Archaeological.org - SEO Checker

Overview of the SEO Check
Meta information
83% 
Page quality
71% 
Page structure
28% 
Link structure
95% 
Server
46% 
External factors
100% 
SEO Score
Response time
1.94 s
File size
100.70 kB
Words
1093
Media files
12
Number of links
77 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Archaeological Institute of America - Archaeology - Site Preservation
The page title should be shorter than 580 pixels. It is 611 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Archaeological Institute of America (AIA) is North America's oldest and largest organization devoted to the world of archaeology.
The length of the meta description is perfect. (811 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.archaeological.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Archaeological Institute of America (AIA) is North America's oldest and largest organization devoted to the world of archaeology.
tec-api-versionv1
tec-api-originhttps://www.archaeological.org
article:publisherhttps://www.facebook.com/Archaeological.Institute
article:modified_time2025-07-16T13:16:52+00:00
twitter:cardsummary_large_image
twitter:site@archaeology_aia
og:localeen_US
og:typewebsite
og:titleArchaeological Institute of America - Archaeology - Site Preservation
og:descriptionThe Archaeological Institute of America (AIA) is North America's oldest and largest organization devoted to the world of archaeology.
og:urlhttps://www.archaeological.org/
og:site_nameArchaeological Institute of America
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1093 words. That's ok.
32.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.51 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 49 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 145 characters this one is longer than 70 characters:
"we invite aia members to share their experiences with neh funding and projects in the comments — help ..."
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
2026 Annual Meeting
Too many H1 headings
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 42 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 2026 Annual Meeting
H1 Congratulation Bartman Internship-Scholarship Winners
H1 Explore the Cultural Heritage Advocacy Toolkit
H1 AIA Voices Support for the NEH
H1 Uncovering Easter Island Special Offer!
H1 Museum and Book Recommendations
H2 AIA e-update
H2 become a member
H2 support us
H2 latest news
H2 Upcoming Events
H2 Archaeology Magazine
H2 American Journal of Archaeology
H2 National Lecture Program
H2 interactive Digs
H2 AIA tours
H2 field projects
H3 2026 Annual Meeting Duplicate text
H3 Bartman Scholarship Winners
H3 Advocacy Toolkit
H3 AIA-NEH Statement
H3 Uncovering Publication Special Offer
H3 AJA Museum and Book Reviews
H3 Pakhet of Speos Artemidos: An exercise in divine and demonic ontologies
H3 IEREK
H3 Parthenon Symposium: Archaeological Discoveries in Nashville
H3 A Deep Dive into Deep Time: Archaeology, Underwater
H3 Explore More Events
H3 Archaeological Institute of America
H3 Back to Top
H4 Professionals
H4 AIA Societies
H4 For the Public
H4 Educators
H4 Lecture
H4 Berkeley, United States
H4 Conference
H4 Dubai, United Arab Emirates
H4 Conference Duplicate text
H4 Nashville, TN
H4 Lecture Duplicate text
H4 Spokane, WA
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
/my-account/Subdomain Login or Register
/contact/Subdomain Contact
/donateSubdomain Donate
https://www.archaeological.org/Subdomain Archaeological Institute of America
/about/Subdomain Who We Are
/about/mission/Subdomain Mission
/about/history/Subdomain History
/about/governance/Subdomain Governance
/about/governance/policies/Subdomain Policies
/programs/Subdomain Programs & Services
/programs/professionals/Subdomain Professionals
/programs/professionals/annual...Subdomain Annual Meeting
/programs/professionals/fieldw...Subdomain Fieldwork
/programs/professionals/grants...Subdomain Grants & Awards
/programs/professionals/careers/Subdomain Careers
/programs/professionals/aja-on...Subdomain American Journal of Archaeology
/programs/societies/Subdomain AIA Societies
/programs/societies/find/Subdomain Find a Society
/programs/societies/awards/Subdomain Society Grants & Awards
/programs/societies/resources/Subdomain Resources
/programs/societies/news/Subdomain Society News
/programs/public/Subdomain For the Public
/programs/public/archaeologyday/Subdomain International Archaeology Day
/programs/public/interactive-d...Subdomain Interactive Digs
/programs/public/lectures/Subdomain National Lecture Program
/events/Events Calendar
/programs/public/site-preserva...Subdomain Site Preservation
/programs/public/archaeology-m...Subdomain Archaeology Magazine
/programs/public/tours/Subdomain AIA Tours
/programs/public/media/Subdomain Media
/programs/educators/Subdomain Educators
/programs/educators/introducti...Subdomain Intro to Archaeology
/programs/educators/lesson-plans/Subdomain Lesson Plans
/programs/educators/archaeolog...Subdomain Archaeologists in Classrooms
/programs/educators/first-lego...Subdomain FIRST LEGO League
/programs/educators/media/Subdomain Multimedia
/programs/educators/more-resou...Subdomain Fairs
/join/Subdomain Join
/join/Subdomain Become a Member
/society-member-benefits/Subdomain Member Benefits
/archaeology-archive/Subdomain Archaeology Archive
/my-account/Member Login/Renew
/give/Subdomain Give
/give/dollars-at-work/Subdomain Dollars at Work
/give/testimonials/Subdomain Why I Give
/give/ways/Subdomain Ways to Give
/programs/professionals/annual...Subdomain 2026 Annual Meeting
/introducing-the-2025-bartman-...Subdomain Meet the Scholars
/aia-cultural-heritage-advocac...Subdomain Learn More
/aia-support-for-the-national-...Subdomain Read the full statement
/donate/Subdomain Get yours today!
/programs/professionals/aja-on...Subdomain Explore the List and Read Reviews
/about/eupdate/Subdomain Connect
/join/Subdomain Text duplicate Join
/donate/Subdomain Text duplicate Donate
/now-available-aia-cultural-he...Subdomain Now Available: AIA Cultural Heritage Advocacy Toolkit
/2025-aia-grant-spotlight-kath...Subdomain 2025 AIA Grant Spotlight: Kathleen and David Boochever Endowment for Fieldwork and Scientific Analyses
/rome-hands-on-greek-vases/Subdomain Rome: Hands-on Greek Vases
/newsTrivial anchor text
Read More
https://www.facebook.com/Archa...External Subdomain Text duplicate Archaeological Institute of America
/event/pakhet-of-speos-artemid...Subdomain August 24, 2025 Lecture Pakhet of Speos Artemidos: An exercise in divine and demonic ontologies Berkeley, United States
/event/ierek/Subdomain September 9, 2025 Conference IEREK Dubai, United Arab Emirates
/event/parthenon-symposium-arc...Subdomain September 9, 2025 Conference Parthenon Symposium: Archaeological Discoveries in Nashville Nashville, TN
/event/a-deep-dive-into-deep-t...Subdomain September 23, 2025 Lecture A Deep Dive into Deep Time: Archaeology, Underwater Spokane, WA
/events/Subdomain Explore More Events
/programs/public/archaeology-m...Subdomain Explore the Magazine
/archaeology-archive/New window Subdomain Search the Archive
/programs/professionals/aja-on...Subdomain Explore the Journal
https://www.ajaonline.org/societyNew window External Subdomain Support the AJA
/programs/public/lectures/arch...Subdomain Virtual Lectures
/programs/public/interactive-d...Subdomain Discover More
/programs/public/tours/Subdomain Travel with the AIA
/programs/professionals/fieldw...Subdomain AFOB
/contact/Subdomain Text duplicate Contact
/donateSubdomain Text duplicate Donate
/cart/Subdomain Cart
/my-account/Subdomain Account
https://www.facebook.com/Archa...New window External Subdomain No Text
https://www.instagram.com/arch...New window External Subdomain No Text
https://www.youtube.com/archae...New window External Subdomain No Text
https://twitter.com/archaeolog...New window External No Text
/about/copyright/Subdomain Copyright © 2025, Archaeological Institute of America. All Rights Reserved.
/about/privacy/Subdomain Privacy Policy
https://www.yellingmule.com/se...New window External Subdomain Yelling Mule
https://www.yellingmule.com/New window External Subdomain Boston Web Design

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.archaeological.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.94 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 34 CSS files. This may affect the page load time negatively.
This page loads 49 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (101 kB).

HTTP Response Header

NameValue
dateFri, 08 Aug 2025 06:02:48 GMT
serverApache/2.4.41 (Ubuntu)
varyAccept-Encoding,Cookie
cache-controlmax-age=3, must-revalidate
content-encodinggzip
content-length24334
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 470 referring domains.
This page has 17,693 backlinks.
This page has backlinks from 387 different ip addresses.

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/wc-logs/
Disallow: /wp-content/uploads/woocommerce_transient_files/
Disallow: /wp-content/uploads/woocommerce_uploads/
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.archaeological.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

www.archaeological.org
Archaeological Institute of America - Archaeology - Site Preservation
The Archaeological Institute of America (AIA) is North America's oldest and largest organization devoted to the world of archaeology.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Archaeological79%Check
Archaeological Institute72%Check
America66%Check
Archaeology65%Check
Institute62%Check
North America58%Check
Meeting54%Check
Annual54%Check
Annual Meeting54%Check
2026 Annual Meeting54%Check

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