Uk.therugcompany.com - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
72% 
Page structure
97% 
Link structure
45% 
Server
85% 
External factors
48% 
SEO Score
Response time
0.54 s
File size
674.40 kB
Words
520
Media files
48
Number of links
114 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Rug Company UK
The length of the page title is perfect. (203 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://uk.therugcompany.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
platformbigcommerce.stencil
viewportwidth=device-width, initial-scale=1
langen

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 520 words. That's ok.
27.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (674.4 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...e-manager/frame-3466650.png?t=1708512649Visit Us
...nal/image-manager/phone.png?t=1708512215+44 (0)20 3369 3912
...00x1200---Kelly-Crescendo-Hero-image.jpgcrescendo collection hero
...tent/1200x1200---DC_KW_GROUP-SHOT_R1.jpgshop by collection image
...content/563x563-ChristinaKim_KipsBay.jpgimage2promo
...tent/1200x1200---Kelly-portrait-edit.jpgimage3promo
...CLP-CC_DEEP-PILE-MERINO_CRACKLE_I_V2.jpgimage4promo
...myk4/content/1200x1200-Trade-HPA_001.jpgpromoimage5
...content/1200x1200-Contract-OT1246651.jpgimage5promo
.../download_1707995766__39255.original.pngThe Rug Company UKThe Rug Company UK
...r/trc-3-personalservice.png?t=1722451147No alt attribute provided
...craftsmanship-optimised.png?t=1729849090No alt attribute provided
...er/trc-2-sustainability.png?t=1722451201No alt attribute provided
...er/trc-23-1-deliveryvan.png?t=1731428459No alt attribute provided
...c-kw-channels-copper-r2.jpg?t=1747036972Form and Function
...ly-scallop-r1-optimised.jpg?t=1730983152Scallop
...-springedit-cc-helene-r.jpg?t=1744614765Scallop
...-dc-dvf-climbing-cubs-r.jpg?t=1744614543Scallop
...00-cc-folk-ivory-r-land.jpg?t=1744614582Scallop
...bungalow-flower-ws-0021.jpg?t=1743177019Ramadan Suhoor
...0x690-dpm-homepage-blog.jpg?t=1737369504The Alpine Collection - Q&A
...g-not-resized-optimised.jpg?t=1729780327At The Source: Chihuly
...bnail-640x960-optimised.jpg?t=1729780333Project Tours: 53 West 53
...-folk-ivory-r-landscape.jpg?t=1740152619Folk Ivory
...-kw-craftsmanship-14601.jpg?t=1740153094craftsmanship
...-kw-craftsmanship-17413.jpg?t=1740153115materials and techniques
...craftsmanship-optimised.png?t=1729780416craftsmanship
...ustainability-optimised.png?t=1729780421sustainability
...rsonalservice-optimised.png?t=1729780426our services
.../download_1707995766__39255.original.pngThe Rug Company UKThe Rug Company UK
.../download_1707995766__39255.original.pngThe Rug Company UKThe Rug Company UK
...c-7a15119a8ec1/img/butterfly-partner.pngOur products are Butterfly Mark certified
...-7a15119a8ec1/img/good-weave-partner.pngOur products are GoodWeave certified
...ltd&template=Imported-Reviews-200x15.pngFeefo logoOur customer Feefo rating

Page structure

H1 heading
(Critically important)
Form & Function
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Form & Function
H2 Latest Trending Rug Designs
H2 Stories From Our World
H2 A Ramadan Suhoor in Bloom at The Rug Company Bungalow
H2 The Alpine Collection - Q&A
H2 At the Source: Chihuly
H2 Q&A with Jeffrey Alan Marks
H2 Shop Bestsellers
H2 How Our Rugs Are Created
H2 Visit Us
H2 Creativity and quality characterises everything that we do at The Rug Company.
H2 The Rug Company World
H2 Heirloom Craftsmanship
H2 A Commitment to Sustainability
H2 A Truly Personal Service
H3 Explore a curated selection of contemporary rugs in abstract, pink, modern, and neutral tones — designed to complement any space.
H3 Let us inspire you
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/rugs/All Rugs
/showrooms/Visit Us
IMG-ALT Visit Us
/rugs/new-in/New In
A-TITLE New In
/rugs/best-sellers/Bestsellers
A-TITLE Bestsellers
/rugs/?pg=1&shipping=fast+ship...In Stock (1-2 weeks)
A-TITLE In Stock (1-2 weeks)
/rugs/Made to Order (10-22 weeks)
A-TITLE Made to Order (10-22 weeks)
/custom-bespoke/Custom & Bespoke (22+ weeks)
A-TITLE Custom & Bespoke (22+ weeks)
/rugs/Rugs
A-TITLE Rugs
/accessories/cushions/Cushions
A-TITLE Cushions
/accessories/wall-hangings/Wallhangings
A-TITLE Wallhangings
/rugs/shop-by-style/abstract/Abstract
A-TITLE Abstract
/rugs/shop-by-style/geometric/Geometric
A-TITLE Geometric
/rugs/shop-by-style/modern/Modern
A-TITLE Modern
/rugs/shop-by-colour/neutral-r...Neutral
A-TITLE Neutral
/rugs/shop-by-style/vintage-tr...Vintage and Traditional
A-TITLE Vintage and Traditional
/rugs/?pg=1&size=1.83+x+1.22m&...Small
A-TITLE Small
/rugs/?pg=1&size=3.05+x+2.13m&...Medium
A-TITLE Medium
/rugs/?size=4.27+x+3.05m&size=...Large
A-TITLE Large
/rugs/shop-by-shape/runner-rugs/Runners
A-TITLE Runners
/rugs/shop-by-shape/round-rugs/Round
A-TITLE Round
/shop-all/?pg=1&price=1~1000Under £1,000
A-TITLE Under £1,000
/shop-all/?pg=1&price=1~5000Under £5,000
A-TITLE Under £5,000
/shop-all/?pg=1&price=1~10000Under £10,000
A-TITLE Under £10,000
/shop-all/?pg=1&price=1~25000Under £25,000
A-TITLE Under £25,000
/rugs/special-prices/Special Prices
A-TITLE Special Prices
/crescendo/Crescendo by Kelly Wearstler
IMG-ALT crescendo collection hero
A-TITLE Crescendo by Kelly Wearstler
/shop-by-collection/Our Collections
IMG-ALT shop by collection image
A-TITLE Our Collections
/custom-bespoke/Custom and Bespoke
IMG-ALT image2promo
A-TITLE Custom and Bespoke
/designers/Our Designers
IMG-ALT image3promo
A-TITLE Our Designers
/the-thread/Blog: The Thread
IMG-ALT image4promo
A-TITLE Blog: The Thread
/trade-programme/Trade
A-TITLE Trade
/contract/Contract
A-TITLE Contract
/custom-bespoke/Text duplicate Custom and Bespoke
A-TITLE Custom and Bespoke
/lab-hospitality/Hospitality
A-TITLE Hospitality
/lab-corporate/Corporate
A-TITLE Corporate
/lab-real-estate/Real estate
A-TITLE Real estate
/lab-retail/Retail
A-TITLE Retail
/trade-programme/Trade: Partners in Design Excellence
IMG-ALT promoimage5
A-TITLE Trade: Partners in Design Excellence
/contract/Contract: World-Leading Contract Projects
IMG-ALT image5promo
A-TITLE Contract: World-Leading Contract Projects
https://uk.therugcompany.com/Subdomain IMG-ALT The Rug Company UK
/wishlist.phpA-TITLE wishlist
/login.phpSign in / Register
/login.php?type=tradeProfessional account
/cart.phpNo Text
/account.phpOrders
/wishlist.phpMy Wishlists
/account.php?action=address_bookAddress book
/account.php?action=payment_me...Payment Methods
/account.php?action=account_de...Account settings
/login.php?action=logoutSign Out
/form-and-function/Shop now
/spring-edit/Shop our Spring Edit
/2428-helene.htmlIMG-ALT Hélene by The Rug Company - flatshot image
/2428-helene.htmlHélène
/2454-crackle.htmlIMG-ALT Deep Pile Merino Crackle - flatshot
/2454-crackle.htmlCrackle
/2413-ariso-pearl.htmlIMG-ALT Ariso Pearl Rug by The Rug Company - flatshot image
/2413-ariso-pearl.htmlAriso Pearl
/4787-spire-birch.htmlIMG-ALT Spire Birch by Kelly Wearstler - Flatshot image
/4787-spire-birch.htmlSpire Birch
/2435-folk-ivory.htmlIMG-ALT Folk Ivory by The Rug Company - flatshot image
/2435-folk-ivory.htmlFolk Ivory
/2455-glade.htmlIMG-ALT Deep Pile Merino Glade - flatshot
/2455-glade.htmlGlade
/rugs/Shop all rugs
/the-thread/a-ramadan-suhoor-i...IMG-ALT Ramadan Suhoor
/the-thread/the-alpine-collect...IMG-ALT The Alpine Collection - Q&A
/the-thread/at-the-source-chih...IMG-ALT At The Source: Chihuly
/the-thread/q-and-a-with-jeffr...IMG-ALT Project Tours: 53 West 53
/2096-mohair-natural.htmlIMG-ALT Mohair Natural by The Rug Company - Flatshot
/2096-mohair-natural.htmlMohair Natural
/2100-mohair-slate.htmlIMG-ALT Mohair Slate by The Rug Company - Flatshot
/2100-mohair-slate.htmlMohair Slate
/2415-sono-salmon.htmlIMG-ALT Sono Salmon Rug by The Rug Company - flatshot image
/2415-sono-salmon.htmlSono Salmon
/2431-fossil-tan.htmlIMG-ALT Fossil Tan by The Rug Company - flatshot image
/2431-fossil-tan.htmlFossil Tan
/2501-flatweave-linen-midnight...IMG-ALT Flatweave Linen Midnight - flatshot
/2501-flatweave-linen-midnight...Flatweave Linen Midnight
/4534-holland-stone-cut-and-lo...IMG-ALT Holland Stone Cut And Loop Stripe by Farrow & Ball flatshot image
/4534-holland-stone-cut-and-lo...Holland Stone Cut And Loop Stripe
/rugs/best-sellers/Shop bestsellers
https://www.trustpilot.com/rev...New window External Subdomain Trustpilot
/craftsmanship/IMG-ALT craftsmanship
/craftsmanship/View more about our craftsmanship
/materials-and-techniques/IMG-ALT materials and techniques
/materials-and-techniques/Read about materials and techniques
/showrooms/Find your nearest showroom
/craftsmanshipText duplicate IMG-ALT craftsmanship
/craftsmanship/Craftsmanship
/responsible-tradingIMG-ALT sustainability
/responsible-trading/Responsible trading
/our-servicesIMG-ALT our services
/our-services/All our services
/privacy-and-termsNew window Terms & Conditions
https://uk.therugcompany.com/Subdomain Text duplicate IMG-ALT The Rug Company UK
/contact/Contact Us
A-TITLE Contact Us
/cdn-cgi/l/email-protectionEmail Us
A-TITLE Email Us
/careers/Careers
A-TITLE Careers
/showrooms/New window Your Nearest Showroom
A-TITLE Your Nearest Showroom
/delivery-and-returns/Delivery & Returns
A-TITLE Delivery & Returns
/trc000-the-rug-company-catalo...Order Catalogue
A-TITLE Order Catalogue
/faqs/FAQs
A-TITLE FAQs
/our-services/Our Services
A-TITLE Our Services
/size-and-fitting-guide/Size & Fitting Guide
A-TITLE Size & Fitting Guide
/rug-care-and-cleaning/Rug Care & Cleaning
A-TITLE Rug Care & Cleaning
/professional-services/Professional Services
A-TITLE Professional Services
/our-history/Our History
A-TITLE Our History
/materials-and-techniques/Materials & Techniques
A-TITLE Materials & Techniques
/responsible-trading/Responsible Trading
A-TITLE Responsible Trading
/press/In the Press
A-TITLE In the Press
https://uk.therugcompany.com/Subdomain Text duplicate IMG-ALT The Rug Company UK
https://www.positiveluxury.com...External Subdomain IMG-ALT Our products are Butterfly Mark certified
https://goodweave.org/about/go...New window External IMG-ALT Our products are GoodWeave certified
https://www.feefo.com/reviews/...New window External Subdomain IMG-ALT Feefo logo
https://uk.therugcompany.com/Subdomain United Kingdom
https://eu.therugcompany.com/External Subdomain EU
https://www.therugcompany.com/External Subdomain Global
https://ae.therugcompany.com/External Subdomain Arab Emirates
https://www.pinterest.co.uk/th...New window External Subdomain Pinterest
A-TITLE Pinterest
https://www.instagram.com/ther...New window External Subdomain Instagram
A-TITLE Instagram
https://www.youtube.com/@theru...New window External Subdomain Youtube
A-TITLE Youtube
https://www.facebook.com/TheRu...New window External Subdomain Facebook
A-TITLE Facebook
/accessibility-statement/Accessibility
/privacy-and-terms/Privacy & Terms

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://uk.therugcompany.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.54 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (674 kB).

HTTP Response Header

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cf-ray9412f57ed8e5ef43-CDG
cf-cache-statusDYNAMIC
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http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 16 referring domains.
This page only has 35 backlinks.
This page only has few backlinks from 15 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

# Block leaky Cloudflare endpoints
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Disallow: /cdn-cgi/bm/cv/
Disallow: /cdn-cgi/challenge-platform/
Disallow: /cdn-cgi/images/trace/
Disallow: /cdn-cgi/rum
Disallow: /cdn-cgi/scripts/
Disallow: /cdn-cgi/styles/
Disallow: /cdn-fpw/sxg/

Disallow: /*?_bc_fsnf=1*
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Crawl-delay: 10

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Search preview

uk.therugcompany.com
The Rug Company UK

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Company72%Check
Rug Company70%Check
rug68%Check
Company UK68%Check
Rug Company UK66%Check
Form52%Check
Function52%Check
Rugs43%Check
Design43%Check
World43%Check
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