Visitcambridge.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
95% 
Page structure
58% 
Link structure
33% 
Server
31% 
External factors
100% 
SEO Score
Response time
3.51 s
File size
96.60 kB
Words
1422
Media files
40
Number of links
135 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Visit Cambridge
The length of the page title is perfect. (213 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.visitcambridge.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
msapplication-TileImage/app/uploads/2022/03/cropped-Visit-Cambridge-Favicon-270x270.png
js-mapbox-keypk.eyJ1IjoicmNiZW4iLCJhIjoiY2t2dXZnaHl5YnJlZzJvczc2ZXZhZjFwZiJ9.P1OFNZPLUK3uaVbuayJs6w
google-site-verification2EMiDjg-NBTXu2WmNM1BRI08xj9cJZ_6iObg0G1zuO0
article:modified_time2025-05-27T12:58:08+00:00
langen
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleHome - Visit Cambridge
og:descriptionHome
og:urlhttps://www.visitcambridge.org/
og:site_nameVisit Cambridge
X-UA-Compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Gastro-Glasto’ visits Cambridge 4th - 6th July with a star-studded lin...
This page contains 1422 words. That's ok.
33.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 20.53 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 28 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...g/icon-close.svg?id=46a6eeb75540a1f80b2eClose icon
...g/icon-close.svg?id=46a6eeb75540a1f80b2eClose icon
...g/logo-white.svg?id=1a902eb6ebf510978352logo
.../logo-colour.svg?id=f362e2db590dc6c8c638logo
...ent-Cover_Cambridge-1024x0-c-default.jpgFoodies Festival
...img/icon-map.svg?id=75dc84d3034ee316fd93icon map
...2021/11/Fitzwilliam-1024x0-c-default.jpgThe Fitzwilliam Museum
...img/icon-map.svg?id=75dc84d3034ee316fd93icon map
...n-Cambridge1-scaled-1024x0-c-default.jpg48 Hours in Cambridge
...img/icon-map.svg?id=75dc84d3034ee316fd93icon map
...ifying-glass.svg?id=ec6e05e342daa03e39b1icon magnifying glass
.../icon-burger.svg?id=266dd44f383d8b721251icon burger
...-question@2x.png?id=3a0d0ebf7bb60e8bbfacicon questionmark
...ocial-Facebook-Post-1024x0-c-default.jpgBackground Image
...geFD-Week-landscape-1024x0-c-default.jpgBackground Image
...geFD-Week-landscape-1024x0-c-default.jpgBackground Image
.../2021/11/Fitzwilliam-640x0-c-default.jpgThe Fitzwilliam Museum
...s/2021/11/Scudamores-640x0-c-default.jpgScudamore’s Punting Company
..._Junction-Hannah-Lee-640x0-c-default.jpgCambridge Junction
...5_c-Kristian-Foreman-640x0-c-default.jpgCambridge Market Square
...aled-e1643815152420-1600x0-c-default.jpgUnique Cambridge
...SjI-unsplash-scaled-1600x0-c-default.jpgGuide to Shopping in Cambridge
...sYQ-unsplash-scaled-1600x0-c-default.jpgFive Fantastic Spring Activities To Enjoy In Cambridge
...9iek-unsplash-scaled-640x0-c-default.jpgCycling Routes
.../2024/04/film-scaled-640x0-c-default.jpgFilm and TV Locations
...xfyim46oy31emo49sb2i-640x0-c-default.jpgHistory and Architecture
...treet-e1708703819388-640x0-c-default.jpgFoodie
...3/10/PAUS-JULY23-251-640x0-c-default.jpgRest and Relaxation Spots
...Gardens-1-Hannah-Lee-640x0-c-default.jpgGardens
...bridge-club-festival-640x0-c-default.jpgFestivals & Concerts
...21/11/Polar-Museum-2-640x0-c-default.jpgCambridge on a Budget
...wavey-line-1.svg?id=9693f10190d74a1b27d2wave
...wNFX0ktD1SsFXVnCB7GrVkY1sNtA&oe=67561DDBinstagram
...N7mYAnrjkIhrrx1OxLhJCdVk0pzg&oe=67563AD8instagram
...img/icon-eye.svg?id=a3222af15e047218d349icon
...agram-circle.svg?id=7cd9ca71517505a5e819Instagram icon
...con-facebook.svg?id=23cafa93497228143770Facebook icon
...icon-twitter.svg?id=b75ff929fbb23eb4bfe1Twitter icon
Video URLWidthHeight
...video/header.mp4?id=53ae2f8efe32f098b7a8
...eature=oembed&controls=0&hd=1&autohide=1640360

Page structure

H1 heading
(Critically important)
Looking for something to do in Cambridge?
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 43 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Looking for something to do in Cambridge?
H3 Unique Cambridge
H3 What's On
H3 Things to See & Do
H3 Plan Your Trip
H3 Ideas & Inspiration
H3 Cambridge Food and Drink Week 2025
H3 Foodies Festival - the UK’s biggest touring celebrity food and music festival
H3 Foodies Festival - the UK’s biggest touring celebrity food and music festival Duplicate text
H3 Popular Places to Eat, See and Do
H3 The Fitzwilliam Museum
H3 Scudamore’s Punting Company
H3 Cambridge Junction
H3 Cambridge Market Square
H3 List your business or event
H3 Featured articles
H3 Inspire me
H3 Cycling Routes
H3 Film and TV Locations
H3 History and Architecture
H3 Foodie
H3 Rest and Relaxation Spots
H3 Gardens
H3 Festivals & Concerts
H3 Cambridge on a Budget
H3 Best cities in the UK as voted for by the readers of Condé Nast Traveller
H3 Quick links
H3 See your city
H4 Inspiration
H4 Discover
H4 Discover Duplicate text
H4 Discover Duplicate text
H4 Categories
H4 Featured Articles
H4 Cambridge BID
H4 Cambridge
H4 Cambridge Duplicate text
H4 WHY YOU SHOULD LIST
H4 Unique Cambridge Duplicate text
H4 Guide to Shopping in Cambridge
H4 Five Fantastic Spring Activities To Enjoy In Cambridge
H4 Did you know?
H4 Follow Us
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
/2022/01/31/unique-cambridge/Subdomain Find out more
/whats-on/Subdomain What's On
/eventSubdomain View All
/event-categories/music/Music
/event-categories/sport/Subdomain Sports
/event-categories/theatre/Subdomain Theatre
/event-categories/art-exhibiti...Art & Exhibitions
/event-categories/comedy-enter...Subdomain Comedy & Entertainment
/event-categories/festivals/Festivals
/event-categories/family-frien...Family Friendly
/list-your-event/Subdomain List Your Event
/place-categories/things-to-se...Things to See & Do
/place-categories/things-to-se...Text duplicate View All
/place-categories/museums-gall...Museums & Galleries
/place-categories/universities...Universities & Colleges
/place-categories/theatres-cin...Theatres & Cinemas
/place-categories/city-tours/City Tours
/place-categories/punting/Punting
/place-categories/parks-open-s...Parks & Open Spaces
/place-categories/walking-cycl...Walking & Cycling Routes
/place-categories/shopping/Shopping
/place-categories/food-drink/Food & Drink
/place-categories/key-sites-to...Key Sites to Visit
/list-your-business/Subdomain List Your Business
/college-tour/Subdomain Explore Cambridge's Colleges
/themes/family-friendly/Text duplicate Family Friendly
/place-categories/shopping/Text duplicate Shopping
/place-categories/food-drink/Text duplicate Food & Drink
/plan-your-trip/Subdomain Plan Your Trip
/place-categories/accommodation/Accommodation
/travelling-to-cambridge/Subdomain Travelling into Cambridge
/2022/01/31/driving-into-cambr...Subdomain Driving into Cambridge
/plan-your-trip/city-ambassadors/Subdomain City Ambassadors
https://www.meet-cambridge.com/External Subdomain Venue Finding Service
/inspire-me/Subdomain Ideas & Inspiration
/category/city/City
/category/history/History & Architecture
/category/culture/Culture
/category/walking/Cycling & Walking
/category/food-drink/Food & Drinks
/category/sport/Sport
/category/shopping/Text duplicate Shopping
/category/rest-and-relax/Rest & Relax
/2021/12/16/cambridge-for-coup...Subdomain Cambridge for Couples
/2022/01/31/dog-friendly-cambr...Subdomain Dog-friendly Cambridge
/2022/01/31/family-fun-in-camb...Subdomain Family Fun in Cambridge
/2022/01/31/unique-cambridge/Subdomain Unique Cambridge
/advertise/Subdomain Welcome to our new website! If you are a local business and would like to add an event or business, please follow this link
https://www.visitcambridge.org/IMG-ALT logo
/whats-on/Subdomain Text duplicate What's On
/eventSubdomain Text duplicate View All
/event-categories/music/Text duplicate Music
/event-categories/sport/Subdomain Text duplicate Sports
/event-categories/theatre/Subdomain Text duplicate Theatre
/event-categories/art-exhibiti...Text duplicate Art & Exhibitions
/event-categories/comedy-enter...Subdomain Text duplicate Comedy & Entertainment
/event-categories/festivals/Text duplicate Festivals
/event-categories/family-frien...Text duplicate Family Friendly
/list-your-event/Subdomain Text duplicate List Your Event
/event/foodies-festival/Subdomain Foodies Festival
IMG-ALT Foodies Festival
/place-categories/things-to-se...Text duplicate Things to See & Do
/place-categories/things-to-se...Text duplicate View All
/place-categories/museums-gall...Text duplicate Museums & Galleries
/place-categories/universities...Text duplicate Universities & Colleges
/place-categories/theatres-cin...Text duplicate Theatres & Cinemas
/place-categories/city-tours/Text duplicate City Tours
/place-categories/punting/Text duplicate Punting
/place-categories/parks-open-s...Text duplicate Parks & Open Spaces
/place-categories/walking-cycl...Text duplicate Walking & Cycling Routes
/place-categories/shopping/Text duplicate Shopping
/place-categories/food-drink/Text duplicate Food & Drink
/place-categories/key-sites-to...Text duplicate Key Sites to Visit
/list-your-business/Subdomain Text duplicate List Your Business
/college-tour/Subdomain Text duplicate Explore Cambridge's Colleges
/place/the-fitzwilliam-museum/Subdomain The Fitzwilliam Museum
IMG-ALT The Fitzwilliam Museum
/place-categories/shopping/Text duplicate Shopping
/place-categories/food-drink/Text duplicate Food & Drink
/plan-your-trip/Subdomain Text duplicate Plan Your Trip
/place-categories/accommodation/Text duplicate Accommodation
/travelling-to-cambridge/Subdomain Text duplicate Travelling into Cambridge
/2022/01/31/driving-into-cambr...Subdomain Text duplicate Driving into Cambridge
/plan-your-trip/city-ambassadors/Subdomain Text duplicate City Ambassadors
https://www.meet-cambridge.com/External Subdomain Text duplicate Venue Finding Service
https://love-cambridgegiftcard...External City Wide Gift Card
/plan-your-trip/beyond-cambridge/Subdomain Beyond Cambridge
/england-originals/Subdomain England Originals
/interactive-mapView our interactive map
/2022/01/31/48-hours-in-cambri...Subdomain 48 Hours in Cambridge
IMG-ALT 48 Hours in Cambridge
/inspire-me/Subdomain Ideas & inspiration
/category/city/Text duplicate City
/category/history/Text duplicate History & Architecture
/category/culture/Text duplicate Culture
/category/walking/Text duplicate Cycling & Walking
/category/food-drink/Text duplicate Food & Drinks
/category/sport/Text duplicate Sport
/category/shopping/Text duplicate Shopping
/category/rest-and-relax/Text duplicate Rest & Relax
/2021/12/16/cambridge-for-coup...Subdomain Text duplicate Cambridge for Couples
/2022/01/31/dog-friendly-cambr...Subdomain Text duplicate Dog-friendly Cambridge
/2022/01/31/family-fun-in-camb...Subdomain Text duplicate Family Fun in Cambridge
/2022/01/31/unique-cambridge/Subdomain Text duplicate Unique Cambridge
/inspire-me/Subdomain Not sure what you want to do? INSPIRE ME
IMG-ALT icon questionmark
https://www.love-cambridge.com...External Subdomain IMG-ALT Background Image
https://foodiesfestival.com/ev...External Text duplicate IMG-ALT Background Image
https://www.love-cambridge.com...External Subdomain Cambridge Food and Drink Week 2025
https://www.love-cambridge.com...External Subdomain Learn more
https://foodiesfestival.com/ev...External Foodies Festival - the UK’s biggest touring celebrity food and music festival
https://foodiesfestival.com/ev...External Text duplicate Learn more
https://foodiesfestival.com/ev...External Text duplicate IMG-ALT Background Image
https://foodiesfestival.com/ev...External Text duplicate Foodies Festival - the UK’s biggest touring celebrity food and music festival
https://foodiesfestival.com/ev...External Text duplicate Learn more
/place-categories/things-to-se...Subdomain Text duplicate View All
/place/the-fitzwilliam-museum/New window Subdomain Key Sites to Visit The Fitzwilliam Museum The Fitzwilliam Museum is the lead partner of the spectacular collections of the University of Cambridge Museums (U...
IMG-ALT The Fitzwilliam Museum
/place/scudamores-punting-comp...New window Subdomain Punting Scudamore’s Punting Company Founded in the early 20th Century, Scudamore's are Cambridge's original punting company.
IMG-ALT Scudamore’s Punting Company
/place/cambridge-junction/New window Subdomain Theatres & Cinemas Cambridge Junction The venue in Cambridge where art meets life.
IMG-ALT Cambridge Junction
/place/cambridge-market-square/New window Subdomain Shopping Cambridge Market Square Outdoor market showcasing gourmet food stalls, plus Cambridge University clothing & souvenirs.
IMG-ALT Cambridge Market Square
/place-categories/things-to-se...Subdomain Text duplicate View All
/advertise/Subdomain Text duplicate Find out more
/advertise/Subdomain Text duplicate Find out more
/inspire-me/Subdomain Text duplicate View All
/2022/01/31/unique-cambridge/Subdomain Text duplicate Unique Cambridge
IMG-ALT Unique Cambridge
/2022/01/31/guide-to-shopping-...Subdomain Guide to Shopping in Cambridge
IMG-ALT Guide to Shopping in Cambridge
/2022/01/31/five-fantastic-spr...Subdomain Five Fantastic Spring Activities To Enjoy In Cambridge
IMG-ALT Five Fantastic Spring Activities To Enjoy In Cambridge
/inspire-me/Subdomain Text duplicate View All
/inspire-me/Subdomain Text duplicate View All
/2024/04/10/cycling-routes/Subdomain Cycling Routes Cambridge, known for its flat terrain and bike-friendly infrastructure, offers an ideal setting for cycling enthusiasts. Here's a quick overvi...
IMG-ALT Cycling Routes
/2024/04/10/film-and-tv-locati...Subdomain Film and TV Locations Cambridge, with its historic charm and picturesque surroundings, has served as a backdrop for various film and TV productions over the ...
IMG-ALT Film and TV Locations
/2024/04/05/history-and-archit...Subdomain History and Architecture Cambridge is renowned for its rich history and stunning architecture, primarily shaped by the world-famous University of Cambridge. ...
IMG-ALT History and Architecture
/2024/04/05/foodie/Subdomain Foodie Whether you're looking for casual street food, fine dining, or a cozy café atmosphere, Cambridge has a foodie spot to satisfy every palate. Explore th...
IMG-ALT Foodie
/2024/04/05/rest-and-relaxatio...Subdomain Rest and Relaxation Spots Cambridge offers a variety of rest and relaxation spots for visitors to unwind and recharge amidst the city's historic charm. Here ...
IMG-ALT Rest and Relaxation Spots
/2024/04/05/gardens/Subdomain Gardens Cambridgeshire offers an abundance of beautiful gardens; from tranquil college courtyards to sprawling public parks, these green spaces offer respite...
IMG-ALT Gardens
/2024/04/05/festivals-concerts/Subdomain Festivals & Concerts Check out some of the great Festivals and Concerts that Cambridgeshire has to offer
IMG-ALT Festivals & Concerts
/2024/04/05/cambridge-on-a-bud...Subdomain Cambridge on a Budget Exploring Cambridge on a budget doesn't mean sacrificing its charm and allure. From historic landmarks to scenic parks, Cambridge offer...
IMG-ALT Cambridge on a Budget
/inspire-me/Subdomain Text duplicate View All
/2022/01/31/guide-to-galleries...Subdomain Text duplicate Museums & Galleries
/a-z-of-cambridge-shopping-areas/Subdomain Text duplicate Shopping
/2022/01/31/10-of-the-best-caf...Subdomain Text duplicate Food & Drink
/2022/01/31/cambridge-calendar...Subdomain Cambridge Cultural Calendar
https://www.instagram.com/p/DB...New window External Subdomain IMG-ALT instagram
https://www.instagram.com/p/DB...New window External Subdomain Text duplicate IMG-ALT instagram
https://www.instagram.com/visi...New window External Subdomain IMG-ALT Instagram icon
https://www.facebook.com/Offic...New window External Subdomain IMG-ALT Facebook icon
https://www.twitter.com/VisitC...New window External Subdomain IMG-ALT Twitter icon
/whats-on/Subdomain Text duplicate What's On
/place-categories/things-to-se...Subdomain Text duplicate Things to See & Do
/place-categories/shopping/Subdomain Text duplicate Shopping
/place-categories/food-drink/Subdomain Text duplicate Food & Drink
/plan-your-trip/Subdomain Text duplicate Plan Your Trip
/inspire-me/Subdomain Inspire Me
/contact-us/Subdomain Contact Us
/advertise/Subdomain List your Business or Event
https://issuu.com/lovecambridg...External Download City Map
/terms-and-conditions/Subdomain Terms and Conditions
https://www.visitcambridgepart...External Subdomain Business Partnership
https://www.rubbercheese.com/External Subdomain Rubber Cheese

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.visitcambridge.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (3.51 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 7 JavaScript files. This may affect the load time negatively.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (97 kB).

HTTP Response Header

NameValue
dateMon, 23 Jun 2025 11:20:46 GMT
serverApache
link<https://www.visitcambridge.org/wp-json/>; rel="https://api.w.org/", <https://www.visitcambridge.org/wp-json/wp/v2/pages/26>; rel="alternate"; title="JSON"; type="application/json", <https://www.visitcambridge.org/>; rel=shortlink
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 787 referring domains.
This page has 5,487 backlinks.
This page has backlinks from 406 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.visitcambridge.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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www.visitcambridge.org
Home - Visit Cambridge

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cambridge86%Check
Visit Cambridge76%Check
Cambridge food66%Check
Visit64%Check
Cambridge University62%Check
Cambridge offers62%Check
event or56%Check
Cambridge Food Drink Week55%Check
INSPIRE ME54%Check
event or business51%Check
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