Umcu.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
89% 
Page structure
75% 
Link structure
75% 
Server
95% 
External factors
90% 
SEO Score
Response time
1.59 s
File size
48.10 kB
Words
583
Media files
36
Number of links
115 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Michigan Credit Union | Accounts | Loans
The length of the page title is perfect. (484 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
University of Michigan Credit Union headquartered in Ann Arbor, Michigan helps shape the community's future with valuable accounts and loans. Learn more.
The length of the meta description is perfect. (966 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.umcu.org/Home
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionUniversity of Michigan Credit Union headquartered in Ann Arbor, Michigan helps shape the community's future with valuable accounts and loans. Learn more.
apple-itunes-appapp-id=622712622
google-play-appapp-id=com.softek.ofxclmobile.universityofmichigancu
facebook-domain-verificationwepy6rhkm8ffxf84ztpm9n6z8y63of
langen-us
og:titleHome - University of Michigan Credit Union
og:typewebsite
og:urlhttps://www.umcu.org/Home
og:imagehttps://www.umcu.org/umcu/media/BrandAssets/open-graph.jpg
og:descriptionUniversity of Michigan Credit Union headquartered in Ann Arbor, Michigan helps shape the community's future with valuable accounts and loans. Learn more.
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 583 words. That's ok.
28.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.21 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
23 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/umcu/media/BrandAssets/logo.svg?ext=.svgUniversity of Michigan Credit Union
...dia/BrandAssets/icon-bullet.png?ext=.pngNo alt attribute provided
...dia/BrandAssets/icon-bullet.png?ext=.pngNo alt attribute provided
...BrandAssets/logo-brand-hero.png?ext=.pngUniversity of Michigan Credit Union Logo with Star
...ages/UMCU_Mortgage_Inlighten_Jul2025.jpgNo alt attribute provided
...Assets/umcu-black-debit-card-front-1.pngNo alt attribute provided
...Icons/icon-checking-account.svg?ext=.svgNo alt attribute provided
...Icons/icon-visa-credit-card.svg?ext=.svgNo alt attribute provided
/umcu/media/Images/auto.svg?ext=.svgNo alt attribute provided
/App_Themes/UMCU/Images/bg-chevron-a.pngNo alt attribute provided
...media/Images/Website-Community-photo.jpgNo alt attribute provided
/umcu/media/Images/FinancialEd_1.jpgNo alt attribute provided
...u/media/Locations/ann-arbor.jpg?ext=.jpgNo alt attribute provided
...ocations/ann-arbor-rollover.jpg?ext=.jpgNo alt attribute provided
/umcu/media/Locations/detroit.jpg?ext=.jpgNo alt attribute provided
.../Locations/detroit-rollover.jpg?ext=.jpgNo alt attribute provided
/umcu/media/Locations/flint.jpg?ext=.jpgNo alt attribute provided
...ia/Locations/flint-rollover.jpg?ext=.jpgNo alt attribute provided
...dia/Locations/ypsi-rollover.jpg?ext=.jpgNo alt attribute provided
/umcu/media/Locations/ypsi.jpg?ext=.jpgNo alt attribute provided
...dia/Images/UMCUCareerSquare.jpg?ext=.jpgNo alt attribute provided
...ceholder/placeholder-life-2.png?ext=.pngNo alt attribute provided
/umcu/media/Images/UMCULife.jpg?ext=.jpgNo alt attribute provided
/umcu/media/Images/UMCUCulture.jpg?ext=.jpgNo alt attribute provided
...a/Images/placeholder-life-5.png?ext=.pngMain
/App_Themes/UMCU/Images/bg-chevron-b.pngNo alt attribute provided
/App_Themes/UMCU/Images/button-ios.svgDownload our banking app from the Apple App Store
...hemes/UMCU/Images/button-google-play.svgDownload our banking app from the Google Play Store
/App_Themes/UMCU/Images/ncua-logo-blue.svgFederally Insured by NCUA
...hemes/UMCU/Images/logo-equal-housing.svgEqual Housing Lender

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 What Can We Help You Achieve Today?
H2 $750 Off of Closing Costs
H2 Detroit Lions Debit Card
H4 You are leaving the University of Michigan Credit Union website
H4 Empty heading
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.umcu.org/umcu-vicVic webpage
https://www.umcu.org/HomeAnchor Skip to Online Banking Login
A-TITLE Skip to Online Banking Login
https://www.umcu.org/HomeAnchor Skip to Main Content
A-TITLE Skip to Main Content
https://www.umcu.org/sitemapSkip to Sitemap
A-TITLE Skip to Sitemap
https://www.umcu.org/HomeHome
https://www.umcu.org/AccountsAccounts
/Accounts/Open-an-AccountOpen an Account
/Accounts/Checking-AccountsChecking Accounts
/Accounts/Savings-AccountsSavings Accounts
/Accounts/Business-AccountsBusiness Accounts
/Accounts/Student-AccountsStudent Accounts
https://www.umcu.org/Self-ServiceSelf-Service
/Self-Service/Mobile-BankingMobile Banking
/Self-Service/Mobile-WalletMobile Wallet
/Self-Service/Online-BankingOnline Banking
/Self-Service/Bill-PayBill Pay
https://www.umcu.org/Credit-CardsCredit Cards
/Credit-Cards/Credit-Card-Over...Credit Card Overview
/Credit-Cards/Visa-Platinum-Op...Visa® Platinum Optimum
/Credit-Cards/Visa-Platinum-Ca...Visa® Platinum Cash Rewards
https://www.umcu.org/LoansLoans
/Loans/Apply-for-a-LoanApply for a Loan
/Loans/Home-Improvement-LoanHome Improvement Loan
/Loans/Vehicle-LoansVehicle Loans
/Loans/Student-LoansStudent Loans
/Loans/My-Choice-LoanMy Choice Loan
/Loans/Build-My-CreditBuild My Credit
/Loans/Lines-of-CreditLines of Credit
/Loans/Technology-LoanTechnology Loan
https://www.umcu.org/Home-LoansHome Loans
/Home-Loans/MortgagesMortgages
/Home-Loans/Home-EquityHome Equity
https://www.umcu.org/ResourcesResources
/Resources/RatesRates
/Resources/CalculatorsCalculators
/Resources/Financial-WellnessFinancial Wellness
/Resources/Fraud-SecurityFraud & Security
/Resources/ServicesServices
/Resources/FAQsFAQs
/Resources/DisclosuresDisclosures
/Resources/Website-AccessibilityWebsite Accessibility
https://www.umcu.org/About-UMCUAbout UMCU
/About-UMCU/Our-StoryOur Story
/About-UMCU/CommunityCommunity
/About-UMCU/PromotionsPromotions
/About-UMCU/What-s-NewWhat's New
/About-UMCU/BranchesBranches
/About-UMCU/ATMsATMs
/About-UMCU/Board-of-DirectorsBoard of Directors
/About-UMCU/Annual-ReportsAnnual Reports
https://www.umcu.org/The-TeamThe Team
/The-Team/umculife#umculife
/The-Team/CareersCareers
/The-Team/ContactContact
/The-Team/CultureCulture
/The-Team/Giving-BackGiving Back
/Accounts/Open-an-AccountText duplicate Open an Account
/The-Team/ContactContact Us
https://www.umcu.org/IMG-ALT University of Michigan Credit Union
/Loans/Apply-for-a-LoanApply Today
/Accounts/Open-an-AccountText duplicate Accounts
/Loans/Apply-for-a-LoanText duplicate Loans
/The-Team/CareersText duplicate Careers
/About-UMCU/BranchesLocations
/Resources/RatesRates/Fees
/About-UMCU/PromotionsPromos
/schedule-appointmentAppointment
https://itunes.apple.com/us/ap...External Subdomain Apple Mobile
https://play.google.com/store/...External Subdomain Android Mobile
https://umcu.financialhost.org...External Subdomain Enroll Now
/Accounts/Open-an-AccountOpen An Account
/Loans/Apply-for-a-LoanText duplicate Apply for a Loan
/Resources/RatesText duplicate Rates
/About-UMCU/BranchesText duplicate Locations
/The-Team/ContactContact UMCU
/The-Team/CareersLearn More About Career Opportunities
/Home-Loans/MortgagesLearn More
/detroit-lions-debit-cardSubdomain Text duplicate Learn More
/Accounts/Checking-AccountsNo Text
/Accounts/Checking-AccountsLearn more: Checking Accounts
/Credit-Cards/Credit-Card-Over...No Text
/Credit-Cards/Credit-Card-Over...Learn more: Credit Cards - 8.99%-18.99% APR
/Loans/Vehicle-LoansNo Text
/Loans/Vehicle-LoansLearn more: Auto Loans - 5.74 - 16.84% APR
/About-UMCU/CommunityText duplicate Learn More
/Resources/Financial-WellnessText duplicate Learn More
/About-UMCU/Branches/Ann-ArborAnn Arbor
/About-UMCU/Branches/Metro-Det...Metro Detroit
/About-UMCU/Branches/FlintFlint
/About-UMCU/Branches/YpsilantiYpsilanti
/The-Team/CareersText duplicate Careers
/The-Team/Giving-BackLocally Focused
/The-Team/umculife#UMCULife
/The-Team/CultureText duplicate Culture
/Loans/Apply-for-a-LoanText duplicate Apply for a Loan
/The-Team/ContactText duplicate Contact Us
/Accounts/Open-an-AccountText duplicate Open an Account
/The-Team/umculifeUMCU Life
/Resources/Financial-WellnessWorkshops
https://www.umcu.org/HomeAnchor scroll to top
http://www.facebook.com/umcred...External Subdomain Like us on Facebook
https://twitter.com/UMCreditUnionExternal Follow us on Twitter
https://www.instagram.com/umcr...External Subdomain Follow us on Instragram
https://www.youtube.com/channe...External Subdomain Follow us on YouTube
/About-UMCU/Our-StoryText duplicate About UMCU
/The-Team/ContactText duplicate Contact
/About-UMCU/BranchesText duplicate Branches
/About-UMCU/ATMsText duplicate ATMs
/Resources/RatesCompare Rates
/umcu/media/Documents/Privacy-...Subdomain Privacy Information
https://www.umcu.org/SitemapSitemap
/AccessibilityText duplicate Website Accessibility
/Accounts/Checking-AccountsNew window checking accounts
/Accounts/Savings-AccountsNew window savings accounts
/Home-Loans/MortgagesNew window mortgages
/Credit-Cards/Credit-Card-Over...New window credit cards
/Self-Service/Online-BankingNew window Bank online
/Self-Service/Mobile-WalletNew window mobile banking app
/About-UMCU/Branches/Ann-ArborNew window Text duplicate Ann Arbor
/About-UMCU/BranchesNew window Text duplicate Ypsilanti
/About-UMCU/BranchesNew window Dearborn
/About-UMCU/BranchesNew window Text duplicate Flint
https://www.zaginteractive.com/External Subdomain Website by ZAG Interactive
https://itunes.apple.com/us/ap...External Subdomain IMG-ALT Download our banking app from the Apple App Store
https://play.google.com/store/...External Subdomain IMG-ALT Download our banking app from the Google Play Store
https://ncua.gov/External IMG-ALT Federally Insured by NCUA
https://www.hud.gov/sites/docu...External Subdomain IMG-ALT Equal Housing Lender

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.umcu.org/Home"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.59 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (48 kB).

HTTP Response Header

NameValue
dateWed, 06 Aug 2025 23:29:00 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expires-1
varyAccept-Encoding
x-frame-optionsSAMEORIGIN
set-cookie90 Characters
x-ua-compatibleIE=Edge
x-aspnet-version4.0.30319
x-content-type-optionsnosniff
x-xss-protection0
cf-cache-statusDYNAMIC
server-timingcfCacheStatus;desc="DYNAMIC"
strict-transport-securitymax-age=31536000; includeSubDomains; preload
servercloudflare
cf-ray96b25057ae326ffa-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is very well linked from other websites.
This page has backlinks from 30 referring domains.
This page has 177 backlinks.
This page has backlinks from 26 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

user-agent:*
Sitemap: https://www.umcu.org/sitemap.xml

Similar sites

Search preview

www.umcu.org › Home
University of Michigan Credit Union | Accounts | Loans
University of Michigan Credit Union headquartered in Ann Arbor, Michigan helps shape the community's future with valuable accounts and loans. Learn more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Credit65%Check
Credit Union64%Check
Michigan Credit Union64%Check
Michigan63%Check
University63%Check
Michigan University63%Check
Accounts58%Check
Loans58%Check
Credit Card53%Check
Help50%Check
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