Whittard.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
82% 
Page quality
89% 
Page structure
90% 
Link structure
53% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
318.70 kB
Words
662
Media files
46
Number of links
215 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tea, Coffee, Hot Chocolate, Gifts and Tableware | Whittard of Chelsea
The page title should be shorter than 580 pixels. It is 626 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Taste the finest Tea, Coffee and Hot Chocolate. Explore our range of gifts and speciality blends.
The length of the meta description is perfect. (584 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.whittard.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
theme-color#ffffff
msapplication-TileColor#ffffff
msapplication-TileImage/on/demandware.static/Sites-WhittardUK-Site/-/default/dwabf0061d/images/favicons/ms-icon-144x144.png
msapplication-config/on/demandware.static/Sites-WhittardUK-Site/-/default/dwe16eb45b/images/favicons/browserconfig.xml
descriptionTaste the finest Tea, Coffee and Hot Chocolate. Explore our range of gifts and speciality blends.
keywordstea, coffee, hot chocolate, tableware
langen
x-ua-compatibleie=edge
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manifest-src 'self'; upgrade-insecure-requests
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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 662 words. That's ok.
16.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ite/-/default/dwbd346cc7/images/logo.svgWhittard of Chelsea
data:[...] Base64visit Tea Equipment
data:[...] Base64Visit Hot Chocolate Gifts
data:[...] Base64Visit How to Make a Hot Chocolate
...ganavDiscoverMilkAlternatives280_120.jpgVisit Milk Alternatives
...eganav/meganav-discover-brew-perfect.jpgVisit Brew the Perfect Cup
...eganav/meganav-discover-make-hotchoc.jpgVisit How to Make a Hot Chocolate
...ges/meganav/meganav-discover-barista.jpgMake barista style coffee
...-Summer/hero-summer-desktop_1920_688.jpgHot Honey and Mango
...a-category-highlight-desktop_231_231.jpgTea
...e-category-highlight-desktop_231_231.jpgCoffee
...e-category-highlight-desktop_231_231.jpgHot Chocolate
...s-category-highlight-desktop_231_231.jpgGifts
...a-category-highlight-desktop_231_231.jpgInstant Tea
...n-category-highlight-desktop_231_231.jpgNew In
data:[...] Base64Peach Instant Tea PackshotPeach Flavour Instant Tea
data:[...] Base64Badge 0
data:[...] Base64Guatemala Elephant Coffee Beans DOY PackshotGuatemala Elephant Coffee
data:[...] Base64Earl Grey Tea, Loose Leaf Earl Grey TeaEarl Grey Loose Tea
data:[...] Base64Badge 0
data:[...] Base64Pomelo Instant Tea PackshotPomelo Flavour Instant Tea
data:[...] Base64Badge 0
data:[...] Base64Matcha with matcha powder outside tinMatcha
data:[...] Base64Monsoon Malabar Coffee Beans DOY PackshotMonsoon Malabar Coffee
data:[...] Base64Chelsea Breakfast 50 Traditional TeabagsChelsea Breakfast 50 Traditional Teabags
data:[...] Base64Santos Java Coffee Beans DOY PackshotSantos and Java Coffee
data:[...] Base64Dreamtime Instant TeaDreamtime Flavour Instant Tea
data:[...] Base64Badge 0
data:[...] Base64Cafe Francais Coffee Beans DOY PackshotCafé Français Coffee
data:[...] Base64Old Brown Java Coffee Beans DOY PackshotOld Brown Java Coffee
data:[...] Base64Turkish Apple Instant TeaTurkish Apple Flavour Instant Tea
data:[...] Base64Badge 0
data:[...] Base64San Agustin Colombia Coffee Beans DOY PackshotSan Agustin Colombia Coffee
data:[...] Base64Breakfast Blend Coffee Beans DOY PackshotBreakfast Blend Coffee
data:[...] Base64Luxury Hot Chocolate Pack ShotLuxury Hot Chocolate
data:[...] Base64Badge 0
data:[...] Base64Tea & Biscuits
data:[...] Base64Whittard Rewards
data:[...] Base64How to use a Cafetiere
data:[...] Base64Master The Perfect Hot Chocolate
data:[...] Base64Brew The Perfect Cup
data:[...] Base64Gift Messaging
data:[...] Base64Taste Guarantee
data:[...] Base64Standard Delivery
data:[...] Base64Refer a friend
data:[...] Base64Whittard

Page structure

H1 heading
(Critically important)
Flavours of Summer
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Flavours of Summer
H2 Our New Instant Teas Are Here!
H2 Whittard Rewards
H2 Have You Seen...
H2 Get The VIP Treatment
H3 Collections
H3 Collections Duplicate text
H3 Collections Duplicate text
H3 Login / Register
H3 How to use a Cafetiere
H3 Master The Perfect Hot Chocolate
H3 Brew The Perfect Cup
H3 About Us
H3 Help
H3 Quality
H3 Fine Print
H3 Gift Giving the Whittard Way
H4 Gift Messaging
H4 Taste Guarantee
H4 Standard Delivery
H4 Refer a friend
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.whittard.co.uk/Subdomain Whittard of Chelsea
IMG-ALT Whittard of Chelsea
A-TITLE Whittard of Chelsea
https://www.whittard.co.uk/storesSubdomain No Text
/accountSubdomain No Text
https://www.whittard.co.uk/teaSubdomain Tea
/tea/how-do-you-brew/all-teaSubdomain How Do You Brew?
/tea/how-do-you-brew/all-teaSubdomain All Tea
/tea/how-do-you-brew/loose-teaSubdomain Loose Leaf Tea
/tea/how-do-you-brew/teabagsSubdomain Teabags
/tea/how-do-you-brew/cold-brew...Subdomain Cold Brew Teabags
/tea/tea-type/instant-teaSubdomain Tea Gifts
/tea/tea-type/instant-teaSubdomain Instant Tea
/tea/how-do-you-brew/all-teaSubdomain Tea Type
/tea/tea-type/black-teaSubdomain Black Tea
/tea/tea-type/green-teaSubdomain Green Tea
/tea/tea-type/white-teaSubdomain White Tea
/tea/tea-type/oolongSubdomain Oolong
/tea/tea-type/matchaSubdomain Matcha
/tea/tea-type/rooibosSubdomain Rooibos
/tea/tea-type/chai-teaSubdomain Chai Tea
/tea/tea-type/fruit-herbal-teaSubdomain Fruit & Herbal Infusions
/tea/tea-type/wellnessSubdomain Wellness
/tea/how-do-you-brew/all-teaSubdomain Tea Flavours
/tea/tea-flavours/citrusSubdomain Citrus
/tea/tea-flavours/floralSubdomain Floral
/tea/tea-flavours/fruitySubdomain Fruity
/tea/tea-flavours/maltySubdomain Malty
/tea/tea-flavours/nuttySubdomain Nutty
/tea/tea-flavours/savourySubdomain Savoury
/tea/tea-flavours/smokySubdomain Smoky
/tea/tea-flavours/spicySubdomain Spicy
/tea/tea-flavours/sweetSubdomain Sweet
/tea/tea-equipmentSubdomain Tea Equipment
IMG-ALT visit Tea Equipment
https://www.whittard.co.uk/coffeeSubdomain Coffee
https://www.whittard.co.uk/coffeeSubdomain Shop By Coffee Roast
/coffee/shop-by-coffee-roast/darkSubdomain Dark
/coffee/shop-by-coffee-roast/m...Subdomain Medium
/coffee/shop-by-coffee-roast/l...Subdomain Light
https://www.whittard.co.uk/coffeeSubdomain Coffee Type
/coffee/coffee-type/all-coffeeSubdomain All Coffee
/coffee/coffee-type/coffee-beansSubdomain Coffee Beans
/coffee/coffee-type/coffee-podsSubdomain Coffee Pods
/coffee/coffee-type/ground-coffeeSubdomain Ground Coffee
/coffee/coffee-type/flavoured-...Subdomain Flavoured Coffee
/coffee/coffee-type/coffee-bagsSubdomain Coffee Bags
/coffee/coffee-type/limited-ed...Subdomain Limited Edition Coffee
/coffee/coffee-equipmentSubdomain Coffee Equipment
/coffee/coffee-equipment/all-c...Subdomain All Coffee Equipment
/coffee/coffee-equipment/coffe...Subdomain Coffee Accessories
/coffee/coffee-equipment/cafet...Subdomain Cafetières
/coffee/coffee-equipment/coffe...Subdomain Coffee Grinders
/coffee/coffee-equipment/coffe...Subdomain Coffee Makers
/hot-chocolateSubdomain Hot Chocolate
/hot-chocolate/hot-chocolateSubdomain Text duplicate Hot Chocolate
/hot-chocolatehot-chocolateSubdomain All Hot Chocolate
/hot-chocolate/hot-chocolate/s...Subdomain Special Editions
/hot-chocolate/hot-chocolate/c...Subdomain Chocolate Spoons
/hot-chocolate/hot-chocolate-e...Subdomain Hot Chocolate Equipment
/hot-chocolate/hot-chocolate-e...Subdomain All Hot Chocolate Equipment
/hot-chocolate/hot-chocolate-e...Subdomain Milk Frothers
/gifts-and-confectionary/gift-...Hot Chocolate Gifts
/gifts-and-confectionary/gift-...All Hot Chocolate Gifts
/search?cgid=gifts-hot-chocola...Subdomain Text duplicate Hot Chocolate Gifts
IMG-ALT Visit Hot Chocolate Gifts
/discover/hot-chocolate-handbo...Subdomain How to Make Hot Chocolate
IMG-ALT Visit How to Make a Hot Chocolate
/gifts-and-confectionerySubdomain Gifts
/gifts-and-confectionery/gift-...Subdomain Gift Type
/gifts-and-confectionery/gift-...Subdomain All Gifts
/gifts-and-confectionery/gift-...Subdomain Coffee Gifts
/gifts-and-confectionery/gift-...Subdomain Biscuits
/gifts-and-confectionery/gift-...Subdomain Hampers & Gift Boxes
/gifts-and-confectionery/gift-...Subdomain Text duplicate Hot Chocolate Gifts
/gifts-and-confectionery/gift-...Subdomain Equipment Gifts
/gifts-and-confectionery/gift-...Subdomain Text duplicate Tea Gifts
/gifts-and-confectionery/gift-...Subdomain Gift Selection Packs
/gifts-and-confectionery/gifts...Subdomain Gifts to Inspire
/discover/trending/newSubdomain New In
/gifts-and-confectionery/gifts...Subdomain Gifts Under £30
/gifts-and-confectionery/gifts...Subdomain Gifts Under £50
/gifts-and-confectionery/gifts...Subdomain Luxury Gifts
/gifts-and-confectionery/gifts...Subdomain Vegan Gifts
/gifts-and-confectionery/gifts...Subdomain Traditional Gifts
/gifts-and-confectionery/gifts...Subdomain Birthday Gifts
/gifts-and-confectionery/gifts...Subdomain New Home Gifts
/gifts-and-confectionery/gifts...Subdomain Teacher Gifts
/gifts-and-confectionery/gifts...Subdomain Thank You Gifts
/search?cgid=gift-and-confecti...Subdomain Gift Collections
/tea/collections/best-of-britishSubdomain Best of British Gifts
/gifts-and-confectionery/gift-...Subdomain Tea Discoveries Gifts
/gifts-and-confectionery/gift-...Subdomain Alice in Wonderland Gifts
/corporate-giftsCorporate Gifting
/gifts-and-confectionery/gift-...Subdomain Father's Day Gifts
/gifts-and-confectionery/gift-...Subdomain Wedding Gifts
/equipmentSubdomain Equipment
/equipmentSubdomain All Equipment
/coffee/coffee-equipment/all-c...Subdomain Text duplicate Coffee Equipment
/hot-chocolate/hot-chocolate-e...Subdomain Text duplicate Hot Chocolate Equipment
/tea/tea-equipmentSubdomain Text duplicate Tea Equipment
/equipment/all-equipment/trave...Subdomain Travel Mugs
/discover/whats-new/about-subs...Subdomain Subscriptions
/discover/whats-new/about-subs...Subdomain Text duplicate Subscriptions
/search?cgid=tea-subscriptionsSubdomain Tea Subscriptions
/subscriptions/all-subscriptio...Subdomain Coffee Subscriptions
/subscriptions/all-subscriptio...Subdomain Hot Chocolate Subscriptions
/instant-tea-subscriptionsSubdomain Instant Tea Subscriptions
/subscriptions/all-subscriptio...Subdomain All Subscriptions
/whittard-wisdom.htmlSubdomain Discover
/whittard-wisdom.htmlSubdomain Whittard's Wisdom
/discover/tea-tips.htmlSubdomain Tea Tips
/discover/coffee-knowledge.htmlSubdomain Coffee Knowledge
/hot-chocolate-handbook.htmlSubdomain Hot Chocolate Handbook
/discover/recipes.htmlSubdomain Recipes
/discover/whats-new.htmlSubdomain What's New?
/discover/trendingSubdomain Trending
/discover/trending/bestsellersSubdomain Bestsellers
/discover/trending/newSubdomain New
/discover/trending/top-ratedSubdomain Top Rated
/discover/coffee-knowledge/mil...Subdomain Milk Alternatives
IMG-ALT Visit Milk Alternatives
/discover/tea-tips/brew-the-pe...Subdomain Brew the Perfect Cup
IMG-ALT Visit Brew the Perfect Cup
/discover/hot-chocolate-handbo...Subdomain Text duplicate How to Make Hot Chocolate
IMG-ALT Visit How to Make a Hot Chocolate
/discover/coffee-knowledge/bec...Subdomain Barista-Style Coffee Guide
IMG-ALT Make barista style coffee
/whittard-rewardsSubdomain Whittard Rewards
/wishlistSubdomain Wishlist
A-TITLE wishlist
https://www.whittard.co.uk/storesSubdomain Find a Store Stores
A-TITLE Find a Store
https://www.whittard.co.uk/loginSubdomain My Account Login / Register
A-TITLE User: Login / Register
/accountSubdomain Login
A-TITLE Go to: Login
/registerSubdomain Register
A-TITLE Go to: Register
https://www.whittard.co.uk/cartSubdomain Bag
A-TITLE View Bag & Checkout
/summer/explore-summerSubdomain Flavours of Summer Shop Now
IMG-ALT Hot Honey and Mango
/tea/how-do-you-brew/all-teaSubdomain Shop Tea
IMG-ALT Tea
/coffee/coffee-type/all-coffeeSubdomain Shop Coffee
IMG-ALT Coffee
/hot-chocolatehot-chocolateSubdomain Shop Hot Chocolate
IMG-ALT Hot Chocolate
/gifts-and-confectionery/gift-...Subdomain Shop Gifts
IMG-ALT Gifts
/instant-teaSubdomain Shop Instant Tea
IMG-ALT Instant Tea
/discover/trending/newSubdomain Shop New In
IMG-ALT New In
/tea/tea-type/instant-tea/peac...IMG-ALT Peach Instant Tea Packshot
A-TITLE Peach Flavour Instant Tea
/tea/tea-type/instant-tea/peac...Peach Flavour Instant Tea
A-TITLE Go to Product: Peach Flavour Instant Tea
/tea/tea-type/instant-tea/peac...Subdomain Text duplicate A-TITLE Peach Flavour Instant Tea
/guatemala-elephant-coffee-350...IMG-ALT Guatemala Elephant Coffee Beans DOY Packshot
A-TITLE Guatemala Elephant Coffee
/guatemala-elephant-coffee-350...Guatemala Elephant Coffee
A-TITLE Go to Product: Guatemala Elephant Coffee
/guatemala-elephant-coffee-350...Subdomain Text duplicate A-TITLE Guatemala Elephant Coffee
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A-TITLE Monsoon Malabar Coffee
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A-TITLE Go to Product: Monsoon Malabar Coffee
/coffee/shop-by-coffee-roast/d...Subdomain Text duplicate A-TITLE Monsoon Malabar Coffee
/tea/chelsea-breakfast-50-trad...IMG-ALT Chelsea Breakfast 50 Traditional Teabags
A-TITLE Chelsea Breakfast 50 Traditional Teabags
/tea/chelsea-breakfast-50-trad...Text duplicate Chelsea Breakfast 50 Traditional Teabags
A-TITLE Go to Product: Chelsea Breakfast 50 Traditional Teabags
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/coffee/shop-by-coffee-roast/d...Santos and Java Coffee
A-TITLE Go to Product: Santos and Java Coffee
/coffee/shop-by-coffee-roast/d...Subdomain Text duplicate A-TITLE Santos and Java Coffee
/tea/tea-type/instant-tea/drea...IMG-ALT Dreamtime Instant Tea
A-TITLE Dreamtime Flavour Instant Tea
/tea/tea-type/instant-tea/drea...Dreamtime Flavour Instant Tea
A-TITLE Go to Product: Dreamtime Flavour Instant Tea
/tea/tea-type/instant-tea/drea...Subdomain Text duplicate A-TITLE Dreamtime Flavour Instant Tea
/coffee/shop-by-coffee-roast/d...IMG-ALT Cafe Francais Coffee Beans DOY Packshot
A-TITLE Café Français Coffee
/coffee/shop-by-coffee-roast/d...Café Français Coffee
A-TITLE Go to Product: Café Français Coffee
/coffee/shop-by-coffee-roast/d...Subdomain Text duplicate A-TITLE Café Français Coffee
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A-TITLE Old Brown Java Coffee
/coffee/shop-by-coffee-roast/d...Old Brown Java Coffee
A-TITLE Go to Product: Old Brown Java Coffee
/coffee/shop-by-coffee-roast/d...Subdomain Text duplicate A-TITLE Old Brown Java Coffee
/tea/tea-type/instant-tea/turk...IMG-ALT Turkish Apple Instant Tea
A-TITLE Turkish Apple Flavour Instant Tea
/tea/tea-type/instant-tea/turk...Turkish Apple Flavour Instant Tea
A-TITLE Go to Product: Turkish Apple Flavour Instant Tea
/tea/tea-type/instant-tea/turk...Subdomain Text duplicate A-TITLE Turkish Apple Flavour Instant Tea
/coffee/shop-by-coffee-roast/m...IMG-ALT San Agustin Colombia Coffee Beans DOY Packshot
A-TITLE San Agustin Colombia Coffee
/coffee/shop-by-coffee-roast/m...San Agustin Colombia Coffee
A-TITLE Go to Product: San Agustin Colombia Coffee
/coffee/shop-by-coffee-roast/m...Subdomain Text duplicate A-TITLE San Agustin Colombia Coffee
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A-TITLE Breakfast Blend Coffee
/coffee/shop-by-coffee-roast/m...Breakfast Blend Coffee
A-TITLE Go to Product: Breakfast Blend Coffee
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A-TITLE Go to Stores
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A-TITLE In the Press
https://www.whittard.cl/External Subdomain Our Chile Website
https://whittard-tw.com/External Our Taiwan Website
https://whittard.com.my/External Subdomain Our Malaysia Website
https://whittard.co.kr/External Our South Korea Website
/faqs.htmlSubdomain FAQs
/contactusSubdomain Contact Us
A-TITLE Go to Contact Us
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A-TITLE Go to Copyright Info
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IMG-ALT Gift Messaging
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IMG-ALT Taste Guarantee
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IMG-ALT Standard Delivery
/mention_me.html?situation=foo...Refer a friend You'll both be rewarded
IMG-ALT Refer a friend
/privacy-policy.htmlSubdomain privacy policy.
https://www.whittard.co.uk/Subdomain IMG-ALT Whittard
A-TITLE Whittard
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A-TITLE Go to Facebook
https://twitter.com/whittardukNew window External Twitter
A-TITLE Go to Twitter
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A-TITLE Go to Pinterest
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A-TITLE Go to Instagram
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A-TITLE Go to TikTok
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A-TITLE Go to Weibo
/WeChat-landing-page.htmlNew window WeChat
A-TITLE Go to WeChat
https://www.xiaohongshu.com/us...New window External Subdomain Little Red Book
A-TITLE Go to Little Red Book

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.whittard.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (319 kB).

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Sitemap: http://www.whittard.co.uk/sitemap_index.xml

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www.whittard.co.uk
Tea, Coffee, Hot Chocolate, Gifts and Tableware | Whittard of Chelsea
Taste the finest Tea, Coffee and Hot Chocolate. Explore our range of gifts and speciality blends.

Most important keywords

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KeywordResultRecheck
Gift74%Check
Gifts Gift69%Check
Tea68%Check
Chocolate68%Check
Hot68%Check
Whittard68%Check
Hot Chocolate68%Check
Tea Coffee65%Check
Hot Chocolate Gifts65%Check
Chocolate Gifts64%Check
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