Westmidlandsnetwork.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
54% 
Page structure
79% 
Link structure
97% 
Server
97% 
External factors
27% 
SEO Score
Response time
0.23 s
File size
79.50 kB
Words
520
Media files
7
Number of links
73 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Transport for West Midlands | Journey planning, tickets and help
The length of the page title is perfect. (574 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Public transport information for bus, train, tram, e-scootering, cycling, walking and driving around the West Midlands.
The length of the meta description is perfect. (715 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.tfwm.org.uk/
The canonical link points to a different domain.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
keywordsCentro, public transport, buses, coaches, taxis, trains, metro, mobility, travel, west midlands, getting around, planes, cars, pedestrian, traffic,Passenger Transport Authority, Passenger Transport Executive,showcase route,network west midlands, Local Transport Plan, Five Year Plan
descriptionPublic transport information for bus, train, tram, e-scootering, cycling, walking and driving around the West Midlands.
robotsindex, follow
msapplication-TileColor#3c1053
msapplication-confighttps://designsystem.wmnetwork.co.uk/config/favicons/browserconfig.xml
theme-color#3c1053
facebook-domain-verification0lp50m1kj72wewcphcagxixqr0hnu7
langen-gb
twitter:cardsummary
twitter:urlhttps://www.tfwm.org.uk/
twitter:titleTransport for West Midlands | Journey planning, tickets and help
twitter:descriptionPublic transport information for bus, train, tram, e-scootering, cycling, walking and driving around the West Midlands.
twitter:image/media/fdelftoz/birmingham-metro-1.jpg
twitter:site@wmnetwork
og:typewebsite
og:urlhttps://www.tfwm.org.uk/
og:titleTransport for West Midlands | Journey planning, tickets and help
og:descriptionPublic transport information for bus, train, tram, e-scootering, cycling, walking and driving around the West Midlands.
og:image/media/fdelftoz/birmingham-metro-1.jpg
Content-Typetext/html; charset=UTF-8
X-UA-Compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
This page contains 520 words. That's ok.
29% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...n-design-system@2.2.0/build/img/logo.svgTransport for West Midlands logo
...th=500&height=200&rnd=132679644617730000No alt attribute provided
...th=500&height=200&rnd=133989465306700000No alt attribute provided
...th=500&height=200&rnd=133989466196800000No alt attribute provided
...th=500&height=200&rnd=132681560842030000No alt attribute provided
...th=500&height=200&rnd=132679647396830000No alt attribute provided

Page structure

H1 heading
(Critically important)
Journeys for everyone
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Journeys for everyone
H2 Parking will be limited at Marston Green Rail Station car park on Saturday 9 August from 8am to 1pm due to works. Additional parking may be available at Elmdon Lane car park.
H2 Plan your journey
H2 Find a timetable
H2 Buy a ticket
H2 Apply for your 16-18 card today!
H2 Changes to nBus tickets
H2 Latest blogs
H2 Bus service changes
H2 Go Cycle
H3 Stay up to date
H3 Resources and support
H3 About us
H3 Social media
H5 Which modes of transport will you use?
H5 Leaving
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
A-TITLE Skip to main content
https://my.swiftcard.org.uk/External Subdomain Sign in or register
/IMG-ALT Transport for West Midlands logo
A-TITLE Transport for West Midlands
https://journeyplanner.tfwm.or...External Subdomain Journey planner
/plan-your-journey/find-a-time...Find a timetable
https://disruptions.tfwm.org.uk/External Subdomain Live and planned disruptions
/plan-your-journey/major-roadw...Major roadworks and events
https://disruption-sign-up.tfw...External Subdomain Sign up to alerts about disruption
/plan-your-journey/ways-to-tra...Buses
/plan-your-journey/ways-to-tra...Cycling and Walking
/plan-your-journey/ways-to-tra...Driving
/plan-your-journey/ways-to-tra...eScooters
/plan-your-journey/ways-to-tra...Park and ride
/plan-your-journey/ways-to-tra...Trains
/plan-your-journey/ways-to-tra...Trams
/plan-your-journey/ways-to-tra...On-demand buses
https://ringandride.org/External Ring and ride
/plan-your-journey/travel-info...Travel information
/plan-your-journey/travel-info...How to travel with accessibility needs
/plan-your-journey/travel-info...How to travel safely
/plan-your-journey/travel-info...How to get to a hospital
/plan-your-journey/travel-info...How to get to events
/plan-your-journey/discover-th...Local area maps
/plan-your-journey/discover-th...Places and attractions to visit
/plan-your-journey/ways-to-tra...Starley Cycle Network
/swift-and-tickets/Swift and tickets
https://ticketsearch.tfwm.org.uk/External Subdomain Anchor Ticket finder
/swift-and-tickets/nnetwork-nb...nNetwork, nBus and nTrain tickets
/swift-and-tickets/about-swift/About Swift
/swift-and-tickets/swift-pay-a...Swift Pay As You Go options
/swift-and-tickets/swift-parking/Swift Parking
/swift-and-tickets/swift-outsi...Swift outside the West Midlands
/swift-and-tickets/discounts-a...Discounts and free travel passes
/swift-and-tickets/swift-child...Child photocard
/swift-and-tickets/discounts-a...16-18 photocard
/swift-and-tickets/discounts-a...Students
/swift-and-tickets/discounts-a...Finding or starting a new job
/swift-and-tickets/discounts-a...Disabled person's pass
/swift-and-tickets/discounts-a...Older person's pass
/swift-and-tickets/discounts-a...£1 train tickets for friends and family
/swift-and-tickets/manage-your...Manage your Swift card
https://my.swiftcard.org.uk/External Subdomain Sign in or register for a Swift account
/swift-and-tickets/manage-your...Use your Swift card
/swift-and-tickets/manage-your...Top up a Swift card
/swift-and-tickets/how-to-buy-...How to buy and top-up with Swift
/swift-and-tickets/manage-your...Replace a lost or stolen Swift card
/swift-and-tickets/manage-a-ti...Manage your ticket
/swift-and-tickets/manage-a-ti...Set up, cancel or update a Direct Debit
/swift-and-tickets/manage-a-ti...Get a refund or compensation
https://pay.wmca.org.uk/External Subdomain Make a payment
/swift-and-tickets/manage-a-ti...Replace a lost or stolen ticket or pass
https://journeyplanner.tfwm.or...External Subdomain Contact an operator
/get-help/give-feedback/Give feedback
/get-help/contact-us/Contact us
/get-help/find-lost-property/Find lost property
/get-help/find-a-ticket-machine/Find a Swift ticket machine
/get-help/report-anti-social-b...Report anti-social behaviour on public transport
https://fixit.tfwm.org.uk/External Subdomain Report a problem with a bus stop or park and ride
/get-help/report-a-problem-wit...Report a problem with Swift
/get-help/request-a-new-bus-sh...Request a new bus shelter or stop pole
/swift-and-tickets/manage-your...Text duplicate Top up a Swift card
https://journeyplanner.tfwm.or...External Subdomain See live departures
/plan-your-journey/find-a-time...Text duplicate Find a timetable
https://disruptions.tfwm.org.uk/External Subdomain Check for disruptions
/swift-and-tickets/manage-your...Manage my Swift card
https://ticketsearch.tfwm.org.uk/External Subdomain Anchor Find ticket prices
/swift-and-tickets/manage-a-ti...Update my Direct Debit
/swift-and-tickets/discounts-a...Get a 16-18 photocard
https://www.tfwm.org.uk/plan-y...External Subdomain Anchor Train
A-TITLE link title
https://www.tfwm.org.uk/plan-y...External Subdomain Anchor Tram
A-TITLE link title
/swift-and-tickets/discounts-a...Apply for your 16-18 card today! Get 50% off travel to school, college or work.
A-TITLE Swift 16-18 Photocard
/swift-and-tickets/nnetwork-nb...Changes to nBus tickets From 15 June, nbus tickets will increase 8.6%.
A-TITLE Changes to nBus tickets from 15 June 2025
/resources-and-support/transpo...Latest blogs Check out our latest blogs, updates and guides to help you make the most of your journey.
A-TITLE Transport for West Midlands Blog
/plan-your-journey/ways-to-tra...Bus service changes There will be changes to the bus network over June, July and August 2025.
A-TITLE Upcoming Bus Service Changes
/plan-your-journey/ways-to-tra...Go Cycle Enjoy the benefits of cycling with free access to West Midlands Cycle Hire under the Go Cycle scheme.
A-TITLE Go Cycle
https://assets-gbr.mkt.dynamic...New window External Subdomain Sign up to updates
/resources-and-support/resourc...Businesses
/resources-and-support/resourc...Education
/swift-and-tickets/discounts-a...Job centres
/resources-and-support/informa...Young people
/who-we-are/Who we are
/who-we-are/what-we-do/What we do
/who-we-are/our-strategy/Our strategy
/who-we-are/our-apps/Our apps
/consultations/Consultations
https://facebook.com/Transport...External URL anchor text
A-TITLE https://facebook.com/TransportForWM
https://twitter.com/TransportF...External URL anchor text
A-TITLE https://twitter.com/TransportForWM
https://instagram.com/Transpor...External URL anchor text
A-TITLE https://instagram.com/TransportForWM
https://www.tiktok.com/@transp...New window External Subdomain URL anchor text
A-TITLE https://www.tiktok.com/@transportforwm
/policies/accessibility-statem...Accessibility statement
/terms-and-conditions/Terms and conditions
/policies/Policies
/policies/privacy-and-cookies-...Cookies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://westmidlandsnetwork.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.23 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (80 kB).

HTTP Response Header

NameValue
dateFri, 08 Aug 2025 21:33:56 GMT
content-typetext/html; charset=utf-8
content-length16878
connectionkeep-alive
servercloudflare
cf-ray96c2228a9f25d15d-CDG
cf-cache-statusDYNAMIC
access-control-allow-origin*
cache-controlprivate
content-encodinggzip
strict-transport-securitymax-age=10886400
varyAccept-Encoding
x-content-type-optionsnosniff
x-frame-optionssameorigin
x-xss-protection1; mode=block
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/1.1

External factors

This page has only a few links from other websites.
This page only has backlinks from 9 referring domains.
This page only has 44 backlinks.
This page only has few backlinks from 5 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# SEO Checker for Umbraco 
Sitemap: https://westmidlandsnetwork.co.uk/sitemap.xml
User-Agent: *
Allow: /DependencyHandler.axd
Disallow: /aspnet_client/
Disallow: /bin/
Disallow: /config/
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /*.axd

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Search preview

westmidlandsnetwork.co.uk
Transport for West Midlands | Journey planning, tickets and help
Public transport information for bus, train, tram, e-scootering, cycling, walking and driving around the West Midlands.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
West71%Check
Midlands71%Check
West Midlands71%Check
journey66%Check
or register65%Check
transport63%Check
bus56%Check
public transport55%Check
Transport Information55%Check
lost or stolen55%Check
Show more keywords and terms

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