Urth.co - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
58% 
Page structure
95% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
369.20 kB
Words
3099
Media files
85
Number of links
188 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Urth | Tools for photographers. Engineered in Australia | Urth USA
The page title should be shorter than 580 pixels. It is 586 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Discover lens filters, camera adapters, backpacks, straps, and more from Urth—engineered in Australia to deliver precise performance in every shot.
The length of the meta description is perfect. (914 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://urth.co/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
descriptionDiscover lens filters, camera adapters, backpacks, straps, and more from Urth—engineered in Australia to deliver precise performance in every shot.
google-site-verificationE5mBAR2L_YF5QHxQoYYzu2clH3cF9RwTS7gyv6dwwpQ
theme-color#FBFAF4
facebook-domain-verification1wtx3qx4pq5irrrsqc0zx3w90xkqxk
shopify-digital-wallet/44938592407/digital_wallets/dialog
shopify-checkout-api-tokenf1f64c2ddfbfffeeb170f91ec334a132
langen
twitter:site@
twitter:cardsummary_large_image
twitter:titleUrth | Tools for photographers. Engineered in Australia
twitter:descriptionDiscover lens filters, camera adapters, backpacks, straps, and more from Urth—engineered in Australia to deliver precise performance in every shot.
og:site_nameUrth USA
og:urlhttps://urth.co/
og:titleUrth | Tools for photographers. Engineered in Australia
og:typewebsite
og:descriptionDiscover lens filters, camera adapters, backpacks, straps, and more from Urth—engineered in Australia to deliver precise performance in every shot.
og:imagehttps://cdn.shopify.com/s/files/1/0449/3859/2407/files/Urth_Instagram_Logo_d0792ec8-f487-447f-a6b6-05669bfc8535.png?v=1622441789
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0449/3859/2407/files/Urth_Instagram_Logo_d0792ec8-f487-447f-a6b6-05669bfc8535.png?v=1622441789
og:image:width1557
og:image:height1557
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 30.97 words is high.
This page contains 3099 words. That's ok.
40.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
48 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: gallery
Image SEO
(Somewhat important)
80 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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...ree.svg?v=104092528742948899361745643275No alt attribute provided
...Homepage-Banner-D_2560x.jpg?v=1746496368No alt attribute provided
...-a0ac-06ce6c8b7b6f_750x.jpg?v=1746505125No alt attribute provided
...ts-Product-Block-2_480x.jpg?v=1746496738No alt attribute provided
...es/Banner-1-Bags-3_480x.jpg?v=1729659503No alt attribute provided
.../Urth_Cleaning_Kit_480x.jpg?v=1739169101No alt attribute provided
...ts-Product-Block-3_840x.jpg?v=1746505302No alt attribute provided
...star.svg?v=72139110486187719101745643270No alt attribute provided
...lter_Kit_01_eCcomm_500x.jpg?v=1746092107Essentials Filter Kit Plus+
...ter_Kit_02_eCcomm-1713419792816_500x.jpgNo alt attribute provided
...star.svg?v=72139110486187719101745643270No alt attribute provided
...ilter_Kit_01_eComm_500x.jpg?v=1746092129Explorer Filter Kit
...lter_Kit_02_eComm-1713420803805_500x.jpgNo alt attribute provided
...star.svg?v=72139110486187719101745643270No alt attribute provided
...ilter_Kit_01_Ecomm_500x.jpg?v=1746092129Duet Filter Kit Plus+
...lter_Kit_02_Ecomm-1713420950636_500x.jpgNo alt attribute provided
...star.svg?v=72139110486187719101745643270No alt attribute provided
...ilter_Kit_01_eComm_500x.jpg?v=1746092133Nature Filter Kit Plus+
...lter_Kit_02_eComm-1713419818350_500x.jpgNo alt attribute provided
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...ose.svg?v=149174032778774055031745643248No alt attribute provided
...-8825-5aa1e55a16cc_200x.jpg?v=1746583255Lens Cleaning Kit
...ose.svg?v=112622066314475526851745643266No alt attribute provided
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...ose.svg?v=112622066314475526851745643266No alt attribute provided

Page structure

H1 heading
(Critically important)
Buy a kit — get a free filter.
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Buy a kit — get a free filter.
H2 Upgrade your kit
H2 Best-selling filter kits
H2 Archival framing
H2 Urth Gallery Terms and Conditions
H3 Lens Filter Kits
H3 Camera Bags
H3 Accessories
H3 Empty heading
H4 Explore your practice
H5 Empty heading
H5 Empty heading
H5 Empty heading
H5 Empty heading
H5 Empty heading
H5 Empty heading
H5 Empty heading
H5 Empty heading
H5 Empty heading
H5 Empty heading
H5 Empty heading
H5 Empty heading
H5 Subscribe
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://urth.co/Anchor Skip to content.
https://urth.co/collectionsShop
A-TITLE Shop
/collections/all-cameraCamera Gear
A-TITLE Camera Gear
https://urth.co/collections/carryBags
A-TITLE Bags
/collections/all-accessoriesAccessories
A-TITLE Accessories
/collections/archiveSale
A-TITLE Sale
/collections/all-cameraAll Camera Gear
A-TITLE Camera Gear
/collections/lens-filtersView All
A-TITLE View All
/collections/uv-filtersUV Filters
A-TITLE UV Filters
/collections/polarizing-filtersCPL Filters
A-TITLE CPL Filters
/collections/nd-filtersND Filters
A-TITLE ND Filters
/collections/effects-filtersEffects Filters
A-TITLE Effects Filters
/collections/magnetic-filtersMagnetic Filters
A-TITLE Magnetic Filters
/collections/filter-kitsFilter Kits
A-TITLE Filter Kits
/collections/square-filtersSquare Filters
A-TITLE Square Filters
/collections/filter-accessoriesFilter Accessories
A-TITLE Filter Accessories
/collections/lens-filtersLens Filters
A-TITLE Lens Filters
/collections/lens-adaptersText duplicate View All
A-TITLE View All
/collections/sony-e-lens-mount...Sony E
A-TITLE Sony E
/collections/fujifilm-x-lens-m...Fujifilm X
A-TITLE Fujifilm X
/collections/canon-ef-lens-mou...Canon EF
A-TITLE Canon EF
/collections/canon-rf-lens-mou...Canon RF
A-TITLE Canon RF
/collections/nikon-z-lens-moun...Nikon Z
A-TITLE Nikon Z
/collections/micro-four-third-...Micro Four Thirds
A-TITLE Micro Four Thirds
/collections/leica-l-lens-moun...Leica L
A-TITLE Leica L
/collections/leica-m-lens-moun...Leica M
A-TITLE Leica M
/collections/lens-adaptersLens Adapters
A-TITLE Lens Adapters
https://urth.co/collections/carryText duplicate View All
A-TITLE View All
/collections/camera-backpacksCamera Backpacks
A-TITLE Camera Backpacks
/collections/slings-pouchesSlings, Pouches & Totes
A-TITLE Slings, Pouches & Totes
/collections/camera-insertsCamera Inserts
A-TITLE Camera Inserts
https://urth.co/collections/carryCamera Bags
A-TITLE Camera Bags
/collections/camera-strapsCamera Straps
A-TITLE Camera Straps
/collections/camera-kits-setsText duplicate View All
A-TITLE View All
/collections/camera-backpacksCamera Bag Sets
A-TITLE Camera Bag Sets
/collections/filter-kitsLens Filter Kits
A-TITLE Lens Filter Kits
/collections/camera-kits-setsKits & Sets
A-TITLE Kits & Sets
/collections/filter-accessoriesText duplicate Filter Accessories
A-TITLE Filter Accessories
/collections/cleaning-accessoriesCleaning Tools
A-TITLE Cleaning Tools
/collections/camera-accessoriesCamera Accessories
A-TITLE Camera Accessories
/products/gift-cardGift card
A-TITLE Gift card
https://urth.co/collections/carryAll Bags
A-TITLE Bags
/collections/camera-backpacksBackpacks
A-TITLE Backpacks
/collections/slings-pouchesSlings, Totes & Pouches
A-TITLE Slings, Totes & Pouches
/collections/camera-insertsText duplicate Camera Inserts
A-TITLE Camera Inserts
/collections/organisersTech Organisers
A-TITLE Tech Organisers
/collections/laptop-sleevesLaptop Sleeves
A-TITLE Laptop Sleeves
/products/gift-cardGift Card
A-TITLE Gift Card
/collections/all-accessoriesAll Accessories
A-TITLE Accessories
/collections/cleaning-accessoriesCleaning Accessories
A-TITLE Cleaning Accessories
/collections/accessoriesDaily Accessories
A-TITLE Daily Accessories
https://urth.co/pages/aboutAbout
A-TITLE About
https://urth.co/pages/aboutOur Story
A-TITLE Our Story
/pages/reforestationReforestation
A-TITLE Reforestation
/pages/positive-impactImpact
A-TITLE Impact
/pages/reforestationAll Reforestation
A-TITLE Reforestation
https://urth.co/pages/treesRegister Your Trees
A-TITLE Register Your Trees
https://urth.co/pages/madagascarMadagascar
A-TITLE Madagascar
https://urth.co/pages/nepalNepal
A-TITLE Nepal
https://urth.co/pages/haitiHaiti
A-TITLE Haiti
https://urth.co/pages/mozambiqueMozambique
A-TITLE Mozambique
https://urth.co/pages/indonesiaIndonesia
A-TITLE Indonesia
/pages/reforestationText duplicate Reforestation
A-TITLE Reforestation
https://urth.co/magazine/New window Magazine
A-TITLE Magazine
https://urth.co/A-TITLE Home
https://urth.co/searchSearch
A-TITLE Search
https://urth.co/accountAccount
A-TITLE Account
https://urth.co/cartCart
A-TITLE Cart
/search?q=backpacksText duplicate Backpacks
/search?q=uv-filtersText duplicate UV Filters
/search?q=polarizing-filtersPolarizing Filters
/pages/frequently-asked-questionsFAQ
A-TITLE FAQ
/pages/delivery-shippingDELIVERY
A-TITLE DELIVERY
https://gobeusa.aftership.com/...External Subdomain RETURNS
A-TITLE RETURNS
https://urth.co/pages/contact-usContact us form
A-TITLE Contact us form
/search?q=backpacksText duplicate Backpacks
/search?q=uv-filtersText duplicate UV Filters
/search?q=polarizing-filtersText duplicate Polarizing Filters
/collections/all-cameraText duplicate Camera Gear
https://urth.co/collections/carryText duplicate Bags
/collections/all-accessoriesText duplicate Accessories
/collections/archiveText duplicate Sale
https://urth.co/pages/aboutText duplicate About
https://urth.co/accountText duplicate Account
https://urth.co/Help
/collections/all-cameraSHOP Camera Gear
A-TITLE Camera Gear
/collections/all-cameraText duplicate All Camera Gear
A-TITLE Camera Gear
/collections/lens-filtersText duplicate Lens Filters
A-TITLE Lens Filters
/collections/lens-adaptersText duplicate Lens Adapters
A-TITLE Lens Adapters
https://urth.co/collections/carryText duplicate Camera Bags
A-TITLE Camera Bags
/collections/camera-strapsText duplicate Camera Straps
A-TITLE Camera Straps
/collections/camera-kits-setsText duplicate Kits & Sets
A-TITLE Kits & Sets
/collections/camera-accessoriesText duplicate Camera Accessories
A-TITLE Camera Accessories
/products/gift-cardText duplicate Gift card
A-TITLE Gift card
/collections/lens-filtersCamera Gear Lens Filters
A-TITLE Lens Filters
/collections/lens-filtersText duplicate View All
A-TITLE View All
/collections/uv-filtersText duplicate UV Filters
A-TITLE UV Filters
/collections/polarizing-filtersText duplicate CPL Filters
A-TITLE CPL Filters
/collections/nd-filtersText duplicate ND Filters
A-TITLE ND Filters
/collections/effects-filtersText duplicate Effects Filters
A-TITLE Effects Filters
/collections/magnetic-filtersText duplicate Magnetic Filters
A-TITLE Magnetic Filters
/collections/filter-kitsText duplicate Filter Kits
A-TITLE Filter Kits
/collections/square-filtersText duplicate Square Filters
A-TITLE Square Filters
/collections/filter-accessoriesText duplicate Filter Accessories
A-TITLE Filter Accessories
/collections/lens-adaptersCamera Gear Lens Adapters
A-TITLE Lens Adapters
/collections/lens-adaptersText duplicate View All
A-TITLE View All
/collections/sony-e-lens-mount...Text duplicate Sony E
A-TITLE Sony E
/collections/fujifilm-x-lens-m...Text duplicate Fujifilm X
A-TITLE Fujifilm X
/collections/canon-ef-lens-mou...Text duplicate Canon EF
A-TITLE Canon EF
/collections/canon-rf-lens-mou...Text duplicate Canon RF
A-TITLE Canon RF
/collections/nikon-z-lens-moun...Text duplicate Nikon Z
A-TITLE Nikon Z
/collections/micro-four-third-...Text duplicate Micro Four Thirds
A-TITLE Micro Four Thirds
/collections/leica-l-lens-moun...Text duplicate Leica L
A-TITLE Leica L
/collections/leica-m-lens-moun...Text duplicate Leica M
A-TITLE Leica M
https://urth.co/collections/carryCamera Gear Camera Bags
A-TITLE Camera Bags
https://urth.co/collections/carryText duplicate View All
A-TITLE View All
/collections/camera-backpacksText duplicate Camera Backpacks
A-TITLE Camera Backpacks
/collections/slings-pouchesText duplicate Slings, Pouches & Totes
A-TITLE Slings, Pouches & Totes
/collections/camera-insertsText duplicate Camera Inserts
A-TITLE Camera Inserts
/collections/camera-kits-setsCamera Gear Kits & Sets
A-TITLE Kits & Sets
/collections/camera-kits-setsText duplicate View All
A-TITLE View All
/collections/camera-backpacksText duplicate Camera Bag Sets
A-TITLE Camera Bag Sets
/collections/filter-kitsText duplicate Lens Filter Kits
A-TITLE Lens Filter Kits
/collections/camera-accessoriesCamera Gear Camera Accessories
A-TITLE Camera Accessories
/collections/filter-accessoriesText duplicate Filter Accessories
A-TITLE Filter Accessories
/collections/cleaning-accessoriesText duplicate Cleaning Tools
A-TITLE Cleaning Tools
https://urth.co/collections/carrySHOP Bags
A-TITLE Bags
https://urth.co/collections/carryText duplicate All Bags
A-TITLE Bags
/collections/camera-backpacksText duplicate Backpacks
A-TITLE Backpacks
/collections/slings-pouchesText duplicate Slings, Totes & Pouches
A-TITLE Slings, Totes & Pouches
/collections/camera-insertsText duplicate Camera Inserts
A-TITLE Camera Inserts
/collections/organisersText duplicate Tech Organisers
A-TITLE Tech Organisers
/collections/laptop-sleevesText duplicate Laptop Sleeves
A-TITLE Laptop Sleeves
/products/gift-cardText duplicate Gift Card
A-TITLE Gift Card
/collections/all-accessoriesSHOP Accessories
A-TITLE Accessories
/collections/all-accessoriesText duplicate All Accessories
A-TITLE Accessories
/collections/cleaning-accessoriesText duplicate Cleaning Accessories
A-TITLE Cleaning Accessories
/collections/accessoriesText duplicate Daily Accessories
A-TITLE Daily Accessories
/collections/archiveSHOP Sale
A-TITLE Sale
/collections/archiveAll Sale
A-TITLE Sale
https://urth.co/pages/aboutBACK About
A-TITLE About
https://urth.co/pages/aboutText duplicate Our Story
A-TITLE Our Story
/pages/positive-impactText duplicate Impact
A-TITLE Impact
https://urth.co/Text duplicate Reforestation
A-TITLE Reforestation
https://urth.co/About Reforestation
A-TITLE Reforestation
https://urth.co/pages/treesText duplicate Register Your Trees
A-TITLE Register Your Trees
https://urth.co/pages/madagascarText duplicate Madagascar
A-TITLE Madagascar
https://urth.co/pages/nepalText duplicate Nepal
A-TITLE Nepal
https://urth.co/pages/haitiText duplicate Haiti
A-TITLE Haiti
https://urth.co/pages/mozambiqueText duplicate Mozambique
A-TITLE Mozambique
https://urth.co/pages/indonesiaText duplicate Indonesia
A-TITLE Indonesia
https://urth.co/accountBACK Account
A-TITLE Account
https://urth.co/BACK Help
A-TITLE Help
/pages/frequently-asked-questionsText duplicate FAQ
A-TITLE FAQ
https://urth.co/Delivery
A-TITLE Delivery
http://returns-us.urth.co/External Subdomain Returns
A-TITLE Returns
https://urth.co/pages/contact-usText duplicate Contact us form
A-TITLE Contact us form
/collections/filter-kitsBuy a kit — get a free filter. Shop Filter Kits
A-TITLE Shop Filter Kits
/collections/filter-kitsText duplicate Lens Filter Kits
/collections/modular-backpacksText duplicate Camera Bags
/collections/all-accessoriesText duplicate Accessories
/products/the-essentials-filte...+ FREE Lens Filter
IMG-ALT Essentials Filter Kit Plus+
A-TITLE Essentials Filter Kit Plus+
/products/the-essentials-filte...Essentials Filter Kit Plus+
A-TITLE Essentials Filter Kit Plus+
/products/the-essentials-filte...Add to cart
A-TITLE Essentials Filter Kit Plus+
/products/the-essentials-filte...Buy Now
A-TITLE Essentials Filter Kit Plus+
/products/the-explorer-filter-kitText duplicate + FREE Lens Filter
IMG-ALT Explorer Filter Kit
A-TITLE Explorer Filter Kit
/products/the-explorer-filter-kitExplorer Filter Kit
A-TITLE Explorer Filter Kit
/products/the-explorer-filter-kitText duplicate Add to cart
A-TITLE Explorer Filter Kit
/products/the-explorer-filter-kitText duplicate Buy Now
A-TITLE Explorer Filter Kit
/products/the-duet-filter-kit-...Text duplicate + FREE Lens Filter
IMG-ALT Duet Filter Kit Plus+
A-TITLE Duet Filter Kit Plus+
/products/the-duet-filter-kit-...Duet Filter Kit Plus+
A-TITLE Duet Filter Kit Plus+
/products/the-duet-filter-kit-...Text duplicate Add to cart
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A-TITLE Nature Filter Kit Plus+
/products/the-nature-filter-ki...Text duplicate Buy Now
A-TITLE Nature Filter Kit Plus+
https://urth.co/magazineView Stories
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here
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Performance
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 154 referring domains.
This page has 557 backlinks.
This page has backlinks from 140 different ip addresses.

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urth.co
Urth | Tools for photographers. Engineered in Australia | Urth USA
Discover lens filters, camera adapters, backpacks, straps, and more from Urth—engineered in Australia to deliver precise performance in every shot.

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KeywordResultRecheck
Urth80%Check
filter70%Check
Lens Filter63%Check
Australia61%Check
Urth Gallery61%Check
Urth Art60%Check
Gallery or60%Check
Urth USA59%Check
Filter Kits57%Check
kit56%Check
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