Writingcenter.unc.edu - SEO Checker

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Overview of the SEO Check
Meta information
60% 
Page quality
66% 
Page structure
41% 
Link structure
96% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
129.80 kB
Words
417
Media files
16
Number of links
49 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home – The Writing Center • University of North Carolina at Chapel Hill
The page title should be shorter than 580 pixels. It is 635 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://writingcenter.unc.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
google-site-verificationjPB4xo_Y_XkUzqnnztKdpZzu1rDCBA7-JTlYRLRwXvE
id5
generatorPowered by Slider Revolution 6.7.21 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
msapplication-TileImagehttps://writingcenter.unc.edu/wp-content/uploads/sites/346/2018/07/favicon.png
article:publisherhttps://www.facebook.com/uncwritingandlearning/
article:modified_time2025-05-14T13:59:40+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@uncwritelearn
og:localeen_US
og:typewebsite
og:titleHome – The Writing Center • University of North Carolina at Chapel Hill
og:urlhttps://writingcenter.unc.edu/
og:site_nameThe Writing Center • University of North Carolina at Chapel Hill
og:imagehttps://writingcenter.unc.edu/wp-content/uploads/sites/346/2020/05/CanvaWCRam.png
og:image:width3000
og:image:height2100
og:image:typeimage/png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 417 words on this page. Good pages should have about 800 words of useful content.
29% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...46/2018/08/writingcenterlogo-oneline.pngThe Writing Center • University of North Carolina at Chapel Hill
...46/2018/08/writingcenterlogo-oneline.pngThe Writing Center • University of North Carolina at Chapel Hill
...loads/sites/346/2020/05/CanvaWCLCRam.pngA cartoon ram holding a pencil in its mouth.
...nt/uploads/sites/346/2024/01/wcinsta.pngInstagram
...uploads/sites/346/2024/01/wcfacebook.pngFacebook
...loads/sites/346/2015/12/youtube-icon.pngYouTube
...oads/sites/346/2017/10/p_circle_meet.jpgMeet with a Writing Coach
...ds/sites/346/2017/10/p_circle_online.jpgOnline Coaching
...ads/sites/346/2017/10/p_circle_tools.jpgView Handouts & Videos
...loads/sites/346/2017/10/p_circle_esl.jpgEnglish Language Services
...sites/346/2015/12/logo-cssac-292x300.pngUNC Center for Student Success
.../04/HC_Badge_Partner_B_Light-150x150.pngNo alt attribute provided
...nt/uploads/sites/346/2024/01/wcinsta.pngInstagram
...uploads/sites/346/2024/01/wcfacebook.pngFacebook
...loads/sites/346/2015/12/youtube-icon.pngYouTube
Video URLWidthHeight
https://www.youtube.com/embed/6NmQTWO8hK0560315

Page structure

H1 heading
(Critically important)
Welcome to the Writing Center
The H1 heading contains the words Welcome to! Use important keywords instead.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to the Writing Center
H1 Follow us on social media!
H2 Sign up for our weekly newsletter by entering your email here!
H2 Overcoming Procrastination:
H2 Editing and Proofreading:
H2 Writing Concisely:
H2 The Importance of a Good Introduction:
H2 Featured Handouts
H2 Need additional help with your classes? Visit the UNC Learning Center.
H3 Take an inside look at the Writing Center: What Happens During A Writing Coaching Session
H3 Search this site:
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://writingcenter.unc.edu/Anchor Skip to main content
https://writingcenter.unc.edu/Subdomain IMG-ALT The Writing Center • University of North Carolina at Chapel Hill
A-TITLE The Writing Center • University of North Carolina at Chapel Hill
https://writingcenter.unc.edu/Subdomain Text duplicate IMG-ALT The Writing Center • University of North Carolina at Chapel Hill
A-TITLE The Writing Center • University of North Carolina at Chapel Hill
https://success.oasis.unc.edu/...New window External Subdomain Appointments
https://success.oasis.unc.edu/...New window External Subdomain Submit a Draft
/tips-and-tools/Subdomain Tips & Tools
https://writingandlearningcent...New window External Subdomain Blog
/esl/Subdomain English Language
/esl/Subdomain English Language Support
/esl/esl-mini-courses/Subdomain Mini-courses
/esl/writing-groups/Subdomain Writing Groups
/esl/speaking-groups/Subdomain Speaking Group
/esl/workshops/Subdomain Workshops
/esl/resources/Subdomain Resources
/esl/faqs/Subdomain ELS FAQs
/faculty-resources/Subdomain Faculty and Grads
/faculty-resources/Subdomain Faculty
/facultyfaq/Subdomain Faculty FAQ
/graduate-student-resources/Subdomain Graduate Student Resources
/request-our-services/Subdomain Request Our Services
/faculty-resources/tips-on-tea...Subdomain Tips on Teaching Writing
/faculty-resources/teaching-in...Subdomain Teaching International Students Remotely
/faculty-resources/linguistica...Subdomain Linguistically Diverse Students
/faculty-resources/global-zone...Subdomain Global Zone Training
/faculty-resources/classroom-h...Subdomain Classroom Handouts
/about/Subdomain About
/about/Subdomain Text duplicate About
/about/location/Subdomain Location & Hours
/about/staff/Subdomain Meet Our Staff
/faqs/Subdomain FAQs
/faculty-resources/request-our...Subdomain Text duplicate Request Our Services
/about/work-with-us/Subdomain Work With Us
/about/help-for-hire/Subdomain Help for Hire
/donate/Subdomain Donate
https://writingcenter.unc.edu/Anchor Search
https://success.oasis.unc.edu/...External Subdomain Make an appointment
https://success.oasis.unc.edu/...External Subdomain Submit a draft
https://learningcenter.unc.edu...External Subdomain Join a workshop
http://instagram.com/uncwritin...External IMG-ALT Instagram
https://www.facebook.com/uncwr...External Subdomain IMG-ALT Facebook
https://www.youtube.com/user/u...External Subdomain IMG-ALT YouTube
https://learningcenter.unc.edu...External Subdomain Register here for upcoming events
/about/writing-coachingMeet with a Writing Coach
IMG-ALT Meet with a Writing Coach
/about/writing-coachingSubmit a Draft for Feedback
IMG-ALT Online Coaching
/tips-and-tools/Text duplicate Tips & Tools
IMG-ALT View Handouts & Videos
/esl/Text duplicate English Language Support
IMG-ALT English Language Services
/handouts/procrastination/Overcoming Procrastination:
/handouts/editing-and-proofrea...Editing and Proofreading:
/handouts/conciseness-demo/Writing Concisely:
/handouts/introductions/The Importance of a Good Introduction:
/tips-and-tools/thesis-stateme...Thesis Statements
/tips-and-tools/essay-exams/Essay Exams
/tips-and-tools/curricula-vita...CVs and Resumes
/tips-and-tools/transitions/Transitions
/tips-and-tools/semi-colons-co...Semicolons, Colons, and Dashes
/tips-and-tools/passive-voicePassive Voice
/tips-and-tools/philosophy/Philosophy Papers
/tips-and-tools/scientific-rep...Scientific Research Reports
/tips-and-tools/View All Handouts
https://learningcenter.unc.edu/New window External Subdomain Learn More About the Learning Center
https://studentsuccess.unc.edu/External Subdomain IMG-ALT UNC Center for Student Success
https://care.unc.edu/External Subdomain No Text
https://play.google.com/store/...New window External Subdomain CarolinaGo for Android
https://apps.apple.com/us/app/...New window External Subdomain CarolinaGo for iOS
http://instagram.com/uncwritin...External Text duplicate IMG-ALT Instagram
https://www.facebook.com/uncwr...External Subdomain Text duplicate IMG-ALT Facebook
https://www.youtube.com/user/u...External Subdomain Text duplicate IMG-ALT YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://writingcenter.unc.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.26 seconds.
The file size of the HTML document is fine (130 kB).

HTTP Response Header

NameValue
cache-controlpublic, max-age=604800
content-encodinggzip
content-typetext/html; charset=UTF-8
link<https://writingcenter.unc.edu/wp-json/>; rel="https://api.w.org/"
servernginx
strict-transport-securitymax-age=300
x-pantheon-styx-hostnamestyx-fe4-a-889c95989-npw84
x-styx-req-id2f8299db-418b-11f0-8410-4e918ffc0cf3
age20787
accept-rangesbytes
via1.1 varnish, 1.1 varnish, 1.1 varnish, 1.1 varnish
dateThu, 05 Jun 2025 03:17:18 GMT
x-served-bycache-chi-kigq8000069-CHI, cache-fra-eddf8230055-FRA, cache-fra-eddf8230165-FRA, cache-fra-eddf8230165-FRA
x-cacheHIT, HIT, MISS, MISS
x-cache-hits27, 0, 0, 0
x-timerS1749093439.857033,VS0,VE14
varyAccept-Encoding, x-host, Cookie, Cookie
content-length39809
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 217 referring domains.
This page has 593 backlinks.
This page has backlinks from 186 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Essential Search Engine Bots - Allow
User-agent: Googlebot
Allow: /

User-agent: Googlebot-Image
Allow: /

User-agent: Googlebot-Mobile
Allow: /

User-agent: AdsBot-Google
Allow: /

User-agent: Bingbot
Allow: /

User-agent: YandexBot
Allow: /

User-agent: DuckDuckBot
Allow: /

# Block AI Training & Large Language Model Bots
User-agent: CCBot
Disallow: /

User-agent: ChatGPT-User
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: Google-Extended
Disallow: /

User-agent: Google-CloudVertexBot
Disallow: /

User-agent: Applebot-Extended 
Disallow: /

User-agent: anthropic-ai
Disallow: /

User-agent: ClaudeBot 
Disallow: /

User-agent: DuckAssistBot
Disallow: /

User-agent: PerplexityBot
Disallow: /

User-agent: cohere-ai
Disallow: /

User-agent: cohere-training-data-crawler
Disallow: /

# Block Social Media & Content Aggregator Bots
User-agent: FacebookBot
Disallow: /

User-agent: Omgilibot
Disallow: /

User-agent: Omgili
Disallow: /

User-agent: Meta-ExternalAgent
Disallow: /

User-agent: Meta-ExternalFetcher
Disallow: /

# Block Aggressive SEO & Analysis Bots
User-agent: dotbot
Disallow: /

User-agent: BLEXBot
Disallow: /

User-agent: Barkrowler
Disallow: /

User-agent: serpstatbot
Disallow: /

User-agent: GeedoBot
Disallow: /

User-agent: MJ12bot
Disallow: /

User-agent: DataForSeoBot
Disallow: /

User-agent: VelenPublicWebCrawler
Disallow: /

User-agent: TurnitinBot
Disallow: /

User-agent: Riddler
Disallow: /

User-agent: PanguBot
Disallow: /

User-agent: ImagesiftBot 
Disallow: /

User-agent: Timpibot
Disallow: /

User-agent: Webzio-Extended
Disallow: /

User-agent: YouBot
Disallow: /

User-agent: Bytespider
Disallow: /

User-agent: Diffbot
Disallow: /

User-agent: AI2Bot
Disallow: /

User-agent: Kangaroo Bot
Disallow: /

User-agent: SeekportBot
Disallow: /

# Global Rules for All Other Bots
User-agent: *
# WordPress specific paths
# Blocks access to all PHP files (including xmlrpc.php, wp-*.php, etc.)
Disallow: /*.php$      
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /wp-content/plugins/
Disallow: /wp-content/cache/
Disallow: /wp-content/themes/
Disallow: /readme.html
Disallow: /license.txt
Disallow: /wp-json/
Disallow: */feed/
Disallow: */trackback/
Disallow: */page/*/?
Disallow: /tag/
Disallow: /category/*/*
Disallow: /*?
Disallow: /*?s=
Disallow: /*&s=
Disallow: /search/
Disallow: /author/
Disallow: /archive/
Disallow: */wp-login.php
Disallow: */wp-json/*
Disallow: */wp-admin/*
Disallow: */?attachment_id=*
Disallow: */?s=*
Disallow: */?taxonomy=nav_menu*
Disallow: */?eventDisplay=past*
Disallow: */?eventDisplay=photo*
Disallow: */?post_type=tribe_events&eventDisplay=day*
Disallow: */?post_type=tribe_events&eventDisplay=week*
Disallow: */?post_type=tribe_events&eventDisplay=month*
Disallow: */?tribe-bar-date=*
Disallow: *&eventDisplay=past*
Disallow: *&eventDisplay=photo*
Disallow: *&tribe-bar-date=*
Disallow: */2009/*
Disallow: */2010/*
Disallow: */2011/*
Disallow: */2012/*
Disallow: */2013/*
Disallow: */2014/*
Disallow: */2015/*
Disallow: */2016/*
Disallow: */2017/*
Disallow: */2018/*
Disallow: */2019/*
Disallow: */2020/*
Disallow: */2021/*
Disallow: */2022/*
Disallow: */2023/*
Disallow: */author/*
Disallow: */category/*
Disallow: */events/*
Disallow: */organizer/*
Disallow: */scripts/webalert.js?__ver=*
Disallow: */tag/*
Disallow: */venue/*

# Allow specific content directories
Allow: /wp-content/uploads/
Allow: /wp-content/themes/*/assets/
Allow: /wp-content/themes/*/images/
Allow: /wp-content/themes/*/css/
Allow: /wp-content/themes/*/js/

# Allow pagination
Allow: /*?p=*
Allow: /*?paged=*

# Crawl-delay for remaining bots
Crawl-delay: 10

# Allow Yoast SEO sitemap patterns
Allow: /*?sitemap=
Allow: /page-sitemap.xml
Allow: /post-sitemap.xml
Allow: /category-sitemap.xml
Allow: /author-sitemap.xml
Allow: /sitemap_index.xml
Allow: /news-sitemap.xml
Allow: /product-sitemap.xml
Allow: /portfolio-sitemap.xml
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://writingcenter.unc.edu/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Writing81%Check
Center81%Check
Writing Center81%Check
Writing Center University73%Check
Learning Center62%Check
UNC54%Check
Welcome50%Check
University48%Check
Chapel Hill48%Check
North Carolina48%Check
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