us.pg.com | Website SEO Review

Response time

0.76 s

File size

128.60 kB

Words

392

Media files

39

Number of links

51 internal / 30 external

Meta specifications 92% achieved

Title

(Critically important)

Procter & Gamble

The page title is too short. (159 pixels of 580 max pixel length) Optimize title

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

P&G is improving everyday life as a Force for Growth and a Force for Good — for you, for the world, and for generations to come.

The length of the meta description is perfect. (796 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://us.pg.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: Canada

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width
Description	P&G is improving everyday life as a Force for Growth and a Force for Good — for you, for the world, and for generations to come.
next-head-count	13
msapplication-TileColor	#ffffff
theme-color	#ffffff
lang	en-us
twitter:title	Procter & Gamble
twitter:description	P&G is improving everyday life as a Force for Growth and a Force for Good — for you, for the world, and for generations to come.
twitter:image	https://images.ctfassets.net/oggad6svuzkv/6eWEFfxHDZrqJ2DGt1NqpQ/0919f47f4215e2e27fb754a821a5e685/PG_logo_OGtransparent.png
og:title	Procter & Gamble
og:description	P&G is improving everyday life as a Force for Growth and a Force for Good — for you, for the world, and for generations to come.
og:url	https://us.pg.com/
og:type	website
og:image	https://images.ctfassets.net/oggad6svuzkv/6eWEFfxHDZrqJ2DGt1NqpQ/0919f47f4215e2e27fb754a821a5e685/PG_logo_OGtransparent.png
charset	utf-8

Page quality 52% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

Only 1 paragraph/s was/were found on this page.

There are only 392 words on this page. Good pages should have about 800 words of useful content.

19.9% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 20 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

2 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
data:[...] Base64	Placeholder
...8b16d66/PG_employees_in_cafe_MOBILE.webp	No alt attribute provided
...cd86/PG_employees_open_space_MOBILE.webp	No alt attribute provided
..._leaders_2025_resize_mb.png?fm=webp&q=90	Black text says “Best companies for future leaders 2025. In partnership with statista.” A red and white TIME logo is at the top. A bright red border frames the image.
...d959d68d8e33954e54e6e98/PG-BBB-Seal1.png	PG-BBB-Seal

Page structure 100% achieved

H1 heading

(Critically important)

Named one of TIME’s Best Companies for Future Leaders

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	Named one of TIME’s Best Companies for Future Leaders
H2	READ OUR LATEST STORIES
H2	Products that make life a little easier
H2	Reducing our footprint one step at a time

Link structure 78% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

There are 1 links with a trivial anchor text.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are too many external links (30) on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://us.pg.com/	Anchor	Skip to main content
https://us.pg.com/		Home page IMG-ALT Go to Procter & Gamble homepage
https://us.pg.com/locations/		USA IMG-ALT Go to Language Selector
https://us.pg.com/brands/		Brands
https://us.pg.com/innovation/		Innovation
https://us.pg.com/product-safety/		Product Safety
https://us.pg.com/ingredients/		Ingredients
/fragrance-ingredients-list/		Fragrance Ingredients
https://us.pg.com/cruelty-free/		#BECRUELTYFREE
/community-impact/		Community Impact
https://csdw.org/	New window External	CSDW
/equality-and-inclusion/		Equality & Inclusion
/gender-equality/		Gender
/people-with-disabilities/		People with Disabilities
/lgbtq-visibility/		LGBTQ+
/racial-and-ethnic-inclusion/		Racial and Ethnic Inclusion
/environmental-sustainability/		Sustainability
/ethics-and-corporate-responsi...		Ethics & Responsibility
https://us.pg.com/who-we-are/		Who We Are
https://us.pg.com/pg-history/		P&G History
/annualreport2024/		2024 Annual Report
/citizenship-report-2023/		2023 Citizenship Report A-TITLE 2023 Citizenship Report
https://us.pg.com/blogs/		Blog
https://us.pg.com/newsroom/		Newsroom
https://www.pggoodeveryday.com...	New window External Subdomain	Rewards & Offers A-TITLE www.pgeveryday.com/tag/coupons-offers
https://us.pg.com/contact-us/		Contact
https://www.pgcareers.com/	New window External Subdomain	Careers A-TITLE www.pgcareers.com
https://www.pginvestor.com/cor...	New window External Subdomain	Investors A-TITLE www.pginvestor.com
https://www.pgconnectdevelop.com/	New window External Subdomain	Partner with us A-TITLE www.pgconnectdevelop.com
https://pgsupplier.com/	New window External	Suppliers A-TITLE https://pgsupplier.com/
/leadership-team/		Leadership
/structure-and-governance/		Structure & Governance
/policies-and-practices/		Policies & Practices
/sustainability-reports/		Archive
/awards-and-recognition/		Awards & Recognition
https://us.pg.com/sitemap/		Sitemap
https://privacypolicy.pg.com/e...	New window External Subdomain Anchor	Privacy A-TITLE privacypolicy.pg.com
https://termsandconditions.pg....	New window External Subdomain	Terms and Conditions A-TITLE www.pg.com/en_US/terms_conditions
https://preferencecenter.pg.co...	New window External Subdomain	Your Privacy Choices Mobile link IMG-ALT Privacy Options
https://www.facebook.com/proct...	New window External Subdomain	Facebook IMG-ALT Icon – Facebook A-TITLE www.facebook.com/proctergamble
https://twitter.com/proctergam...	New window External	Twitter IMG-ALT Twitter Icon A-TITLE twitter.com/proctergamble
https://www.youtube.com/channe...	New window External Subdomain	YouTube IMG-ALT YouTube Icon A-TITLE www.youtube.com/channel/UCDzq6J0KoGCbps96JQuXWRg
https://www.instagram.com/proc...	New window External Subdomain	Instagram IMG-ALT Instagram Icon A-TITLE instagram.com/proctergamble
https://www.linkedin.com/compa...	New window External Subdomain	LinkedIn IMG-ALT LinkeIn Icon A-TITLE www.linkedin.com/company/procter-and-gamble
/blogs/pg-awards-and-recogniti...		Trivial anchor text Read More A-TITLE P&G's Awards and Recognitions
/blogs/climate-initiatives-net...		8/1/2025 Climate Initiatives and Net Zero Ambition: Learn About P&G’s Commitment Climate change action and waste reduction align with P&G's ambition of net z... IMG-ALT Brown, blue and green illustration of Earth.
/blogs/reducing-waste-and-recy...		8/1/2025 Waste Reduction, Plastics and Recycling: Learn About P&G’s Actions Discover how P&G is embedding sustainable practices into our operations and produ... IMG-ALT Brown, blue and green illustration of Earth.
/blogs/water-positive-future/		8/1/2025 Helping Create a Water Positive Future: Learn More About P&G’s Strategy Discover the elements of P&G’s water positive future strategy. Read more IMG-ALT Brown, blue and green illustration of Earth.
/blogs/pg-earnings-fourth-quar...		7/30/2025 P&G Announces Results for the Fourth Quarter and Fiscal Year 2025 P&G reported results for the fourth quarter and fiscal year 2025. Read more IMG-ALT A round blue circle with white letters that say "P&G."
https://us.pg.com/blogs/		See all our latest stories
https://us.pg.com/brands/		See our iconic brands A-TITLE See our iconic brands
/environmental-sustainability/		See our efforts
https://www.pgcareers.com/	New window External Subdomain	Careers at P&G Explore opportunities Careers at P&G
https://pginvestor.com/	New window External	Investor Relations Get investor information Investor Relations
https://us.pg.com/	Anchor	Back to top
https://us.pg.com/contact-us/	Text duplicate	Contact
https://www.pgcareers.com/	New window External Subdomain Text duplicate	Careers A-TITLE www.pgcareers.com
https://www.pginvestor.com/cor...	New window External Subdomain Text duplicate	Investors A-TITLE www.pginvestor.com
https://www.pgconnectdevelop.com/	New window External Subdomain	Partner with Us A-TITLE www.pgconnectdevelop.com
https://pgsupplier.com/	New window External Text duplicate	Suppliers A-TITLE https://pgsupplier.com/
/leadership-team/	Text duplicate	Leadership
/structure-and-governance/	Text duplicate	Structure & Governance
/policies-and-practices/	Text duplicate	Policies & Practices
/sustainability-reports/	Text duplicate	Archive
/awards-and-recognition/	Text duplicate	Awards & Recognition
https://us.pg.com/sitemap/	Text duplicate	Sitemap
https://privacypolicy.pg.com/e...	New window External Subdomain Anchor Text duplicate	Privacy A-TITLE privacypolicy.pg.com
https://privacypolicy.pg.com/C...	New window External Subdomain	Consumer Health Data Privacy Policy
https://termsandconditions.pg....	New window External Subdomain Text duplicate	Terms and Conditions A-TITLE www.pg.com/en_US/terms_conditions
https://preferencecenter.pg.co...	New window External Subdomain	Your Privacy Choices IMG-ALT Privacy Options
https://us.pg.com/locations/	Text duplicate	USA
https://www.facebook.com/proct...	New window External Subdomain Text duplicate	Facebook IMG-ALT Facebook Icon A-TITLE www.facebook.com/proctergamble
https://twitter.com/proctergam...	New window External Text duplicate	Twitter IMG-ALT Twitter Icon A-TITLE twitter.com/proctergamble
https://www.youtube.com/channe...	New window External Subdomain Text duplicate	YouTube IMG-ALT Youtube Icon A-TITLE www.youtube.com/channel/UCDzq6J0KoGCbps96JQuXWRg
https://www.instagram.com/proc...	New window External Subdomain Text duplicate	Instagram IMG-ALT Instagram Icon A-TITLE instagram.com/proctergamble
https://www.linkedin.com/compa...	New window External Subdomain Text duplicate	LinkedIn IMG-ALT LinkedIn Icon A-TITLE www.linkedin.com/company/procter-and-gamble
https://www.bbb.org/us/oh/cinc...	New window External Subdomain	IMG-ALT PG-BBB-Seal
https://us.pg.com/brands/	Subdomain Text duplicate	Brands
https://us.pg.com/who-we-are/	Subdomain	Who we are
/community-impact/	Subdomain	Community impact
/environmental-sustainability/	Subdomain Text duplicate	Sustainability

Server configuration 75% achieved

HTTP redirects

(Critically important)

This page redirects to "https://us.pg.com/"

WWW Redirect

HTTP header

(Important)

The X-powered header is sent within the response header. (unnecessary)

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.76 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (129 kB).

Page Speed

HTTP Response Header

Name	Value
date	Tue, 05 Aug 2025 17:09:24 GMT
content-type	text/html; charset=utf-8
cache-control	s-maxage=31536000, stale-while-revalidate,no-store
etag	W/"2k7ri35osy2tkq"
pragma	no-cache
set-cookie	116 Characters
vary	Accept-Encoding
strict-transport-security	max-age=31536000; includeSubdomains
x-nextjs-cache	HIT
x-powered-by	Next.js
x-content-type-options	nosniff
x-frame-options	SAMEORIGIN
x-xss-protection	1;mode=block
permissions-policy	camera=(), microphone=(), geolocation=*
content-security-policy	default-src 'self' https://feed.pghub.io; script-src 'self' 'unsafe-inline' 'unsafe-eval' https://cdnjs.cloudflare.com https://snippet.maze.co https://feed.pghub.io .rudderstack.com cdn.rudderlabs.com https://z.moatads.com/ https://s.swiftypecdn.com/ https://connect.facebook.net/ https://js.adsrvr.org/ https://www.youtube.com/ https://www.youtube-nocookie.com/ https://www.googleadservices.com/ https://maps.googleapis.com https://unpkg.com https://googleads.g.doubleclick.net https://static.ads-twitter.com https://script.crazyegg.com https://api.ipify.org https://code.jquery.com/ https://c.lytics.io/ https://cdn.segment.com/ https://www.google-analytics.com/ https://www.googletagmanager.com/ https://pghub.io/ https://cdn.cookielaw.org/; style-src 'self' 'unsafe-inline' https://feed.pghub.io https://cdn.cookielaw.org/ https://c.lytics.io/ https://cdnjs.cloudflare.com https://unpkg.com; object-src https://images.ctfassets.net/; base-uri 'self'; connect-src 'self' https://feeds.businesswire.com https://csapi-nonprod.pg.com https://csapi.pg.com https://downloads.ctfassets.net https://cdn.segment.com https://privacytermsprod.azureedge.net https://assets.ctfassets.net/ https://cdn.contentful.com https://mw-ar-recom-prod.pgapi.io/ https://staging-api.fr.pg.com/ https://gpdb-staging.name-coach.com/api/public/v1/pronunciations/phonetics https://gpdb.name-coach.com/api/public/v1/pronunciations/phonetics https://prompts.maze.co https://pagestates-tracking.crazyegg.com https://assets-tracking.crazyegg.com https://tracking.crazyegg.com https://api.fr.pg.com https://pg-poc-regulatory-app-test.azurewebsites.net https://s.swiftypecdn.com https://maps.googleapis.com https://script.crazyegg.com https://consent-api.onetrust.com https://api.segment.io/ https://match.adsrvr.org/ https://lj18wdvpyu-3.algolianet.com/ https://lj18wdvpyu-2.algolianet.com/ https://lj18wdvpyu-1.algolianet.com/ https://lj18wdvpyu-dsn.algolia.net/ https://www.google-analytics.com/ https://region1.google-analytics.com https://cdn.cookielaw.org .rudderstack.com cdn.rudderlabs.com .doubleclick.net https://stats.g.doubleclick.net; font-src 'self' https://feed.pghub.io; frame-src 'self' https://pgn2020news.q4web.com https://images.ctfassets.net/ https://www.youtube-nocookie.com/ https://feed.pghub.io https://www.facebook.com/ https://d.agkn.com/ https://www.youtube.com https://pandg.tapad.com https://www.google.com/ https://www.googletagmanager.com/; img-src 'self' blob: data: https://mms.businesswire.com/ https://feed.pghub.io https://www.facebook.com/ https://downloads.ctfassets.net/ https://px.moatads.com/ https://googleads.g.doubleclick.net/ https://www.confianzaonline.es .akamaihd.net https://maps.gstatic.com https://maps.googleapis.com https://t.co https://www.google.com/ https://www.google.hr/ https://analytics.twitter.com https://s.amazon-adsystem.com/ https://c.lytics.io/ https://cdn.cookielaw.org/ https://www.googletagmanager.com/ https://match.adsrvr.org/ https://images.ctfassets.net https://pixel.tapad.com https://www.google-analytics.com https://i.ytimg.com; manifest-src 'self'; frame-ancestors 'self' https://app.contentful.com; media-src 'self' https://feed.pghub.io https://videos.ctfassets.net/; worker-src blob:;
x-apg-ha-id	NA-EUS2
x-azure-ref	20250805T170924Z-168d9b68cf46zvsrhC1FRAuzew0000000bh000000001096a
x-fd-int-roxy-purgeid	578
x-cache	PRIVATE_NOSTORE
content-encoding	br
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 3,509 referring domains.

This page has 251,801 backlinks.

This page has backlinks from 2,551 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /
sitemap: https://us.pg.com/sitemap.xml
Disallow: https://origprod-cus-us.pg.com/health-probe/
Disallow: https://origprod-eus2-us.pg.com/health-probe/
Disallow: https://us.pg.com/health-probe/

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us.pg.com

Procter & Gamble

P&G is improving everyday life as a Force for Growth and a Force for Good — for you, for the world, and for generations to come.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
TIME	58%	Check
one	56%	Check
Future	54%	Check
Best	54%	Check
Companies	54%	Check
Leaders	54%	Check
Future Leaders	54%	Check
life	50%	Check
Named	50%	Check
Procter	48%	Check
Gamble	48%	Check
Procter Gamble	48%	Check
Water Positive Future	41%	Check
Privacy	38%	Check
Read	38%	Check
Latest	38%	Check
Partner	38%	Check
STORIES	38%	Check
products	38%	Check
Partners	38%	Check
link	38%	Check
Facebook	38%	Check
YouTube	38%	Check
Instagram	38%	Check
LinkedIn	38%	Check

Show more keywords and terms

Us.pg.com - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 92% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check us.pg.com including all subpages at once!

Page quality 52% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 100% achieved

(Critically important)

(Important)

Heading structure

Link structure 78% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 75% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

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Most important keywords

Automatically check us.pg.com including all subpages at once!

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