University-communications.ncsu.edu - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
100% 
Page structure
65% 
Link structure
76% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.03 s
File size
117.40 kB
Words
503
Media files
8
Number of links
59 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Think and Do - University Communications and Marketing
The length of the page title is perfect. (515 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://university-communications.ncsu.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorWordPress 7.1.3
article:modified_time2026-02-02T20:33:42+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleThink and Do - University Communications and Marketing
og:descriptionJoin Forces With Us Whatever your needs, we’ll work with you to ensure successful, targeted, collaborative communications. We do it all: strategy, planning, public and media relations, crisis communications and issues management, marketing, content creation, web development, social media, video, photography and design.
og:urlhttps://university-communications.ncsu.edu/
og:site_nameUniversity Communications and Marketing
og:imagehttps://university-communications.ncsu.edu/wp-content/uploads/sites/582/2024/03/red-flowers-belltower-1024x576.jpg
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 503 words. That's ok.
28% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../582/2024/06/belltower-red-fireworks.jpgFireworks explode over the NC State Belltower.
...2024/05/MAH6539-ret-2-e1718643747451.jpgMix of NC State printed and digital collateral.
...2/2024/05/MAH6525-ret-e1718643785381.jpgAn overhead assortment of printed pieces from UComm.
...024/06/wolfpack-outfitters-checkout.jpegA father and daughter buy Wolfpack merchandise.
...4/03/social-hub-photo-e1718643839128.jpgAn employee uses an iPhone to create social media content.
...24/03/red-flowers-belltower-1024x576.jpgRed flowers surrounding the Memorial Belltower.
...582/2024/06/butler-map-image-300x169.jpgA map showing the location of the Butler Communications Building.
Video URLWidthHeight
...82/2024/03/rww-fireworks-belltower-2.mp4

Page structure

H1 heading
(Critically important)
Think and Do
Too many H1 headings
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Think and Do
H1 Find NC State websites, locations and people
H2 Join Forces With Us
H2 Our Teams
H2 Your Guide to “Think and Do”
H2 Connect With Us
H2 MyPack Portal
H2 University Libraries
H2 Academic Calendar
H2 Majors and Careers
H3 What We Do
H3 Contact Us
H3 Marketing
H3 University Communications
H3 Strategic Brand Management
H3 Social Media
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
https://www.ncsu.edu/External Subdomain NC State Home
https://www.ncsu.edu/External Subdomain No Text
/Subdomain University Communications and Marketing
/about/Subdomain About
/about/leadership/Subdomain Leadership
/teams/Subdomain Teams
/teams/administration/Subdomain Administration
/teams/marketing/Subdomain Marketing
/teams/social-media-hub/Subdomain Social Media
/teams/strategic-brand-managem...Subdomain Strategic Brand Management
/teams/university-communications/Subdomain University Communications
/services/Subdomain Services
/documentation/products-and-to...Subdomain NC State Web Platform
/documentation/products-and-to...Subdomain Landing Page Builder
/documentation/products-and-to...Subdomain Email Builder
/documentation/products-and-to...Subdomain Newswire
/documentation/products-and-to...Subdomain NC State People
/support/Subdomain Support
/support/communicator-resources/Subdomain Communicator Resources
/support/ai-guidance/Subdomain AI Guidance
/support/filming-guidelines/Subdomain Filming Guidelines
/support/light-pole-banner-gui...Subdomain Light Pole Banners
/support/nc-state-photos/Subdomain NC State Photos
/resource-category/toolkits/Subdomain Toolkits
/support/Subdomain Anchor Trainings and Workshops
/documentation/Subdomain Web Documentation
/contact/Subdomain Contact
https://brand.ncsu.edu/External Subdomain NC State Brand
https://giving.ncsu.edu/External Subdomain Give Now
/about/Subdomain Text duplicate About
/about/leadership/Subdomain Text duplicate Leadership
/teams/Subdomain Text duplicate Teams
/teams/administration/Subdomain Text duplicate Administration
/teams/marketing/Subdomain Text duplicate Marketing
/teams/social-media-hub/Subdomain Text duplicate Social Media
/teams/strategic-brand-managem...Subdomain Text duplicate Strategic Brand Management
/teams/university-communications/Subdomain Text duplicate University Communications
/services/Subdomain Text duplicate Services
/documentation/products-and-to...Subdomain Text duplicate NC State Web Platform
/documentation/products-and-to...Subdomain Text duplicate Landing Page Builder
/documentation/products-and-to...Subdomain Text duplicate Email Builder
/documentation/products-and-to...Subdomain Text duplicate Newswire
/documentation/products-and-to...Subdomain Text duplicate NC State People
/support/Subdomain Text duplicate Support
/support/communicator-resources/Subdomain Text duplicate Communicator Resources
/support/ai-guidance/Subdomain Text duplicate AI Guidance
/support/filming-guidelines/Subdomain Text duplicate Filming Guidelines
/support/light-pole-banner-gui...Subdomain Text duplicate Light Pole Banners
/support/nc-state-photos/Subdomain Text duplicate NC State Photos
/resource-category/toolkits/Subdomain Text duplicate Toolkits
/support/Subdomain Anchor Text duplicate Trainings and Workshops
/documentation/Subdomain Text duplicate Web Documentation
/contact/Subdomain Text duplicate Contact
https://brand.ncsu.edu/External Subdomain Text duplicate NC State Brand
https://giving.ncsu.edu/External Subdomain Text duplicate Give Now
/services/Subdomain What We Do Explore the range of services we offer, from copywriting and media relations to digital strategy and social.
/contact/Subdomain Contact Us Want to see how we can work together to advance your goals and support NC State? Get in touch.
/units/marketing/Subdomain Marketing From strategy to creative to measurement, we guide the university’s marketing efforts.
IMG-ALT Mix of NC State printed and digital collateral.
/units/university-communications/Subdomain University Communications Our writers, editors and public relations pros tell the world what’s happening at NC State.
IMG-ALT An overhead assortment of printed pieces from UComm.
/units/strategic-brand-managem...Subdomain Strategic Brand Management We strategically steward, elevate and monetize our most valuable asset: the NC State brand.
IMG-ALT A father and daughter buy Wolfpack merchandise.
/units/social-media-hub/Subdomain Social Media Our Social Media Strategy Hub crafts powerful social content to strengthen our brand and tell the Wolfpack’s stories.
IMG-ALT An employee uses an iPhone to create social media content.
https://brand.ncsu.edu/External Subdomain Get to know the brand
/Subdomain University Communications and Marketing Home
https://maps.ncsu.edu/External Subdomain Anchor IMG-ALT A map showing the location of the Butler Communications Building.
https://www.ncsu.edu/External Subdomain NC State
/Subdomain Text duplicate NC State Brand
https://www.ncsu.edu/think-and...External Subdomain Think and Do
https://www.ncsu.edu/applicati...External Subdomain Apply to NC State
https://giving.ncsu.edu/External Subdomain Support NC State
https://strategicplan.ncsu.edu/External Subdomain Strategic Plan
https://www.ncsu.edu/copyright/External Subdomain Copyright Information
https://www.ncsu.edu/privacyExternal Subdomain Privacy
https://news.ncsu.edu/External Subdomain NC State News
/units/social-media-hub/Subdomain NC State Social Media
https://www.facebook.com/ncstateExternal Subdomain No Text
https://www.twitter.com/ncstateExternal Subdomain No Text
https://www.linkedin.com/schoo...External Subdomain No Text
https://www.instagram.com/ncstateExternal Subdomain No Text
https://www.youtube.com/ncstateExternal Subdomain No Text
https://accessibility.ncsu.edu/External Subdomain Accessibility
https://www.ncsu.edu/privacy/External Subdomain Text duplicate Privacy
https://www.ncsu.edu/resources/External Subdomain Resources
https://mypack.ncsu.edu/External Subdomain Access vital records, resources and information for students, families, faculty and staff.
https://www.lib.ncsu.edu/External Subdomain Our campus libraries are your destinations for studying, research and expanding your mind.
https://catalog.ncsu.edu/about...External Subdomain Look up important dates and university holidays for the upcoming academic year and beyond.
https://www.ncsu.edu/majors-an...External Subdomain Explore our 300-plus degree programs and see where an NC State education can take you.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://university-communications.ncsu.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.03 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (117 kB).

HTTP Response Header

NameValue
dateSat, 10 Oct 2026 12:23:04 GMT
content-typetext/html; charset=UTF-8
x-varnish4730305 2716777
cache-controlpublic, max-age=14400
link<https://university-communications.ncsu.edu/wp-json/>; rel="https://api.w.org/", <https://university-communications.ncsu.edu/wp-json/wp/v2/pages/35>; rel="alternate"; title="JSON"; type="application/json", <https://university-communications.ncsu.edu/>; rel=shortlink
via1.1 varnish (Varnish/6.6)
x-cacheHIT
x-cacheableYES
x-cc-simCache-Control='' Real-TTL=192859.232s Simulated-Action=CACHED Simulated-TTL=86400s Simulated-Reason=DEFAULT
x-storageMemory
set-cookie304 Characters
last-modifiedSat, 10 Oct 2026 12:23:04 GMT
expiresSat, 10 Oct 2026 16:23:04 GMT
cf-cache-statusEXPIRED
content-encodinggzip
servercloudflare
cf-raya485981c9c797906-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 141 referring domains.
This page has 164 backlinks.
This page has backlinks from 30 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://university-communications.ncsu.edu/sitemap_index.xml
Sitemap: https://wellbeing.cvm.ncsu.edu/sitemap_index.xml
Sitemap: https://datascienceacademy.ncsu.edu/sitemap_index.xml
Sitemap: https://facultysenate.ncsu.edu/sitemap_index.xml
Sitemap: https://internationalfestival.global.ncsu.edu/sitemap_index.xml
Sitemap: https://intensive-english.ncsu.edu/sitemap_index.xml
Sitemap: https://studyabroad.ncsu.edu/sitemap_index.xml
Sitemap: https://gp4sustainability.ncsu.edu/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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university-communications.ncsu.edu
Think and Do - University Communications and Marketing

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
University Communications73%Check
University72%Check
Think70%Check
Communications69%Check
State University60%Check
Marketing54%Check
NC State52%Check
NC State Brand48%Check
Social47%Check
Social Media46%Check
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