About.puma.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
72% 
Page structure
97% 
Link structure
95% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.80 s
File size
151.40 kB
Words
356
Media files
16
Number of links
43 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
PUMA® - About PUMA
There are word repetitions in the page title.
The length of the page title is perfect. (211 pixels out of 580 max pixel length)
Meta description
(Critically important)
Just when they think you couldn’t get any faster – you do. Unlock transcendent athletic performance and see the game the way we do: FOREVER. FASTER.
The length of the meta description is perfect. (961 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://about.puma.com/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionJust when they think you couldn’t get any faster – you do. Unlock transcendent athletic performance and see the game the way we do: FOREVER. FASTER.
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
google-site-verification-VSmOyKYvu6RnfEkBhc1Ns_tdm9G08YZ-4HoQOYOaII
msapplication-TileColor#603cba
msapplication-TileImage/themes/custom/dreist/build/assets/images/favicon/mstile-144x144.png
msapplication-config/themes/custom/dreist/build/assets/images/favicon/browserconfig.xml
theme-color#ffffff
langen
twitter:descriptionWhen the journey starts with yourself, your destination will always be greatness. It’s the choice to unleash your true self that allows you to feel the runners high. Go chase it. Go feel it. Go Wild.
twitter:titleAbout PUMA
twitter:imagehttps://about.puma.com/sites/default/files/media/images/low-res-2000x2000-25ss_br_brand-campaign-running_kv_02_cmyk_ext-kopie.png
og:site_namePUMA SE
og:titleAbout PUMA
og:descriptionWhen the journey starts with yourself, your destination will always be greatness. It’s the choice to unleash your true self that allows you to feel the runners high. Go chase it. Go feel it. Go Wild.
og:imagehttps://about.puma.com/sites/default/files/media/images/low-res-2000x2000-25ss_br_brand-campaign-running_kv_02_cmyk_ext-kopie.png
og:image:urlhttps://about.puma.com/sites/default/files/media/images/low-res-2000x2000-25ss_br_brand-campaign-running_kv_02_cmyk_ext-kopie.png
og:image:width1200
og:image:height630
charsetutf-8

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Page quality

Content
(Critically important)
There are only 356 words on this page. Good pages should have about 800 words of useful content.
30.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...src/assets/images/logo_puma-cat-dark.svgLogo PUMA
...running-kv-02-cmyk-ext.png?itok=86ap75gGGo Wild Teaser Pic
...-teaser-1920x960-web_1.jpg?itok=PBsdbHutNo alt attribute provided
...oreverbetter-alternate.jpg?itok=nM7sPRaKNo alt attribute provided
...ress-release-header-v2.jpg?itok=08jTcftRPARIS FASHION WEEK SS26 - SALEHE BEMBURY
.../images/linda-meier-1.jpeg?itok=uQzHoGG8 HYROX WORLD CHAMPIONSHIPS
...p-select-heliot-emil-6.jpg?itok=CNJbI5S8HELIOT EMIL DROP 2
...a-hyrox-megan-jacoby-3.jpg?itok=y2vUq9-lPUMA ATHLETES READY TO GO WILD AT THE HYROX WC
...-5338-16x9-1920x1080px.jpg?itok=utgEhEnSclub-world-cup_kidsuper
...ages/puma-hyrox-aw25-5.png?itok=sRZReJiVPUMA X HYROX AW25 COLLECTION
.../2025_6_voices_release.jpg?itok=-cPqmqcaNo alt attribute provided
...-0052-16x9-1920x1080px.jpg?itok=OMrxYCMs Premier League Ball
...lfdassler-landingpage.jpeg?itok=fsqj0PX-Rudolf Dassler, PUMA Founder
...a/hero/images/teaser_0.png?itok=6q-1dBqONo alt attribute provided
..._portrait_stefano_0986.jpg?itok=jap2QkGdCreative Director Teamsport ＆ Motorsport Stefano
...t/src/assets/images/logo-puma-footer.svgLogo PUMA

Page structure

H1 heading
(Critically important)
FOREVER. BETTER.
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 FOREVER. BETTER.
H2 Our Latest News
H2 our history
H2 INNOVATION
H2 Get off the bench, start playing
H2 Footer Menu
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://about.puma.com/enAnchor Skip to main content
https://about.puma.com/enSubdomain IMG-ALT Logo PUMA
/en/this-is-pumaThis is PUMA
/en/en/newsroom/corporate-newsNewsroom
/en/investor-relationsInvestor Relations
/en/sustainabilitySustainability
/en/innovation-1Innovation
https://about.puma.com/en/careersCareers
/en/diversity-equity-inclusionDiversity
https://www.puma.com/External Subdomain Stores
https://about.puma.com/en/contactContact us
https://www.puma.com/External Subdomain Text duplicate Stores
https://about.puma.com/enEnglish
https://about.puma.com/deGerman
/ja/careers/locations/japanJapanese
/ko/careers/locations/south-koreaKorean
/uk/careers/locations/ukraineUkrainian
https://about.puma.com/en/contactText duplicate Contact us
/en/newsroom/corporate-news/20...Subdomain Go chase it. Go feel it. Go Wild.
/en/newsroom/corporate-news/20...Subdomain Text duplicate Go chase it. Go feel it. Go Wild.
https://annual-report.puma.com...External Subdomain Access our Annual Report 2024 here
https://annual-report.puma.com...External Subdomain Text duplicate Access our Annual Report 2024 here
/en/sustainabilitySubdomain Read more about forever. better.
/en/sustainabilitySubdomain Text duplicate Read more about forever. better.
/en/newsroom/product-and-brand...19-Jun-2025 PUMA AND SALEHE BEMBURY’S PARIS FASHION WEEK BRAND...
IMG-ALT PARIS FASHION WEEK SS26 - SALEHE BEMBURY
/en/newsroom/product-and-brand...13-Jun-2025 PUMA BLOWS AWAY COMPETITION IN THE WINDY CITY AT 2025...
IMG-ALT HYROX WORLD CHAMPIONSHIPS
/en/newsroom/product-and-brand...#Sportstyle 10-Jun-2025 PUMA X HELIOT EMIL DROP TWO IS DESIGNED TO ROAM
IMG-ALT HELIOT EMIL DROP 2
/en/newsroom/product-and-brand...#Campaign 10-Jun-2025 THE ROAD TO CHICAGO: PUMA ATHLETES READY TO GO WILD AT...
IMG-ALT PUMA ATHLETES READY TO GO WILD AT THE HYROX WC
/en/newsroom/product-and-brand...#Teamsport 10-Jun-2025 FRESHLY PAINTED: PUMA & KIDSUPER LAUNCH A SPECIAL...
IMG-ALT club-world-cup_kidsuper
/en/newsroom/product-and-brand...#Running and Training 09-Jun-2025 PUMA GEARS UP FOR HYROX WORLD CHAMPIONSHIPS WITH...
IMG-ALT PUMA X HYROX AW25 COLLECTION
/en/newsroom/corporate-news/20...#Sustainability 04-Jun-2025 PUMA’s Voices of a RE:GENERATION present 2024...
/en/newsroom/product-and-brand...#Football 03-Jun-2025 HAVE A BALL – PUMA UNVEILS THE NEW OFFICIAL PREMIER...
IMG-ALT Premier League Ball
/en/newsroom/newsMore News
/en/this-is-puma/historygo back in time
/en/this-is-puma/historyText duplicate go back in time
/en/innovation-1explore PUMA's innovation
/en/innovation-1Text duplicate explore PUMA's innovation
/en/careers/job-openingsJoin Puma
https://www.instagram.com/puma/New window Nofollow External Subdomain No Text
https://www.youtube.com/puma/New window Nofollow External Subdomain No Text
https://www.facebook.com/PUMAG...New window Nofollow External Subdomain No Text
https://de.linkedin.com/compan...New window Nofollow External Subdomain No Text
https://www.glassdoor.de/Überb...New window Nofollow External Subdomain No Text
https://go.puma.com/ktwldExternal Subdomain Shop at PUMA
/en/newsroom/newsText duplicate Newsroom
https://about.puma.com/en/contactGet in Touch with us
/en/careers/job-openingsStart Your Career at PUMA
/en/this-is-pumaAbout PUMA
https://annual-report.puma.com...External Subdomain Annual Report 2024
https://about.puma.com/en/privacyPrivacy
https://about.puma.com/en/legalLegal
https://about.puma.com/en/imprintImprint
/en/shopping-app-privacy-policyShopping App Privacy Policy
https://vdp.puma.com/p/PolicyExternal Subdomain Vulnerability Disclosure Policy
/en/sustainability/codes-polic...Subdomain Anchor Complaints Procedure
A-TITLE Rules for the Complaints Procedure

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://about.puma.com/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.80 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 21 CSS files. This may affect the page load time negatively.
This page loads 10 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (151 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 20 Jun 2025 06:12:18 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
x-content-type-optionsnosniff
cache-controlmax-age=3600, public
content-languageen
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 20 Jun 2025 06:12:18 GMT
etag"1750399938-gzip"
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
content-encodinggzip
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 196 referring domains.
This page has 982 backlinks.
This page has backlinks from 174 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /styleguide
Disallow: /styleguide/*
Disallow: /form
Disallow: /form/*
Disallow: /sites/default/files/documents/*
# dd_robotstxt.module
Disallow: /node/3822
Disallow: /node/7196
Disallow: /privacypolicy_sponsoring
Sitemap: https://about.puma.com/sitemap.xml

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about.puma.com
PUMA® - About PUMA
Just when they think you couldn’t get any faster – you do. Unlock transcendent athletic performance and see the game the way we do: FOREVER. FASTER.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
FOREVER63%Check
PUMA56%Check
BETTER52%Check
Get50%Check
GAME46%Check
News40%Check
Latest News39%Check
Innovation38%Check
Menu38%Check
WORLD38%Check
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