Winchester.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
86% 
Page structure
61% 
Link structure
72% 
Server
32% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
58.20 kB
Words
920
Media files
24
Number of links
75 internal / 26 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Winchester City Council
The length of the page title is perfect. (286 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Winchester City Council (WCC) manages a wide variety of services. We have responsibility for planning, housing, waste collection, Council Tax and Business Rates collection, leisure services, tourism, benefits administration and many more services.
The meta description is too long: 1536 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.winchester.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
HandheldFriendlyTrue
viewportwidth=device-width, initial-scale=1.0
wl:pagetypeHome
DC.created01/01/2017 00:00
DC.dateSubmitted01/01/2017 00:00
DC.descriptionWinchester City Council (WCC) manages a wide variety of services. We have responsibility for planning, housing, waste collection, Council Tax and Business Rates collection, leisure services, tourism, benefits administration and many more services.
DC.identifierhttp://www.winchester.gov.uk/
DC.issued01/01/2017 00:00
DC.publisherWinchester City Council
DC.titleHome
DC.languageeng
DC.coverageUK,Hampshire,Europe
descriptionWinchester City Council (WCC) manages a wide variety of services. We have responsibility for planning, housing, waste collection, Council Tax and Business Rates collection, leisure services, tourism, benefits administration and many more services.
application-nameWinchester City Council
msapplication-TileColor#BA223C
msapplication-TileImage/graphics/mstile-144x144.png
msapplication-square70x70logo/graphics/mstile-70x70.png
msapplication-square150x150logo/graphics/mstile-150x150.png
msapplication-wide310x150logo/graphics/mstile-310x150.png
msapplication-square310x310logo/graphics/mstile-310x310.png
langen
twitter:cardsummary
twitter:siteWinchester City Council
twitter:titleHome
twitter:descriptionWinchester City Council (WCC) manages a wide variety of services. We have responsibility for planning, housing, waste collection, Council Tax and Business Rates collection, leisure services, tourism, benefits administration and many more services.
twitter:imagehttps://www.winchester.gov.uk/graphics/winchester_city_council_logo_2017.png
og:localeen_GB
og:typewebsite
og:titleHome
og:urlhttps://www.winchester.gov.uk/
og:imagehttps://www.winchester.gov.uk/graphics/winchester_city_council_logo_2017.png
og:descriptionWinchester City Council (WCC) manages a wide variety of services. We have responsibility for planning, housing, waste collection, Council Tax and Business Rates collection, leisure services, tourism, benefits administration and many more services.
og:site_nameWinchester City Council
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Placeholders texts or images were found.
  • Filler text: The quick brown fox jumps over the lazy dog Regular text size on white...
There are 2 text duplicates on this page:
  • Duplicate: Google Analytics tracking cookie. Helps us to know how many people vis...
This page contains 920 words. That's ok.
31.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
The average number of words per sentence of 15.96 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/graphics/logo-shim.pngWinchester City Council logo
/graphics/news_216c_990x672.jpgNo alt attribute provided
...s/slide/34708/Easter-Bin-Collections.jpgEaster bin collections
...tions/slide/46685/LGR MAPS OPTION 1A.jpgLGR MAPS OPTION 1A.png
...slide/43771/Community Hub 1_1008x672.jpgCommunity Hub 1
...s/discover/35933/Local elections web.jpgNo alt attribute provided
/graphics/news_216c_550X309.jpgNo alt attribute provided
/images_promotions/discover/46673/event.pngEaster Holiday Club
/images_promotions/discover/46495/event.pngUpper Winchester guided walking tour
...phics/guildhall-winchester-logo-2017.pngguildhall winchester
/graphics/visit-winchester-logo-white.pngvisit winchester
/graphics/hampshire-county-council-logo.pnghampshire county council
/graphics/gov-uk-logo.pngGOV.UK
/graphics/mayor-of-winchster-2017.pngMayor of winchester
/graphics/investor-in-people.pngInvestors in people | Gold
...ics/investor-in-people-good-practice.pngInvestors in people | Health and wellbeing award
/graphics/carbon-literate-organisation.svgCarbon literate organisation
/graphics/CSE-logo-large.pngCustomer service excellence
/graphics/WCC-Crest.pngWinchester City Council Crest
/graphics/social/twitter.pngtwitter
/graphics/social/youtube.pngyoutube
/graphics/social/facebook.pngfacebook
/graphics/social/instagram.pnginstagram
/graphics/winchester_city_council_logo.pngWinchester City Council logo

Page structure

H1 heading
(Critically important)
Online tasks
Too many H1 headings
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Online tasks
H1 Council services
H1 Cookies Policy
H1 Review your privacy settings
H2 News
H2 News Duplicate text
H2 Events
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (26) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.winchester.gov.uk/Anchor Privacy settings
https://www.winchester.gov.uk/Anchor Skip to Content
A-TITLE Skip to Content, accesskey S
/accessibilityAccessibility Options
A-TITLE Accessibility Options Page, accesskey 0
https://www.winchester.gov.uk/Home Page
A-TITLE Home Page, accesskey 1
/allservicesSkip to navigation
A-TITLE Skip to navigation, accesskey 2
/searchSearch
A-TITLE Search, accesskey 4
https://www.winchester.gov.uk/Anchor Skip to Base of page
A-TITLE Skip to Base of page, accesskey 5
/disclaimerTerms and conditions
A-TITLE Terms and conditions, accesskey 8
/contact-usContact us
A-TITLE Contact us, accesskey 9
/?displaypref=defaultRegular text size on white backgroundAa
A-TITLE Active view:Regular text size on white background
/?displaypref=largeText duplicate Regular text size on white backgroundAa
A-TITLE Regular text size on white background
/?displaypref=contrastText duplicate Regular text size on white backgroundAa
A-TITLE Regular text size on white background
/?displaypref=large-contrastText duplicate Regular text size on white backgroundAa
A-TITLE Regular text size on white background
https://www.winchester.gov.uk/www.winchester.gov.uk
https://www.winchester.gov.uk/Anchor Show Display options
https://www.winchester.gov.uk/Link to home page
IMG-ALT Winchester City Council logo
https://www.winchester.gov.uk/Anchor Login
A-TITLE My Winchester
/allservicesAll Services
A-TITLE View the main service menu
https://my.winchester.gov.uk/i...External Subdomain Text duplicate Login
https://www.winchester.gov.uk/Text duplicate Link to home page
https://www.winchester.gov.uk/Anchor Toggle Search
https://www.winchester.gov.uk/Anchor Text duplicate Login
/allservicesServices
https://my.winchester.gov.uk/i...External Subdomain Text duplicate Login
/loginCouncillor login
https://www.winchester.gov.uk/Home
/applyReport or apply online
https://www.winchester.gov.uk/payPayments
/cost-of-livingCost of living
http://www.hampshirehomechoice...External Subdomain Apply for housing
/housing/council-housing-tenan...Report a repair (including out of hours)
/about/jobsJobs
https://espws.necsws.com/ords/...External Subdomain Manage your Council Tax online
https://winchester-online.vict...External Subdomain Apply for Housing Benefit and Council Tax Reduction
/parking/parking-permits-and-s...Apply for or renew a parking permit
https://mywinchestertenancy.wi...External Subdomain Manage your council house account
https://democracy.winchester.g...External Subdomain Meetings this week
https://my.winchester.gov.uk/i...External Subdomain Report a missed waste collection
https://planningapps.wincheste...External Subdomain View planning applications
/bin-calendarFind your bin collection day
/no-listing/sign-upSign up to our residents' newsletter
/media-centre/public-noticesView public notices
https://www.gov.uk/register-to...External Register to vote
/waste-recycling/household-was...Where is my nearest bring site
/no-listing/noticeGet support with domestic abuse
https://www.winchester.gov.uk/Anchor More Tasks
/housingHousing
/benefitsBenefits and Welfare
/waste-recyclingWaste and recycling
/council-taxCouncil Tax
/planningPlanning
/climate-change-and-energyClimate Emergency
/allservicesMore services
/no-listing/sign-upRead more about Sign up to our Residents' Newsletter
/news/2026/mar/easter2026-bank...Read more about Bank Holiday Bin information
/local-government-reorganisationRead more about Local Government Reorganisation
/housing/get-involved-tenant-p...Read more about Digital support drop in sessions
https://www.winchester.gov.uk/Anchor Sign up to our Residents' Newsletter
https://www.winchester.gov.uk/Anchor Bank Holiday Bin information
https://www.winchester.gov.uk/Anchor Local Government Reorganisation
https://www.winchester.gov.uk/Anchor Digital support drop in sessions
/news/2026/mar/2026-elections-...2026 Elections - key information Elections for Hampshire County Council and Winchester City Council district and parish elections are scheduled to take place...
/news/2026/mar/government-choo...Government chooses five council model The Government has published its decision on how councils across Hampshire and the Isle of Wight will be reorganised. W...
/newsAll News
/events/46648/21773/46648Easter Holiday Club BellaCrafts are also open everyday for fun family drop in activities - pottery painting, decopatch, jewellery making and more! They have ...
IMG-ALT Easter Holiday Club
/events/46531/21653/46531Upper Winchester guided walking... The tour explores the historical sites in the upper part of the city including the Cathedral, High Street, Westgate and Gr...
IMG-ALT Upper Winchester guided walking tour
/eventsAll Events
/strategies-and-policies/data-...Data Protection and Privacy
/strategies-and-policies/priva...Privacy Policy
/no-listing/about-cookiesAbout Cookies
/about/contact-us/freedom-of-i...FOI
/aboutAbout the City Council
/about/jobsJobs and Apprenticeships
/transparency-and-open-dataWinchester data
/about/contact-usContact Us
/media-centreReport a website issue
/no-listing/accessibility-stat...Accessibility Statement
/no-listing/sign-upText duplicate Sign up to our residents' newsletter
https://www.google.com/maps?ll...External Subdomain Google maps
http://www.guildhallwinchester...External Subdomain IMG-ALT guildhall winchester
http://www.visitwinchester.co.uk/External Subdomain IMG-ALT visit winchester
http://www.hants.gov.uk/External Subdomain IMG-ALT hampshire county council
https://www.gov.uk/External IMG-ALT GOV.UK
/councillors-committees/mayor-...IMG-ALT Mayor of winchester
/aboutIMG-ALT Winchester City Council Crest
https://twitter.com/winchester...External IMG-ALT twitter
https://www.youtube.com/user/w...External Subdomain IMG-ALT youtube
https://www.facebook.com/Winch...External Subdomain IMG-ALT facebook
https://www.instagram.com/winc...External Subdomain IMG-ALT instagram
https://www.web-labs.co.uk/cas...External Subdomain CMS and design by weblabs
https://www.winchester.gov.uk/Anchor Top
https://www.winchester.gov.uk/Anchor Review your privacy settings
/no-listing/about-cookiesAbout cookies
https://www.winchester.gov.uk/Anchor Show required cookies
https://www.winchester.gov.uk/Anchor Show analytical cookies
https://www.google.com/intl/en...External Subdomain Text duplicate Terms and conditions
A-TITLE launches as new window
https://www.google.com/intl/en...External Subdomain Privacy policy
A-TITLE launches as new window
https://www.google.com/intl/en...External Subdomain Text duplicate Terms and conditions
A-TITLE launches as new window
https://www.google.com/intl/en...External Subdomain Text duplicate Privacy policy
A-TITLE launches as new window
https://www.google.com/intl/en...External Subdomain Text duplicate Terms and conditions
A-TITLE launches as new window
https://www.google.com/intl/en...External Subdomain Text duplicate Privacy policy
A-TITLE launches as new window

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.winchester.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
expires-1
x-powered-byASP.NET
dateMon, 06 Apr 2026 02:50:46 GMT
content-length59606
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 217 referring domains.
This page has 5,218 backlinks.
This page has backlinks from 142 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /*?displaypref=*
Disallow: /sitemap.txt
Disallow: /meetings/*

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Search preview

www.winchester.gov.uk
Home - Winchester City Council
Winchester City Council (WCC) manages a wide variety of services. We have responsibility for planning, housing, waste collection, Council Tax and Business Rates collection, leisure services, tourism, benefits administration and many more services.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
winchester78%Check
Winchester City72%Check
Winchester City Council71%Check
Council70%Check
City Council68%Check
City66%Check
Council Services60%Check
Council Tax58%Check
Google Inc56%Check
County Council54%Check
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