310logohttps://m.atcdn.co.uk/static/media/logos/ab5e0796-1346-4f39-a9cc-ea4b4924a7c4-msapplication-large.png
csp-nonceEmpty
langen
twitter:titleAutotrader UK - New and Used Cars For Sale
twitter:descriptionAutoTrader, the official #1 site to buy and sell new and used cars. Over 400,000 cars online. Here to help you find the right one.
og:titleAutotrader UK - New and Used Cars For Sale
og:descriptionAutoTrader, the official #1 site to buy and sell new and used cars. Over 400,000 cars online. Here to help you find the right one.
og:urlhttps://www.autotrader.co.uk
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 828 words. That's ok.
30.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/static/hpto/summer/mobile-900x900.webpNo alt attribute provided
...600/50515f849590406d88fec197820e97f4.jpgNo alt attribute provided
...600/6ca7d2f9bc664efabdd1648829081981.jpgNo alt attribute provided
...600/b6d50fb0b35d447fb978995b11f0f0d9.jpgNo alt attribute provided
...600/22389d0f724f4841a481a52e294d8ac5.jpgNo alt attribute provided
...ages/images/static/car-worth/summer.webpNo alt attribute provided
...pages/images/static/icon/ico-history.svgNo alt attribute provided
...ges/images/static/icon/ico-insurance.svgNo alt attribute provided
...pages/images/static/icon/ico-finance.svgNo alt attribute provided
...-pages/images/static/icon/ico-buying.svgNo alt attribute provided
...600/111446e72934483db5c049d9aa1ce2d3.jpgNo alt attribute provided
...600/c1162f65f11a4b5cb52681ff574caf01.jpgNo alt attribute provided
...600/c31d96747fe84dd09cb34e67bcdca0d6.jpgNo alt attribute provided
...600/b4c70fcdf0de4173953f388e49cb7fac.jpgNo alt attribute provided
...600/e5f25c6dd3354d8fa375e896bde6edd5.jpgNo alt attribute provided
...600/1689200ac28d45ffb68defebb6320acf.jpgNo alt attribute provided
...dia/226b3dbffe2b4155a69702dc9d547f4d.jpgNo alt attribute provided
...dia/74deb1191aeb438eb9764aef4b52665a.jpgNo alt attribute provided
...dia/1758ab59de774da2933aef4d5e8d15f1.jpgNo alt attribute provided
...dia/f047242c96ad4549847ab4cb9e939d0d.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Find your perfect car
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Find your perfect car
H2 Main site menu
H2 Lease a brand new car
H2 Reserve with Autotrader
H2 We know what your car is really worth
H2 Buying essentials
H2 The latest from Autotrader
H2 Browse by brand
H3 Vehicle types
H3 Nissan Juke
H3 Ford Focus
H3 Nissan Juke Duplicate text
H3 Jeep Avenger
H3 Reserve online with Autotrader
H3 Check a car's history
H3 Security advice
H3 Car finance & loans
H3 What's it worth
H3 Living with a... Dacia Duster (Month 1)
H3 MG IM5 (2025 - ) review
H3 Here are the electric car bargains happening this week
H3 Video | Meet the Hyundai Ioniq 6N – an electric car for petrolheads
H3 Best cars eligible for new electric car grant
H3 EV grant UK - everything we know so far
H3 Audi
H3 BMW
H3 Mercedes-Benz
H3 Volvo
H3 Autotrader Group
H3 Products & services
H3 Buying advice
H3 Quick search
H3 Autotrader for dealers
H4 Build your deal, step-by-step
H4 Peace of mind with a free vehicle history check
H4 Save time and do more online
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.autotrader.co.uk/Anchor Skip to content
https://www.autotrader.co.uk/Anchor Skip to footer
https://www.autotrader.co.uk/Subdomain No Text
/cars/sell-my-carSell
/secure/saved-advertsSaved
/search-formSearch
https://www.autotrader.co.uk/carsCars
https://www.autotrader.co.uk/vansVans
/bikesBikes
/motorhomesMotorhomes
/caravansCaravans
/trucksTrucks
https://www.autotrader.co.uk/farmFarm
/plantPlant
/electric-bikesElectric bikes
https://www.autotrader.co.uk/carsText duplicate Cars
https://www.autotrader.co.uk/vansText duplicate Vans
/bikesText duplicate Bikes
/motorhomesText duplicate Motorhomes
/caravansText duplicate Caravans
/trucksText duplicate Trucks
https://www.autotrader.co.uk/farmText duplicate Farm
/plantText duplicate Plant
/electric-bikesText duplicate Electric bikes
/cars/usedUsed cars
/cars/newNew cars
/cars/sell-my-carSell your car
/cars/valuationValue your car
/cars/reviewsCar reviews
/cars/leasingCar leasing
/cars/electricElectric cars
/cars/buying-onlineBuy a car online
/content/guides/buying-a-car-u...New window HP
/content/guides/buying-a-car-u...New window CS
/content/guides/buying-a-car-u...New window PCP
/search-form?moreOptions=visib...More options
/cars/leasing/product/20241228...Nissan Juke 1.0 DIG-T Tekna Euro 6 (s/s) 5dr
/cars/leasing/product/20240711...Ford Focus 1.0T EcoBoost MHEV ST-Line Euro 6 (s/s) 5dr
/cars/leasing/product/20241228...Nissan Juke 1.0 DIG-T N-Connecta DCT Auto Euro 6 (s/s) 5dr
/cars/leasing/product/20240305...Jeep Avenger 1.2 Altitude Euro 6 (s/s) 5dr
/cars/leasing/dealsView more deals
/cars/buying-onlineBuild your deal, step-by-step
/cars/buying-onlinePeace of mind with a free vehicle history check
/cars/buying-onlineSave time and do more online
/cars/valuationText duplicate Value your car
/cars/vehicle-checkCheck a car's history
/safety_and_security_centreSecurity advice
/cars/financeCar finance & loans
/cars/valuationWhat's it worth
/content/longterm-reviews/livi...Living with a... Dacia Duster (Month 1)
/content/car-reviews/mg-im5-re...MG IM5 (2025 - ) review
/content/news/here-are-the-ele...Here are the electric car bargains happening this week
/content/news/video-meet-the-h...Video | Meet the Hyundai Ioniq 6N – an electric car for petrolheads
/content/best-ofs/best-cars-el...Best cars eligible for new electric car grant
/content/news/new-support-for-...EV grant UK - everything we know so far
/cars/audiAudi
/cars/bmwBMW
/cars/mercedes-benzMercedes-Benz
/cars/volvoVolvo
/safety_and_security_centreText duplicate Security advice
/contact-usContact us
https://plc.autotrader.co.uk/External Subdomain About Autotrader
https://careers.autotrader.co.uk/External Subdomain Careers
https://plc.autotrader.co.uk/i...External Subdomain Investor information
/privacy-noticePrivacy policies and terms
/terms-and-conditions/advertisingTerms & conditions
https://www.autotrader.co.uk/sosExternal wellbeing support
/cars/valuationCar valuations
/cars/sell-my-carSell my car
/cars/vehicle-checkVehicle check
/cars/financeCar finance
/cars/insuranceCar insurance
/part-exchangePart exchange
/cars/finance/calculatorFinance calculator
/content/adviceBuying & selling guides
/retailer-awardsRetailer awards
/cars/new/awardsNew car awards
https://www.autotrader.co.uk/whyWhy Autotrader?
/cars/brandsCar brands
/cars/ukAll UK locations
/car-dealersFind a car dealer
/cars/leasing/electricElectric car leasing
/cars/classicClassic cars
/cars/cheapCheap cars
/cars/dealsNew car deals
https://portal.autotrader.co.uk/External Subdomain Dealer portal
/partners/retailer/packagesAdvertising packages
/partners/retailer/pay-as-you-goPay As You Go
https://www.facebook.com/autot...External Subdomain No Text
https://www.youtube.com/user/a...External Subdomain No Text
https://www.instagram.com/auto...External Subdomain No Text
https://www.tiktok.com/@autotr...External Subdomain No Text
https://giphy.com/AutoTraderUK/External No Text
https://www.pinterest.co.uk/au...External Subdomain No Text
https://itunes.apple.com/gb/ap...New window External Subdomain No Text
https://play.google.com/store/...New window External Subdomain No Text
https://help.autotrader.co.uk/...External Subdomain read more about how commissions work

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.autotrader.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.43 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (431 kB).

HTTP Response Header

NameValue
dateThu, 24 Jul 2025 09:05:47 GMT
content-typetext/html;charset=utf-8
varyAccept-Encoding
x-content-type-optionsnosniff
x-xss-protection1; mode=block
referrer-policyorigin-when-cross-origin
strict-transport-securitymax-age=31536000
x-frame-optionsSAMEORIGIN
set-cookie49 Characters
x-at-servicesauron-home-pages-app
cache-controlmax-age=60, s-max-age=0
x-response-workloadconsumer-gateway
x-atcloud-response-serviceconsumer-gateway
content-security-policyupgrade-insecure-requests; report-uri https://app.csp-report-receiver.prod.k8.atcloud.io/api/csp/report-uri; report-to autotrader-csp;
reporting-endpointsautotrader-csp="https://app.csp-report-receiver.prod.k8.atcloud.io/api/csp/report-to"
x-request-id964241fede6ad915
cf-cache-statusDYNAMIC
servercloudflare
cf-ray964241fede6ad915-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,845 referring domains.
This page has 468,585 backlinks.
This page has backlinks from 1,326 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: Mediapartners-Google
Disallow:

User-agent: Baiduspider
Disallow: /

User-agent: CrystalSemanticsBot
Disallow: /

User-agent: WeSEE:Ads/PageBot (http://www.wesee.com/bot/)
Disallow: /

User-agent: WeSEE:Ads/PictureBot (http://www.wesee.com/bot/)
Disallow: /

User-agent: *
Disallow: */owner-reviews/third-party-reviews*
Disallow: *?body-type=
Disallow: *?county=
Disallow: *?olaId=
Disallow: *?postcode=
Disallow: *?radius=
Disallow: *?region=
Disallow: *?sort=
Disallow: *?year-from=
Disallow: *advertising-location
Disallow: *advertorial*
Disallow: *supplied-price-from
Disallow: *write-a-review*/dealer-id*
Disallow: *write-an-open-review*
Disallow: /bike-details*
Disallow: /bike-search
Disallow: /car-details*
Disallow: /car-search
Disallow: /caravan-details*
Disallow: /caravan-search
Disallow: /cars/leasing/confirmation*
Disallow: /cars/leasing/search*
Disallow: /cgi-bin
Disallow: /classified*
Disallow: /component/savesearch*
Disallow: /configure*
Disallow: /content/gamma/*
Disallow: /content/sponsored-content*
Disallow: /contextualUsedCars
Disallow: /dealer/contact/*
Disallow: /ect-preview
Disallow: /farm-machinery-details*
Disallow: /farm-search
Disallow: /featuredlistingad/advert
Disallow: /finance-calculator
Disallow: /home-editorial
Disallow: /home-sell
Disallow: /json/content-search/autocomplete
Disallow: /json/finance-calculator
Disallow: /motorhome-details*
Disallow: /new-cars/*lead*
Disallow: /new-cars/derivative
Disallow: /new-cars/generation
Disallow: /new-cars/search
Disallow: /plant-machinery-details*
Disallow: /plant-search
Disallow: /quicksearch/form
Disallow: /redirect
Disallow: /report-bad-advert
Disallow: /reserve
Disallow: /search-form
Disallow: /secure*
Disallow: /secure/minimal/register
Disallow: /secure/register*
Disallow: /secure/signin*
Disallow: /truck-details*
Disallow: /truck-search
Disallow: /van-details*
Disallow: /van-search
Disallow: /vans/leasing/search*
Disallow: /at-graphql
Disallow: /at-secure-graphql
Disallow: /at-gateway
Disallow: /at-secure-gateway
Sitemap: https://www.autotrader.co.uk/sitemap-index.xml

Similar sites

Search preview

www.autotrader.co.uk
Autotrader UK - New and Used Cars For Sale
AutoTrader, the official #1 site to buy and sell new and used cars. Over 400,000 cars online. Here to help you find the right one.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Autotrader77%Check
Autotrader UK69%Check
New66%Check
New and Used66%Check
New Cars65%Check
cars62%Check
Find62%Check
Used Cars60%Check
Cars Online60%Check
Buy and Sell58%Check
Show more keywords and terms

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