Worcesterma.gov - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
86% 
Page structure
54% 
Link structure
81% 
Server
0% 
External factors
100% 
SEO Score
Response time
1.07 s
File size
102.00 kB
Words
745
Media files
27
Number of links
135 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | City of Worcester
The length of the page title is perfect. (224 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://worcesterma.gov/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 745 words. That's ok.
17.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 59 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...cester_provus/images/social/Facebook.pngFacebook icon
...rcester_provus/images/social/Twitter.pngTwitter icon
...om/worcester_provus/images/social/IG.pngInstragram icon
...rcester_provus/images/social/Youtube.pngYoutube icon
/sites/default/files/logo.pngHome
...ustom/worcester_provus/images/search.pngSearch icon
/sites/default/files/2024-01/banner.jpgCity Hall Facade with Blue Sky and Clouds
...24-06/spotlight-budget.jpg?itok=hI-rCYlcDrawings of Charts and Graphs with Pen on a Paper and the Word Budget
...spotlight-dog-licenses.jpg?itok=vlR38RtVspotlight-dog-licenses.jpg
...-03/spotlight-dpw-jobs.jpg?itok=NighCWTcGroup of DPW&P Workers Fixing Section of a Sidewalk
...t-residential-drop-off.jpg?itok=onSOS5yBMain Entry Gate Area and Green Sign for the Residential Drop-Off Center
...04/spotlight-recycling.jpg?itok=oSFsVtZNGreen Recycling Container with Lid on Sidewalk of a City Street
...spring-street-sweeping.jpg?itok=-zJVRzRtTwo Yellow Street Sweepers In Line Working to Clean a City Street
...releases/city hall security website1.pngGraphic announcing new security measures for City Hall
...lt/files/press-releases/wpa website1.pngGraphic announcing 2025 Worcester Preservation Awards
...t/files/press-releases/bwcf website1.pngGraphic announcing body-worn camera footage and executive order from City Manager Batista
...lt/files/press-releases/wcc website1.pngGraphic announcing launch of WooBox Public Art
.../discrimination-intake.jpg?itok=_rXZyNZpPrinted Text with Civil Rights in Bold and Accompanying Definition
...10/informing-worcester.jpg?itok=M2qYXtTaInforming Worcester Homepage with Union Station Rotary Background
...ro-waste-master-plan_0.jpg?itok=7yCB9bHVLine of Full Yellow Trash Bags and Empty Green Recycling Bins Next to the Curb
/media/miscellaneous/Image_Right.pngMan Sitting on Park Bench in Front of City Hall
/sites/default/files/logo.pngCity of Worcester Logo
/media/template-images/social-media.pngSocial media icons for Facebook, X, YouTube, Instagram
/media/template-images/alert-worcester.pngALERTWorcester Logo
/media/template-images/city.pngCity of Worcester Seal
/media/template-images/wps.pngWPS Logo
/media/template-images/library.pngWorcester Public Library's WPL Logo

Page structure

H1 heading
(Critically important)
Welcome to Worcester!
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Welcome to Worcester!
H2 Utility Menu
H2 Main navigation
H2 In the Spotlight
H2 News & Announcements
H2 Meetings & Events
H2 WORK FOR WORCESTER
H2 PROGRAMS & INITIATIVES
H2 Welcome to Worcester
H2 Footer - Top Left
H2 User account menu
H2 About Worcester
H2 Quick Links
H2 City of Worcester
H2 Follow Us
H2 Footer - Bottom Left
H2 Footer - Bottom Right
H2 Live Chat Code
H3 FY26 Budget Recommendations
H3 Dog License Renewals
H3 DPW&P Jobs
H3 Residential Drop-Off Center
H3 Recycling Info & Guidelines
H3 Spring Street Sweeping
H3 Worcester Announces New Public Facing City Hall Security Measures
H3 Worcester to Host Preservation Awards May 21
H3 Worcester Releases Body-Worn Camera Footage, Announces Executive Order for Municipal Interactions with ICE
H3 Worcester Cultural Coalition, City of Worcester Launch WooBox Art Project with 37 Mini Murals
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Investigations Division Intake Form
H3 Informing Worcester
H3 Zero Waste Master Plan
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://worcesterma.gov/Anchor Skip to main content
/departmentsDepartments
https://worcesterma.gov/311Worcester 311
https://www.facebook.com/Cityo...External Subdomain IMG-ALT Facebook icon
https://x.com/TweetWorcesterExternal IMG-ALT Twitter icon
https://www.instagram.com/city...External Subdomain IMG-ALT Instragram icon
https://www.youtube.com/user/c...External Subdomain IMG-ALT Youtube icon
https://worcesterma.gov/IMG-ALT Home
A-TITLE Home
/city-clerk/certificates-licensesBirth/Marriage/Death Certs
/announcementsGet Latest News
/online-paymentsMake a Payment
https://worcesterma.gov/calendarMunicipal Calendar
/cable-services/video-on-demandVideo on Demand
/police/animal-controlAnimal Control
/police/investigations/crime-tipsAnonymous Crime Tips
https://worcesterma.gov/lawFile a Claim
/finance/payments-appeals-refu...Parking Ticket Appeals
https://worcesterma.gov/311Text duplicate Worcester 311
/city-clerk/public-meetings/ag...Agendas & Minutes
/human-resources/employment-op...Employment Opportunities
/finance/taxes-assessments/pro...Property Records
/elections/elected-officialsRoster of Elected Officials
/finance/liens-auctions/public...Tax Foreclosures
/boards-commissionsBoards & Commissions
/public-libraryPublic Library
/public-schoolsPublic Schools
/veterans-servicesVeterans' Services
/departmentsA to Z...
/city-clerk/certificates-licensesText duplicate Birth/Marriage/Death Certs
/inspections/property-ownersInfo for Property Owners
/online-paymentsOnline Payments
/police/press-releasesPolice Press Releases
https://worcesterma.gov/311Text duplicate Worcester 311
/emergency-communications/aler...ALERTWorcester
https://worcesterma.gov/streetsSeasonal Street Programs
/finance/taxes-assessmentsTaxes & Assessments
/trash-recyclingTrash & Recycling
/water-sewerWater & Sewer
/city-clerk/certificates-licen...Dog Licenses
https://worcesterma.gov/parkingParking in Worcester
https://worcesterma.gov/parksParks & Recreation
https://worcesterma.gov/policePolice Department
/trash-recycling/residential-d...Residential Drop-Off Center
/city-clerk/public-meetings/ag...Text duplicate Agendas & Minutes
/cable-services/video-on-demandGovernment TV Live & On-Demand
/city-clerk/ordinances-regulat...Ordinances & Regulations
/city-clerk/public-meetingsPublic Meetings
/stay-connectedStay Connected
/city-clerk/certificates-licen...Business Certificates
/finance/purchasing-bids/bids/...Open Bids
/city-clerk/ordinances-regulat...Text duplicate Ordinances & Regulations
/plan-an-eventPlan an Event
/development/wraWorcester Redevelopment Authority
/business-community-developmen...Financial Assistance
/planning-regulatory/boardsPlanning & Regulatory Boards
/business-community-developmen...Real Estate Development
/business-community-developmen...Site Search Assistance
/business-community-developmen...Start a Business in Worcester
http://bids.worcesterma.gov/External Subdomain Bids - Public Facilities
/business-community-developmen...Diverse Business Directory
/inspectionsInspectional Services
/finance/taxes-assessmentsText duplicate Taxes & Assessments
/planning-regulatory/zoning-or...Zoning Ordinance & Map
/business-community-developmentBusiness & Community
/housing-neighborhood-developmentHousing & Neighborhood
/planning-regulatoryPlanning & Regulatory Services
/development/special-projectsSpecial Projects
/workforce-developmentWorkforce Development
/city-clerk/certificates-licensesText duplicate Birth/Marriage/Death Certs
https://worcesterma.gov/electionsElections - How, When & Where
/human-resources/employment-op...Text duplicate Employment Opportunities
/departmentsList of City Departments
https://worcesterma.gov/311Text duplicate Worcester 311
/city-clerk/public-meetings/ag...Text duplicate Agendas & Minutes
/cable-services/video-on-demandGovernment TV - Live & On Demand
/city-clerk/ordinances-regulat...Text duplicate Ordinances & Regulations
/city-clerk/public-meetingsText duplicate Public Meetings
/stay-connectedText duplicate Stay Connected
/finance/budget-centralAnnual Budgets
/city-auditorAuditor Reports
/elections/candidatesCampaign Finance Filings
/human-resources/collective-ba...Collective Bargaining Agreements
/retirement-boardRetirement Board Reports
/finance/purchasing-bids/bids/...Text duplicate Open Bids
/city-clerk/ordinances-regulat...Text duplicate Ordinances & Regulations
/police/policies-proceduresPolice Policies & Procedures
/police/police-reportsPolice Reports
/public-records-requestsPublic Records Request
https://worcesterma.gov/parkingText duplicate Parking in Worcester
https://worcesterma.gov/parksText duplicate Parks & Recreation
/minor-league-baseballPolar Park
/union-stationUnion Station
/worcester-regional-airportWorcester Regional Airport
/colleges-universitiesColleges & Universities
/getting-around-the-cityGetting Around the City
/quick-factsQuick Facts
/public-libraryText duplicate Public Library
/parks/memorials-landmarksWar Memorials & Landmarks
/city-parksCity Parks
/parks/green-hill-golf-courseGreen Hill Golf Course
/parks/green-hill-park-farmGreen Hill Park Farm
/parks/hope-cemeteryHope Cemetery
/worcester-common-ovalWorcester Common Oval
https://www.americanantiquaria...External Subdomain American Antiquarian Society
https://www.massaudubon.org/ge...External Subdomain Broad Meadow Brook
https://ecotarium.org/External Ecotarium
https://www.worcesterart.org/External Subdomain Worcester Art Museum
https://www.worcesterhistory.org/External Subdomain Worcester Historical Museum
/online-paymentsPayments
https://worcesterma.gov/Anchor IMG-ALT Search icon
/finance/budget-centralFY26 Budget Recommendations
/city-clerk/certificates-licen...Dog License Renewals
/dpw/dpw-jobsDPW&P Jobs
/trash-recycling/residential-d...Text duplicate Residential Drop-Off Center
/trash-recycling/recyclingRecycling Info & Guidelines
/streets/spring-street-sweepingSpring Street Sweeping
/announcements/worcester-annou...Worcester Announces New Public Facing City Hall Security Measures
/announcements/worcester-host-...Worcester to Host Preservation Awards May 21
/announcements/worcester-relea...Worcester Releases Body-Worn Camera Footage, Announces Executive Order for Municipal Interactions with ICE
/announcements/worcester-cultu...Worcester Cultural Coalition, City of Worcester Launch WooBox Art Project with 37 Mini Murals
/announcementsView All News
/city-clerk/public-agency-meet...Trust Funds Commission - CANCELLED
/city-clerk/public-agency-meet...Central MA Metropolitan Planning Organization
/city-clerk/public-agency-meet...Planning Board
https://worcesterma.gov/calendarMore Events
/human-resources/work-for-worc...Work for Worcester
/human-resources/employment-op...Text duplicate Employment Opportunities
https://forms.worcesterma.gov/...External Subdomain Investigations Division Intake Form
https://opendata.worcesterma.gov/External Subdomain Informing Worcester
https://tinyurl.com/ZWMPSurveyExternal Zero Waste Master Plan
/quick-factsText duplicate Quick Facts
/disclaimerDisclaimer
/privacy-policyPrivacy Policy
/departmentsA - Z
/user/loginLog in
/city-managerCity Manager
/city-councilElected Officials
/quick-factsText duplicate Quick Facts
/development/special-projectsText duplicate Special Projects
/city-clerk/worcester-historyWorcester History
/accessibilityAccessibility
/diversity-inclusionDiversity & Inclusion
/employee-portalEmployee Portal
/stay-connectedText duplicate Stay Connected
http://www.bing.com/translatorExternal Subdomain Translate
/contact-usContact Us
https://www.youtube.com/embed/...External Subdomain Services Tour
A-TITLE YouTube Services Tour Video
/stay-connectedIMG-ALT Social media icons for Facebook, X, YouTube, Instagram
/emergency-communications/aler...IMG-ALT ALERTWorcester Logo
https://worcesterma.gov/homeIMG-ALT City of Worcester Seal
https://worcesterschools.org/External IMG-ALT WPS Logo
http://www.mywpl.org/External Subdomain IMG-ALT Worcester Public Library's WPL Logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://worcesterma.gov/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is slow (1.07 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 37 CSS files. This may affect the page load time negatively.
This page loads 59 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (102 kB).

HTTP Response Header

NameValue
dateWed, 21 May 2025 14:18:37 GMT
serverApache/2.4.37 (Red Hat Enterprise Linux) OpenSSL/1.1.1k
x-powered-byPHP/8.1.31
cache-controlmax-age=300, public
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie
x-generatorDrupal 10 (https://www.drupal.org)
last-modifiedWed, 21 May 2025 14:18:37 GMT
etag"1747837117"
content-length104398
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 164 referring domains.
This page has 344 backlinks.
This page has backlinks from 72 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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worcesterma.gov
Home | City of Worcester

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Worcester81%Check
City Worcester70%Check
Informing Worcester63%Check
City58%Check
Welcome54%Check
City Hall52%Check
City Manager49%Check
Official City48%Check
Info46%Check
Form46%Check
Show more keywords and terms

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