Winchester.us - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
45% 
Page structure
48% 
Link structure
25% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.64 s
File size
131.30 kB
Words
402
Media files
16
Number of links
73 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Winchester, MA - Official Website | Official Website
There are word repetitions in the page title.
The length of the page title is perfect. (454 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
category0Home
theme-color#0e2455
descriptionEmpty
keywordsHome
langen
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 402 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 7.33 words is low.
21.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (12). We recommend using a maximum of 8 tags for this page.
The following tag is repeated too often: concerts on the common
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/ImageRepository/Document?documentID=6941Home page
/ImageRepository/Document?documentID=6951Go to Site Search
/ImageRepository/Document?documentId=6983Welcome to Winchester Massachusetts
/ImageRepository/Document?documentID=6987Scroll Down
/ImageRepository/Document?documentID=6993Calendar
/ImageRepository/Document?documentID=6989Services
/ImageRepository/Document?documentID=6997News
/ImageRepository/Document?documentID=6995Contact
/ImageRepository/Document?documentID=6991Back to Top
/ImageRepository/Document?documentID=8137road construction - news 2022
data:[...] Base64Shannon beach
data:[...] Base64travel checklist
data:[...] Base64Untitled design (38)
/ImageRepository/Document?documentId=6952Logo
/ImageRepository/Document?documentID=6954Facebook
/ImageRepository/Document?documentID=6961Twitter

Page structure

H1 heading
(Critically important)
Events & Meetings
Too many H1 headings
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Events & Meetings
H1 Highlights & Events
H3 August 2025
H3 Contact Us
H3 Quick Links
H3 Helpful Links
H3 FAQs
H4 Wed, Aug. 6
H4 Tue, Aug. 12
H4 Wed, Aug. 13
H4 Thu, Aug. 14
H4 Tue, Aug. 19
H4 Wed, Aug. 20
H4 Thu, Aug. 21
H4 SHORE ROAD CULVERT REPAIR
H4 INTERACTIVE BEACH WATER QUALITY DASHBOARD
H4 SUMMER SAFETY
H4 WINCHESTER RECREATION
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.winchester.us/Anchor Skip to Main Content
/MyAccount/ProfileCreateCreate a Website Account
/MyAccountWebsite Sign In
https://www.winchester.us/IMG-ALT Home page
/27/GOVERNMENTGOVERNMENT
/101/COMMUNITYCOMMUNITY
/31/TOWN-PROJECTSTOWN PROJECTS
/9/HOW-DO-IHOW DO I...
/Search/ResultsIMG-ALT Go to Site Search
https://www.winchester.us/Anchor IMG-ALT Scroll Down
https://www.winchester.us/Anchor IMG-ALT Calendar
https://www.winchester.us/Anchor IMG-ALT Services
https://www.winchester.us/Anchor IMG-ALT News
https://www.winchester.us/Anchor IMG-ALT Contact
/calendar.aspx?view=list&year=...6
/calendar.aspx?view=list&year=...12
/calendar.aspx?view=list&year=...13
/calendar.aspx?view=list&year=...14
/calendar.aspx?view=list&year=...19
/calendar.aspx?view=list&year=...20
/calendar.aspx?view=list&year=...21
/Calendar.aspx?EID=11832WCCP - WINCHESTER COMMITTEE ON COMMUNITY PRESERVATION
/Calendar.aspx?EID=11792CONCERTS ON THE COMMON
/Calendar.aspx?EID=11822Design Review Committee Meeting Agenda
/Calendar.aspx?EID=11820Conservation Commission Legal Notice-Public Hearing-176 Dothan
/Calendar.aspx?EID=11807Historical Commission Meeting-REVISED
/Calendar.aspx?EID=11817HISTORICAL COMMISSION PUBLIC HEARING-HIGH ST.-REVISED
/Calendar.aspx?EID=11793Text duplicate CONCERTS ON THE COMMON
/Calendar.aspx?EID=11821Rangeley Park Heritage District Commission Meeting Agenda
/Calendar.aspx?EID=11808Planning Board Meeting-Notice of Public Hearing
/Calendar.aspx?EID=11796COMMISIONERS OF TRUST FUNDS
/Calendar.aspx?EID=11833Robert’s Rules of Order Study Committee
/Calendar.aspx?EID=11834ZBA Notice of Public Hearing
/calendar.aspx?CID=23Subdomain View Government Calendar
/calendar.aspx?CID=14Subdomain View Community Calendar
/calendar.aspx?CID=46&showPast...Subdomain View Election Calendar
/445/get-notificationsSubdomain Sign Up for Alerts Sign up to receive email or text notifications
/366/Public-Hearings-and-BidsPublic Hearings, Bids, RFPs, and RFQs Posted public hearings, Bids, RFPs, and RFQ listings
https://winpowerma.com/External WinPower Community Electricity
/1053/Payments-Permits-and-Onl...Subdomain Online Services Pay your bills online, order vital records and other permits
/899/Online-Building-PermitsSubdomain E-Permitting Online Building Permits
/requesttracker.aspxFix It Use Request Tracker to track your concerns.
/list.aspx?PRVMSG=355Subdomain Town Manager Newsletter Weekly updates from the Town Manager's Office
/196/Transfer-Station-Recyclin...Transfer Station / Recycling Schedule & information.
https://wincam.org/New window External WinCAM Winchester's Resource for Community Media
/civicalerts.aspxView All News
/CivicAlerts.aspx?AID=1837IMG-ALT road construction - news 2022
/CivicAlerts.aspx?AID=1837SHORE ROAD CULVERT REPAIR
/CivicAlerts.aspx?AID=1837Read on...
https://www.mass.gov/info-deta...External Subdomain IMG-ALT Shannon beach
https://www.mass.gov/info-deta...External Subdomain INTERACTIVE BEACH WATER QUALITY DASHBOARD
https://www.mass.gov/info-deta...External Subdomain Additional Info...
/CivicAlerts.aspx?AID=1827IMG-ALT travel checklist
/CivicAlerts.aspx?AID=1827SUMMER SAFETY
/CivicAlerts.aspx?AID=1827Text duplicate Read on...
https://winchesterma.myrec.com...External Subdomain IMG-ALT Untitled design (38)
https://winchesterma.myrec.com...External Subdomain WINCHESTER RECREATION
https://winchesterma.myrec.com...External Subdomain Text duplicate Additional Info...
/facebookIMG-ALT Facebook
https://www.winchester.us/twitterIMG-ALT Twitter
/directory.aspxStaff Directory
/QuickLinks.aspx?CID=116Quick Links
/214/Vital-RecordsBirth Certificate
https://www.winchester.us/jobsJobs
https://winchesterma.cdmsmithg...New window External Subdomain GIS
/calendar.aspxTown Meetings
/146/Building-DepartmentBuilding Department
/QuickLinks.aspx?CID=117Helpful Links
/652/DashboardCovid Dashboard
/219/Online-PaymentsOnline Payments
/196/Transfer-Station-Recyclin...Transfer Station / Recycling
/1052/Welcome-to-WinchesterSubdomain Welcome to Winchester
/Faq.aspx?TID=15FAQs
/Faq.aspx?QID=60When do I need a building permit?
/Faq.aspx?QID=61What requirements must be met prior to applying for a building permit?
/Faq.aspx?QID=62Can the Building Department refer a contractor or builder to you?
https://www.winchester.us/Home
https://www.winchester.us/sitemapSite Map
/directoryContact Us
/997/AccessibilitySubdomain Accessibility
/site/copyrightCopyright Notices
https://www.winchester.us/privacyPrivacy Policy
https://connect.civicplus.com/...External Subdomain CivicPlus®

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.winchester.us/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.64 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (131 kB).

HTTP Response Header

NameValue
cache-controlprivate, s-maxage=600,no-transform
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/10.0
p3pCP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
set-cookie25 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://*.granicus.com https://platform.civicplus.com https://account.civicplus.com https://analytics.civicplus.com; img-src * data: blob:; worker-src * data: blob: 'unsafe-eval' 'unsafe-inline'; script-src * about: 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; media-src * blob:; font-src * data:; default-src *
dateTue, 05 Aug 2025 13:04:08 GMT
content-length37048
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 111 referring domains.
This page has 615 backlinks.
This page has backlinks from 99 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

user-agent: Baiduspider
Disallow: /
User-agent: Yandex
Disallow: /
User-agent: *
Disallow: /activedit
Disallow: /admin
Disallow: /common/admin/
Disallow: /OJA
Disallow: /support
Disallow: /currenteventsview.asp
Disallow: /search.asp
Disallow: /currenteventsview.aspx
Disallow: /search.aspx
Disallow: /currentevents.aspx
Disallow: /Support
Disallow: /CurrentEventsView.asp
Disallow: /Search.asp
Disallow: /CurrentEventsView.aspx
Disallow: /Search.aspx
Disallow: /Search
Disallow: /CurrentEvents.aspx
Disallow: /Currentevents.aspx
Disallow: /map.aspx
Disallow: /map.asp
Disallow: /Map.aspx
Disallow: /Map.asp
Sitemap: /sitemap.xml
Disallow: /RSS.aspx
User-agent: Siteimprove
Crawl-delay: 20
User-agent: Siteimprovebot
Crawl-delay: 20
User-agent: Siteimprovebot-crawler
Crawl-delay: 20

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WINCHESTER68%Check
Meeting55%Check
Events54%Check
Events Meetings54%Check
Meetings50%Check
Meeting Agenda47%Check
Website44%Check
Wed43%Check
Thu43%Check
Links43%Check
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