Wales.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
83% 
Page structure
58% 
Link structure
68% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
222.40 kB
Words
1350
Media files
52
Number of links
147 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Discover Wales | Wales.com
There are word repetitions in the page title.
The length of the page title is perfect. (255 pixels out of 580 max pixel length)
Meta description
(Critically important)
Find out more about Wales here.
The length of the meta description is perfect. (202 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wales.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionFind out more about Wales here.
googlegAWU4KcXLy6ay8s30M0bBo9bT6-OQbKvgdcTQZJ-c-E
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#FFFFFF
msapplication-TileImagemstile-144x144.png
msapplication-square70x70logo/assets/favicon/mstile-70x70.png
msapplication-square150x150logo/assets/favicon/mstile-150x150.png
msapplication-wide310x150logo/assets/favicon/mstile-310x150.png
msapplication-square310x310logo/assets/favicon/mstile-310x310.png
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: From presidents with Welsh ancestry to a North Wales football team own...
This page contains 1350 words. That's ok.
33.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 19.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...SVW-C09-1617-0454.jpg.webp?itok=gwct0W6gA crowd of people and a Welsh flag.
...ssurf2-8614-small.jpg.webp?itok=_1fIkM4TSurfer in wetsuit floating on the surface of the sea, silhouetted by the sunset on the horizon
...0x1920px_facebook.jpg.webp?itok=U49laCnjNo alt attribute provided
...han-edwards-small.jpg.webp?itok=IqDCx8RNIllustrated image of a man wearing religious robes, holding a staff in one hand with a dove on it
...MVW-E20-2122-0024.jpg.webp?itok=bOFzazGgPerson holding the Wales flag.
...acts-7-cutout_web.jpg.webp?itok=s1UfLxTOWoman wearing a Welsh hat and sticking her tongue out
...SVW-E01-2122-0099.jpg.webp?itok=wtNxaVl3A Welsh flag blowing in the wind across a beautiful mountainous moorland scene
...7-1617-0008-small.jpg.webp?itok=bot0YCBHA busy street in Cardiff city centre on an international rugby day
...-optimised-1920px.jpg.webp?itok=4eyhDj4LShane Williams running along the beach.
...ica_065 (1)-small.jpg.webp?itok=zJvfeD5gTwo rugby teams walking onto a pitch for a match
...-icecream-parlour.jpg.webp?itok=elcil2z6Ice cream in a freezer
...IMG_2003-header-1.jpg.webp?itok=7w9GjU8dA bronze statue of Martha Hughes Cannon
...richardburtongrey.jpg.webp?itok=9Uc3fldHAn illustration of Richard Burton
...7-1011-0029-small.jpg.webp?itok=ooyrLt5UGeneral view from the south Caernarfon Castle
...y/2019-12/Castle-1.jpg.webp?itok=ZJEhwh2Exterior shot of the entrance to an old castle.
.../2023-06/DSC_1214.jpg.webp?itok=9Ha72Eahfamily in field walking towards a stone building.
...MVW-E20-2122-0024.jpg.webp?itok=bOFzazGgPerson holding the Wales flag.
...ld - WTML 1874097.jpg.webp?itok=w6z_tfyBA wooden sign at the entrance to a native woodland.
...VW-C18-1314-0024_.jpg.webp?itok=2aopc3QEA night shot of a lake and some mountains with starry skies behind
...2-03/WCP_DJI_0733.jpg.webp?itok=k4DLZGGIWCP_DJI_0733
...VW-C155-1819-0034.jpg.webp?itok=1enMmfEgA scenic lake surrounded by large green mountains
...MVW-D38-2021-0012.jpg.webp?itok=AXDOndUgA man walking through a forest
...2022-12/wdad-36_0.jpg.webp?itok=dwYrEwwVAn old postcard showing Welsh women wearing traditional dress
...7-1011-0029-small.jpg.webp?itok=ooyrLt5UGeneral view from the south Caernarfon Castle
...s_Nights_37-small.jpg.webp?itok=p9wwT95yA Mari Lwyd and dancers.
...3-1920-0104_small.jpg.webp?itok=auIlkNErinterior of church with highly decorative walls.
...Daniel Mordzinski.jpg.webp?itok=nhH5kUfCColourfully dressed people amongst large Hay Festival letters.
.../CERYS SILHOUETTE.JPG.webp?itok=Vq1R4JYDA young harp player wearing a long dress, sitting and playing a harp on a beautiful deserted beach
...inment (10)_small.jpg.webp?itok=gdO8PEJiA person on their knees in the grass in a dimly lit, spooky wood at night
...teddfod_tent_card.png.webp?itok=lLeJaebkNo alt attribute provided
.../2023-04/DSC_6602.jpg.webp?itok=boGJ4ElFA huge mural of a woman wearing a yellow football shirt, on the side of a building.
...-01/Saint-David_0.jpg.webp?itok=vzulw2kjNo alt attribute provided
..._web_2560x1920px_.jpg.webp?itok=bTudJ5ohA girl holding a leek in her mouth
...dfodUrdd_Sad_1493.jpg.webp?itok=DbehojaONo alt attribute provided
...SVW-D23-2021-0001.jpg.webp?itok=lpGG49TGview across to Castell Coch, with Welsh flag in the foreground.
...-1238389511-small.jpg.webp?itok=WX7A_oOzA crowd of people cheering at a football match, with a Welsh flag flying amidst them in the stadium seating
...SVW-C09-1617-0454.jpg.webp?itok=nbyAIgiEA crowd of people and a Welsh flag.
...y/2019-12/Castle-1.jpg.webp?itok=ZJEhwh2Exterior shot of the entrance to an old castle.
...01/dwb00074-small.jpg.webp?itok=RXxABAnTlarge group of people around memorial outside chapel.
..._Wales_Oct18-3369.jpg.webp?itok=y-AQIHsoExternal shot of a large museum building entrance
...8099_himeji-small.jpg.webp?itok=TAa6kkYPA Welsh flag and a Japanese flag in front of Himeji Castle.
...7-1011-0251-small.jpg.webp?itok=VhUY6xA2Aerial view of city centre and Bristol Channel, Cardiff, South East Wales
...ames_header_Welsh.jpg.webp?itok=DPKlFki8Welsh placenames beginning with Llan
...3-1617-1596-small.jpg.webp?itok=5BsUWNpaSurfer and van, Rest Bay
...ary/2019-02/Cover.jpg.webp?itok=2O9HFyYcIllustration of ship and windfarm
...WGP-C19-1819-0079.jpg.webp?itok=XQOUEZbYMaking coffee for customer behind counter
...-WALES_2902-small.jpg.webp?itok=TEFrdVTNIfor ap Glyn with views of the Sea
... - HIGH RES-small.png.webp?itok=I-K7s1SESide view of Riversimple Rasa hydrogen car on desert background
...2019-02/Telescope.jpg.webp?itok=6XKMzfmcNo alt attribute provided
...-Wales_4229-small.jpg.webp?itok=qCmTNWhdZero waste dispensing machines

Page structure

H1 heading
(Critically important)
This is Wales: a country shaped by its people, inspired by its places, alive with adventure and opportunity.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 84 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 This is Wales: a country shaped by its people, inspired by its places, alive with adventure and opportunity.
H2 The soft power of sport
H2 A taste for adventure
H2 Topics:
H2 Dydd Gŵyl Dewi | St David's Day
H2 The location of Wales in the world
H2 Rugby
H2 Martha Hughes Cannon: a true Welsh-American icon
H2 From Pontrhydyfen to Hollywood
H2 Cymru am byth!
H2 Explore our shores
H2 Traditions and history
H2 Culture
H2 Celebrating Wales, and Welshness!
H2 Sport
H2 Bro a byd - Wales and the world
H2 Cities in Wales
H2 What’s in a name?
H2 A question of balance
H2 Topics: Duplicate text
H2 A thriving enterprise
H2 The new black gold
H2 Heart of the nation
H2 A clean slate for motoring
H2 The race to zero waste
H2 Topics: Duplicate text
H2 We'd Like to Hear From You
H3 Happy St David's Day!
H3 Key facts about Wales' most famous clergyman
H3 Dragon spirit: the legend of the Welsh ddraig goch
H3 Random Acts of Welshness
H3 What is the Six Nations?
H3 The Welsh wonder who conquered Japan
H3 Why rugby unites our nation
H3 Ice cream, rugby, and a night at the opera
H3 Topics: Duplicate text
H3 Castle country
H3 Crossing the Atlantic: the links between America and Wales
H3 Discover your historical Cymru connections
H3 Dragon spirit: the legend of the Welsh ddraig goch Duplicate text
H3 Unlock the secrets of our native woodlands
H3 Gazing to the Welsh heavens
H3 An introduction to the Wales Coast Path
H3 The protected green spaces of Wales
H3 Introducing the National Forest for Wales
H3 Black hats, petticoats and bedgowns - exploring traditional outfits in Wales
H3 Castle country Duplicate text
H3 The midwinter majesty of the Mari Lwyd
H3 Christmas and New Year Traditions
H3 The Hay Festival – celebrating culture across the world
H3 The strings of our nation's heart
H3 Marvellous Welsh movies
H3 The stories behind creating inspirational, inclusive art installations
H3 Celebrating Welsh icons
H3 Land of my fathers: Wales’ national anthem
H3 Facts about Wales
H3 Wrexham AFC’s rise to stardom
H3 The soft power of sport Duplicate text
H3 Crossing the Atlantic: the links between America and Wales Duplicate text
H3 Patagonia: a small slice of Wales in South America
H3 Close connections across the water
H3 The cultural links between Wales and Japan
H3 Topics: Duplicate text
H3 Topics: Duplicate text
H3 Topics: Duplicate text
H3 Topics: Duplicate text
H3 Topics: Duplicate text
H3 Topics: Duplicate text
H3 Site
H4 Topics: Duplicate text
H4 Topics: Duplicate text
H4 Topics: Duplicate text
H4 Topics: Duplicate text
H4 Topics: Duplicate text
H4 Topics: Duplicate text
H4 Topics: Duplicate text
H4 Topics: Duplicate text
H4 Topics: Duplicate text
H4 Topics: Duplicate text
H4 Topics: Duplicate text
H4 Topics: Duplicate text
H4 Topics: Duplicate text
H4 Topics: Duplicate text
H4 Topics: Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.wales.com/Anchor Skip to main content
https://www.wales.com/Subdomain English
https://www.wales.com/frSubdomain Français
https://www.wales.com/deSubdomain Deutsch
https://www.wales.com/esSubdomain Español
https://www.wales.com/jaSubdomain 日本語
https://www.wales.com/Wales home
https://www.wales.com/searchSearch
https://www.wales.com/aboutAbout
https://www.wales.com/lifestyleLifestyle
https://www.wales.com/visitVisit
https://www.wales.com/studyStudy
https://www.wales.com/businessBusiness
/culture-and-sportCulture and sport
https://www.wales.com/newsNews
/culture-and-sport/sport/soft-...The soft power of sport
/visit/visiting-wales/taste-ad...A taste for adventure
https://www.wales.com/overviewOverview
https://www.wales.com/outdoorOutdoor
/news/united-kingdom/happy-st-...Subdomain Happy St David's Day!
/news/united-kingdom/happy-st-...New window Subdomain Text duplicate Happy St David's Day!
/news/united-kingdom/happy-st-...New window Nofollow Subdomain Happy St David's Day! (external link)
/about/history-and-heritage/we...Key facts about Wales' most famous clergyman
/about/why-there-dragon-welsh-...Dragon spirit: the legend of the Welsh ddraig goch
/about/history-and-heritage/we...Random Acts of Welshness
/about/welcome-wales/where-walesThe location of Wales in the world
/culture-and-sport/sport/how-r...What is the Six Nations?
/about/welcome-wales/wales-and...The Welsh wonder who conquered Japan
/culture-and-sport/sport/natio...Why rugby unites our nation
https://www.wales.com/big-storyThe Big Story
https://www.wales.com/identityIdentity
/about/welcome-wales/wales-and...Ice cream, rugby, and a night at the opera
/about/welcome-wales/our-peopl...Martha Hughes Cannon: a true Welsh-American icon
/about/culture/celebrating-ric...From Pontrhydyfen to Hollywood
https://www.wales.com/meetMeet
https://www.wales.com/film-tvFilm & TV
/personalitiesPersonalities
/visit/visiting-wales/castles-...Castle country
https://www.wales.com/informationInformation
https://www.wales.com/attractionsAttractions
https://www.wales.com/historyHistory
https://www.wales.com/heritageHeritage
/about/welcome-wales/wales-and...Crossing the Atlantic: the links between America and Wales
https://www.wales.com/historyText duplicate History
https://www.wales.com/heritageText duplicate Heritage
/about/researching-your-welsh-...Discover your historical Cymru connections
/about/why-there-dragon-welsh-...Text duplicate Dragon spirit: the legend of the Welsh ddraig goch
/visit/visiting-walesVisiting Wales
/visit/visiting-wales/revitali...Unlock the secrets of our native woodlands
/geography/countrysideCountryside
https://www.wales.com/attractionsText duplicate Attractions
/wildlife-flora-and-faunaWildlife, Flora and Fauna
/visit/visiting-wales/dark-ski...Gazing to the Welsh heavens
/visit/visiting-wales/wales-co...An introduction to the Wales Coast Path
/visit/visiting-wales/national...The protected green spaces of Wales
/visit/visiting-wales/national...Introducing the National Forest for Wales
/about/history-and-heritageHistory and heritage
/about/history-and-heritage/we...Black hats, petticoats and bedgowns - exploring traditional outfits in Wales
/visit/visiting-wales/castles-...Text duplicate Castle country
https://www.wales.com/informationText duplicate Information
https://www.wales.com/attractionsText duplicate Attractions
https://www.wales.com/historyText duplicate History
https://www.wales.com/heritageText duplicate Heritage
/about/history-and-heritage/we...The midwinter majesty of the Mari Lwyd
/seasons/winterWinter
https://www.wales.com/traditionsTraditions
/about/history-and-heritage/we...Christmas and New Year Traditions
https://www.wales.com/heritageText duplicate Heritage
https://www.wales.com/traditionsText duplicate Traditions
/myths-legendsMyths & Legends
/culture-and-sportCulture
/culture-and-sport/art-and-lit...The Hay Festival – celebrating culture across the world
https://www.wales.com/meetText duplicate Meet
https://www.wales.com/eventsEvents
https://www.wales.com/festivalsFestivals
https://www.wales.com/artsArts
/culture-and-sport/music-and-p...The strings of our nation's heart
/culture-and-sport/marvellous-...Marvellous Welsh movies
/about/culture/cardiffs-ground...The stories behind creating inspirational, inclusive art installations
https://www.wales.com/south-walesSouth Wales
https://www.wales.com/artsText duplicate Arts
https://www.wales.com/identityText duplicate Identity
/about/welcome-wales/national-...Celebrating Welsh icons
https://www.wales.com/traditionsText duplicate Traditions
/national-symbolsNational Symbols
/myths-legendsText duplicate Myths & Legends
/about/language/welsh-national...Land of my fathers: Wales’ national anthem
https://www.wales.com/musicMusic
https://www.wales.com/big-storyText duplicate The Big Story
https://www.wales.com/heritageText duplicate Heritage
https://www.wales.com/identityText duplicate Identity
/about/welcome-wales/facts-and...Facts about Wales
https://www.wales.com/informationText duplicate Information
https://www.wales.com/geographyGeography
/transport-travelTransport & Travel
/culture-and-sport/sport/wrexh...Wrexham AFC’s rise to stardom
/culture-and-sport/sport/soft-...Text duplicate The soft power of sport
/about/welcome-wales/wales-and...Text duplicate Crossing the Atlantic: the links between America and Wales
https://www.wales.com/historyText duplicate History
https://www.wales.com/heritageText duplicate Heritage
/about/welcome-wales/wales-and...Patagonia: a small slice of Wales in South America
https://www.wales.com/big-storyText duplicate The Big Story
https://www.wales.com/historyText duplicate History
https://www.wales.com/heritageText duplicate Heritage
/about/welcome-wales/wales-and...Close connections across the water
/about/welcome-wales/wales-and...The cultural links between Wales and Japan
https://www.wales.com/overviewText duplicate Overview
/about/cities-and-regions/wels...Cities in Wales
https://www.wales.com/informationText duplicate Information
https://www.wales.com/geographyText duplicate Geography
/geography/towns-citiesTowns & Cities
/about/language/place-names-walesWhat’s in a name?
https://www.wales.com/informationText duplicate Information
https://www.wales.com/geographyText duplicate Geography
/lifestyle/find-your-work-life...A question of balance
https://www.wales.com/overviewText duplicate Overview
/business/welsh-industry-busin...A thriving enterprise
https://www.wales.com/overviewText duplicate Overview
https://www.wales.com/case-studyCase study
https://www.wales.com/technologyTechnology
/visit/food-and-drink/new-blac...The new black gold
https://www.wales.com/madeMade
https://www.wales.com/west-walesWest Wales
https://www.wales.com/case-studyText duplicate Case study
/about/language/heart-nationHeart of the nation
https://www.wales.com/ideasIdeas
https://www.wales.com/identityText duplicate Identity
/business/clean-slate-motoringA clean slate for motoring
https://www.wales.com/madeText duplicate Made
https://www.wales.com/mid-walesMid Wales
https://www.wales.com/case-studyText duplicate Case study
/about/sustainability/zero-was...The race to zero waste
https://www.wales.com/ideasText duplicate Ideas
https://www.wales.com/case-studyText duplicate Case study
https://www.wales.com/shoppingShopping
https://www.visitwales.com/External Subdomain Visit Wales
https://wales.com/Wales
https://tradeandinvest.wales/External Trade & Invest
https://www.studyinwales.ac.uk/External Subdomain Study in Wales
https://www.creative.wales/External Subdomain Creative Wales
https://traveltrade.visitwales...External Subdomain Travel Trade
https://www.meetinwales.com/External Subdomain Business Events
https://industry.visitwales.com/External Subdomain Industry
/accessibility-statementAccessibility
https://www.wales.com/cookiesCookie Policy
/privacypolicyPrivacy Policy
/legal-informationLegal
https://www.wales.com/faqsFAQs
/about-walescomAbout Wales.com
https://www.wales.com/sitemapSitemap
/media-centreMedia and Press Centre
https://www.facebook.com/Wales...External Subdomain This is Wales Facebook
https://twitter.com/walesdotcomExternal This is Wales Twitter
https://www.instagram.com/wale...External Subdomain This is Wales Instagram
https://www.wales.com/surveySubdomain answering a few questions
https://www.wales.com/survey2025Subdomain Take Survey
https://www.wales.com/Anchor Back to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wales.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (222 kB).

HTTP Response Header

NameValue
dateSun, 27 Jul 2025 20:08:35 GMT
content-typetext/html; charset=UTF-8
content-length28993
varyAccept-Encoding, Cookie
cache-controlmax-age=2764800, public
link<https://www.wales.com>; rel="alternate"; hreflang="en"
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 25 Jul 2025 08:50:40 GMT
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This page has backlinks from 237 referring domains.
This page has 1,637 backlinks.
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Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html
#
# Wales

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
# Custom Paths
Disallow: /info/travel-trade/
Disallow: /info/meet/
Disallow: /search?
Disallow: /search/
Disallow: /cy
Disallow: /cy/
Disallow: /en-us
Disallow: /en-us/

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KeywordResultRecheck
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South Wales69%Check
Mid Wales68%Check
Celebrating Wales68%Check
Cities Wales67%Check
North Wales65%Check
West Wales65%Check
Wales Coast Path58%Check
country54%Check
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