Unison.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
52% 
Page structure
100% 
Link structure
50% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.10 s
File size
93.80 kB
Words
514
Media files
7
Number of links
94 internal / 44 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UNISON - the public service union
The length of the page title is perfect. (306 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UNISON is one of the UK’s largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.
The length of the meta description is perfect. (944 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unison.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
google-translate-customizationffc4ffa119910f8a-9da95c9daafdf152-g7144f2d3bc42e2de-a
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionUNISON is one of the UK’s largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.
google-site-verificationeCKqPyfBn2J-DdYVsJPaJBl2e1fo6SqOXhJW2vhRoD0
generatorWordPress 6.5.5
facebook-domain-verificationxx6ocdbeslevj3hwizse9z8m8kkfzo
msapplication-TileColor#ffffff
msapplication-TileImagehttps://www.unison.org.uk/content/uploads/2019/08/cropped-UNISON_favicon-300x300.png
msapplication-confighttps://www.unison.org.uk/content/themes/unison/assets/images/favicons/browserconfig.xml
theme-color#ffffff
article:publisherhttps://www.facebook.com/unisontheunion
article:modified_time2015-11-13T13:29:13+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleUNISON - the public service union
twitter:site@unisontheunion
og:localeen_US
og:typewebsite
og:titleUNISON - the public service union
og:descriptionUNISON is one of the UK’s largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.
og:urlhttps://www.unison.org.uk/
og:site_nameUNISON National
og:imagehttps://www.unison.org.uk/content/uploads/2022/06/Unison_flag.jpg
og:image:width810
og:image:height539
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 68 words is high.
This page contains 514 words. That's ok.
25.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/unison/assets/images/isolated-logo.pngUNISON National
...1/wheelchair-1629490_960_720-660x380.jpgman in wheelchair
...tent/uploads/2021/09/clock-1-320x180.jpgclose up of a clock face
...eStock_426153438-745x420-1-1000x560.jpeg4 or 5 day work week symbol. Turned the cube and changed words '5 day work week' to '4 day work week'
...25/03/polygons-6956577_1920-1000x560.jpgAI polygons
.../2012/10/121031_rf_meeting2-1000x560.jpgTwo women having a meeting
...4/130409_sharedservices_IS2-1000x560.jpgteacher with students

Page structure

H1 heading
(Critically important)
the public service union UNISON National
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 the public service union UNISON National
H2 PIP – we need your views
H2 Time is running out…
H2 Seize the day – the 4 day week campaign
H2 AI: Taking over or helping out?
H2 How to win at bargaining
H2 Higher education is in crisis
H2 Join UNISON today
H2 Features, films and profiles
H2 Contact your branch
H2 Give care workers a £2,000 pay rise to help tackle workforce crisis
H2 Working to improve the lives of Black members
H2 Reform of care must be priority as overseas recruitment ends
H2 More news from UNISON
H3 Follow us
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (44) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.unison.org.uk/Anchor Skip to content
https://unison.org.uk/UNISON National
https://join.unison.org.uk/External Subdomain Join UNISON
/get-helpSubdomain Get help
https://benefits.unison.org.uk/External Subdomain Member benefits
/regions/Subdomain Regions
https://cymru-wales.unison.org...External Subdomain Cymru/Wales
/regions/east-midlands/East Midlands
https://eastern.unison.org.uk/External Subdomain Eastern
/regions/greater-london/Greater London
http://www.unisonnw.org/External Subdomain North West
https://northern.unison.org.uk/External Subdomain Northern
/regions/northern-ireland/Northern Ireland
http://www.unison-scotland.org/External Subdomain Scotland
https://southeast.unison.org.uk/External Subdomain South East
https://southwest.unison.org.uk/External Subdomain South West
/regions/west-midlands/West Midlands
http://www.unison-yorks.org.uk/External Subdomain Yorkshire and Humberside
/my-unison/Subdomain My UNISON
https://branches.unison.org.uk/External Subdomain Branch Finder
/my-unison/quick-update/authen...Quick contact details update
/specialist-sites/Other sites
https://bsl.unison.org.uk/External Subdomain British Sign Language
http://www.skillsforschools.or...External Subdomain Skills for Schools
https://digital.unison.org.uk/External Subdomain Digital
http://www.starsinourschools.uk/External Subdomain Stars In Our Schools
https://www.unison.org.uk/Subdomain the public service union
IMG-ALT UNISON National
/get-help/online-enquiriesSubdomain Email us
https://twitter.com/unisontheu...New window External Twitter
A-TITLE Twitter
https://www.facebook.com/uniso...New window External Subdomain Facebook
A-TITLE Facebook
https://www.youtube.com/user/U...New window External Subdomain Youtube
A-TITLE Youtube
https://www.unison.org.uk/Subdomain Home
https://www.unison.org.uk/about/Subdomain About
/about/what-we-do/Subdomain What we do
/about/our-organisation/Subdomain How we work
/about/governance/Subdomain Governance
/about/jobs/Subdomain Jobs
/about/contact/Subdomain Contact UNISON
https://www.unison.org.uk/news/Subdomain News
/category/news/article/Subdomain Articles
/news/general-secretarySubdomain General secretary’s blog
https://magazine.unison.org.uk/External Subdomain Magazine
/news/stay-updated/Subdomain Stay up to date
/news/ps-data/Subdomain The public service data blog
/news/media-centre/Subdomain Media centre
https://www.unison.org.uk/events/Subdomain Events
/policy-motions/Subdomain Policy motions database
/events/?filter-0=28Subdomain Conferences
/events/?filter-0=11080Subdomain Campaign events
/events/?filter-0=11076Subdomain Demonstrations and lobbies
/events/?filter-0=11077Subdomain Seminars and meetings
/our-campaigns/Subdomain Campaigns
/at-work/Subdomain Where you work
/at-work/local-government/Subdomain Local government
/at-work/health-care/Subdomain Health
/at-work/community/Subdomain Community
/at-work/education-services/Subdomain Education
/at-work/police-and-justice-st...Subdomain Police & justice
/at-work/water-environment-and...Subdomain Water, env’t & transport
/at-work/energy/Subdomain Energy
/at-work/private-contractors/Subdomain Private contractors
/regions/Subdomain Text duplicate Regions
/get-help/Subdomain Text duplicate Get help
/get-help/services-support/Subdomain Support and services
/get-help/knowledge/Subdomain Knowledge base
/get-help/services-support/rul...Subdomain Rule book benefits
/get-help/online-enquiries/Subdomain Online enquiries
/get-help/services-support/hel...Subdomain Your rep
/get-help/services-support/leg...Subdomain Legal
/get-help/services-support/the...Subdomain There for You
/get-help/services-support/pro...Subdomain Professional registration
/get-involved/Subdomain Get involved
/get-involved/learning-develop...Subdomain Learning for you
/get-involved/in-your-workplace/Subdomain In your workplace
/get-involved/challenge-inequa...Subdomain Challenge discrimination
/get-involved/grow-the-movement/Subdomain Grow the movement
/get-involved/campaign-for-cha...Subdomain Campaign for change
/news/article/2025/05/changes-...Subdomain PIP – we need your views UNISON needs to hear from disabled members about how proposed changes to PIPs (Personal Independence Payments) will affect them Get ...
IMG-ALT man in wheelchair
https://magazine.unison.org.uk...External Subdomain Time is running out… for you to decide who runs the UK’s biggest union NEC election closes 21 May
IMG-ALT close up of a clock face
https://magazine.unison.org.uk...External Subdomain Seize the day – the 4 day week campaign We speak to the branch secretary at the first council in the UK to trial a four-day work week with no loss of pay Rea...
IMG-ALT 4 or 5 day work week symbol. Turned the cube and changed words '5 day work week' to '4 day work week'
https://magazine.unison.org.uk...External Subdomain AI: Taking over or helping out? There’s a lot of talk about artificial intelligence and its impact on our lives and work, but what’s fact and what’s fiction?...
IMG-ALT AI polygons
/get-involved/in-your-workplac...Subdomain How to win at bargaining We produce a wide range of award-winning bargaining and negotiating guides Check them out
IMG-ALT Two women having a meeting
/he-fund-our-future/Subdomain Higher education is in crisis There’s a parliamentary lobby in Westminster on 3 June to fund our future Find out more
IMG-ALT teacher with students
http://join.unison.org.uk/External Subdomain Join UNISON today Join online now
https://magazine.unison.org.uk/External Subdomain Features, films and profiles Visit the UNISON magazine hub
https://branches.unison.org.uk/External Subdomain Contact your branch Use the branch finder
/news/press-release/2025/05/gi...Subdomain Give care workers a £2,000 pay rise to help tackle workforce crisis
/news/article/2025/05/working-...Subdomain Working to improve the lives of Black members
/news/2025/05/reform-of-care-m...Subdomain Reform of care must be priority as overseas recruitment ends
https://www.unison.org.uk/news/Subdomain More news from UNISON
https://join.unison.org.uk/External Subdomain Join UNISON today
/my-unison/Subdomain Text duplicate My UNISON
/about/contact/Subdomain Text duplicate Contact UNISON
/about/jobs/Subdomain Text duplicate Jobs
/news/media-centre/Subdomain Text duplicate Media centre
/about/contactSubdomain Anchor Website feedback
/about/governance/our-statemen...Subdomain Slavery and Human Trafficking Statement 2022
/unison-gender-pay-gap-report/Subdomain UNISON Gender Pay Gap Report 2025
/at-work/local-government/Subdomain Text duplicate Local government
/at-work/health-care/Subdomain Health care
/at-work/community/Subdomain Text duplicate Community
/at-work/education-services/Subdomain Text duplicate Education
/at-work/police-and-justice-st...Subdomain Police Probation and CAFCASS
/at-work/water-environment-and...Subdomain Water, environment and transport
/at-work/energy/Subdomain Text duplicate Energy
/at-work/private-contractors/Subdomain Text duplicate Private contractors
/regions/Subdomain Text duplicate Regions
https://cymru-wales.unison.org...External Subdomain Text duplicate Cymru/Wales
https://eastmidlands.unison.or...External Subdomain Text duplicate East Midlands
https://eastern.unison.org.uk/External Subdomain Text duplicate Eastern
http://northern.unison.org.uk/External Subdomain Text duplicate Northern
https://london.unison.org.uk/External Subdomain Text duplicate Greater London
http://www.unisonnw.org/External Subdomain Text duplicate North West
http://unison-ni.org.uk/External Text duplicate Northern Ireland
http://www.unison-scotland.org...External Subdomain Text duplicate Scotland
https://southeast.unison.org.uk/External Subdomain Text duplicate South East
http://www.unisonsouthwest.org...External Subdomain Text duplicate South West
/regions/west-midlands/Subdomain Text duplicate West Midlands
https://yorks.unison.org.uk/External Subdomain Yorkshire & Humberside
/about/what-we-do/fairness-equ...Subdomain Equality in UNISON
/about/what-we-do/fairness-equ...Subdomain Black members equality
/about/what-we-do/fairness-equ...Subdomain Disabled members equality
/about/what-we-do/fairness-equ...Subdomain LGBT+ members equality
/about/what-we-do/fairness-equ...Subdomain Retired members equality
/about/what-we-do/fairness-equ...Subdomain Women members equality
/about/what-we-do/fairness-equ...Subdomain Young members equality
http://www.unison.org.uk/Subdomain Online tools
/get-involved/in-your-workplac...Subdomain Online catalogue
https://organisingspace.unison...External Subdomain Organising Space
https://learning.unison.org.uk/External Subdomain UNISON College – Learning and Organising
/unison-health-and-safety/Subdomain Health and Safety
https://bsl.unison.org.uk/External Subdomain British Sign Language (BSL)
http://www.skillsforschools.or...External Subdomain Text duplicate Skills for Schools
https://twitter.com/unisontheu...New window External Text duplicate Twitter
A-TITLE Twitter
https://www.facebook.com/uniso...New window External Subdomain Text duplicate Facebook
A-TITLE Facebook
https://www.youtube.com/user/U...New window External Subdomain Text duplicate Youtube
A-TITLE Youtube
/privacy-policy/Subdomain Privacy policy
/terms-and-conditions/Subdomain Terms and conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.unison.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.10 seconds.
The file size of the HTML document is fine (94 kB).

HTTP Response Header

NameValue
servernginx/1.20.2
dateMon, 19 May 2025 10:55:11 GMT
content-typetext/html; charset=UTF-8
content-length18159
varyCookie,Origin,Accept-Encoding
last-modifiedMon, 19 May 2025 10:50:13 GMT
cache-controlmax-age=2, must-revalidate
link<https://www.unison.org.uk/wp-json/>; rel="https://api.w.org/"
x-batcacheHIT
content-encodinggzip
access-control-allow-origin*
access-control-allow-credentialstrue
access-control-allow-methodsGET, POST, OPTIONS
via1.1 google
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 701 referring domains.
This page has 51,371 backlinks.
This page has backlinks from 524 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wordpress/wp-admin/
Allow: /wordpress/wp-admin/admin-ajax.php


# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.unison.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.unison.org.uk
UNISON - the public service union
UNISON is one of the UK’s largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UNISON97%Check
service75%Check
Public Service74%Check
Service Union74%Check
public service union74%Check
public73%Check
union73%Check
Join UNISON69%Check
public services60%Check
National52%Check
Show more keywords and terms

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