Urban.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
68% 
Page structure
63% 
Link structure
35% 
Server
0% 
External factors
100% 
SEO Score
Response time
3.42 s
File size
110.90 kB
Words
713
Media files
13
Number of links
103 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Award-Winning Master Builders | Urban Homes
The length of the page title is perfect. (422 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
At Urban Homes, we build beautiful homes in the Waikato, Bay of Plenty, Coromandel & South Auckland. We take ownership of your project as if it were our own
The length of the meta description is perfect. (986 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://urban.co.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-nz
Server location: United States of America
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAt Urban Homes, we build beautiful homes in the Waikato, Bay of Plenty, Coromandel & South Auckland. We take ownership of your project as if it were our own
p:domain_verify08d85b4599b351ae035a739aa88e7ca8
msapplication-TileImagehttps://urban.co.nz/wp-content/uploads/2022/07/Urban_favicon_white.png
article:publisherhttps://www.facebook.com/UrbanHomesNZ/
article:modified_time2025-12-18T23:24:58+00:00
langen-nz
og:localeen_US
og:typewebsite
og:titleUrban Homes
og:descriptionAt Urban Homes, we build beautiful homes in the Waikato, Bay of Plenty, Coromandel & South Auckland. We take ownership of your project as if it were our own
og:urlhttps://urban.co.nz/
og:site_nameUrban Homes
og:imagehttps://urban.co.nz/wp-content/uploads/2023/03/Urban-billboard-image2.jpg
og:image:width1920
og:image:height1080
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 713 words. That's ok.
33.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.87 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 31 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: coming soon
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2022/07/phone-icon.svgCall
.../01/Urban_20-Years-Badge_Logo-Lockup.svgurban-celebrating-20-years-of-building-badge
https://urban.co.nz/design-build-logo-2/DB logo
...uploads/2025/11/StudioU-white-scaled.pngStudioU logo
/wp-content/uploads/2022/07/map-pin.svgNo alt attribute provided
/wp-content/uploads/2022/07/map-pin.svgNo alt attribute provided
/wp-content/uploads/2022/07/map-pin.svgNo alt attribute provided
/wp-content/uploads/2022/07/map-pin.svgNo alt attribute provided
/wp-content/uploads/2022/07/urban-logo.svgurban-homes-logo
...1/Urban_awards-logos_2022_Deloitte-5.pngurban-awards-deloitte-fast-50
...ent/uploads/2022/07/TC_logo_final-01.pngNo alt attribute provided
Video URLWidthHeight
.../11/Urban-Homes-brand-video_Web-Edit.mp4

Page structure

H1 heading
(Critically important)
DB logo
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 DB logo
H2 House & Land packages
H2 Spoilt for choice House Plans
H2 StudioU logo
H2 Sam & Harriet’s build journey
H2 Take ownership sooner
H2 Taking show homes to the next level
H3 Packages selling now!
H3 Packages selling now! Duplicate text
H3 A striking selection
H3 A striking selection Duplicate text
H3 World Class Experience
H3 World Class Experience Duplicate text
H3 Follow our journey
H3 Follow our journey Duplicate text
H3 Build your new home with only 5% deposit
H3 Build your new home with only 5% deposit Duplicate text
H3 House Plans
H3 House & Land
H3 Design & Build
H3 Request a call back
H4 Meadows, Hamilton Show Home
H4 Kelly Road, Cambridge Display Home
H4 Tamahere Show Home Coming Soon
H4 Rotorua Show Home Coming Soon
H4 Whitianga Show Home (now closed)
H4 Previous show homes
H4 Quicklinks
H4 Locations
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/newsletter-signup/Join our newsletter
https://urban.co.nz/blog-listing/Blog
/our-urban-journeys/Build Journeys
https://urban.co.nz/inspiration/Inspiration
https://urban.co.nz/inspiration/Text duplicate Inspiration
/the-look-book/Look Book
/the-onyx-collection/The Onyx Collection
https://urban.co.nz/studiou/StudioU Design Centre
/show-homes-and-display-homes-...Augmented Reality
/custom-design-and-build/Design and Build
/why-urban/join-urban-homes/Careers
https://urban.co.nz/franchise/Franchise
/locations/waikato/Waikato
/locations/thames-coromandel/Thames Coromandel
/locations/rotorua/Rotorua
https://urban.co.nz/?sSearch
https://urban.co.nz/IMG-ALT urban-celebrating-20-years-of-building-badge
A-TITLE Urban House
https://urban.co.nz/show-homes/Show Homes
/house-and-land-packages/House & Land
/view-house-and-land-packages/...Text duplicate Waikato
/view-house-and-land-packages/...Text duplicate Thames Coromandel
/view-house-and-land-packages/...Text duplicate Rotorua
https://urban.co.nz/house-plans/House Plans
https://urban.co.nz/house-plans/Text duplicate House Plans
/custom-design-and-build/Text duplicate Design and Build
/the-onyx-collection/Onyx Collection
/custom-design-and-build/Design & Build
/custom-design-and-build/Text duplicate Design & Build
/site-appraisal/Site Appraisal
https://urban.co.nz/renovate/Renovate
https://urban.co.nz/why-urban/Why Urban
https://urban.co.nz/why-urban/Text duplicate Why Urban
/why-urban/award-winning-maste...Awards
https://urban.co.nz/faqs/FAQs
https://urban.co.nz/contact-us/Contact
https://urban.co.nz/contact-us/Text duplicate Contact
/request-call-back/Request a call back
/newsletter-signup/Text duplicate Join our newsletter
https://urban.co.nz/blog-listing/Text duplicate Blog
/our-urban-journeys/Text duplicate Build Journeys
https://urban.co.nz/inspiration/Text duplicate Inspiration
https://urban.co.nz/inspiration/Text duplicate Inspiration
/the-look-book/Text duplicate Look Book
/the-onyx-collection/Text duplicate The Onyx Collection
https://urban.co.nz/studiou/Text duplicate StudioU Design Centre
/show-homes-and-display-homes-...Text duplicate Augmented Reality
/custom-design-and-build/Text duplicate Design and Build
/why-urban/join-urban-homes/Text duplicate Careers
https://urban.co.nz/franchise/Text duplicate Franchise
/locations/waikato/Text duplicate Waikato
/locations/thames-coromandel/Text duplicate Thames Coromandel
/locations/rotorua/Text duplicate Rotorua
https://urban.co.nz/?sText duplicate Search
https://www.facebook.com/Urban...New window External Subdomain A-TITLE facebook
https://www.instagram.com/urba...New window External Subdomain A-TITLE instagram
https://www.linkedin.com/compa...New window External Subdomain A-TITLE linkedin
https://urban.co.nz/why-urbanSTART YOUR JOURNEY
A-TITLE START YOUR JOURNEY
/site-appraisal/Book your free site appraisal
A-TITLE Book your free site appraisal
https://urban.co.nz/why-urbanText duplicate START YOUR JOURNEY
A-TITLE START YOUR JOURNEY
/site-appraisal/Text duplicate Book your free site appraisal
A-TITLE Book your free site appraisal
/site-appraisal/book your free site appraisal
https://urban.co.nz/why-urban/start your home-building journey
https://urban.co.nz/why-urbanText duplicate START YOUR JOURNEY
A-TITLE START YOUR JOURNEY
/site-appraisal/Text duplicate Book your free site appraisal
A-TITLE Book your free site appraisal
https://www.youtube.com/watch?...External Subdomain No Text
/house-and-land-packages/Find Out More
A-TITLE Find Out More
/house-and-land-packages/Text duplicate Find Out More
A-TITLE Find Out More
/house-and-land-packages/Text duplicate Find Out More
A-TITLE Find Out More
https://urban.co.nz/house-plans/Text duplicate Find Out More
A-TITLE Find Out More
https://urban.co.nz/house-plans/Text duplicate Find Out More
A-TITLE Find Out More
https://urban.co.nz/house-plans/Text duplicate Find Out More
A-TITLE Find Out More
https://urban.co.nz/studiou/Text duplicate Find Out More
A-TITLE Find Out More
https://urban.co.nz/studiou/Text duplicate Find Out More
A-TITLE Find Out More
https://urban.co.nz/studiou/Text duplicate Find Out More
A-TITLE Find Out More
/blog/sam-cane-and-harriet-all...Text duplicate Find Out More
A-TITLE Find Out More
/blog/sam-cane-and-harriet-all...Text duplicate Find Out More
A-TITLE Find Out More
/blog/sam-cane-and-harriet-all...Text duplicate Find Out More
A-TITLE Find Out More
https://www.youtube.com/watch?...External Subdomain No Text
/finance-solutions/FIND OUT MORE
A-TITLE FIND OUT MORE
/finance-solutions/Text duplicate FIND OUT MORE
A-TITLE FIND OUT MORE
/finance-solutions/Text duplicate FIND OUT MORE
A-TITLE FIND OUT MORE
https://urban.co.nz/house-plans/No Text
/house-and-land-packages/No Text
/custom-design-and-build/No Text
/show-home/meadows-hamilton-sh...No Text
/show-home/cambridge-show-home/No Text
/show-home/tamahere-show-home-...No Text
/show-home/rotorua-show-home-c...No Text
/show-home/coromandel-whitiang...No Text
/show-home/previous-show-homes/No Text
https://urban.co.nz/IMG-ALT urban-homes-logo
A-TITLE Urban House
/why-urban/award-winning-maste...IMG-ALT urban-awards-deloitte-fast-50
A-TITLE Award
https://www.facebook.com/Urban...New window External Subdomain Text duplicate A-TITLE facebook
https://www.instagram.com/urba...New window External Subdomain Text duplicate A-TITLE instagram
https://www.linkedin.com/compa...New window External Subdomain Text duplicate A-TITLE linkedin
https://urban.co.nz/show-homes/Show homes
https://urban.co.nz/house-plans/Text duplicate House Plans
/house-and-land-packages/Text duplicate House & Land
/custom-design-and-build/Design & build
https://urban.co.nz/why-urban/Why urban
https://urban.co.nz/contact-us/Contact Us
https://urban.co.nz/blog-listing/Stories
https://urban.co.nz/inspiration/Text duplicate Inspiration
/why-urban/join-urban-homes/Text duplicate Careers
/newsletter-signup/Join our Newsletter
/privacy-policy/Privacy Policy
/locations/waikato/Text duplicate Waikato
/locations/thames-coromandel/Text duplicate Thames Coromandel
/locations/rotorua/Text duplicate Rotorua
https://www.pointb.co.nz/New window External Subdomain Point B
https://urban.co.nz/wp-admin/Admin
https://urban.co.nz/sitemap/Sitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://urban.co.nz/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (3.42 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 14 CSS files. This may affect the page load time negatively.
This page loads 31 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (111 kB).

HTTP Response Header

NameValue
dateSat, 14 Feb 2026 18:50:22 GMT
serverApache
link<https://urban.co.nz/wp-json/>; rel="https://api.w.org/", <https://urban.co.nz/wp-json/wp/v2/pages/38>; rel="alternate"; title="JSON"; type="application/json", <https://urban.co.nz/>; rel=shortlink
x-litespeed-cache-controlpublic,max-age=604800
x-litespeed-tag249_front,249_URL.6666cd76f96956469e7be39d750cc7d9,249_F,249_Po.38,249_PGS,249_
content-security-policyupgrade-insecure-requests;
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 170 referring domains.
This page has 266 backlinks.
This page has backlinks from 67 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://urban.co.nz/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

urban.co.nz
Award-Winning Master Builders | Urban Homes
At Urban Homes, we build beautiful homes in the Waikato, Bay of Plenty, Coromandel & South Auckland. We take ownership of your project as if it were our own

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Urban73%Check
Urban Homes72%Check
Build70%Check
Homes66%Check
Design Build56%Check
new build56%Check
Land54%Check
Show Homes54%Check
ownership50%Check
Land Packages48%Check
Show more keywords and terms

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