Zfm-bonn.de - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
92% 
Page structure
77% 
Link structure
61% 
Server
68% 
External factors
100% 
SEO Score
Response time
1.54 s
File size
145.20 kB
Words
555
Media files
12
Number of links
92 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
zfm – Zentrum für Management- und Personalberatung
The length of the page title is perfect. (492 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Personalmanagement von Fach- und Führungskräften in den Bereichen öffentlicher Dienst und freie Wirtschaft. zfm – Ihre Management- & Personalberatung Bonn
The meta description is too long: 1002 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.zfm-bonn.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: Germany
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no, user-scalable=yes
msapplication-TileColor#183a8b
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionPersonalmanagement von Fach- und Führungskräften in den Bereichen öffentlicher Dienst und freie Wirtschaft. zfm – Ihre Management- & Personalberatung Bonn
article:modified_time2025-01-10T08:28:58+00:00
langde
twitter:cardsummary_large_image
twitter:imagehttps://www.zfm-bonn.de/wp-content/uploads/2021/11/zfm-startseite-social-media-sharing-image.jpg
og:localede_DE
og:typewebsite
og:titlezfm – Zentrum für Management- und Personalberatung
og:descriptionPersonalmanagement von Fach- und Führungskräften in den Bereichen öffentlicher Dienst und freie Wirtschaft. zfm – Ihre Management- & Personalberatung Bonn
og:urlhttps://www.zfm-bonn.de/
og:site_namezfm – Zentrum für Management- und Personalberatung
og:imagehttps://www.zfm-bonn.de/wp-content/uploads/2021/11/zfm-startseite-social-media-sharing-image.jpg
og:image:width1200
og:image:height630
og:image:typeimage/jpeg
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 555 words. That's ok.
35% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.55 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 135 characters this one is longer than 70 characters:
"abteilungsleitung (w/m/d) gesundheitsaufsicht, gesundheitsschutz, infektionsschutz und stellvertretend..."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/themes/zfm/img/zfm-logo-white.svgzfm – Zentrum für Management- und Personalberatung
/wp-content/themes/zfm/img/zfm-logo.svgzfm – Zentrum für Management- und Personalberatung
...ploads/2023/07/Shop-Kaleth-2-445x297.jpgNEU: Der zfm-Shop
...ngen-oeffentliche-verwaltung-245x160.jpgÖffentliche Verwaltung
...istungen-personalentwicklung-245x160.jpgPersonalentwicklung
.../leistungen-personalberatung-245x160.jpgPersonalberatung
.../09/karrierecoaching-bei-zfm-445x297.jpgKarrierecoaching
...-personalwesen-weiterbildung-445x297.jpgzfm-Akademie
...4/01/zfm_newsletter-icon_03a-160x160.pngDer zfm Job-Newsletter: Jetzt anmelden und Karrierechancen entdecken
.../uploads/2025/01/kununu-2025-445x263.jpgzfm ist Kununu Top Company 2025
/wp-content/themes/zfm/img/socialbar.svgNo alt attribute provided
/wp-content/themes/zfm/img/xing.svgXing

Page structure

H1 heading
(Critically important)
Personalmanagement
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Personalmanagement
H2 Top-Stellenangebote
H2 zfm-Akademie
H2 Über uns
H2 NEU: Der zfm-Shop
H2 Leistungen
H2 Karrierecoaching
H2 zfm-Akademie Duplicate text
H2 Der zfm Job-Newsletter: Jetzt anmelden und Karrierechancen entdecken
H2 zfm ist Kununu Top Company 2025
H3 Aus der Praxis für die Praxis.
H3 Öffentliche Verwaltung ↗
H3 Personalentwicklung ↗
H3 Personalberatung ↗
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.zfm-bonn.de/jobs/Subdomain Jetzt einen passenden Job finden
https://www.zfm-bonn.de/IMG-ALT zfm – Zentrum für Management- und Personalberatung
/leistungen/Subdomain Leistungen
/leistungen/personalberatung/Subdomain Personalberatung ↗
/leistungen/oeffentliche-verwa...Subdomain Öffentliche Verwaltung
/leistungen/personalberatung/p...Subdomain Personalsuche und -auswahl
/leistungen/personalberatung/a...Subdomain Assessment-Center
/leistungen/personalberatung/e...Subdomain Einzel-Assessment-Center
/leistungen/personalberatung/m...Subdomain Management-Audits
/leistungen/personalberatung/p...Subdomain Potenzialanalyse
/leistungen/personalberatung/o...Subdomain Orientierungscenter
/leistungen/personalberatung/i...Subdomain Interviewsysteme
/leistungen/personalberatung/s...Subdomain STAFF
/leistungen/personalberatung/p...Subdomain Psychologische Testverfahren
/leistungen/personalentwicklung/Subdomain Personalentwicklung ↗
/leistungen/personalentwicklun...Subdomain Managementprogramme
/leistungen/personalentwicklun...Subdomain Coaching
/leistungen/personalentwicklun...Subdomain Trainings und Seminare
/leistungen/personalentwicklun...Subdomain Personalentwicklungskonzepte
/leistungen/personalentwicklun...Subdomain Mitarbeitergespräche
/leistungen/personalentwicklun...Subdomain Mitarbeiterbefragungen
/leistungen/personalentwicklun...Subdomain Führungsfeedback
/leistungen/zfm-akademie/Subdomain zfm-Akademie ↗
/leistungen/zfm-akademie/quali...Subdomain Qualifizierung Recruiting für den öffentlichen Sektor
/leistungen/zfm-akademie/fuehr...Subdomain Führungskräfteentwicklung
/leistungen/zfm-akademie/inhou...Subdomain Inhouse Seminare
/leistungen/zfm-akademie/emplo...Subdomain Employer Branding für den öffentlichen Sektor
/leistungen/zfm-akademie/semin...Subdomain Seminare und Trainings
/jobboerse/Subdomain Jobbörse
/karriereservice/Subdomain Karriereservice
/karriereservice/karriereportal/Subdomain Karriereportal ↗
/karriereservice/karrierecoach...Subdomain Karrierecoaching ↗
https://www.zfm-bonn.de/blog/Subdomain Blog
https://www.zfm-bonn.de/blog/Subdomain Alle Blogeinträge
/blog/category/allgemein/Subdomain Allgemein
/blog/category/arbeitgeber-kom...Subdomain Arbeitgeber Kommune
/blog/category/arbeitsrecht/Subdomain Arbeitsrecht
/blog/category/changemanagement/Subdomain Changemanagement
/blog/category/frauen-und-fueh...Subdomain Frauen und Führung
/blog/category/fuehrung/Subdomain Führung
/blog/category/karriere/Subdomain Karriere
/blog/category/kommunikation/Subdomain Kommunikation
/blog/category/management-diag...Subdomain Management-Diagnostik
/blog/category/personalentwick...Subdomain Personalentwicklung
/blog/category/personalsuche-u...Subdomain Text duplicate Personalsuche und -auswahl
/blog/category/zfm-aktiv/Subdomain zfm aktiv
/ueber-uns/Subdomain Über uns
/ueber-uns/philosophie/Subdomain Philosophie ↗
/ueber-uns/unser-team/Subdomain Unser Team ↗
/ueber-uns/zfm-foerdert-talente/Subdomain zfm fördert Talente ↗
/karriere-bei-zfm/Subdomain Karriere bei zfm
https://www.zfm-bonn.de/kontakt/Subdomain Kontakt
/jobboerse/stellenangebot/?job...Subdomain Fachbereichsleitung Bauen (w/m/d) ↗ Stadt Eislingen/Fils, Baden-Württemberg
/jobboerse/stellenangebot/?job...Subdomain Abteilungsleitung (w/m/d) Personalgewinnung und -entwicklung ↗ Stadt Aachen, Nordrhein-Westfalen
/jobboerse/stellenangebot/?job...Subdomain Verwaltungsleitung/ stv. Amtsleitung (w/m/d) für die Feuerwehr ↗ Stadt Duisburg, Nordrhein-Westfalen
/jobboerse/stellenangebot/?job...Subdomain Abteilungsleitung (w/m/d) Gesundheitsaufsicht, Gesundheitsschutz, Infektionsschutz und stellvertretende Amtsleitung im Gesundheitsamt ↗ Stadt Duisburg, Nordr...
/jobboerse/Subdomain Alle Stellenangebote anzeigen
/leistungen/qualifizierung-zum...Subdomain Mehr Infos
/ueber-uns/Subdomain Mehr erfahren
https://zfm-shop.de/External Zum Shop
/leistungen/oeffentliche-verwa...Subdomain Öffentliche Verwaltung ↗
IMG-ALT Öffentliche Verwaltung
/leistungen/personalentwicklung/Subdomain Text duplicate Personalentwicklung ↗
IMG-ALT Personalentwicklung
/leistungen/personalberatung/Subdomain Text duplicate Personalberatung ↗
IMG-ALT Personalberatung
/leistungen/karrierecoaching/Subdomain Karrierecoaching
/karriereservice/karrierecoach...Subdomain Text duplicate Mehr erfahren
/leistungen/zfm-akademie/Subdomain Text duplicate Mehr erfahren
/jobs/zfm-job-newsletter/Subdomain Jetzt anmelden
/leistungen/Subdomain Text duplicate Leistungen
/leistungen/personalberatung/Subdomain Personalberatung
/leistungen/personalentwicklung/Subdomain Text duplicate Personalentwicklung
/?page_id=4367Subdomain Organisationsentwicklung
/leistungen/zfm-akademie/Subdomain zfm-Akademie
/jobboerse/Subdomain Text duplicate Jobbörse
/jobboerse/Subdomain Jetzt passenden Job finden…
/karriereservice/Subdomain Text duplicate Karriereservice
/karriereservice/karriereportal/Subdomain Karriereportal
/leistungen/karrierecoaching/Subdomain Text duplicate Karrierecoaching
https://www.zfm-bonn.de/blog/Subdomain Text duplicate Blog
/blog/category/allgemein/Subdomain Text duplicate Allgemein
/blog/category/arbeitgeber-kom...Subdomain Text duplicate Arbeitgeber Kommune
/blog/category/frauen-und-fueh...Subdomain Text duplicate Frauen und Führung
/blog/category/management-diag...Subdomain Text duplicate Management-Diagnostik
/blog/category/zfm-aktiv/Subdomain Text duplicate zfm aktiv
/ueber-uns/Subdomain Text duplicate Über uns
/ueber-uns/philosophie/Subdomain Philosophie
/ueber-uns/unser-team/Subdomain Unser Team
/ueber-uns/zfm-foerdert-talente/Subdomain zfm fördert Talente
/?page_id=4194Subdomain Broschüren
/karriere-bei-zfm/Subdomain Text duplicate Karriere bei zfm
/karriere-bei-zfm/Subdomain Karriere bei zfm starten...
https://www.zfm-bonn.de/kontakt/Subdomain Text duplicate Kontakt
/impressum/Subdomain Impressum
/datenschutzerklaerung/Subdomain Datenschutz
https://de.linkedin.com/compan...New window External Subdomain No Text
https://www.xing.com/pages/zfm...New window External Subdomain IMG-ALT Xing
https://www.facebook.com/zfmEd...New window External Subdomain No Text
https://www.instagram.com/zfm_...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.zfm-bonn.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.54 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 11 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (145 kB).

HTTP Response Header

NameValue
dateFri, 23 May 2025 23:08:46 GMT
content-typetext/html; charset=UTF-8
content-length24682
connectionkeep-alive
serverApache
link<https://www.zfm-bonn.de/wp-json/>; rel="https://api.w.org/"
cache-controlmax-age=1
expiresFri, 23 May 2025 23:08:46 GMT
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 54 referring domains.
This page has 18,527 backlinks.
This page has backlinks from 45 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.zfm-bonn.de/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.zfm-bonn.de
zfm – Zentrum für Management- und Personalberatung
Personalmanagement von Fach- und Führungskräften in den Bereichen öffentlicher Dienst und freie Wirtschaft. zfm – Ihre Management- & Personalberatung Bonn

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
zfm78%Check
Management75%Check
Personalberatung64%Check
Personalmanagement62%Check
zfm Zentrum61%Check
Bonn59%Check
Management- Personalberatung58%Check
Management- Personalberatung Bonn56%Check
zfm fördert55%Check
öffentliche54%Check
Show more keywords and terms

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