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Uair.arizona.edu - SEO Checker

Overview of the SEO Check

Meta information

79%

Page quality

52%

Page structure

79%

Link structure

85%

Server

81%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.80 s

File size

51.80 kB

Words

385

Media files

Number of links

62 internal / 6 external

Task list of SEO Improvements 4 Tasks

Add a meta description.Very important!
The H1 heading should suit better to the page content. (Words from the heading are rarely used in the text)Important!
Review and improve the heading structure.Tip!
Improve the page response time.Tip!

Meta specifications 79% achieved

Title

(Critically important)

Home | University Analytics and Institutional Research

The length of the page title is perfect. (483 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

The meta description is missing.

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://uair.arizona.edu/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

This page is hosted on a subdomain. Use a top level domain for better SEO results.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
Generator	Arizona Quickstart (https://quickstart.arizona.edu)
MobileOptimized	width
HandheldFriendly	true
viewport	width=device-width, initial-scale=1, shrink-to-fit=no
lang	en
twitter:card	summary
og:site_name	University Analytics and Institutional Research
og:url	https://uair.arizona.edu/
x-ua-compatible	ie=edge
charset	utf-8

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Easy troubleshooting with optimization suggestions
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Page quality 52% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

Only 2 paragraph/s was/were found on this page.

There are only 385 words on this page. Good pages should have about 800 words of useful content.

23.4% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 12 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The amount of tags is very high (11). We recommend using a maximum of 8 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

Alt text (alternative text) is correctly used on all found images.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
.../ua_wordmark_line_logo_white_rgb.min.svg	The University of Arizona Wordmark Line Logo White
/sites/default/files/UAIR_Webheader_0.svg	University Analytics and Institutional Research \| Home
...-01/2026-IDS-logo.png.webp?itok=eCxUaZp0	full logo 2026 Institutional Data Summit
...Data-Impact-Award.png.webp?itok=_4MCXJmT	Shiva Chidara on stage at EVOLVE25 with the Data Impact Award Winner emblem
...9475-287ed68a09ea.png.webp?itok=GVXttxmg	Old Main Renovation	Thumbnail for Old Main Renovation (1)
...05/2025-AIR-Forum.png.webp?itok=75FbpjPl	Keynote Speaker and conference attendees at the 2025 AIR Forum held in Orlando, Florida from May 20 through May 23
...udent Models (40).jpg.webp?itok=fPJOCX9L	Portrait of students
...ent Ceremony (42).jpg.webp?itok=bLilNI9w	More than 50,000 students, friends, family, faculty and University staff filed into Arizona Stadium to celebrate the 151st Commencement at the University of Arizona on May 16, 2015.
...050-x3.jpg.webp?h=4862a44f&itok=vWm7QQ0-	two students sitting on the steps of Old Main
...4/Attendees IDS24.jpg.webp?itok=LrFlt27Z	Attendees chatting in the ballroom of the Student Union for the 2024 Data Summit
...023-02/ua-0440-x3.jpg.webp?itok=os9tQF0_	Three women surrounding a laptop looking something up
...3-02/1987-oldmain.jpg.webp?itok=oHyi4jug	A picture of Old Main and its garden from 1987
/sites/default/files/UAIR_Webheader.svg	University Analytics and Institutional Research \| Home

Page structure 79% achieved

H1 heading

(Critically important)

EXPLORE THE UNIVERSITY OF ARIZONA THROUGH DATA

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

H1-H6 headings

Heading structure

Heading level	Content
H1	EXPLORE THE UNIVERSITY OF ARIZONA THROUGH DATA
H2	Main Menu
H2	Main navigation
H2	Recent News & Releases
H2	Sign up for UAIR's Newsletter
H3	University of Arizona Receives Data Impact Award at Cloudera EVOLVE25 Summit, Washington D.C.
H3	Organizational Update: UAIR Joining the Office of the Provost
H3	UAIR Represents the University of Arizona at the 2025 AIR Forum
H3	We believe everyone should be empowered to leverage data, information, and analytics in order to inform policies and practices that benefit students and institutions on campus.
H3	ENROLLED STUDENTS
H3	FIRST-YEAR RETENTION RATE
H3	TRANSFER STUDENTS
H3	FEMALE WORKFORCE
H3	TENURE-TRACK FACULTY
H3	ANNUAL REVENUE
H4	Our mission is to provide data that empowers campus decision-makers, informs policy and practice, and tells the Arizona story.
H4	Submit a Proposal for the 2026 Institutional Data Summit!
H6	54,384
H6	83.2%
H6	2,675
H6	56%
H6	1,542
H6	$3.026B

Link structure 85% achieved

Internal links

(Important)

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 6 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://uair.arizona.edu/	Anchor	Skip to main content
https://www.arizona.edu/	External Subdomain	IMG-ALT The University of Arizona Wordmark Line Logo White A-TITLE The University of Arizona homepage
https://uair.arizona.edu/		home Home
https://uair.arizona.edu/		Home
/az_core/mobile_nav_callback/m...		chevron_right
/az_core/mobile_nav_callback/m...	Text duplicate	chevron_right
/content/data-management-overview	Subdomain	Data Management
/az_core/mobile_nav_callback/m...	Text duplicate	chevron_right
/content/uair-news-events		News & Events
/az_core/mobile_nav_callback/m...	Text duplicate	chevron_right
/content/data-request-form		Data Request Form
https://uair.arizona.edu/		IMG-ALT University Analytics and Institutional Research \| Home A-TITLE University Analytics and Institutional Research \| Home
/content/uair-starter-pack-beg...	Subdomain	Start Here
https://uair.arizona.edu/	Text duplicate	Home
/content/overview		Interactive Fact Book Overview
/content/student-overview		Student
/content/faculty-and-staff-ove...		Faculty and Staff
/content/finance-overview		Finance
/content/research-overview		Research
/content/diversity-overview-la...	Subdomain	Diversity Overview
/content/uaccess-analytics		UAccess Analytics
/content/training		Training
/content/data-literacy		Data Literacy
/content/external-reporting		External Reporting
/content/enterprise-data-wareh...		Enterprise Data Warehouse
/content/institutional-data-di...		Institutional Data Discovery
/content/kmap		KMap
https://provost.arizona.edu/ac...	External Subdomain	Academic Analytics
/content/data-management-overview		Data Management Overview
/content/uair-news-events	Text duplicate	News & Events
/content/about		About
/content/staff-directory		Staff Directory
/content/contact		Contact
/content/data-request-form	Text duplicate	Data Request Form
/content/uarizona-data-starter...	Subdomain	Get Started
/content/save-date-ids26	Subdomain	Submit Proposal
/content/sign-uairs-newsletter		Sign up for UAIR's Newsletter Read more
/news/university-arizona-recei...		University of Arizona Receives Data Impact Award at Cloudera EVOLVE25 Summit, Washington D.C. Read more IMG-ALT Shiva Chidara on stage at EVOLVE25 with the Data Impact Award Winner emblem
/news/organizational-update-ua...		Organizational Update: UAIR Joining the Office of the Provost Read more IMG-ALT Old Main Renovation
/news/uair-represents-universi...		UAIR Represents the University of Arizona at the 2025 AIR Forum Read more IMG-ALT Keynote Speaker and conference attendees at the 2025 AIR Forum held in Orlando, Florida from May 20 through May 23
/content/enrollment	Subdomain	54,384
/content/enrollment	Subdomain	Learn More
/content/retention-and-graduation	Subdomain	83.2%
/content/retention-and-graduation	Subdomain Text duplicate	Learn More
/content/new-undergraduate-tra...	Subdomain	2,675
/content/new-undergraduate-tra...	Subdomain Text duplicate	Learn More
/content/workforce-demographics	Subdomain	56%
/content/workforce-demographics	Subdomain Text duplicate	Learn More
/content/faculty-track	Subdomain	1,542
/content/faculty-track	Subdomain Text duplicate	Learn More
/content/revenue-expenditures	Subdomain	$3.026B
/content/revenue-expenditures	Subdomain Text duplicate	Learn More
https://uair.arizona.edu/	Text duplicate	IMG-ALT University Analytics and Institutional Research \| Home A-TITLE University Analytics and Institutional Research \| Home
/content/contact	Text duplicate	Contact
/content/staff-directory	Text duplicate	Staff Directory
/content/data-request-form	Text duplicate	Data Request Form
/content/uair-news		Overview
https://trellis.tfaforms.net/7...	External Subdomain	Sign up for the UAIR Newsletter
/content/uaccess-analytics	Text duplicate	UAccess Analytics
/content/overview		Interactive Fact Book
/content/data-literacy	Subdomain	Data Literacy
/content/training	Subdomain Text duplicate	Training
/content/external-reporting	Text duplicate	External Reporting
/content/enterprise-data-wareh...	Text duplicate	Enterprise Data Warehouse
/content/institutional-data-di...	Subdomain Text duplicate	Institutional Data Discovery
https://www.arizona.edu/univer...	External Subdomain	the University of Arizona is on the land and territories of Indigenous peoples
https://www.arizona.edu/inform...	New window External Subdomain	University Information Security and Privacy
https://www.arizona.edu/	New window External Subdomain	The University of Arizona

Server configuration 81% achieved

HTTP redirects

(Critically important)

This page redirects to "https://uair.arizona.edu/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.80 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (52 kB).

Page Speed

HTTP Response Header

Name	Value
cache-control	max-age=21600, public
content-encoding	gzip
content-language	en
content-type	text/html; charset=UTF-8
etag	W/"1770823138"
expires	Sun, 19 Nov 1978 05:00:00 GMT
last-modified	Wed, 11 Feb 2026 15:18:58 GMT
server	nginx
strict-transport-security	max-age=300
x-content-type-options	nosniff
x-drupal-cache	HIT
x-drupal-dynamic-cache	MISS
x-frame-options	SAMEORIGIN
x-generator	Arizona Quickstart (https://quickstart.arizona.edu)
x-pantheon-styx-hostname	styx-fe1-b-6d866b556d-9jv4k
x-styx-req-id	563ac981-078f-11f1-a5c0-f2d657d8db17
date	Sun, 15 Feb 2026 06:39:48 GMT
x-served-by	cache-chi-kigq8000148-CHI, cache-par-lfpg1960099-PAR
x-cache	HIT, HIT
x-cache-hits	7, 0
x-timer	S1771137588.122193,VS0,VE98
vary	Accept-Encoding, Cookie, Cookie, Cookie
age	5808
accept-ranges	bytes
via	1.1 varnish, 1.1 varnish
content-length	14029
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 152 referring domains.

This page has 254 backlinks.

This page has backlinks from 29 different ip addresses.

Backlinks

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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uair.arizona.edu

Home | University Analytics and Institutional Research

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
ARIZONA	74%	Check
UNIVERSITY ARIZONA	73%	Check
UNIVERSITY	72%	Check
Data	63%	Check
UNIVERSITY ANALYTICS INSTITUTIONAL	62%	Check
institutional data	60%	Check
UNIVERSITY ANALYTICS INSTITUTIONAL RESEARCH	59%	Check
Analytics	56%	Check
UAIR	56%	Check
institutional	55%	Check
EXPLORE	55%	Check
Search	51%	Check
Research	51%	Check
Data Management	50%	Check
Enterprise Data	50%	Check
Summit	49%	Check
main	48%	Check
edu	48%	Check
students	44%	Check
News	43%	Check
campus	43%	Check
Submit	43%	Check
Proposal	43%	Check
mission	43%	Check
Recent	43%	Check

Show more keywords and terms

Automatically check uair.arizona.edu including all subpages at once!

Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
Automated check for keyword optimization

Try for free
Guaranteed free of charge during trial period.

Uair.arizona.edu - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 79% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check uair.arizona.edu including all subpages at once!

Page quality 52% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 79% achieved

(Critically important)

(Important)

Heading structure

Link structure 85% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 81% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

Automatically check uair.arizona.edu including all subpages at once!

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