Visitsweden.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
76% 
Page structure
27% 
Link structure
83% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
239.10 kB
Words
641
Media files
42
Number of links
54 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Sweden's official website for tourism and travel information | Visit Sweden
The page title should be shorter than 580 pixels. It is 657 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Find information on where to go, what to do, and where to stay in Sweden. Explore our map with activities and interest geographically.
The length of the meta description is perfect. (821 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://visitsweden.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionFind information on where to go, what to do, and where to stay in Sweden. Explore our map with activities and interest geographically.
robotsindex,follow
next-head-count21
application-name 
msapplication-TileColor#FFFFFF
msapplication-TileImage/favicons/mstile-144x144.png
msapplication-square70x70logo/favicons/mstile-70x70.png
msapplication-square150x150logo/favicons/mstile-150x150.png
msapplication-wide310x150logo/favicons/mstile-310x150.png
msapplication-square310x310logo/favicons/mstile-310x310.png
langen
twitter:titleSweden's official website for tourism and travel information
twitter:descriptionFind information on where to go, what to do, and where to stay in Sweden. Explore our map with activities and interest geographically.
twitter:imagehttps://s3-eu-north-1.amazonaws.com:443/py3.visitsweden.com/images/ima162309PeterLydn-Johner_IBSweb.65887796.fill-1200x628.jpg
og:urlhttps://visitsweden.com/
og:descriptionFind information on where to go, what to do, and where to stay in Sweden. Explore our map with activities and interest geographically.
og:titleSweden's official website for tourism and travel information
og:imagehttps://s3-eu-north-1.amazonaws.com:443/py3.visitsweden.com/images/ima162309PeterLydn-Johner_IBSweb.65887796.fill-1200x628.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 641 words. That's ok.
32.6% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
39 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...9PeterLydn-Johner_IBSweb.jpg&w=1980&q=75A boat travelling across the water in front of Stockholm City Hall on a sunny spring day.
...Tedeholm_-_imagebank.swe.jpg&w=1980&q=75No alt attribute provided
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...d_5947_web_1_CMSTemplate.jpg&w=1980&q=60No alt attribute provided
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...gstradgarden1.tif_IBSweb.jpg&w=1980&q=75No alt attribute provided
...nal_images/137615-IBSweb.jpg&w=1980&q=60No alt attribute provided
...9984-Edit-IBSweb_4zTX9Jb.jpg&w=1980&q=60No alt attribute provided
...l_malm_hires_CMSTemplate.jpg&w=1980&q=60No alt attribute provided
...lina20Romare-CMSTemplate.jpg&w=1980&q=60No alt attribute provided
..._Lantto_0642_CMSTemplate.jpg&w=1980&q=75No alt attribute provided
...l_images/IMG_9770_IBSweb.jpg&w=1980&q=60No alt attribute provided
...l_images/_MG_2888-IBSweb.jpg&w=1980&q=60No alt attribute provided
...ges/Pippi_vv_CMSTemplate.jpg&w=1980&q=60No alt attribute provided
...3B6len29.-IBSweb_BTBYBxa.jpg&w=1980&q=60No alt attribute provided
...iken-press-4_CMSTemplate.jpg&w=1980&q=75No alt attribute provided
...Nature-92_cw_CMSTemplate.jpg&w=1980&q=60No alt attribute provided
...g3411-scaled_CMSTemplate.jpg&w=1980&q=60No alt attribute provided
...ite-2400px-1_CMSTemplate.jpg&w=1980&q=60No alt attribute provided
..._images/MJs2_CMSTemplate.jpg&w=1980&q=60No alt attribute provided
...ages/Vaxholm_3101-IBSweb.jpg&w=1980&q=75No alt attribute provided
...-310-CMSTemplate_BoYNUq8.jpg&w=1980&q=60No alt attribute provided
...lmen_CMSTemplate_Hzz9feA.jpg&w=1980&q=60No alt attribute provided
.../DSC04224-IBSweb_T3icDSw.jpg&w=1980&q=60No alt attribute provided
...ges/DSC07635_CMSTemplate.jpg&w=1980&q=60No alt attribute provided
..._fredriksson_CMSTemplate.jpg&w=1980&q=75No alt attribute provided
...11ea922221_k_CMSTemplate.jpg&w=1980&q=60No alt attribute provided
...yStudio-e.se_CMSTemplate.jpg&w=1980&q=60No alt attribute provided
...1353-ljusare-CMSTemplate.jpg&w=1980&q=60No alt attribute provided
...1229_CMSTemplate_M2AhMRB.jpg&w=1980&q=60No alt attribute provided
...a-439a-b95f-1d8f3664aca7.jpg&w=1980&q=75No alt attribute provided
...rhamn_171217-0105_IBSweb.jpg&w=1980&q=60No alt attribute provided
...gstradgarden1.tif_IBSweb.jpg&w=1980&q=60No alt attribute provided
...0822-0081_HIGHRES_IBSweb.jpg&w=1980&q=60No alt attribute provided
...ullsize29_IBSweb_LOlSApi.jpg&w=1980&q=60No alt attribute provided
...lebration-IBSweb_aOj7iXo.jpg&w=1980&q=60No alt attribute provided
...ges/LYR_7863_CMSTemplate.jpg&w=1980&q=60No alt attribute provided
...9A6044suddad_CMSTemplate.jpg&w=1980&q=60No alt attribute provided
...dbank_FLV_IBSweb_pFOBRMi.jpg&w=1980&q=60No alt attribute provided
...tatic/media/logotype-sweden.29504629.svgSweden.se
...logotype-visitsweden-footer.4d26c3ba.svgVisitSweden.com

Page structure

H1 heading
(Critically important)
Welcome to Sweden
The H1 heading contains the words Welcome to! Use important keywords instead.
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 54 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Sweden
H2 Where to go
H2 What to do
H2 Explore map
H2 Sweden: A twice-in-a-lifetime experience
H2 What's on right now
H2 Spring in Sweden
H2 Urban getaways in Sweden
H2 Family-friendly nature adventures across Sweden
H2 Swedish culture
H2 New and trendy hotels – the grand openings of 2025
H2 Extraordinary stays
H2 Fika like a Swede - not just a coffe break
H2 Savour Sweden
H2 Coolcation in Sweden: 14 ways to keep your holiday refreshing
H2 Destinations to discover
H2 How to combine Sweden with other Nordic countries
H2 Best time to go
H2 Travel tips & planning
H2 Links
H2 Follow us
H2 Privacy policy
H3 Music events in Sweden 2025
H3 Sweden's best cycling routes - enjoy an active holiday
H3 When and where to see the magical Midnight Sun
H3 7 spectacular saunas in Sweden – a hot and cold experience like no other
H3 City City break in Stockholm and beyond
H3 City City break in and around Gothenburg
H3 City City break in and around Malmö
H3 Explore Sweden’s smaller cities and towns
H3 Sweden's iconic red cottages: A story of colour and culture
H3 When and where to celebrate Midsummer in Sweden 2025
H3 Family fun across Sweden: amusement parks, water parks, and wildlife sanctuaries
H3 Spirits, trolls, elves and ‘näcken’ – discover Sweden’s mythological creatures
H3 Unique accommodation – 27 sustainable places to stay
H3 Top hotels in Stockholm: A blend of luxury, charm and smart choices
H3 Top hotels in Gothenburg: From iconic landmarks to boutique escapes
H3 City Top hotels to stay in Malmö: Where comfort meets style
H3 Swedish food and drink festivals for every taste
H3 The ultimate Swedish foodie bucket list
H3 Cinnamon buns and where to get the best ones
H3 From fika to flatbread: 11 must-have Swedish food souvenirs
H3 Region Jämtland Härjedalen – a twin province of majestic landscapes
H3 City Helsingborg – where innovation meets history by the sea
H3 Region Dalarna – a miniature Sweden rich in nature and culture
H3 City Sigtuna – thousand years of history in Sweden's oldest town
H3 Winter in Sweden
H3 Spring in Sweden Duplicate text
H3 Summer in Sweden
H3 Autumn in Sweden
H3 Public holidays in Sweden 2025
H3 How to get great value on your vacation in Sweden
H3 Discover why Sweden is the perfect destination for solo travellers
H3 Cultural train adventures starting from Sweden's city hubs
Some anchor texts are used more than once.
There are 7 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.
LinkAttributesAnchor text
https://visitsweden.com/Anchor Skip to main content
https://visitsweden.se/External Experience Guide (sv, dk, no, eng)
https://corporate.visitsweden....External Subdomain Corporate (in Swedish)
https://corporate.visitsweden....External Subdomain Press & Media
https://traveltrade.visitswede...External Subdomain Travel Trade
/where-to-go/northern-sweden/Northern Sweden
/where-to-go/middle-sweden/Middle Sweden
/where-to-go/southern-sweden/Southern Sweden
/where-to-go/Show more
/what-to-do/food-drink/Eat & Drink
/what-to-do/design-architecture/Design & Architecture
/what-to-do/nature-outdoors/Nature & Outdoors
/what-to-do/Text duplicate Show more
/explore-map/Start exploring
/about-sweden/twice-in-a-lifet...Trivial anchor text
Read more
/what-to-do/culture-history-an...Music events in Sweden 2025
/what-to-do/nature-outdoors/bi...Sweden's best cycling routes - enjoy an active holiday
/where-to-go/northern-sweden/s...When and where to see the magical Midnight Sun
/what-to-do/spa-wellness/sauna...7 spectacular saunas in Sweden – a hot and cold experience like no other
/about-sweden/spring/Text duplicate Trivial anchor text
Read more
/where-to-go/middle-sweden/sto...City City break in Stockholm and beyond
/where-to-go/southern-sweden/g...City City break in and around Gothenburg
/where-to-go/southern-sweden/m...City City break in and around Malmö
/what-to-do/roundtrips/smaller...Explore Sweden’s smaller cities and towns
/what-to-do/family-fun/nature-...Text duplicate Trivial anchor text
Read more
/about-sweden/swedish-red-houses/Sweden's iconic red cottages: A story of colour and culture
/what-to-do/culture-history-an...When and where to celebrate Midsummer in Sweden 2025
/what-to-do/family-fun/amuseme...Family fun across Sweden: amusement parks, water parks, and wildlife sanctuaries
/what-to-do/culture-history-an...Spirits, trolls, elves and ‘näcken’ – discover Sweden’s mythological creatures
/where-to-stay/new-and-trendy-...Text duplicate Trivial anchor text
Read more
/where-to-stay/unique-accommod...Unique accommodation – 27 sustainable places to stay
/where-to-go/middle-sweden/sto...Top hotels in Stockholm: A blend of luxury, charm and smart choices
/where-to-go/southern-sweden/g...Top hotels in Gothenburg: From iconic landmarks to boutique escapes
/where-to-go/southern-sweden/m...City Top hotels to stay in Malmö: Where comfort meets style
/what-to-do/food-drink/swedish...Text duplicate Trivial anchor text
Read more
/what-to-do/food-drink/swedish...Swedish food and drink festivals for every taste
/what-to-do/food-drink/foodie-...The ultimate Swedish foodie bucket list
/what-to-do/food-drink/swedish...Cinnamon buns and where to get the best ones
/what-to-do/food-drink/food-so...From fika to flatbread: 11 must-have Swedish food souvenirs
/what-to-do/nature-outdoors/co...Text duplicate Trivial anchor text
Read more
/where-to-go/northern-sweden/j...Region Jämtland Härjedalen – a twin province of majestic landscapes
/where-to-go/southern-sweden/s...City Helsingborg – where innovation meets history by the sea
/where-to-go/middle-sweden/dal...Region Dalarna – a miniature Sweden rich in nature and culture
/where-to-go/middle-sweden/upp...City Sigtuna – thousand years of history in Sweden's oldest town
/what-to-do/roundtrips/nordic-...Text duplicate Trivial anchor text
Read more
/about-sweden/winter/Winter in Sweden
/about-sweden/spring/Spring in Sweden
/about-sweden/summer/Summer in Sweden
/about-sweden/autumn/Autumn in Sweden
/about-sweden/public-holidays/Public holidays in Sweden 2025
/about-sweden/best-value-for-m...How to get great value on your vacation in Sweden
/about-sweden/solo-travel-sweden/Discover why Sweden is the perfect destination for solo travellers
/what-to-do/roundtrips/cultura...Cultural train adventures starting from Sweden's city hubs
https://corporate.visitsweden....External Subdomain About Visit Sweden
https://corporate.visitsweden....External Subdomain Press & Influencers
https://traveltrade.visitswede...External Subdomain Travel Trade & Travel Professionals
https://www.facebook.com/Visit...External Subdomain No Text
https://www.instagram.com/visi...External Subdomain No Text
https://www.threads.net/@visit...External Subdomain No Text
https://www.tiktok.com/@visits...External Subdomain No Text
https://www.youtube.com/VisitS...External Subdomain No Text
https://se.pinterest.com/Visit...External Subdomain No Text
https://weibo.com/visitswedenExternal No Text
https://mp.weixin.qq.com/s/wsw...External Subdomain No Text
/contact-us/Contact us
/cookies-and-analytics/Cookies and analytics
/personal-data-policy/Personal Data Policy
/accessibility-statement/Accessibility statement
https://sweden.se/External IMG-ALT Sweden.se
https://visitsweden.com/IMG-ALT VisitSweden.com

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://visitsweden.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.35 seconds.
The file size of the HTML document is fine (239 kB).

HTTP Response Header

NameValue
dateMon, 19 May 2025 19:22:55 GMT
content-typetext/html; charset=utf-8
set-cookie138 Characters
x-powered-byNext.js
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
varyAccept-Encoding
x-proxy-cacheHIT
cf-cache-statusDYNAMIC
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servercloudflare
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content-encodingbr
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statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,071 referring domains.
This page has 15,419 backlinks.
This page has backlinks from 900 different ip addresses.

Robots.txt

# Global User-agent directives 
User-agent: * 
Disallow: /wt/admin/   
Disallow: /wt/cms/
Disallow: /wt/api/

# Individual site directives 
# visitsweden.com
User-agent: en
Sitemap: https://visitsweden.com/wt/sitemap.xml

# visitsweden.de
User-agent: de
Sitemap: https://visitsweden.de/wt/sitemap.xml 

# visitsweden.fr
User-agent: fr
Sitemap: https://visitsweden.fr/wt/sitemap.xml 

# visitsweden.nl
User-agent: nl
Sitemap: https://visitsweden.nl/wt/sitemap.xml

Search preview

visitsweden.com
Sweden's official website for tourism and travel information |...
Find information on where to go, what to do, and where to stay in Sweden. Explore our map with activities and interest geographically.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sweden85%Check
Visit Sweden73%Check
visit60%Check
Sweden 202559%Check
discover Sweden59%Check
Travel55%Check
Travel Information55%Check
Explore54%Check
stay54%Check
Explore map54%Check

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