111.wales.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
48% 
Page structure
83% 
Link structure
86% 
Server
42% 
External factors
72% 
SEO Score
Response time
0.15 s
File size
57.30 kB
Words
491
Media files
24
Number of links
36 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NHS 111 Wales - Homepage
The length of the page title is perfect. (255 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
NHS 111 Wales is available 24 hours a day, every day. You can call if you are feeling ill and unsure what to do. You can also access a wide range of health information on conditions, treatments and local health services.
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is too long: 1339 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nhs.uk/live-well/
The canonical link points to a different domain.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in meta tags: en-gb
Server location: United States of America
There are different language information within the page markup.
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
languageen-gb
copyrightWelsh Ambulance Services NHS Trust
descriptionAdvice, tips and tools to help you make the best choices about your health and wellbeing.
developed byWelsh Ambulance Services NHS Trust
robotsindex,follow
msapplication-TileImage/static/nhsuk/img/favicons/mediumtile-144x144.cf4985872492.png
msapplication-TileColor#005eb8
msapplication-square70x70logo/static/nhsuk/img/favicons/smalltile-70x70.29f75b06cf75.png
msapplication-square150x150logo/static/nhsuk/img/favicons/mediumtile-150x150.89688d93af5b.png
msapplication-wide310x150logo/static/nhsuk/img/favicons/widetile-310x150.535c3996630d.png
msapplication-square310x310logo/static/nhsuk/img/favicons/largetile-310x310.294742e00ff4.png
article:authorhttps://www.facebook.com/nhswebsite/
article:modified_time18 Nov 2021, 3:56 p.m.
article:published_time26 Apr 2018, 10:14 a.m.
article:sectionlivewell
langen
twitter:cardsummary_large_image
twitter:site@nhsuk
twitter:creator@nhsuk
twitter:image:altnhs.uk
og:titleNHS 111 Wales
og:typewebsite
og:urlhttps://111.wales.nhs.uk/
og:imagehttps://111.wales.nhs.uk/assets/images/logoen.png
og:site_namenhs.uk
og:localeen_GB
og:descriptionAdvice, tips and tools to help you make the best choices about your health and wellbeing.
og:image:altnhs.uk
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 491 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: Plan ahead for bank holidays and weekends. Need advice on a common ail...
38.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 11.93 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
This page loads 17 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/assets/images/loading.gifNo alt attribute provided
/assets/images/logoen.png111 NHS Wales Ambulance Service Trust
/assets/images/OtherLanguages.pngOther Languages
/assets/images/easyread_clear.pngEasy Read
/assets/images/reciteme_clear.pngRecite Me
/assets/images/easyread_clear.pngEasy Read
/assets/images/reciteme_clear.pngRecite Me
/assets/images/OtherLanguages.pngOther Languages
/assets/images/Home/HomeMain.png2 people looking at a laptop. Laptop screen not visible.
/assets/images/StaticCarousel/HomeOOH.pngNo alt attribute provided
/assets/images/StaticCarousel/HomeOOH.pngNo alt attribute provided
...mages/StaticCarousel/HomePlannedCare.jpgNo alt attribute provided
...es/StaticCarousel/HomeSkinRashesTool.jpgNo alt attribute provided
...es/StaticCarousel/HomeMyHealthOnline.pngNo alt attribute provided
...ges/StaticCarousel/HomeMeAndMyHealth.pngNo alt attribute provided
...taticCarousel/HomeAccessingMedicines.pngNo alt attribute provided
/assets/images/carousel/NHSWalesLogo2.jpgNo alt attribute provided
...arousel/nhs111logo637985888458735291.pngNo alt attribute provided
...637424947190262100638677043861866953.pngNo alt attribute provided
...the_symptoms_en_2r638065259674294650.pngNo alt attribute provided
/assets/images/carousel/NHSWalesLogo2.jpgNo alt attribute provided
...arousel/nhs111logo637985888458735291.pngNo alt attribute provided
...637424947190262100638677043861866953.pngNo alt attribute provided
...the_symptoms_en_2r638065259674294650.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
NHS 111 WalesNHS 111 Wales
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 NHS 111 WalesNHS 111 Wales
H2 What to do out of hours?
H2 What to do out of hours
H2 Planned Care
H2 Skin rashes tool
H2 My Health Online
H2 Me and My Health
H2 Accessing Medicines
H2 Winter Vaccines
H2 What to do out of hours – including evenings, weekends and bank holidays
H2 Spotting the Unwell Child
H2 Looking after a sick child
H2 Winter Vaccines Duplicate text
H2 What to do out of hours – including evenings, weekends and bank holidays Duplicate text
H2 Spotting the Unwell Child Duplicate text
H2 Looking after a sick child Duplicate text
H3 How can we help you?
H3 Current news items
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://111.wales.nhs.uk/IMG-ALT 111 NHS Wales Ambulance Service Trust
/search.aspJerseys
/localservices/InformationInOt...Welcome Pack
IMG-ALT Other Languages
/SelfAssessments/default.aspxCheck Your Symptoms
/encyclopaedia/Default.aspxHealth A-Z
/LocalServices/Default.aspxServices Near You
/LiveWell/Default.aspxLive Well
/PlannedCare/Default.aspxPlanned Care
http://111.wales.nhs.uk/easyreadsEasy Read
IMG-ALT Easy Read
http://111.wales.nhs.uk/easyreadsText duplicate Easy Read
IMG-ALT Easy Read
/localservices/InformationInOt...IMG-ALT Other Languages
https://twitter.com/hashtag/He...External #Helpushelpyou
/SelfAssessments/symptomchecke...Accessing Medicines Guide
/OutOfHours.aspxOut of Hours page
/pdfs/MinorE.pdfSubdomain common ailment
/OutOfHours.aspxout of hours
/OutOfHours.aspxWhat to do out of hours
/pdfs/MinorE.pdfSubdomain Text duplicate common ailment
/OutOfHours.aspxText duplicate out of hours
/PlannedCare/Default.aspxText duplicate Planned Care
/livewell/SkinRashes/Skin rashes tool
/contactus/myhealthonline/My Health Online
/livewell/lifestylewellbeing/w...Me and My Health
/SelfAssessments/symptomchecke...Accessing Medicines
/encyclopaedia/w/article/winte...Subdomain Winter Vaccines
/OutOfHours.aspxSubdomain What to do out of hours – including evenings, weekends and bank holidays
https://www.gov.wales/sites/de...External Subdomain Spotting the Unwell Child
/encyclopaedia/l/article/looki...Subdomain Looking after a sick child
/encyclopaedia/w/article/winte...Subdomain Text duplicate Winter Vaccines
/OutOfHours.aspxSubdomain Text duplicate What to do out of hours – including evenings, weekends and bank holidays
https://www.gov.wales/sites/de...External Subdomain Text duplicate Spotting the Unwell Child
/encyclopaedia/l/article/looki...Subdomain Text duplicate Looking after a sick child
https://www.facebook.com/NHS11...External Subdomain A-TITLE Follow us on Facebook
https://twitter.com/NHS111WalesExternal A-TITLE Follow us on Twitter
http://www.youtube.com/welsham...External Subdomain A-TITLE Follow us on YouTube
http://111.wales.nhs.uk/aboutusAbout Us
/accessibilityAccessibility
/accessibility/statementAccessibility Statement
http://111.wales.nhs.uk/contactusContact Us
/contactus/feedback/default.aspxFeedback
/privacypolicy/defaultNew.aspxPrivacy Policies
/termsofuseTerms Of Use

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 17 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/10.0
set-cookie74 Characters
x-aspnet-version4.0.30319
x-powered-byASP.NET
strict-transport-securitymax-age=31536000; includeSubDomains
dateThu, 15 Oct 2026 18:23:29 GMT
content-length16870
statuscode200
http_versionHTTP/1.1

External factors

This page has only a few links from other websites.
This page only has backlinks from 14 referring domains.
This page only has 29 backlinks.
This page only has few backlinks from 12 different ip addresses.
This page is referenced by wikipedia.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

111.wales.nhs.uk
NHS 111 Wales - Homepage
NHS 111 Wales is available 24 hours a day, every day. You can call if you are feeling ill and unsure what to do. You can also access a wide range of health information on conditions, treatments and local health services.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NHS 11197%Check
111 Wales97%Check
NHS 111 Wales96%Check
NHS93%Check
Wales93%Check
Health61%Check
Hours59%Check
Health Services57%Check
Health Information57%Check
WalesNHS55%Check
Show more keywords and terms

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