Yardnyc.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
50% 
Page structure
75% 
Link structure
81% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.13 s
File size
102.60 kB
Words
257
Media files
49
Number of links
52 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
YARD NYC – the independent creative company that turns brands into cultural beacons.
The page title should be shorter than 580 pixels. It is 789 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Yard NYC is an AdAge Small Agency of the Year award winner located in New York City. We are an independent creative company that turns brands into cultural beacons.
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is too long: 1046 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://yardnyc.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionYard NYC is an AdAge Small Agency of the Year award winner located in New York City. We are an independent creative company that turns brands into cultural beacons.
google-site-verification9aEPGmgljJ6DuM5c2vRF--uPjh9fQPMenKXp-9TTyAs
robotsmax-image-preview:large
msapplication-TileImagehttps://yardnyc.com/wp-content/uploads/2018/07/cropped-YARDSITE_FAVICON-270x270.png
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 257 words on this page. Good pages should have about 800 words of useful content.
28.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
42 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/themes/yard/assets/img/logo.pngNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...tent/themes/yard/assets/img/linkedin.svgNo alt attribute provided
...ent/themes/yard/assets/img/instagram.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 CONTACT US
H4 Stop The Horror
H4 Henry Rose - Henry Meet Rose
H4 Olly — Happy Inside Out
H4 Tanqueray — Gin Is In
H4 David Webb — Everyday Revelry
H6 Our Work
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://yardnyc.com/No Text
https://yardnyc.com/work/Work
https://yardnyc.com/news/News + Views
https://yardnyc.com/about/About
https://yardnyc.com/work/Text duplicate Work
https://yardnyc.com/news/Text duplicate News + Views
https://yardnyc.com/about/Text duplicate About
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instagram.com/yard...New window External Subdomain Instagram
/work/henry-rose/No Text
/work/wrangler-for-the-ride-of...No Text
/work/usta-lets-tennis/No Text
/work/david-webb-2/No Text
/work/kohls-holiday/No Text
/work/madewell-what-are-you-ma...No Text
/work/stop-the-horror/Featured Work Stop The Horror
/work/stop-the-horror/See Case Study
/work/henry-rose/Featured Work Henry Rose - Henry Meet Rose
/work/henry-rose/Text duplicate See Case Study
/work/olly-happy-inside-out/Featured Work Olly — Happy Inside Out
/work/olly-happy-inside-out/Text duplicate See Case Study
/work/tanqueray-gin-is-in/Featured Work Tanqueray — Gin Is In
/work/tanqueray-gin-is-in/Text duplicate See Case Study
/work/david-webb/Featured Work David Webb — Everyday Revelry
/work/david-webb/Text duplicate See Case Study
/work/usta-lets-tennis/USTA – Let’s Tennis
/work/kohls-holiday/Kohl’s – Give With All Your Heart
/work/athleta-power-of-she-pow...Athleta – Power of She, Powered by We
/work/wrangler-for-the-ride-of...Wrangler – For The Ride of Life
/work/tanqueray-gin-is-in/Tanqueray — Gin Is In
/work/free-assembly/Free Assembly
/work/athleta-women-run/Athleta – Women Run
/work/crate-and-barrel-live-th...Crate and Barrel – Live the Way You Love
/work/rent-the-runway-the-worl...Rent The Runway — The World Is Your Runway
/work/7fam-remember-your-first/7 For All Mankind — Remember Your First
/work/lbrand-l-is-for-love/LBrand – L is for Love
/work/kohls-for-every-first-day/Kohls – For Every First Day
/work/athleta-all-powerful/Athleta – All Powerful
/work/faherty-finding-the-sun/Faherty – Finding the Sun
/work/kohls-spring-with-all-yo...Kohl’s – Spring With All You Got
/work/ubs-time-to-do-great-thi...UBS – Time To Do Great Things
/work/light-up-your-immunity-c...Clorox Brand Case Study
/work/crate-and-barrel-live-th...Crate and Barrel – Fall
/work/john-varvatos/John Varvatos
/work/olly-happy-inside-out/Olly — Happy Inside Out
/work/mothers-day-leave-mom-th...Mother’s Day – Leave Mom The Fuck Alone
/work/crate-and-barrel-made-fo...Crate and Barrel — Made for Each Other
/work/walmart-here-for-every-b...Walmart — Here for Every Beauty
/work/virgin-voyages/Virgin Voyages
/work/walmart-we-dress-america/Walmart — We Dress America
/work/gap-wearlight/Gap — Wearlight
/work/boden-like-a-brit/Boden — Like A Brit
https://yardnyc.com/work/campari/Campari — Go A Sip Beyond
https://yardnyc.com/work/athleta/Athleta — Power of She
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/yard...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://yardnyc.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.13 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (103 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 29 Jul 2025 14:45:09 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://yardnyc.com/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 4
x-cache-groupnormal
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 145 referring domains.
This page has 245 backlinks.
This page has backlinks from 81 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Crawl-delay: 10

Sitemap: https://yardnyc.com/wp-sitemap.xml

Similar sites

Search preview

yardnyc.com
YARD NYC – the independent creative company that turns brands into ...
Yard NYC is an AdAge Small Agency of the Year award winner located in New York City. We are an independent creative company that turns brands into cultural beacons.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Yard71%Check
NYC71%Check
Yard NYC71%Check
independent58%Check
creative58%Check
independent creative company58%Check
turns brands58%Check
company56%Check
turns56%Check
brands56%Check
Show more keywords and terms

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