Westmidlands.police.uk - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
95% 
Page structure
70% 
Link structure
90% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
175.80 kB
Words
576
Media files
8
Number of links
69 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | West Midlands Police
The length of the page title is perfect. (262 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Your local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
The length of the meta description is perfect. (879 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
format-detectiontelephone=no
keywordsReport,Tell us about,Request,Apply or register,Thanks and complaints,Feedback,Contact us
msapplication-TileColor#FFFFFF
msapplication-TileImage/SysSiteAssets/media/images/brand/west-midlands/west-midlands-police-favicon.png?w=144&h=144
google-site-verificationM33JXHDjV0trhI11DpIz--5eq7mqiAmp-nr1RGjWDls
langen-gb
twitter:cardsummary_large_image
twitter:titleHome
twitter:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
twitter:imagehttps://www.westmidlands.police.uk/SysSiteAssets/media/images/brand/central/soh-default-og-image.png?crop=(5,0,195,100)&w=600&h=300&scale=both
twitter:image:altHome
og:urlhttps://www.westmidlands.police.uk/
og:titleHome
og:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
og:imagehttps://www.westmidlands.police.uk/SysSiteAssets/media/images/brand/central/soh-default-og-image.png?crop=(5,0,195,100)&w=600&h=300&scale=both
og:typewebsite
og:localeen_GB
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Your cookie preferences have been saved. You can update your cookie se...
This page contains 576 words. That's ok.
32.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 16.47 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...3a/west-midlands-police-hero-desktop.jpgNo alt attribute provided
...ands/west-midlands-police-white-logo.pngWest Midlands Police white logo
...7a2b88a71ddc5/3174-recruitment-large.jpgPolice Constable Degree Apprenticeship (PCDA)
...ia/images/west-midlands/news/wm-news.jpgTwo police officers in a street on patrol
...entral/services/report-crime-640x394.jpgHands resting on a laptop keyboard
...fearless-southside-thumbnail-640-394.jpgOperation Fearless
...oads/west-midlands/home-page/op-snap.jpgOperation Snap
.../central/services/report-rti-640x394.jpgView from inside a car looking out to a road with traffic

Page structure

H1 heading
(Critically important)
Welcome to the West Midlands Police website
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to the West Midlands Police website
H2 Cookies
H2 Welcome
H2 What's happening in your area?
H2 From West Midlands Police
H2 Footer navigation
H3 Find your area
H3 Interested in a Police Apprenticeship?
H3 News
H3 Report a crime online
H3 Operation Fearless
H3 Operation Snap
H3 Report a road traffic incident
H3 Thanks and complaints
H3 LifeOrKnife
H3 What is antisocial behaviour?
H3 Contact us
H3 West Midlands Police
H3 Information and services
H3 Partners
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.google.co.uk/External Subdomain Leave this site
/link/577c7b8f31e941f0b0d05266...Cookies notice
/hyg/c/cookies/Accept cookies
/hyg/c/cookies/Reject cookies
/hyg/c/cookies/Customise cookies
/hyg/c/cookies/cookies page
/hyg/c/cookies/Text duplicate cookies page
/Anchor Skip to main content
/Anchor Skip to main navigation
/IMG-ALT West Midlands Police white logo
A-TITLE home page
/ro/report/ocr/af/how-to-repor...Crime
/ro/report/domestic-abuse/a1/r...Domestic abuse
/ro/report/rsa/alpha-v1/v1/rap...Rape, sexual assault and other sexual offences
/advice/advice-and-information...Road traffic incident
/ro/report/asb/asb-v3/report-a...Report antisocial behaviour
/ro/report/mp/v3.1/report-a-mi...Missing person
/ro/report/fo/v2/report-fraud-...Fraud, bribery or corruption
/ro/report/report-spiking/v2/r...Spiking
/ro/report/stalking-harassment...Stalking or harassment
/ro/report/lp/lost-or-found-pr...Lost or found property
/ro/report/lsv/report-lost-or-...Lost or stolen vehicles
/ro/report/hate-crime/informat...Hate crime
/ro/report/See all reporting services
/tua/tell-us-about/ath/possibl...Tell us about possible terrorist activity
/tua/tell-us-about/soh/seen-or...How to tell us about something you've seen or heard
/tua/tell-us-about/cor/tell-us...An existing case or report
/tua/tell-us-about/eo/af/event...A procession or event you are planning
/advice/advice-and-information...Filming
/car/careers/Careers and volunteering
/ar/applyregister/ccl/af/chari...Charity collection licences
/ar/applyregister/vc/compensat...Compensation for victims of crime
/ar/applyregister/fao/af/fal-v...Firearm, shotgun or explosives certificate
/advice/advice-and-information...Attend a misconduct hearing
/rqo/request/cr/v1/request-col...A collision report
/rqo/request/ipl/request-intel...Intellectual property (IP) licence
/rqo/request/comp/request-comp...Compensation for something the police have done
/rqo/request/ri/request-inform...Information: about the police, about yourself or someone else
/fo/feedback/fw/feedback-about...Feedback about the website
/fo/feedback/complaints/compla...Complaints
/fo/feedback/thanks/forms/v1/t...Say thanks
/police-forces/west-midlands-p...Interested in a Police Apprenticeship? Our Police Constable Degree Apprenticeship (PCDA) lets you kickstart your policing career while gaining a degree. Earn...
IMG-ALT Police Constable Degree Apprenticeship (PCDA)
/news/west-midlands/news/News Get the latest news and updates from West Midlands Police. News
IMG-ALT Two police officers in a street on patrol
/ro/report/ocr/af/how-to-repor...Report a crime online The safe and secure way to tell us about a crime. Online service
IMG-ALT Hands resting on a laptop keyboard
/police-forces/west-midlands-p...Operation Fearless More Police. More Patrols. More Protection. Campaigns
IMG-ALT Operation Fearless
/police-forces/west-midlands-p...Operation Snap Here you can send us your dashcam and helmet cam footage of careless and dangerous driving so that we can take action.
IMG-ALT Operation Snap
/ro/report/rti/rti-beta-2.1/re...Report a road traffic incident If you've seen a problem or been involved in an incident or a collision on the roads, report it using our quick and simple onl...
IMG-ALT View from inside a car looking out to a road with traffic
/fo/feedback/Thanks and complaints Online service
/police-forces/west-midlands-p...LifeOrKnife Campaigns
/advice/advice-and-information...What is antisocial behaviour? Advice
/contact/cubp/contact-us/Contact us Online service
/contact/af/contact-us-beta/co...Contact us
/contact/find-a-police-station/Find a police station
/police-forces/west-midlands-p...WMP Jobs
/news/west-midlands/news/News
/police-forces/west-midlands-p...About us
/police-forces/west-midlands-p...Campaigns
/hyg/c/cookies/Cookies
/hyg/terms-conditions/Terms and conditions
/hyg/accessibility/Accessibility
/hyg/fpnwestmids/privacy-notice/Privacy notice
/advice/advice-and-information/Advice and information
/cp/crime-prevention/Crime prevention advice
/foi-ai/af/accessing-information/Accessing information
/police-forces/west-midlands-p...Stats and data
/ro/report/Report
/tua/tell-us-about/Tell us about
/ar/applyregister/Apply or register
/rqo/request/Request
/fo/feedback/Feedback
/partners/partner-services/Partner services
https://www.askthe.police.uk/New window External Subdomain Ask the police
https://www.westmidlands-pcc.g...New window External Subdomain Police and Crime Commissioner
https://www.police.uk/New window External Police.uk
https://www.facebook.com/westm...New window External Subdomain No Text
https://x.com/wmpoliceNew window External No Text
https://www.youtube.com/westmi...New window External Subdomain No Text
https://www.instagram.com/west...New window External Subdomain No Text
https://linkedin.com/company/w...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.westmidlands.police.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (176 kB).

HTTP Response Header

NameValue
dateSun, 25 May 2025 06:54:01 GMT
content-typetext/html; charset=utf-8
cf-ray94531e7c0cbe2a62-CDG
cf-cache-statusHIT
age753
cache-controlpublic, no-cache="Set-Cookie", max-age=900
expiresSun, 25 May 2025 06:56:28 GMT
last-modifiedSun, 25 May 2025 06:41:28 GMT
strict-transport-securitymax-age=31536000; includeSubDomains; preload
vary*, Accept-Encoding
content-security-policyframe-ancestors 'none'
qe8TF1y
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-frame-optionsDENY
set-cookie292 Characters
servercloudflare
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 305 referring domains.
This page has 4,403 backlinks.
This page has backlinks from 213 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

user-agent: *
Disallow: /mediacentre
Disallow: /?u=media
Disallow: /DownloadEvent?
Disallow: /GetPdf/?
Disallow: /ExportPdf/?
Disallow: /Complete?
Disallow: /GetPaginatedResults/?
Disallow: *.aspx$
Disallow: /500.html
Disallow: /api/*
Disallow: /aPI/*
Disallow: /aPi/*
Disallow: /apI/*
Disallow: /Api/*
Disallow: /API/*
Disallow: /APi/*
Disallow: /ApI/*
Disallow: /cy-gb/*
Disallow: /cy-gB/*
Disallow: /cy-Gb/*
Disallow: /cy-GB/*
Disallow: /cY-gb/*
Disallow: /cY-gB/*
Disallow: /cY-Gb/*
Disallow: /cY-GB/*
Disallow: /Cy-gb/*
Disallow: /Cy-gB/*
Disallow: /Cy-Gb/*
Disallow: /Cy-GB/*
Disallow: /CY-gb/*
Disallow: /CY-gB/*
Disallow: /CY-Gb/*
Disallow: /CY-GB/*

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Search preview

www.westmidlands.police.uk
Home | West Midlands Police
Your local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Police93%Check
Midlands Police87%Check
West Midlands Police85%Check
West81%Check
Midlands81%Check
West Midlands81%Check
Report56%Check
Report crime55%Check
Welcome54%Check
Crime52%Check
Show more keywords and terms

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