Water-direct.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
85% 
Page structure
58% 
Link structure
48% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.29 s
File size
438.30 kB
Words
1836
Media files
65
Number of links
122 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Reliable Bulk & Emergency Water Supply UK - Water Direct
The length of the page title is perfect. (532 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Water Direct delivers fast, reliable Emergency Water Supply across the UK—supporting businesses, and critical operations 24/7.
The length of the meta description is perfect. (790 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.water-direct.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionWater Direct delivers fast, reliable Emergency Water Supply across the UK—supporting businesses, and critical operations 24/7.
robotsfollow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
article:published_time2025-01-17T14:56:57+00:00
article:modified_time2026-09-29T15:22:32+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleReliable Bulk & Emergency Water Supply UK - Water Direct
twitter:descriptionWater Direct delivers fast, reliable Emergency Water Supply across the UK—supporting businesses, and critical operations 24/7.
twitter:imagehttps://water-direct.b-cdn.net/app/uploads/2025/06/New-Project.jpg
twitter:label1Written by
twitter:data1KOTA
twitter:label2Time to read
twitter:data2Less than a minute
og:localeen_US
og:typewebsite
og:titleReliable Bulk & Emergency Water Supply UK - Water Direct
og:descriptionWater Direct delivers fast, reliable Emergency Water Supply across the UK—supporting businesses, and critical operations 24/7.
og:urlhttps://www.water-direct.co.uk/
og:site_nameWater Direct
og:updated_time2026-09-29T15:22:32+00:00
og:imagehttps://water-direct.b-cdn.net/app/uploads/2025/06/New-Project.jpg
og:image:secure_urlhttps://water-direct.b-cdn.net/app/uploads/2025/06/New-Project.jpg
og:image:width1200
og:image:height630
og:image:altEmergency Water Supply
og:image:typeimage/jpeg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1836 words. That's ok.
28.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
38 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.38 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 156 characters this one is longer than 70 characters:
"water resilience is the ability to anticipate that disruption, maintain critical operations and recove..."
The following tag is repeated too often: watertight
Image SEO
(Somewhat important)
22 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/kota-sage-10/public/images/30-logo.png30 years Water Direct
...loads/2026/09/White-label-5l-300x300.png5L Bottled Water (Pallet)
...loads/2026/08/White-label-2L-300x300.png2L Bottled Water (Pallet)
...ds/2026/08/White-label-500ml-300x300.png500ml Bottled Water (Pallet)
...5/08/White-label-330ml-sport-300x300.png330ml Bottled Water Sports Cap (Pallet)
...b-cdn.net/app/uploads/2025/01/tanker.jpgemergency water supply UK
....net/app/uploads/2025/03/watertight5.pngEmergency Water Tankering: Utility Water Supply
...025/02/Concrete-tanks-construction-1.pngBack-Up Water for High-Demand Facilities
...2025/07/APR25_fleet_shoot6-1500x1000.jpgNo alt attribute provided
...2025/03/30k-on-the-road-cloudy-day-6.pngWater Tanker Services by Water Direct ltd UK
.../02/John-on-forklift_small-1500x1172.jpgBottled Water Supply by Water Direct
...hn-connecing-hose-to-10k-static-tank.pngWater Direct: Water Tanks & Bowsers
...om-Rob-and-Sven-in-meeting-1500x1001.pngWater Direct Strategic Consulting for water
...net/app/uploads/2026/06/Content-Lead.pngNo alt attribute provided
...blic/partials/imgs/google_small_icon.svgGoogle Logo
...ublic/partials/avatars/1755196490_53.jpgprakash rohit Avatar
...blic/partials/imgs/google_small_icon.svgGoogle Logo
...ublic/partials/avatars/1752777288_51.jpgkevin Avatar
...blic/partials/imgs/google_small_icon.svgGoogle Logo
...ublic/partials/avatars/1752172488_52.jpgJahnile Brown Avatar
...blic/partials/imgs/google_small_icon.svgGoogle Logo
...public/partials/avatars/1751653824_3.jpgRichard Lewis Avatar
...blic/partials/imgs/google_small_icon.svgGoogle Logo
...public/partials/avatars/1751567424_1.jpghiggsestate Avatar
...blic/partials/imgs/google_small_icon.svgGoogle Logo
...ublic/partials/avatars/1751567424_11.jpgChris Chapman Avatar
...blic/partials/imgs/google_small_icon.svgGoogle Logo
...public/partials/avatars/1749580224_2.jpgMontana Warmack Avatar
...blic/partials/imgs/google_small_icon.svgGoogle Logo
...public/partials/avatars/1749580224_5.jpgRichard Clarke Avatar
...blic/partials/imgs/google_small_icon.svgGoogle Logo
...public/partials/avatars/1749580224_9.jpgStefan Wallington Avatar
...ads/2025/02/bugherdattachment-185x49.pngNo alt attribute provided
.../2025/02/bugherdattachment-1-128x100.pngNo alt attribute provided
...s/2025/02/bugherdattachment-2-185x62.pngNo alt attribute provided
...s/2025/02/bugherdattachment-3-185x59.pngNo alt attribute provided
...ds/2025/02/UK-Power-Networks-177x100.pngNo alt attribute provided
...ploads/2025/06/Jones-Eng-Logo-185x50.pngNo alt attribute provided
...oads/2025/07/shutterstock_2187705383.jpgNo alt attribute provided
...025/06/Resized-for-website-1500x1124.pngNo alt attribute provided
...p/uploads/2025/06/IMG_6601-1125x1500.jpgNo alt attribute provided
...uploads/2025/05/site_image-1500x1125.jpgNo alt attribute provided
...t/app/uploads/2025/02/keele_building.pngNo alt attribute provided
...loads/2025/02/steelworks-1-1500x1001.pngNo alt attribute provided
...app/uploads/2025/02/hotel-1-1500x998.pngNo alt attribute provided
...loads/2025/02/restaurant-2-1500x1000.pngNo alt attribute provided
...s/kota-sage-10/public/images/30-logo.png30 years Water Direct
...cdn.net/app/uploads/2025/01/wateraid.pngNo alt attribute provided
...t.b-cdn.net/app/uploads/2025/01/lrqa.pngNo alt attribute provided
...ct.b-cdn.net/app/uploads/2025/01/fwa.pngNo alt attribute provided
...ct.b-cdn.net/app/uploads/2025/01/iow.pngNo alt attribute provided
...n.net/app/uploads/2026/07/WIA-Winner.pngNo alt attribute provided
...ent_Credit_Card_Safe_Transparent_Rec.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Alternative Water Supply. Built for Resilience.
The H1 heading is perfect.
Headings
(Important)
There are 43 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Alternative Water Supply. Built for Resilience.
H2 You may be interested in...
H2 Your cart is currently empty!
H2 New in store
H2 What Do You Need?
H2 Be Protected. Be WaterTight
H2 Protect Operations with Reliable Water Delivery 24/7
H2 Bulk Water Supply Available 24/7
H2 Water Resilience Starts Before the Supply Stops
H2 From Water Contingency Planning to Emergency Response
H2 Explore our Services
H2 Business Sectors We Supply Water To
H2 How Resilient Is Your Organisation to Water Disruption?
H2 Customer Feedback
H2 We're Trusted by Leading UK Water Companies & Businesses:
H2 Proven in Critical Environments
H2 SUEZ Ensures Business Continuity with WaterTight
H2 Standard Gas – Ensuring Reliable Water Supply for Sustainable Energy Solutions
H2 LondonEnergy Secures Production with Water Direct’s WaterTight Assured Response for Demineralised Water Supply
H2 Mission-Critical Resilience: How Lockheed Martin UK Secured its Water Supply with Water Direct
H2 Student Welfare Protected by a Tailored Water Contingency Plan
H2 UK’s Biggest Steel Manufacturer Demonstrates Best Practice in Water Supply Resilience
H2 How Water Loss Hit a Leading Hotel Brand
H2 Leading Restaurant Chain’s Central Kitchen Is WaterTight
H2 Get in touch
H3 Nationwide Coverage
H3 Comprehensive Support
H3 Dependable Delivery
H3 Water Resilience & Contingency Planning
H3 Emergency Water Supply
H3 Planned Bulk Water Supply
H3 Building Water Resilience
H3 PLAN - Understand your water risk
H3 PREPARE - Put alternative supply in place
H3 RESPOND - Mobilise and maintain supply
H3 Water Tanker Delivery
H3 Bottled Water Supply
H3 Water Tanks & Bowsers
H3 Water Resilience & Contingency
H3 Digital Infrastructure
H3 Facilities Management
H3 Industry & Manufacturing
H3 Empty heading
H3 Contact
Some anchor texts are used more than once.
10 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.water-direct.co.uk/Water Direct
IMG-ALT 30 years Water Direct
/cart/No Text
/services/water-tankers/Water Tankers
/services/bulk-bottled-water-s...Bottled Water
/services/water-tanks-and-bows...Water Tanks and Bowsers
/services/water-contingency-pl...Contingency Planning
/services/water-tight/WaterTight
/services/All Services
/solutions/water-emergency-pre...Water Resilience & Continuity
/solutions/emergency-response/Emergency Response
/solutions/planned-bulk-supply/Planned Bulk Supply
/services/consulting-technical...Consulting & Technical Services
/solutions/All Solutions
/sectors/water-utilities/Water Utilities
/sectors/facilities-management/Facilities Management
/sectors/industry-manufacturing/Industry & Manufacturing
/sectors/transport-energy-sector/Transport & Energy
/sectors/construction/Construction
/sectors/digital-infrastructure/Digital Infrastructure
/sectors/public-sector/Public sector
/sectors/events/Events & Festivals
/partners/water-utilities/Water Utility Partners
/partners/commercial-partners/Commercial Partners
/partners/retailer-partners/Retailer Partners
/about-us/About Us
/about-us/the-team/Meet the Team
/about-us/quality-assurance/Quality Assurance
/about-us/accreditations-and-m...Accreditations & Memberships
/about-us/esg/Our ESG Commitment
/about-us/careers/Water Direct Careers
/resources/case-studies/Case studies
/resources/news/Blog & News
/resources/reframing-water-ste...Reframing Water Stewardship Report
/resources/state-of-uk-water-r...State of UK Water Resilience Report 25-26
/wrmi/WRMI Calculator
/shop/Shop
/cart/No Text
/contact-us/Get in touch
/contact-us/Contact us
/product/5l-bottled-water-pallet/5L Bottled Water (Pallet)
IMG-ALT 5L Bottled Water (Pallet)
/?add-to-cart=7110Nofollow Add to cart
/product/2l-bottled-water-pallet/2L Bottled Water (Pallet)
IMG-ALT 2L Bottled Water (Pallet)
/?add-to-cart=7108Nofollow Text duplicate Add to cart
/product/500ml-bottled-water-p...500ml Bottled Water (Pallet)
IMG-ALT 500ml Bottled Water (Pallet)
/?add-to-cart=7069Nofollow Text duplicate Add to cart
/product/330ml-sports-cap-pallet/330ml Bottled Water Sports Cap (Pallet)
IMG-ALT 330ml Bottled Water Sports Cap (Pallet)
/?add-to-cart=3345Nofollow Text duplicate Add to cart
/contact-us/Need water now? Contact us
/services/water-tight/Build your water resilience
/solutions/emergency-response/Get emergency water supply
/solutions/planned-bulk-supply/Get bulk water supply
/solutions/water-emergency-pre...Build water resilience
/solutions/water-emergency-pre...Contingency planning
/solutions/water-emergency-pre...Discover WaterTight
/solutions/emergency-response/Emergency response
/services/water-tankers/Water tanker deliveries
/services/bulk-bottled-water-s...Bulk bottled water supply
/services/water-tanks-and-bows...Static tanks and bowsers
/solutions/water-emergency-pre...Text duplicate Discover WaterTight
/sectors/digital-infrastructure/Find out more
/sectors/facilities-management/Text duplicate Find out more
/sectors/industry-manufacturing/Text duplicate Find out more
/wrmi/Assess your water resilience
https://search.google.com/loca...New window Nofollow External Subdomain IMG-ALT Google Logo
https://search.google.com/loca...New window Nofollow External Subdomain Text duplicate IMG-ALT Google Logo
https://search.google.com/loca...New window Nofollow External Subdomain Text duplicate IMG-ALT Google Logo
https://search.google.com/loca...New window Nofollow External Subdomain Text duplicate IMG-ALT Google Logo
https://search.google.com/loca...New window Nofollow External Subdomain Text duplicate IMG-ALT Google Logo
https://search.google.com/loca...New window Nofollow External Subdomain Text duplicate IMG-ALT Google Logo
https://search.google.com/loca...New window Nofollow External Subdomain Text duplicate IMG-ALT Google Logo
https://search.google.com/loca...New window Nofollow External Subdomain Text duplicate IMG-ALT Google Logo
https://search.google.com/loca...New window Nofollow External Subdomain Text duplicate IMG-ALT Google Logo
/case-studies/suez-ensures-bus...No Text
/topic/watertight/Text duplicate WaterTight
/case-studies/suez-ensures-bus...SUEZ Ensures Business Continuity with WaterTight
/case-studies/standard-gas-ens...No Text
/topic/contingency-planning/Text duplicate Contingency Planning
/case-studies/standard-gas-ens...Standard Gas – Ensuring Reliable Water Supply for Sustainable Energy Solutions
/case-studies/london-energy-se...No Text
/topic/contingency-planning/Text duplicate Contingency Planning
/case-studies/london-energy-se...LondonEnergy Secures Production with Water Direct’s WaterTight Assured Response for Demineralised Water Supply
/case-studies/mission-critical...No Text
/topic/watertight/Text duplicate WaterTight
/case-studies/mission-critical...Mission-Critical Resilience: How Lockheed Martin UK Secured its Water Supply with Water Direct
/case-studies/student-welfare-...No Text
/topic/contingency-planning/Text duplicate Contingency Planning
/case-studies/student-welfare-...Student Welfare Protected by a Tailored Water Contingency Plan
/case-studies/tata-steele-wate...No Text
/topic/contingency-planning/Text duplicate Contingency Planning
/case-studies/tata-steele-wate...UK’s Biggest Steel Manufacturer Demonstrates Best Practice in Water Supply Resilience
/case-studies/how-water-loss-h...No Text
/topic/contingency-planning/Text duplicate Contingency Planning
/case-studies/how-water-loss-h...How Water Loss Hit a Leading Hotel Brand
/case-studies/leading-restaura...No Text
/topic/contingency-planning/Text duplicate Contingency Planning
/case-studies/leading-restaura...Leading Restaurant Chain’s Central Kitchen Is WaterTight
/resources/case-studies/View all
/contact-us/Contact
https://www.linkedin.com/compa...External Subdomain Follow us on LinkedIn
/services/water-tankers/Text duplicate Water Tankers
/services/bulk-bottled-water-s...Text duplicate Bottled Water
/services/water-tanks-and-bows...Text duplicate Water Tanks and Bowsers
/services/water-contingency-pl...Text duplicate Contingency Planning
/services/water-tight/Text duplicate WaterTight
/services/Text duplicate All Services
/solutions/water-emergency-pre...Text duplicate Water Resilience & Continuity
/solutions/emergency-response/Text duplicate Emergency Response
/solutions/planned-bulk-supply/Text duplicate Planned Bulk Supply
/services/consulting-technical...Text duplicate Consulting & Technical Services
/solutions/Text duplicate All Solutions
/sectors/water-utilities/Text duplicate Water Utilities
/sectors/facilities-management/Text duplicate Facilities Management
/sectors/industry-manufacturing/Text duplicate Industry & Manufacturing
/sectors/transport-energy-sector/Text duplicate Transport & Energy
/sectors/construction/Text duplicate Construction
/sectors/digital-infrastructure/Text duplicate Digital Infrastructure
/sectors/public-sector/Public Sector
/sectors/events/Text duplicate Events & Festivals
/partners/water-utilities/Text duplicate Water Utility Partners
/partners/commercial-partners/Text duplicate Commercial Partners
/partners/retailer-partners/Text duplicate Retailer Partners
/about-us/Text duplicate About Us
/about-us/the-team/Meet the team
/about-us/esg/Text duplicate Our ESG Commitment
/about-us/quality-assurance/Text duplicate Quality Assurance
/about-us/accreditations-and-m...Text duplicate Accreditations & Memberships
/about-us/careers/Text duplicate Water Direct Careers
/resources/case-studies/Case Studies
/resources/news/Text duplicate Blog & News
https://www.linkedin.com/compa...External Subdomain Text duplicate Follow us on LinkedIn
https://kota.co.uk/New window External Site by
/privacy-policy/Privacy Policy
/modern-slavery-human-traffick...Modern Slavery & Human Trafficking Policy
/ethical-positioning-statement/Ethical Positioning Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.water-direct.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.29 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (438 kB).

HTTP Response Header

NameValue
servernginx
dateWed, 21 Oct 2026 16:26:18 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.water-direct.co.uk/>; rel=shortlink
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age=2592000; includeSubDomains; preload
referrer-policystrict-origin-when-cross-origin
permissions-policyaccelerometer=*, autoplay=*, camera=*, encrypted-media=*, fullscreen=*, geolocation=*, gyroscope=*, magnetometer=*, microphone=*, midi=*, payment=*, picture-in-picture=*, usb=*
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content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 67 referring domains.
This page has 236 backlinks.
This page has backlinks from 51 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /app/uploads/wc-logs/
Disallow: /app/uploads/woocommerce_transient_files/
Disallow: /app/uploads/woocommerce_uploads/
Disallow: /*?add-to-cart=
Disallow: /*?*add-to-cart=
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

Sitemap: https://www.water-direct.co.uk/sitemap_index.xml

Search preview

www.water-direct.co.uk
Reliable Bulk & Emergency Water Supply UK - Water Direct
Water Direct delivers fast, reliable Emergency Water Supply across the UK—supporting businesses, and critical operations 24/7.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Water89%Check
Supply84%Check
Water Supply82%Check
UK Water80%Check
emergency water77%Check
emergency water supply76%Check
Emergency Water Supply UK75%Check
Reliable Water73%Check
Emergency72%Check
Water Resilience70%Check

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