Whitecase.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
84% 
Page structure
79% 
Link structure
75% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.53 s
File size
47.70 kB
Words
722
Media files
10
Number of links
86 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
White & Case LLP International Law Firm, Global Law Practice
The length of the page title is perfect. (560 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
White & Case is an international law firm that helps companies, governments and financial institutions achieve their global ambitions. Our clients face complex challenges, and our lawyers' innovative approaches consistently deliver results for our clients.
The meta description is too long: 1553 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.whitecase.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWhite & Case is an international law firm that helps companies, governments and financial institutions achieve their global ambitions. Our clients face complex challenges, and our lawyers' innovative approaches consistently deliver results for our clients.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:urlhttps://www.whitecase.com/home
og:titleHome | White & Case LLP
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 28.77 words is high.
This page contains 722 words. That's ok.
26.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 White & Case earns eight IJGlobal MENA “Deal of the Year” awards
H2 White & Case wins Spain “Impact Case of the Year” at Managing IP EMEA Awards 2025
H2 Marine Money recognizes six White & Case transactions as “Deals of the Year”
H2 White & Case earns four IJGlobal Asia-Pacific “Deal of the Year” awards
H2 Footer
H2 Search Dialog
H4 Achieving Net-Zero
H4 Driving Responsible Business
H4 Digital Acceleration
H4 Navigating Government Influence
H4 Industries
H4 Practices
H4 Regions
H4 Our Firm
H4 Responsible Business
H4 Newsroom
H4 Locations
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.
LinkAttributesAnchor text
https://www.whitecase.com/Anchor Skip to main content
https://www.whitecase.com/IMG-ALT Home
A-TITLE Home
https://www.whitecase.com/peoplePeople
https://www.whitecase.com/lawServices
/insightsInsights
/insights/trendscapeTrendscape
/insightsPublications
/insight-podcast/first-100-daysPodcast
https://www.whitecase.com/Resources
/publications/insight/antitrus...Antitrust Merger StatPak (WAMS)
/law/practices/national-securi...CFIUS FIRRMA Tool 2.0
/insight-our-thinking/dawn-rai...Dawn Raid Analysis Quarterly
https://whcs.law/2QymjgoNew window External Debt Explorer
https://whcs.law/37ACml3New window External M&A Explorer
/insight-tool/white-case-globa...Non-Compete Resource Center (NCRC)
/tags/us-administration-trackerUS Administration Tracker
/about-usAbout Us
/about-usOur Firm
/locationsLocations
/responsible-businessResponsible Business
/news/newsroomNewsroom
/insight-our-thinking/perspect...Perspective: 2024
https://www.whitecase.com/careersSubdomain Careers
https://www.whitecase.com/careersSubdomain Text duplicate Careers
/careers/locationsSubdomain Apply
https://inside.whitecase.com/New window External Subdomain Inside White & Case
https://alumni.whitecase.com/New window External Subdomain Alumni
/insight-podcast/first-100-daysThe First 100 Days: Legal insights for a new era
/node/131346Listen to our podcast
/insights/trendscapeExplore Trendscape
/insights/trendscapeTrivial anchor text
Read more
/insights/trendscape/achieving...Achieving Net-Zero
/insights/trendscape/achieving...Find out more
A-TITLE Find out more
/insights/trendscape/driving-r...Driving Responsible Business
/insights/trendscape/driving-r...Text duplicate Find out more
A-TITLE Find out more
/insights/trendscape/digital-a...Digital Acceleration
/insights/trendscape/digital-a...Text duplicate Find out more
A-TITLE Find out more
/insights/trendscape/growing-g...Navigating Government Influence
/insights/trendscape/growing-g...Text duplicate Find out more
A-TITLE Find out more
https://www.whitecase.com/peopleFind a lawyer
https://www.whitecase.com/peopleAdvanced search ›
/law/practices/taxTax
/law/practices/taxLearn More
https://www.whitecase.com/lawIndustries Learn about the breadth of our industry experience
https://www.whitecase.com/lawPractices Explore how we deliver results for our clients
https://www.whitecase.com/lawRegions Discover where we work with our clients globally
/insight-our-thinking/global-i...Regional drivers in a global market
/insight-our-thinking/global-i...Text duplicate Trivial anchor text
Read more
/insight-our-thinking/european...European leveraged finance: A market reawakened
/insight-our-thinking/demand-s...Demand surge propels data center financing boom
/insight-our-thinking/power-mo...Power moves: Data center deals are heating up in EMEA
/insights/searchView all Publications ›
A-TITLE View all Publications & Events
/about-us/our-firmOur Firm Find out more about us
/responsible-businessResponsible Business See our commitment to making a difference
/news/newsroomNewsroom Explore our latest press releases
/locationsLocations Find an office
/firm/awards-rankingsAwards
/firm/awards-rankings/award/wh...White & Case earns eight IJGlobal MENA “Deal of the Year” awards
/firm/awards-rankings/award/wh...Learn More >
/firm/awards-rankings/award/wh...White & Case wins Spain “Impact Case of the Year” at Managing IP EMEA Awards 2025
/firm/awards-rankings/award/wh...Text duplicate Learn More >
/firm/awards-rankings/award/ma...Marine Money recognizes six White & Case transactions as “Deals of the Year”
/firm/awards-rankings/award/ma...Text duplicate Learn More >
/firm/awards-rankings/award/wh...White & Case earns four IJGlobal Asia-Pacific “Deal of the Year” awards
/firm/awards-rankings/award/wh...Text duplicate Learn More >
https://www.whitecase.com/peopleText duplicate People
https://www.whitecase.com/lawText duplicate Services
/insights/trendscapeText duplicate Trendscape
/insightsText duplicate Publications
/insight-podcast/first-100-daysText duplicate Podcast
/about-us/our-firmText duplicate Our Firm
/locationsText duplicate Locations
/responsible-businessText duplicate Responsible Business
/news/newsroomText duplicate Newsroom
/firm/awards-rankingsAwards & Rankings
/insight-our-thinking/perspect...Text duplicate Perspective: 2024
/insight-our-thinking/2023-glo...2023 Global Citizenship Review
https://www.whitecase.com/careersText duplicate Careers
/careers/locationsText duplicate Apply
https://inside.whitecase.com/New window External Subdomain Text duplicate Inside White & Case
https://alumni.whitecase.com/New window External Subdomain Text duplicate Alumni
/publications/insight/antitrus...Text duplicate Antitrust Merger StatPak (WAMS)
/law/practices/national-securi...Text duplicate CFIUS FIRRMA Tool 2.0
/insight-our-thinking/dawn-rai...Text duplicate Dawn Raid Analysis Quarterly
https://whcs.law/2QymjgoNew window External Text duplicate Debt Explorer
https://whcs.law/37ACml3New window External Text duplicate M&A Explorer
/insight-tool/white-case-globa...Text duplicate Non-Compete Resource Center (NCRC)
/tags/us-administration-trackerText duplicate US Administration Tracker
https://www.instagram.com/whit...New window External Subdomain No Text
https://www.facebook.com/white...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/WhiteCaseNew window External No Text
https://www.youtube.com/user/w...New window External Subdomain No Text
/white-case-on-wechatNew window No Text
/contact-usContact
https://news.whitecase.com/5/3...New window External Subdomain Subscribe
/legal-statementLegal
/legal-statement/privacy-policyPrivacy Policy
/global-citizenship/statement-...Modern Slavery Statement
/remote-white-case-accessNew window Remote Access
https://www.linkedin.com/share...New window External Subdomain No Text
https://twitter.com/intent/twe...New window External No Text
https://www.facebook.com/share...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.whitecase.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.53 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (48 kB).

HTTP Response Header

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content-typetext/html; charset=UTF-8
content-length10661
x-drupal-dynamic-cacheMISS
content-languageen
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheMISS
last-modifiedFri, 09 May 2025 20:02:42 GMT
etag"1746820962-gzip"
content-encodinggzip
x-request-idv-90efab86-2d10-11f0-a1a6-0fb1a8798897
x-ah-environmentprod
x-cache-hits36504
x-age76791
accept-rangesbytes
expiresSat, 10 May 2025 17:22:35 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateSat, 10 May 2025 17:22:35 GMT
strict-transport-securitymax-age=31536000 ; includeSubDomains ; preload
report-to{"group":"default","max_age":31536000,"endpoints":[{"url":"https://whitecase.report-uri.com/a/t/g"}],"include_subdomains":true}
content-security-policydefault-src 'none'; script-src 'self' 'unsafe-eval'; script-src-elem 'self' 'unsafe-inline' https://use.typekit.net https://www.youtube.com/iframe_api https://play.vidyard.com https://us1.siteimprove.com https://www.gstatic.com https://www.google.com https://tag.demandbase.com https://cdn.cookielaw.org https://maps.googleapis.com https://www.google-analytics.com https://www.googletagmanager.com; script-src-attr 'self' 'unsafe-inline'; style-src 'self'; style-src-elem 'self' 'unsafe-inline' https://www.googletagmanager.com https://fonts.googleapis.com; style-src-attr 'self' data: 'unsafe-inline'; img-src 'self' blob: data: https://streetviewpixels-pa.googleapis.com https://play.vidyard.com https://pbcdn1.podbean.com https://i.ytimg.com https://lh3.ggpht.com https://events.whitecase.com https://61282119.global.siteimproveanalytics.io https://cdn.cookielaw.org https://id.rlcdn.com https://i.vimeocdn.com https://maps.googleapis.com https://maps.gstatic.com https://www.googletagmanager.com; font-src 'self' data: https://fonts.gstatic.com; connect-src 'self' https://www.google.com https://tag-logger.demandbase.com https://api.company-target.com https://cdn.cookielaw.org data: https://geolocation.onetrust.com https://maps.googleapis.com https://privacyportal.onetrust.com https://region1.google-analytics.com https://www.google-analytics.com https://www.googletagmanager.com; media-src 'self'; object-src 'none'; child-src 'none'; worker-src 'none'; frame-ancestors 'self' https://news.whitecase.com; form-action 'self' https://maps.google.com; frame-src 'self' https://cdn.yoshki.com https://news.whitecase.com https://app.powerbi.com https://articulateusercontent.com https://www.google.com https://tag-logger.demandbase.com https://s.company-target.com https://player.vimeo.com https://www.podbean.com https://www.youtube.com; block-all-mixed-content; base-uri 'self'; manifest-src 'none'; upgrade-insecure-requests; report-to default
x-frame-optionsSAMEORIGIN
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x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
access-control-allow-origin*
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,368 referring domains.
This page has 249,739 backlinks.
This page has backlinks from 983 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

Sitemap: https://www.whitecase.com/sitemap.xml

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Search preview

www.whitecase.com
White & Case LLP International Law Firm, Global Law Practice
White & Case is an international law firm that helps companies, governments and financial institutions achieve their global ambitions. Our clients face complex challenges, and our lawyers' innovative approaches consistently deliver results for our clients.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Case79%Check
White79%Check
White Case79%Check
firm White Case75%Check
law firm White Case73%Check
White Case LLP71%Check
global law firm White69%Check
firm White Case LLP69%Check
global68%Check
White Case earns67%Check

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Cookie Policy

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