Yorkschocolatestory.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
87% 
Page structure
100% 
Link structure
81% 
Server
68% 
External factors
100% 
SEO Score
Response time
0.91 s
File size
113.70 kB
Words
610
Media files
33
Number of links
51 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
York's Chocolate Story
The length of the page title is perfect. (203 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover the stories behind the greatest names in chocolate on our fully guided, interactive tour at York's Chocolate Story.
The length of the meta description is perfect. (745 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.yorkschocolatestory.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionDiscover the stories behind the greatest names in chocolate on our fully guided, interactive tour at York's Chocolate Story.
google-site-verificationNopjkzYT7uupzK3sO9FxOXGxd8ggOPSW0kjSbuQhlB4
generatorWordPress 6.8.2
article:modified_time2025-07-23T09:53:08+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleYork's Chocolate Story
og:descriptionDiscover the stories behind the greatest names in chocolate on our fully guided, interactive tour at York's Chocolate Story.
og:urlhttps://www.yorkschocolatestory.com/
og:site_nameYork's Chocolate Story
og:imagehttps://www.yorkschocolatestory.com/wp-content/uploads/2024/04/Events-Page-Group-page-individual-event-image-3-e1712651356556.png
og:image:width1080
og:image:height882
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 610 words. That's ok.
34.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.53 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ZD0ke3JlcXVlc3QubGlzdGVuZXJJZCF9PC8jaWY-audiotag
...site-logo-colour-1.png?fit=489,215&ssl=1York's Chocolate Story Logo
...loads/2024/10/book.png?fit=487,374&ssl=1Chocolate Story Bookings
...ntent/themes/choc/images/easter-book.gifChocolate Story Bookings
...t/themes/choc/images/social-facebook.pngNo alt attribute provided
...hemes/choc/images/social-tripadvisor.pngNo alt attribute provided
.../themes/choc/images/social-pinterest.pngNo alt attribute provided
.../themes/choc/images/social-instagram.pngNo alt attribute provided
...nt/themes/choc/images/social-youtube.pngNo alt attribute provided
...ent/themes/choc/images/social-tiktok.pngNo alt attribute provided
...nd-Quality-Marque-Attraction-208x300.pngNo alt attribute provided
...sparent_BF-Logo_L_2024_RGB-1-150x150.pngNo alt attribute provided
...nt/themes/choc/images/logo-continuum.pngContinuum Attractions Logo

Page structure

H1 heading
(Critically important)
UNWRAP THE HISTORY OF CHOCOLATE!
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 UNWRAP THE HISTORY OF CHOCOLATE!
H2 DISCOVER YORK’S RICH CHOCOLATE HISTORY
H2 Taste & create your own chocolate
H2 Create unforgettable memories together
H2 YOUR CHOCOLATE JOURNEY
H2 EXPLORE OUR SHOP & CAFÉ
H2 KITKAT EXHIBITION
H2 Newsletter Signup
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
/book-tickets/Subdomain BOOK YOUR GUIDED TOUR NOW TO AVOID DISAPPOINTMENT!
/Subdomain IMG-ALT York's Chocolate Story Logo
/events/Subdomain BOOK NOW
/plan-your-visit/Subdomain Your visit
/the-tour/Subdomain The Tour
/cafe-shop/Subdomain Cafe & Shop
/plan-your-visit/opening-times...Subdomain Opening Times & Prices
/plan-your-visit/how-to-find-us/Subdomain How to Find Us
/plan-your-visit/know-before-y...Subdomain Know before you go
/plan-your-visit/faq/Subdomain FAQs
/plan-your-visit/accessibility/Subdomain Accessibility
/events/Subdomain What’s On
/book-tickets/Subdomain All Experiences
/events/summer-activity/Subdomain Summer Events
/events/christmas/Subdomain Christmas Events
/blog/Subdomain Latest News
/education/Subdomain Education
/education/schools-admission-p...Subdomain Admission Prices
/education/workshops/Subdomain Workshops
/education/educational-resources/Subdomain Resources
/education-enquiry-form/Subdomain Enquiry Form
/group-bookings/Subdomain Groups
/group-enquiry-form/Subdomain Text duplicate Enquiry Form
/private-hire/Subdomain Hire/Parties
/private-hire/chocolate-master...Subdomain Chocolate Masterclass
/private-hire/childrens-parties/Subdomain Kids Parties
/private-hire/bespoke-orders/Subdomain Bespoke Orders
https://shop.yorkschocolatesto...External Subdomain Online shop
/Anchor Scroll down to content
/book-tickets/Subdomain IMG-ALT Chocolate Story Bookings
/the-story/Subdomain Trivial anchor text
READ MORE
/the-story/Subdomain Text duplicate Trivial anchor text
READ MORE
/the-story/Subdomain Text duplicate Trivial anchor text
READ MORE
/book-tickets/Subdomain Text duplicate BOOK NOW
/book-tickets/Subdomain No Text
/book-tickets/Subdomain Text duplicate BOOK NOW
/book-tickets/Subdomain No Text
/book-tickets/Subdomain Text duplicate BOOK NOW
/book-tickets/Subdomain No Text
https://shop.yorkschocolatesto...External Subdomain ONLINE SHOP >
/events/breaking-the-mould-the...Subdomain Breaking the Mould: The Story of KitKat®
/events/breaking-the-mould-the...Subdomain Text duplicate Trivial anchor text
READ MORE
https://www.tripadvisor.co.uk/...External Subdomain TRIP ADVISOR
https://www.facebook.com/yorks...External Subdomain FACEBOOK
https://www.instagram.com/york...External Subdomain INSTAGRAM
/know-before-you-goSubdomain KNOW BEFORE YOU GO
/plan-your-visit/contact-us/Subdomain CONTACT US
/jobs/Subdomain WORK WITH US
/press-centre/Subdomain PRESS CENTRE
/plan-your-visit/sustainability/Subdomain SUSTAINABILITY
/blog/Subdomain BLOG
https://bookings.yorkschocolat...External Subdomain ACCOUNT SIGN IN
/booking/booking-terms/Subdomain TERMS & CONDITIONS
/privacy-policy/Subdomain PRIVACY POLICY
/responsible-procurement-policy/Subdomain RESPONSIBLE PROCUREMENT POLICY
/sitemap/Subdomain SITE MAP
/discounts/Subdomain DISCOUNTS
https://bookings.yorkschocolat...External Subdomain GIFT VOUCHERS
https://www.facebook.com/yorks...External Subdomain No Text
https://www.tripadvisor.co.uk/...External Subdomain No Text
https://www.pinterest.co.uk/yo...External Subdomain No Text
https://www.instagram.com/york...External Subdomain No Text
https://www.youtube.com/channe...External Subdomain No Text
https://www.tiktok.com/@yorksc...External Subdomain No Text
https://www.tripadvisor.co.uk/...External Subdomain No Text
https://www.continuumattractio...External Subdomain IMG-ALT Continuum Attractions Logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.yorkschocolatestory.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.91 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (114 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 02 Aug 2025 11:19:03 GMT
content-typetext/html; charset=UTF-8
content-length33710
x-powered-byPHP/7.4.33
link<https://www.yorkschocolatestory.com/wp-json/>; rel="https://api.w.org/", <https://www.yorkschocolatestory.com/wp-json/wp/v2/pages/4>; rel="alternate"; title="JSON"; type="application/json", <https://www.yorkschocolatestory.com/>; rel=shortlink
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 386 referring domains.
This page has 988 backlinks.
This page has backlinks from 322 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/wpo-plugins-tables-list.json

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.yorkschocolatestory.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.yorkschocolatestory.com
York's Chocolate Story
Discover the stories behind the greatest names in chocolate on our fully guided, interactive tour at York's Chocolate Story.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Story93%Check
Chocolate Story92%Check
Chocolate90%Check
YORK77%Check
York's Chocolate Story69%Check
Hot Chocolate61%Check
York's Chocolate56%Check
HISTORY54%Check
TOUR51%Check
guide51%Check
Show more keywords and terms

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