Xero.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
56% 
Page structure
100% 
Link structure
93% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
297.10 kB
Words
446
Media files
9
Number of links
65 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Accounting Software for Small Businesses | Xero
The length of the page title is perfect. (438 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.
The length of the meta description is perfect. (838 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.xero.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionXero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.
pageTypeHomepage
next-head-count32
langen
og:typewebsite
og:site_nameXero
og:titleBeautiful Business & Accounting Software
og:descriptionXero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.
og:urlhttps://www.xero.com/
og:imagehttps://www.xero.com/content/dam/xero/pilot-images/opengraph/opengraph-xero.png
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 446 words on this page. Good pages should have about 800 words of useful content.
23.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 9.73 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (10). We recommend using a maximum of 9 tags for this page.
The following tag is repeated too often: now
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...features-banner-resize.1678142953041.pngNo alt attribute provided
.../pay-bills/Bills_thumb.1646877462710.jpgNo alt attribute provided
...xpenses/Expenses_thumb.1646877463820.jpgNo alt attribute provided
...ures/all-features-tile.1646877471195.jpgNo alt attribute provided
...tware-for-sole-traders.1646877656121.jpgNo alt attribute provided
...onstruction-brad-dodds.1646877524391.jpgNo alt attribute provided
...ng-software-for-retail.1646877648814.jpgNo alt attribute provided
...nding-app-integrations.1736985183561.gifrotating gif of apps that connect to Xero
...artner program hero v2.1669253062520.pngAn accountant smiles as he is ready to help his clients

Page structure

H1 heading
(Critically important)
Get back to what you love with Xero
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Get back to what you love with Xero
H2 Try accounting software for everyday business
H2 Plans to suit your business
H2 See how Xero works for your business
H2 Customise and grow with your business
H2 For accountants and bookkeepers
H2 Try Xero for free
H2 30-day free trial
H2 Footer
H3 Starter
H3 Standard
H3 Premium
H3 Self-employed
H3 Construction and trades
H3 Retail
H3 Accounting software
H3 Xero for
H3 Resources
H3 Popular features
H3 Compare
H3 Company
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.xero.com/No Text
https://www.xero.com/No Text
https://www.xero.com/signup/Try Xero for free
https://login.xero.com/identit...External Subdomain Log in
https://www.xero.com/No Text
/pricing-plans/Pricing
https://www.xero.com/signup/Text duplicate Try Xero for free
https://login.xero.com/identit...External Subdomain Text duplicate Log in
/accounting-software/Learn what Xero can do
/pricing-plans/Compare pricing and plans
/accounting-software/xero-acco...Xero Accounting app
/accounting-software/pay-bills/Pay bills
/accounting-software/claim-exp...Claim expenses
/accounting-software/all-featu...Explore all features
/pricing-plans/starter/Learn more
/pricing-plans/standard/Text duplicate Learn more
/pricing-plans/premium/Text duplicate Learn more
https://www.xero.com/signup/Text duplicate Try Xero for free
/pricing-plans/See full pricing detail
/small-businesses/See all business types.
/small-businesses/self-employed/Self-employed
/small-businesses/construction/Construction and trades
/small-businesses/retail/Retail
/accounting-software/app-integ...Learn more about app integrations
/accountants-bookkeepers/Xero for accountants and bookkeepers
https://www.xero.com/signup/Text duplicate Try Xero for free
/accounting-software/all-featu...Text duplicate Explore all features
/accounting-software/How Xero accounting software works
https://www.xero.com/advisors/Find an accountant or bookkeeper
https://apps.xero.com/External Subdomain Explore the Xero App Store
/pricing-plans/Text duplicate Pricing
/small-businesses/Small business
/accountants-bookkeepers/Accountants & bookkeepers
https://developer.xero.com/External Subdomain App developers
/campaign/xero-partnership/Channel partners
/affiliate-program/Affiliates
/small-businesses/self-employed/Text duplicate Self-employed
/small-businesses/non-profit/Non-profit
/small-businesses/hospitality/Hospitality
/small-businesses/construction/Construction
/resources/small-business-insi...Small business insights
https://www.xero.com/guides/Small business guides
https://www.xero.com/templates/Small business templates
/templates/invoice-template/Invoice template
/templates/payslip-template/Payslip template
/templates/receipt-template/Receipt template
https://www.xero.com/glossary/Accounting glossary
https://www.xero.com/resources/Business resources
/small-businesses/customers/Customer stories
/accounting-software/send-invo...Invoicing
/accounting-software/accept-pa...Accept payments
/accounting-software/manage-in...Inventory management
/accounting-software/payroll/Payroll
/accounting-software/claim-exp...Manage expenses
/accounting-software/all-featu...See all features
/versus/quickbooks-alternative/Xero vs Quickbooks
/versus/freshbooks-alternative/Xero vs Freshbooks
https://www.xero.com/about/About Xero
https://innovations.xero.com/External Subdomain Innovation at Xero
/sustainability/Sustainability at Xero
/investors/governance/Governance and leadership
https://blog.xero.com/External Subdomain Blog
/about/our-brands/Our brands
https://blog.xero.com/product-...External Subdomain Product updates
https://www.xero.com/careers/Careers
/about/contact/Contact us
/ca/investors/Investors
https://www.xero.com/ca/media/Media
https://www.xero.com/legal/terms/Legal
/legal/privacy/Privacy notice
https://www.xero.com/sitemap/Sitemap
/accessibility/Accessibility
https://www.facebook.com/xeroExternal Subdomain No Text
https://www.youtube.com/user/X...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.instagram.com/xero/External Subdomain No Text
https://twitter.com/xero/External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.xero.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (297 kB).

HTTP Response Header

NameValue
x-amz-id-26IqC48gw/xT8FwoCgqKgcOZyce1d2bybefEey+kiWnbTUZUJviEJvfAVL6YndKjCQApumDJHIRQ=
x-amz-request-id834JCG432PT224KM
last-modifiedTue, 27 May 2025 00:57:55 GMT
etag"715b473b5d28c3283de4ba1ac1d42200"
x-amz-server-side-encryptionAES256
accept-rangesbytes
content-typetext/html
serverAmazonS3
varyAccept-Encoding
x-akamai-transformed0 - 0 -
content-encodinggzip
cache-controlmax-age=3600
expiresTue, 27 May 2025 02:03:56 GMT
dateTue, 27 May 2025 01:03:56 GMT
akamai-grn0.87e22517.1748307836.63aa0fad
set-cookie605 Characters
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 6,063 referring domains.
This page has 171,778 backlinks.
This page has backlinks from 4,304 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Disallow: /content/xero/
Disallow: /media/
Disallow: /content/dam/*.pptx$
Disallow: /content/dam/*.pdf$
Disallow: /content/dam/*.docx$
Disallow: /downloads/*
Disallow: /api/*
Disallow: /hreflangs/*

Sitemap: https://www.xero.com/sitemapindex.xml

Similar sites

Search preview

www.xero.com
Accounting Software for Small Businesses | Xero
Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Xero92%Check
Xero Accounting73%Check
Xero accounting software71%Check
software68%Check
business66%Check
Explore Xero64%Check
Xero vs64%Check
Small Business63%Check
Accounting Software62%Check
Software App60%Check
Show more keywords and terms

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